retail market ting
TRANSCRIPT
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8/7/2019 Retail Market Ting
1/19
Roll No. 04
RETAIL MARKETTING
Types of stores
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8/7/2019 Retail Market Ting
2/19
Roll No. 04
Types of Retailer
Classification
Store based Non-store based
ownership Strategy mix
Service
v/s Goods mix
Food oriented Gen. Merchandise
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8/7/2019 Retail Market Ting
3/19
Roll No. 04
Convenience store
Conventional Super market
Food based super market
Combination store
Box store
Warehouse store
FOOD ORIENTED RETAILERSFOOD ORIENTED RETAILERS
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8/7/2019 Retail Market Ting
4/19
Roll No. 04
Convenience store
Near residential area
Long hours
Limited merchandise
High price & high turnover 3000-8000 sq ft area
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8/7/2019 Retail Market Ting
5/19
Roll No. 04
Conventional Supermarket
Similar to dept stores
Limited revenue from Gen. merchandise
Self service (reduced cost & large volume)
EDLP
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8/7/2019 Retail Market Ting
6/19
Roll No. 04
Food-based supermarket
Large & more diversified than con.sup.
25000-50000 sq ft
th revenue from Gen. merchandise
Almost all household needs under 1 roof
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8/7/2019 Retail Market Ting
7/19
Roll No. 04
Combination store
Super market + Gen. merchandise
> 40% Gen. merchandise sales
Food store as well as drug store
30000-100000 sq ft Comparitively low prices
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8/7/2019 Retail Market Ting
8/19
Roll No. 04
Box (limited line) store
Small food based discount store
Limited hours, services & stock
Self service
Discounted price
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8/7/2019 Retail Market Ting
9/19
Roll No. 04
Warehouse stores
Discount stores
Limited service
No surety about availability
Warehouse showroom
Catalog showroom
Hyper market
Warehouse club
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8/7/2019 Retail Market Ting
10/19
Roll No. 04
GEN MERCHANDISE RETAILERSGEN MERCHANDISE RETAILERS
Specialty stores
Variety Stores
Department Stores
Off price retailers
Membership Club
Flea market
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8/7/2019 Retail Market Ting
11/19
Roll No. 04
Specialty stores
Specialized base
Particular product with deep asortment
Selected customers
Can be single line or limited line
Category killer (enormous selection)
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8/7/2019 Retail Market Ting
12/19
Roll No. 04
Variety stores
Deep assortment of inexpensive goods
Also called as 5 & 10 cent stores
Dying
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8/7/2019 Retail Market Ting
13/19
Roll No. 04
Department stores
Wide variety & deep assortment
Organized in departments
Different product line (unlike specialty)criteria (U.S. Bureau of census)
1. Min 50 empolyee
2. 20% from apparel & soft goods
3. Household products & dry goods, with furniture, homeappliences, t.v & radio
4. Annual sales under $10 million
5. Single product line should be
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8/7/2019 Retail Market Ting
14/19
Roll No. 04
Traditional Dept
Avg quality
Min customer service
Full-line discount dept
High volume
Low cost Centralized check out
Brands
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8/7/2019 Retail Market Ting
15/19
Roll No. 04
Off price retailer
Branded soft goods at low prices
Off season
Result of non successful sale campaign
classification
1. Out let stores
2. Close outlet stores
3. Single price outlet stores
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8/7/2019 Retail Market Ting
16/19
Roll No. 04
Membership club
For price conscious customers
Annual fee for membership
Direct merchandise from manufacturer
Wholesale club/centre, ware house club
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8/7/2019 Retail Market Ting
17/19
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8/7/2019 Retail Market Ting
18/19
Roll No. 04
Service v/s goods retail mixService v/s goods retail mix Result of competition (attract customers)
Sale or rental of intangible activity
Service without goods (pure) With goods
1. Rental goods service
2.
Owned goods service3. Non goods service
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8/7/2019 Retail Market Ting
19/19
Roll No. 04