Retaining and Recruiting Members In Difficult Times

KNOW YOUR MEMBERSHIP

• Demographics• Tracking Member

Involvement• Identify Key Reasons for

Joining• Satisfaction Surveys

2

MEMBERSHIP VALUE/BENEFITS

• Advocacy• Professional Development• Networking• Awards/Scholarships• Discounts on

products/services• Other

3

MARKETING THE VALUE OF ASSOCIATION MEMBERSHIP • Email Newsletters

• Print Newsletters• Social Networking Sites• Press Releases• Paid Advertising• Events• Interviews

4

RETENTION EFFORTS • Engage new members during first three years

• Provide meaningful (but simple) ways for involvement

• Recognize members for accomplishments or awards

• Allow for continuous input opportunities

• Repeated follow-up with expiring members

5

ATTRACTION EFFORTS • Develop contact lists of non-members

• Survey Ex-Members• Create joint memberships

or Partnerships• Develop Targeted

Marketing Initiatives• Incentivize Current

Members to Recruit

6

RESOURCES NEEDED • Association Management• Membership Software• Website• Online Membership• Membership Committee• Survey Tools• Funding

7

MEMBERSHIP LIFE CYCLE

Membership Retention

Create Value

Market Value

Membership Attraction

Conference

Benefits & Services

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CONCLUSION

• For further info contact:• MICHAEL J. BORGES• DIRECTOR@NYLA.ORG• (518) 432-6952, ext. 101• OR VISIT • WWW.NYLA.ORG

Enjoy Boston and ALA Mid-Winter!

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