Retail Management (RM)24 Month Marketing Super- Specialization MBA Program

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SAQS accredited

Opportunities in Indian Retail Industry – Size & Projections

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Opportunities in Indian Retail Industry – Size & Projections

Opportunities in Indian Retail Industry –Size & Projections

Vertical Revenue USD Million Share %

Food and Beverages 231951 74.41

Clothing and Textile 29024 9.31

Consumers Durables 15171 4.87

Jewelry and Watches 13390 4.30

Home Decor 9463 3.04

Beauty Care 6854 2.20

Foot wear 3268 1.05

Books, Music and Gifts 2610 0.84

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Source: CRISIL Research 2016

Opportunities in Indian Retail Industry –Size & Projections

Vertical Indian RetailUSD Million

Organized RetailUSD Million

Penetration of Organized Retail %

Food and Beverages 231951 2268 0.98

Clothing and Textile 29024 4756 16.39

Consumers Durables 15171 2585 17.04

Home Décor and Furnishing

9463 829 8.76

Jewelry and Watches 13390 829 6.19

Beauty Care 6854 244 3.56

Foot wear 3268 1073 32.84

Books, Music and Gifts 2610 341 13.08

Total 311731 12925 4.15

5Source: CRISIL Research 2016

Factors propelling the impetus for a specialized programme in Retail Management

Abundant employment opportunities in the Retail industry and e-retail industry

Continuous requirement of trained manpower and managers by the retail industry

Abundance of opportunity as there is significant growth anticipated in Retail

Government policies and support for FDI in Retail industry

The Retail management industry in India is amongst the fastest growing in the world

Retail Industry in India to reach $1.3 trillion by 2020

India is fifth largest preferred retail destination globally and is expected to move up

Retailing is moving towards digitization which opens up vast portfolio for students 6

Factors propelling the impetus for a specialized programme in Retail Management

The Indian Retail industry is on the cusp of a strong phase of growth backedby the following:

• India as an important emerging economy

• Growing consumer demand from non metros and rural areas

• Rising literacy and digital literacy levels

• New emerging businesses and entrepreneurs are expanding enormouslyin retail sector

• Disruptive innovations changing the industry dynamics rapidly

• Overall retail market is expected to grow at 12 per cent per annum,modern trade would expand twice as fast at 20 per cent per annum andtraditional trade at 10 per cent

Retail industry is expected to grow to US$ 1.3 trillion by 2020, registering a Compound Annual Growth Rate (CAGR) of 16.7 per cent over 2015-20

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Retail Management –an approach philosophy that :-

Helps align with overall business objectives to satisfy the

internal & external stakeholders

Helps build agile Retail Management Strategies (across both

traditional & modern retailing formats)

Spans multiple retail sales and marketing channels ,

techniques, methods & disciplines

Proactively involves, communicate and engage today’s “omni-

channel consumer”

Industry specific knowledge and teachings with hands-on

experience on Live projects 8

Validating the need for the launch of PGDM Retail Management programme

One of the fastest growing sectors of the

Indian Economy – Traditional & Modern Digital

Retailing.

India is an important part of

the Global Village- All the

Retail giants conglomerates have an India

Focus- Amazon, Target, Alibaba

etc.

Strategic Retailing is a

crucial component of every industry.

Skilled talent is the need of this

industry to handle the new opportunities emerging in

industry due to digital

disruption.

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The Program Specific Goals

• Expertise in Retail Marketing, Sales and Business Development, Digital, Customer Experience and Analytics with this 24 months dedicated course aligned to industry demand

• Designing and functioning Integrated Retail Management

The stated program

specific goals other than the general

MBA program goals were as

follows:-

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The Program Specific Goals

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Integrative Thinking

in Retail

Responsiveness to

Customer ServiceGo

al

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Go

al

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General Learning Goals

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Program Objectives

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RM

Establishing Academic Leadership through INDUSTRY SPECIFIC EMPLOYMENT ORIENTED

Teaching Learning Model

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Education as a conduit for career

& lifestyle aspirations

Retail Management

Industry

Accelerated Growth

Opportunities

Industry Ready & Employable Executives

Establishing Academic Leadership through INDUSTRY SPECIFIC EMPLOYMENT

ORIENTED Teaching Learning Model

The institute’s geographical presence in Mumbai – the hub for traditional as well as emerging modern digital retailing in India gives us a natural choice to start a specific MBA programme.

