Retailer toolkit

SUPPORTING LOCAL THIS SEPTEMBER FOR SCOTTISH FOOD & DRINK FORTNIGHT 2020For all of us in the food and drink sector, 2020 has been a year like no other. In the space of a few weeks, the entire supply chain had to fundamentally change the way it operated and we witnessed a remarkable effort by all to keep the nations fridges and freezers full, whilst their businesses faced enormous disruption.

There have been so many hidden heroes of this pandemic. And all those involved in keeping our food and drink supply chain moving, at a time of disruption and fear, are amongst them.

So, it feels fitting that, as our industry returns to a ‘new normal’, we turn the spotlight on those amazing producers and fantastic products that kept us going during lockdown and beyond.

This year’s Scottish Food & Drink Fortnight is all about those inspirational Scottish food and drink heroes that helped to - not just feed those in need - but also kept us inspired with their foodie ideas, shared their skills and produced those fantastic products that became the highlight of our locked-down days.

During lockdown we saw Scottish consumers seek out even more Scottish

produce in a desire to support their local businesses, and we know this desire to find new Scottish products as well as buying well-known iconic Scottish brands, is still strong.

Scottish Food & Drink Fortnight will run from 5 – 20 September. And we believe it is the ideal opportunity to capitalise on that consumer desire to support local, as well as helping our food and drink heroes get back on their feet.

We will be putting a spotlight on the producers behind the products with our consumer campaign – ‘Local Legends’. We will be teaming up with a media partner to promote a series of podcasts, there will be social media and an influencers campaign bringing producers, chefs, retailers, bloggers, writers and everyone who kept us fed and watered during the pandemic together, to share their innovations, their experiences and their stories.

New graphics to help promote the Fortnight online and instore are available on the website. If you have any ideas you’d like us to promote across our channels, please get in touch with the Scotland Food & Drink UKMD team.

The consumer campaign will run during the Fortnight so do follow and engage with us across our socials, @scotfooddrink using the hashtag #ScotFoodFort20.

Thank you again for your support of the Scottish Food & Drink Fortnight and we look forward to seeing your promotions and activity in September.

HOW CAN YOU GET INVOLVED? This toolkit offers some initial ideas about getting involved in the campaign but do get in touch if you need anything specific.

Introduce new suppliers

• Partner with Scotland Food & Drink to host a virtualmeet the buyer event and/ or supplier developmentprogramme

• Use the Fortnight to launch something new, whetherthat be a new product or initiative to support thecampaign’s goals

Shout about your Scottish products

• Prominently profile your range of local produce duringthe campaign – instore; online; across social media andin print, and use the logo to help

• Link any promotions as much as you can via yourwebsite and social channels (see below)

• Good news stories where you have worked closelywith Scottish suppliers, where your Scottish storeshave worked to help communities, and wherecollaboration has brought people and communitiestogether

• Send any news releases to news@foodanddrink.scot

Join the social chat

• Our official campaign hashtag for the Fortnight in 2020 is#ScotFoodFort20

• We will be promoting the hashtag on all our campaignmaterials and we’d love you to get involved as well. Poststriking images of your products and producers on yourchannels and tag us

• If you’d simply like to ‘Like’, retweet or share content onsocial media then please do and encourage your teamto do the same. We’ll be posting messages and sharingcontent throughout the Fortnight campaign so be sureto keep your eyes on our official Twitter, Facebook andInstagram pages.

Logo and branding

• Use the Fortnight logo creatively and prominently acrossall your activities, in print and online. The logo andguidelines, together with a range of beautiful food anddrink images can be downloaded onwww.fooddrinkfort.scot

FIND USwww.fooddrinkfort.scot

@scotfooddrink

ScotFoodFort20

fortnight@foodanddrink.scot

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