RETAIL RETAIL &&

WHOLESALEWHOLESALE

Remember!Remember!Sell, sold, soldSell, sold, sold (v.)(v.)

SellerSeller (n.)(n.)Wholesaler Wholesaler (n.), (n.), SalespersonSalesperson (n.)(n.)

the the salesale of a car of a car (n.sg. one-term sale)(n.sg. one-term sale)vs. vs. annual annual salessales, , (n.pl.)(n.pl.)monthly sales, the Sales Departmentmonthly sales, the Sales Department

Channels of distributionChannels of distribution

What’s the right order?What’s the right order?

Retailer, Manufacturer, Consumer, Retailer, Manufacturer, Consumer, WholesalerWholesaler

ManufacturerManufacturer→→WholesalerWholesaler→→RetailerRetailer→→ConsumConsumerer

RETAILERSRETAILERS

deal directly deal directly withwith end- end-consumersconsumers

WHOLESALERSWHOLESALERS

buy large buy large quantities from quantities from manufacturers manufacturers and sell them and sell them to retailersto retailers

channel of distribution, channel of distribution, direct selling, wholesalers, direct selling, wholesalers,

retailer, retail outletretailer, retail outlet When the firm sells its products to the final consumer without When the firm sells its products to the final consumer without

going through any middlemen (door-to-door selling, mail order, going through any middlemen (door-to-door selling, mail order, telephone selling) ....................telephone selling) ....................

The place where goods are sold to the public as The place where goods are sold to the public as consumers ............consumers ............

Middlemen between the manufacturer and the customers. Middlemen between the manufacturer and the customers. They They buybuy in bulk from the firm and break this into smaller units in bulk from the firm and break this into smaller units for the customer. This may save the firm transport costs and for the customer. This may save the firm transport costs and help it reach the wider market.. .................... help it reach the wider market.. ....................

The ways in which goods reach the final consumer ....................The ways in which goods reach the final consumer ....................

Types of retail outletsTypes of retail outlets

supermarkets and supermarkets and hypermarketshypermarkets

shopping mallsshopping malls discount storesdiscount stores department storesdepartment stores multiple (chain) multiple (chain)

storesstores

independent independent retailers retailers

mobile shopsmobile shops market stallsmarket stalls vending machinesvending machines convenience storesconvenience stores

Storm clouds over the mallStorm clouds over the mallHWK:HWK: Answer the questions below (R: p.25)Answer the questions below (R: p.25) What did Boots do to fight competition? What did Boots do to fight competition?

(pg.1)(pg.1) What are the reasons for the fall in What are the reasons for the fall in

consumer spending? (pg. 3) consumer spending? (pg. 3) Who suffers most on the market (pg.3)?Who suffers most on the market (pg.3)? Who else? Why? (pg.4)Who else? Why? (pg.4) What survival strategies do retailers use?What survival strategies do retailers use?

(pgs. 5-11)(pgs. 5-11)

Assignment: Assignment: Make one simple sentence for each of the Make one simple sentence for each of the figures below to show what they stand for figures below to show what they stand for (R:p.26)(R:p.26) 1999-2003 1999-2003 45% 45% 840840 in 2003, 1,467in 2003, 1,467 37.9, 199937.9, 1999 96, 696, 6 3.45bn, 20033.45bn, 2003

2.8bn2.8bn 81%81% 90.5% (99-03)90.5% (99-03) 82%82% 48m, 200348m, 2003 36.3m, 0336.3m, 03 1? = 6? = 73?1? = 6? = 73?

online worldonline world offline offline worldworld

cyberspacecyberspace internet usersinternet users e-commercee-commerce web-based businessweb-based business

virtual storesvirtual stores

virtual salesvirtual sales online online salessales online online companiescompanies to sell online / to buy onlineto sell online / to buy online

e-tailerse-tailers

bricks-and-mortar worldbricks-and-mortar world

dealing with customers dealing with customers face to faceface to face

bricks-and-mortar storesbricks-and-mortar stores

in-store salesin-store sales offline salesoffline sales