Launch of PGDM Retail Management in the year 2007 approved by AICTE, Accredited by NBA and AIU.

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Course List

Trimester - I

Courses Marks

Business Statistics 100

Financial Accounting** 100

Business Communication 100

Managerial Economics 100

IT for Management 100

Leadership & Organizational Behavior 100

Marketing Management – I** 100

Business Perspectives and Global Thoughts 100

Total 800

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Course List

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Trimester- IICourses Marks

Cost & Management Accounting** 100

Business Research 100

Macro Economics 100

Human Resource Management 100

Retail Management and Strategy 100

Marketing Management – II** 100

Operations Management 100

Design & MIS 100

English language non credit course

Total 800

Course List

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Trimester - IIICourses Marks

Operation Research 100

Financial Management 100

Market Research 100

Logistics and Supply Chain Management 100

Digital & Social Media Marketing 100

Category Management and Franchising 100

Consumer Behavior 100

Retail Finance and Analytics 100

Total 800

Course List

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Trimester - IV

Courses Marks

Strategic Management 100

Property Management and Store Operations 100

Retailing of Services 100

Sourcing and Merchandising Management 100

Mall and Event Management 100

Integrated Marketing Communications 100

International Business 100

Visual Merchandising i/c Shoppers Experience 100

Total 800

Course List

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Trimester - V

Courses Marks

Brand and Private Label Management 100

New Ventures in Retail 100

e-Retailing 100

BPR and Benchmarking 100

Sales Management & B2B Marketing 100

ERP 100

Total 600

Course List

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Trimester - VICourses Marks

Project Management 100

Leadership Lab 50

Customer Relationship Management (CRM) 50

Luxury Marketing 50

Food Retailing 50

Fashion Retailing 50

Rural Marketing & Social Marketing 100

Legal & Ethical Aspects of Retail Business 100

Ankur ELI/ Competetive Decision Making 50

Total 600

Course Execution

• *Each session is of 80 minutes duration• **For Tutorials• Students spend minimum 30 class hours for each full credit

(100 marks) and 15 hours for each half credit subject (50 marks).

• Minimum 75% of attendance for each course is Mandatory• Summer Internship (8-10 weeks) between III & IV

Trimesters (100 Marks)• Master’s Thesis from IV Trimester to VI Trimester

(100Marks)

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The Program Execution

Teaching pedagogy based on classroom coaching with integrative learning process with Industry.

Regular updation and introduction of courses as per industry developments and student feedback. Luxury retailing being one of the niche segment added this year.

Regular Guest Lectures & Industry Visits to help students gain first hand information and knowledge

Live Projects in association with Retail giants in India to give industry experience and make students market ready future managers

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The Program Execution

DUAL FACULTY format adopted for the specialized courses

The Anchor Faculty : In-house, full time faculty to deliver the theoretical background

The Industry Specialist & Practitioner - to deliver latest cutting edge practices in the area

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The Program Execution

The industry practitioner faculty for various topic were as follows :-

Digital Marketing in Retail – Rohit Onkar - Loylty Rewardz Mngt Pvt Ltd, Hari Pillai-The Small Big Idea, Naveen Bachwani – Thinkshop

Sourcing and Merchandise - Mr. Vivek Rastogi (SAP Retail Consultant, TCS),

Retail Analytics – Mr. Siva Rangaswamy (MD, RDS Consulting), SaikatChakraborty -Vice President-Retail Analytics at Accenture-Analytics As A Service

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Unique Courses Offered

Luxury Retailing

Event Management

Sourcing And Merchandise

Retail Finance and Analytics

E-Retailing & E-Business

Mall Management & Store Operation

Retailing of Services

Fashion Retailing

B2B Marketing and Industrial Retailing

Visual Merchandising and Shoppers Experience

Customer Relationship Management26

The Program Execution - Additional InputsVarious Certification offered:

