retail touch screen display market size, share, development, growth and demand forecast to 2020
TRANSCRIPT
GLOBAL INDUSTRY INSIGHT: Retail Touch Screen Display Market Size, Share, Development, Growth
and Demand Forecast to 2020
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Global Retail Touch Screen Display Market Size, Share,
Development, Growth and Demand Forecast to 2020
The retail touch screen displays make the advertisement more interactive to the consumers at the retail point. The
touch screen industry is mainly driven by growing popularity of the android platform and iPad, coupled with
decrease in display costs, due to amplified usage. The use of hi-tech touchscreen display is a major driver
contributing to the growth of the retail touch screen display market. With the developments in technology, the
touchscreen displays are becoming more advanced rather than being a personalized experience. The touch
screen technology market is also driven by factors, such as increased consumer spending on electronic devices,
increasing efficiency and ease of access for these devices. The increasing usage of touch screen displays in the
healthcare and entertainment applications is expected to create several growth opportunities in the market.
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A touchscreen display includes a protection layer, a touch sensor and other components used to sense the touch.
A touchscreen is commonly worked upon using fingers, or using a stylus depending on the ease, and the type of
the touchscreen. The touch screen display finds widespread application in tablets and smartphones. Apart from
these, they are also used in several other industries such as gaming, education, ATMs, kiosks, retail signage,
transportation, POP devices, media players, laptops, and personal computers (PCs).
On the basis of technology, the global retail touch screen display market could be segmented into capacitive
technology, resistive technology, embedded technology, optical technology, acoustic technology, infrared
technology, and others. The capacitive technology is further divided into surface capacitive, and projected
capacitive technology. The acoustic technology is further categorized into surface acoustic, pulse recognition,
wave acoustic, and dispersive signal touch. The resistive touch and capacitive touch technologies hold the
maximum market share by volume. In terms of revenue, mobile and tablet segments is the largest application
segment for the touch screen technology market.
The development of multi-touch screens in retail touch screen displays is one of the major trends, in the global
retail touch screen display market. The multi-touch technology in touchscreen solutions are also expected to
augment user experience during the forecast period. The multi-touch technology is also an additional advantage
to touchscreen resolutions. The touch panel display producers are progressively approving the multi-touch panel
technology. For example, in 2010, TPK Holding Co. Ltd. launched a projective capacitive technology, which
provides multi-touch functionalities. The increased usage of touchscreen by users is encouraging the display
manufacturers, to focus on the development of display multi-touchscreen functionalities.
Conversely, the rising production cost for retail touch-screen display is a major hindrance in the growth of the
global retail touch screen display market. The increasing cost of raw materials is one of the main causes, which is
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Global Retail Touch Screen Display Market Size, Share,
Development, Growth and Demand Forecast to 2020
leading to the increase in the total cost of production. As a result of this, the profitability of manufacturers is being
affected, which is obstructing the growth of the retail touch screen display market.
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The key competitors in the global retail touch screen display market include 3M, Atmel Corporation, Innolux
Corporation, Cypress Semiconductor Corporation, Promethean Limited, Nissha Printing Co., Ltd., SHARP
CORPORATION, Wintek Corporation and TPK Holding Co., Ltd. Some of the other competitors in the market are
Elo Touch Solutions, Key Tech inc., MELFAS Co. Ltd., Planar Systems, Inc., Touch International, and Shenzhen
L&M Electronic Technology Co. Ltd.
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