RETAIL BRAND MANAGEMENT & BRANDING

BRAND

MANAGEMENT

What does branding mean ?

• Your brand is your promise to your customer.

• Branding does not happen alone; It reflects the world that it has.

• It tells your customers what to expect from your products and services.

• Differentiate your products or services from your competitors.

Step By Step Branding

• A brilliant name is important to your mark.

• It helps to raise awareness and make meaning.

• That's why naming your brand is very important.

• Your brand name is a decision that can determine the future of your business, including your company, your products and services.

1. Finding The Brand Name;

Step By Step Branding

• Different: Brand name originality ?

• Voice: Is it easy to say ?

• Reminiscence: Remain in mind?

• Expression: Does it fit your brand personality?

• Appearance: Is it visually pleasing?

5 issues to be considered when determining the brand name;

Step By Step Branding

2. SWOT Analysis;

• The method was first published in 1960 by Edmund P. Leared, C. Roland Christensen, Kenneth Andrews, and William D. Book (R.D. Irwin, 1969).

• The purpose of a SWOT analysis is to help you develop a strong business strategy, making sure that you think of your business's strengths and weaknesses, opportunities and threats facing the market.

Step By Step Branding

3. Determination of Target Customers;

• To market your product or service, it is imperative that you customize it in accordance with the customer's volumeto buy your product or service.

• It is important that you first identify or clearly define your primary market.

• As a result, your energy and fundscan be spent more efficiently.

Step By Step Branding

4. Competitive Analysis;

• Recognizing your competitiveness or deficiencies or your potential competitors is critical to ensuring that your mark is up and growing.

• Whether you are a newly established brand or a well-established brand, all businesses need to regularly conduct competitive analyzes and make detailed assessments.

Step By Step Branding

5. Products;

Determining the right product strategy influences the profitability of the brand at the highest level.

• Product Width

• Product Depth

• Product Consistency

Step By Step Branding

6. Pricing;

• There are many external factors that affect profitability.

• Determining the right price is a very important step in making a profit.

• Retailers work to make profit, but pricing and profitability of products may not be easy to maintain in a time when competition conditions are very difficult and day to day difficult.

• To determine which retail pricing strategy will be used in determining the right price, we need to know the costs associated with the products.

Step By Step Branding

7. Visual Merchandising;

It is used as a means to convey the brand'strends and lifestyle to the customer..

Visual merchandising is a marketing art that gives a message to the customer and gives them an idea about what we offer them.

Step By Step Branding

8. Marketing Activities;

• More customers,

• More income,

• More profit,

• Then you will probably need a perfectly planned marketing strategy.

Step By Step Branding

Result;

Brand Management;

1. Brand Name,2. Swot Analysis,3. Target Customer Custody,4. Competitor Analysis,5. Products,6. Pricing,7. In-Store Visual Presentation,8. Marketing,

is a management science that expresses the identity of a brand that identifies and develops in all its aspects.

From the established companies in the sector to

the newly established firms Result-oriented,

international retail training and consulting.

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The presentation gives general information about

branding, you can contact us through the following

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and services about Brand Management and Branding.

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