retailing management_group 15

8/19/2019 Retailing Management_Group 15

http://slidepdf.com/reader/full/retailing-managementgroup-15 1/6

RETAILING MANAGMENT

Group 15

F- 368 Dushyant TanwarF- 370 Karthik TurlapatyF- 371 Abel Peter AbhishekF- 372 Nityae er!aF- 373 "hantnu "in#h

F- 37$ Arsh%eep "in#hF- 37& 'i!anshu "in#h



()nsu!er Durables - ")ny

• *")ny+ !eanin# - s!art an% presentable y)un# !en ,)un%ers.)nsi%ere% the!sel/es t) be

• ")ny bran% ass).iate% with )ne ) the lea%in# !anua.turers )ele.tr)ni. pr)%u.ts )r the .)nsu!er an% pr)essi)nal !arkets

• ts %i/ersie% business in.lu%es .)nsu!er an% pr)essi)nal

ele.tr)ni.s #a!in# entertain!ent an% nan.ial ser/i.es

Positives:

• 4))% 5uality

• Trust

• perien.e%

Negatives:

• ses its bran% )nall s)rts )pr)%u.ts

• 9)re i!p)rtant t)

pr)%u.e what the.ust)!er wants



Tele.)! : ;harti

Airtel

Weaknesses• <ith ar)un% =s 120>.ust)!ers Airtel has hi#h "ubs.riber A.?uisiti)n()st• Nu!ber P)rtability has !a%e swit.hin# ) .ust)!ers /ery easy• 'i#h ()!petiti)n in the !arket : Tari@ ali%ity =e.har#es•

'i#h .hurn )ut rate has !a%e .ust)!er retenti)n %i.ult

Strengths• 9ai!u! n)B ) a.ti/e users - C 2E a.ti/e .ust)!ers ,9a in thein%ustry• 'as a /ery "tr)n# (ust)!er base with !)re than 2&0 9N subs.ribers,n%ia•

'i#hest =ural 9arket "hare ) ar)un% 26E in the rural !arket• tensi/e nrastru.ture

<ith )/er 32& !illi)n subs.ribers a.r)ss 20 .)untries ;harti Airtel isw)rl%s thir% lar#est !)bile tele.)!!uni.ati)n .)!pany

Airtel is pi)neer at usin# the business strate#y ) )uts)ur.in# all itsbusiness a.ti/ities



=etail : 'G9

Weaknesses• <i%e /)lu!es ) pr)%u.ts are pr)%u.e% at )ne p)int ) ti!e with)utany #uarantee ) any sale• Pr)%u.ti)n ) .l)thes )r ea.h tar#et se#!ent re?uires !a.hineswhi.h nee% a hi#h !aintenan.e ee an% l)t ) .apital t) be put in

Strengths• 4uest %esi#ners .)!in# in )r %i@erent lines in the st)re• Fast %eli/ery ti!es• A..ess t) #))% nan.ial res)ur.es an% a bran% that is well kn)wn• A wi%e ran#e ) .)lle.ti)n ) pr)%u.ts whi.h are re#ularly renewe%• F)r etre!ely l)w pri.es ?ualitati/e an% hi#h ashi)n ite!s area/ailable

"we%ish !ultinati)nal retail-.l)thin# .)!pany kn)wn )r its astashi)n .l)thin# )r !en w)!en teena#ers an% .hil%ren

'G9 eists in 61 .)untries with )/er 3700 st)res an% as ) 201&e!pl)ye% ar)un% 132000 pe)ple



The %ea "t)re perien.e

Fro the outsi!e:

N)t /ery attra.ti/e N)n%es.ript st)re r)nt

"n entr#:

"!all spa.e tilitarian setup Ii!ite% .ust)!er .are pers)nnel Iu.ky i y)u .an n% a seat as s))n as y)u

walk in

Servi$e:

Pers)nnel try t) be helpul Pr)%u.t kn)wle%#e is n)t at their n#ertips Pers)nnel are n)t .)!)rtable in n#lish



)%a)ne "t)reperien.e

Lo$ation• Types- )%a)ne "t)res an% )%a)ne 9ini "t)res• I).ate% in #))% l).alities easily /isible r)! a %istant

l).ati)n

%esign• ")phisti.ate% %esi#n hy#ieni. st)res• 'a/e a )%a)ne Ki)sk atta.he% with e/ery st)res

Servi$e• !pl)yees %eal #ently ha/e kn)wle%#e ab)ut their

pr)%u.t• 'a/e a %esi#ne% syste! )r ?ueuin# an% ?uery

.ate#)riJati)n• D)esnt ha/e epertise in s)l/in# .)!ple issues•

9ai!u! waitin# ti!e is 2&-30 !inutes , .ial

retailing management_group 15

Documents