retail three consulting_brand_management_presentation-1
TRANSCRIPT
What does branding mean ?
• Your brand is your promise to your customer.
• Branding does not happen alone; It reflects the world that it has.
• It tells your customers what to expect from your products and services.
• Differentiate your products or services from your competitors.
Step By Step Branding
• A brilliant name is important to your mark.
• It helps to raise awareness and make meaning.
• That's why naming your brand is very important.
• Your brand name is a decision that can determine the future of your business, including your company, your products and services.
1. Finding The Brand Name;
Step By Step Branding
• Different: Brand name originality ?
• Voice: Is it easy to say ?
• Reminiscence: Remain in mind?
• Expression: Does it fit your brand personality?
• Appearance: Is it visually pleasing?
5 issues to be considered when determining the brand name;
Step By Step Branding
2. SWOT Analysis;
• The method was first published in 1960 by Edmund P. Leared, C. Roland Christensen, Kenneth Andrews, and William D. Book (R.D. Irwin, 1969).
• The purpose of a SWOT analysis is to help you develop a strong business strategy, making sure that you think of your business's strengths and weaknesses, opportunities and threats facing the market.
Step By Step Branding
3. Determination of Target Customers;
• To market your product or service, it is imperative that you customize it in accordance with the customer's volumeto buy your product or service.
• It is important that you first identify or clearly define your primary market.
• As a result, your energy and fundscan be spent more efficiently.
Step By Step Branding
4. Competitive Analysis;
• Recognizing your competitiveness or deficiencies or your potential competitors is critical to ensuring that your mark is up and growing.
• Whether you are a newly established brand or a well-established brand, all businesses need to regularly conduct competitive analyzes and make detailed assessments.
Step By Step Branding
5. Products;
Determining the right product strategy influences the profitability of the brand at the highest level.
• Product Width
• Product Depth
• Product Consistency
Step By Step Branding
6. Pricing;
• There are many external factors that affect profitability.
• Determining the right price is a very important step in making a profit.
• Retailers work to make profit, but pricing and profitability of products may not be easy to maintain in a time when competition conditions are very difficult and day to day difficult.
• To determine which retail pricing strategy will be used in determining the right price, we need to know the costs associated with the products.
Step By Step Branding
7. Visual Merchandising;
It is used as a means to convey the brand'strends and lifestyle to the customer..
Visual merchandising is a marketing art that gives a message to the customer and gives them an idea about what we offer them.
Step By Step Branding
8. Marketing Activities;
• More customers,
• More income,
• More profit,
• Then you will probably need a perfectly planned marketing strategy.
Step By Step Branding
Result;
Brand Management;
1. Brand Name,2. Swot Analysis,3. Target Customer Custody,4. Competitor Analysis,5. Products,6. Pricing,7. In-Store Visual Presentation,8. Marketing,
is a management science that expresses the identity of a brand that identifies and develops in all its aspects.
From the established companies in the sector to
the newly established firms Result-oriented,
international retail training and consulting.
www.retailthree.com
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The presentation gives general information about
branding, you can contact us through the following
communication channels to get detailed information
and services about Brand Management and Branding.
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Tel: +90 216 505 90 41