1. Six Sigma Certification

2. Google Analytics Certification

3. R- Certification

Students exposed to live retailing environment in each of these areas during the course:

1. Visit outside India – Dubai visit experience various aspects of retailing ex: Dubai Mall

2. Visit within India – Amul in Gujarat to experience the various complexities in retailing such biggest brand name

3. Visit in Mumbai – Nature’s Basket and Phoenix Mall to gain insights about retailing business

Students handle live assignments in each of these areas during the course:

1. Live project in E-Retailing : Rang Diya venture started by Retail Students

2. Master Thesis Project giving Live experience on Retail Store opening and operations

3. Big Bazaar Project : Every year all retail students experience various aspects of retailing via live project in Big Bazaar

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National Retail Summit (NRS)– A National Level flagship Annual Inter B School Retail Engagement• Live case study competition – in association with various brands Ex:

2014 LocalBanya.com, 2015 Tata Croma, 2016 Arogya Finance

• Some of the dignitaries addressing students were:– Mr. Damodar Mall (CEO Reliance Retail)

– Mr. Raunak Raheja (Director, Shopclues)

– Mr. Kumar Rajagopalan, CEO of Retailer’s Association of India (RAI)

– Mr. Deba Adhya, currently heading private label, merchandising & store design at Tata Croma

• Some of our esteemed Panelist who enlightened students on various aspects of retailing were:– Dr. Hitesh Bhatt, Director - Marketing and Communications -- Retailers

Association of India (RAI).

– Mr. Manish Pradhan, General Manager of Private Labels at Croma.

– Mr. Francis Pereira, DGM - Marketing at Pan India Foods Solutions Pvt Ltd.

– Mr. Sachin Kamat, Director of Enrich Hair & Skin Care Solutions Pvt Ltd.28

The Program Execution – National Retail Summit

Esteemed guests and Leaders of Industry addresses Retail Students and Students get once in a life time opportunity to gain insights from them and mange a National Level Event

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Retail Mela

Retail flea market is arranged for practical exposure

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The Program Execution – National Retail Summit

The Guest delivered their knowledge on varied topics:

– Rise in online retailing and the benefits of FDI

– Retailing a decade ahead

– The retailing sector in the competitive global scenario

– Retail Branding and Private Labels

– Unlocking the potential of Retail Branding and Private Labels

– Success story of retail entrepreneurship

– Careers in Retailing

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The Program Execution – Retail LabRetail Lab works towards betterment of Retail students byproviding them platform to interact with Industry Experts andhear their view on various innovations and trends happening inRetail Industry.

Few Speakers are:– Radhakrishnan Pillai , The Corporate Chanakya

– Sonia Agarwal , CEO of Whitenife

– Dr. shakti Singh Chauhan, Head Facility Management& Mall operation at Reliance Retail Limited

– Vikas Koli, Director at Viktree Concepts

– Neha Pareek, Area Sales Manager at Wrigley

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The Program Execution – Retail Chronicles

An Online Magazine run by RetailStudents fortnightly to createawareness about retail industryand its latest trend.

The Magazine is one of the mostappreciated magazine due to itscontent, news and relevance.

https://www.yumpu.com/en/document/view/59540244/retail-chronicles-volume-2-issue8-16-30november

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Leading Recruiters Since Inception : Retail Management offers various profiles across Industries

Industry Leading Recruiters In Retail of Past three years (2013-2016)

Core Retail Aditya Birla, Godrej Interio, Landmark, Cinepolis, Phoenix, J KHelene Curtis, Pantaloons, The Collective, Kidzania

Information Technology Google, Accenture, Cognizant, Wipro, Infosys, CapgeminiQualityKiosk, TCS

Banking & Insurance Axis, IndusInd, Standard Chartered, City Bank, Reliance Insurance, HDFC, ICICI, Kotak, SBI, SBI Life, RBS

FMCG/Product/Services United Biscuits, Hi-Care, Armstrong, Transven, Randstad, DHL, Obi Mobiles, Cannon, Enrich Salon, Idea

