retailing & crm in banking assignment
DESCRIPTION
goodTRANSCRIPT
Assignment
Q.1: As per a recent report, Retail Banks are aggressively investing in innovation. Comment with the help of a few examplesQ.2: It is very important for the retail banks not only to acquire new costumers but retain the existing customers as well. Explain.Q.3: What are the different relationship building strategies a retail bank might adopt in order to engage with its customer? Why has it become important for the banks to safeguard the customer information.