retailing 4.0
DESCRIPTION
The Retailing environment is rapidly changing. However the consumers did not change themselves, their search, orientation and buying process did. Due to (mobile) internet and the use of social media, consumers are able to shop in a completely different way. The impact of the new environment will reshape retail completely and creates a demand for a metamorphose. That’s what we call retailing 4.0. If you are interested in the full research either contact us or have a look at hbd.nlTRANSCRIPT
Retail 4.0
Reshaping Retail for the Future
Frank Quix
Managing Director Q&A Research
Consumer behaviour
never changed
Consumer
Stagflation, Age & Color
Communicate
SoLoMo, Showroom, Wi-Fi & Pop-up
We will never shop alone
Choose
Cross-channel, Reviews & LoMoMa
Always, everywhere access
to all information
Channel
24/7, on- off- in- line & F-commerce
Consumers are Cross Channel
Checkout
Conversion, Fast, Mobile & Customer
Only satisfied customers count
Custom(er) Experience
Customer Centric & Personal
Meconnomy, I’m in charge
Conclusions
Store perspective
Customer value, not sales per m²
No Brand, No Store
Authentic, Up-to-date & Showroom
Added value counts
Cross-channel is only way
New conversion & More customers
Less visitors, more customers
Satisfaction is no luxury
Lovers, Haters & Staff
Strong brands have fans
Be always relevant for me
AWATAD, SoLoMo & LoMoMa
I’m mobile, are you ready?
Conclusions
Shopping Area perspective
Shopping centre become a Brand!
City Centre
Recreation, Variation & Attraction
Metropolitan centres will grow
Neigbourhood Centres
Shop, Click & Collect
Shopping m² will disappear
Out of Town Centres
Experience , Click & Collect
Become an e-shopping centre
Retail 4.0
Are you ready for the future?
Retail 4.0
Feel free to contact me