Retail Marketing

Balusamy.NSurendran.B

CONTENTS Meaning & History Classified by type of

products Classified by type of

marketing Retail pricing Transfer mechanism Second-hand retaill Nature Challenges

Benefits Indian retail market

statistics Total Market Size Awards

Meaning & History

Retail comes from the old french word “teiler”, which means “to cut off, clip, pare, divide” in terms of tailoring.It was first recorded as a noun with the meaning of a “sales in small quantities”

Classified by type of products

Food products Hard goods Soft goods

Classified by type of marketing

Department stores Discount stores Variety stores Specialty stores General stores E-marketing

Retail pricing

Cost- plus pricing Suggested retail pricing

Transfer mechanism

Counter service Delivery Door-to-door Self-service

Nature

Challenges

Regulatory Tax Absence of development Competetion Education Finance

Benefits

Finance Economic standard FDI Economic development Society Product reach

Indian retail market statistics

http://3.bp.blogspot.com/_1pKvii0Z9Cs/RnoUNuBUKVI/AAAAAAAAAr0/Qy6nWSQgpck/s1600-h/percentageshare.gif

http://3.bp.blogspot.com/_1pKvii0Z9Cs/RnoUNuBUKWI/AAAAAAAAAr8/klSKm-jML7s/s1600-h/rura+urban+share.gif

http://4.bp.blogspot.com/_1pKvii0Z9Cs/RnoUo-BUKXI/AAAAAAAAAsE/qRVFAuHn_8g/s1600-h/urban+rural+share.gif

Total Market Size

http://www.omretail.com/india/uploaded_images/total-retail-market-india.PNG

http://www.omretail.com/india/uploaded_images/organized-retail-market-india.PNG

Awards

Racie Awads Retail industry award

Thank You.