retechto meetup homezilla presentation feb 1, 2010
DESCRIPTION
Presentation by Sandy Ward from Homezilla, at the Feb 1, 2010 Real Estate Technology Toronto (RETechTO) Meetup. To join us, please see: http://meetup.com/RETechTOTRANSCRIPT
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HomeZilla: the monster of home data
The Neighbourhood Experts
Sandy Ward [email protected]
647.898.8216
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HomeZilla is a website providing
Canadian home buyers and real estate
agents with a one-stop shop to find
neighbourhood information.
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Sandy Ward - CEO & Founder • former Yahoo! (Sr. Engineering Manager)
• served on Yahoo! Canada's Sr. Management team • company grew from 12 to 120
• managed six of Yahoo!‘s front pages Canada, Quebec, Telemundo, Mexico, Argentina, Brazil
• worked in Silicon Valley with start-ups HotLinks & AudioBasket and large companies like Cisco
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Confidential Feb 2010
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Selling HomeZilla Analytics Data Buyers: real estate companies, mortgage brokers, etc First sale to Invis, Canada’s largest mortgage broker
Other future revenue streams Large Housing Related Advertisers
Banks, Real Estate Companies, Mortgage Insurance, etc
Hyper-Local Advertisers Nationally Present Chains (ex: Tim Horton’s, Subway) Real Estate Agents (ex: neighbourhood targeting)
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HomeZilla Hoody
HomeZilla Analytics
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HomeZilla Hoody
Think about: • What do visitors want on my website? • How can I keep visitors on the website longer?
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HomeZilla Analytics
Think about: • How Analytics helps an individual consumer • How Analytics helps identify trends faster • How it can help in planning & development
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Imagine these Analytics with 1000 or 100,000 searches…
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House 1 Profile (downtown)
< 1KM from a park
< 1KM from a pub
Searches
elementary schools
fitness centres
ttc
House 2 Profile (outskirts of city)
< 1KM from a park
< 1KM from a pub
Searches
elementary schools
grocery store
House 3 Profile (country)
< 1KM from a park
< 1KM from a pub
Searches
elementary schools
restaurants
coffee shops
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HomeZilla provides ‘hidden’ trends to agents.
Home buyers purchase based on area.
Areas are defined by geo-data.
Agents can find ‘unknown’ similar areas
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HomeZilla helps to make research easier!
Currently, offering access to geo-data.
In the future, offer access to geo-trend data.
We are in the early days of Geo-data driving tradition businesses.