Automotive Tata Motors, Volvo Eicher, Maruti

Manufacturing &Textile HP, Dell, Godrej & Boyce, Arvind LTD, Titan

Analytics & Consulting GEP, IMRB, Analytics Quotient, Nyka Advisory, Smart Cube, Latent View, Grassik consulting, Earnst & Young

Electronics LG, Philips, Reliance Digital, Voltas

Ecommerce Shopclues, Groupon, Box 8, Flipkart, Snapdeal, Happay

Real Estate & Media JLL, Lodha, Dosti Realties, Zee 34

Outcomes - Summer Internships : Recruiters for Past three Year (2014-2017)

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Mahindra Retail United Biscuits DHL

JLL Reliance Retail Bisleri

ABRL Expedia JIO InfoTech

Prime Time Siemens Puma

Foxymoron Future Suply Chain Tommy Hilfiger

HDFC L&T Pharmalab

BPCL Amul SPI

Bajaj Finserv Quadratic Blue Bird

Purple.com IDBI Apollo Munich

Alumni Profiles – Batch 2012-14

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Alumni Organization Role

Siddharth Jayant Shah Voltas Regional Sales Manager

Anuja Pathak KidZania Manager Sales

Ankit Mehta Aditya Birla Retail LtdCustomer Relations Manager

Alumni Profiles – Batch 2013-15

Alumni Organization Role

Divya Seth Landmark Group Sales Manager

Vidhi Sanghvi Zee Public Relations

Prasanthi Kasinathan Flipkart Category Management

Anusha V Hewlett PackardEnterprise Account

Manager

Akhilesh Khanna Maruti Territory Sales Manager

Tarun Agrawal Accenture Business Analystc Lead

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Alumni Profiles Batch 2014-16

Alumni Organization Role Responsibilities

Himanshu Kumar

Mouar

Quality Kiosk

Technologies

Business Development

Manager

Sales, Account Management,

Project Management, Marketing,

New geography expansion

Rahul Chhabaria

Dhruv MaheshwariGodrej Interio Sales Manager

Direct and Indirect Sales, Channel

Management, Marketing, Strategy

Sankalp Thakur Tata Motors Territory Sales ManagerChannel mangement, Corporate Tie

Ups, Sales & Marketing

Khyalti Dhabalia Google India Campaign Manager

Market Research, Advanced Market

Research, Statistics, Strategy

Management

Aadhar prasad City Bank Assistant ManagerNeed Assessment, Relationship

Management, Sales

Hitesh Varshney

Avantika GargCognizant Business Development Analyst

Bid Management, Presales, Project

Management

Kalindi Tiwari

Ravi AgarwalHP Sales Specialist & Consultant

Account Management,

Negotiations, Sales, Consulting

Nandini Sharma GEP ConsultantProcurement analysis, Project

evaluation 38

Alumni Profiles Batch 2015-17Alumni Organization Role Responsibilities

Sheena UppalVivek HasijaPriyansha Singh

City BankSBIAxis

Assistant Manager Need Assessment, Relationship Management, Sales , BFSI Marketing and Sales

Vishnu Kant Tata Motors Sales Manager Sales Trainee

Damini VashistVipul BaidParag Gadge

Phoenix GroupGodrejCinepolis

Leasing ManagerMarketing ManagerUnit Head

Channel management, Corporate Tie Ups, Sales & Marketing

Meghna BamankarPragnya Nagraj

Total Oil and Gas Area Executive - Marketing and SalesBusiness Development Executive

Procurement analysis, Project evaluation, Bid Management, Presales, Project Management

Abhijeet GundewarAbhyudaya DixitAkash SinghManveen KaurRahul MehtaNishant Mani

AccentureCapgeminiDellHPPanasonicCognizant

Senior Business AnalystMarket Intelligence ConsultantAccount ManagerPartner Sales ConsultantArea Sales ManagerBusiness Development Analyst

Account Management, Negotiations, Sales, Consulting

Devika KaushikJyoti Jain

IMRBPearson

Research Analyst Market Research, Advanced Market Research, Statistics, Strategy Management

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Alumni Acheivement

Chetan Rane & Aniket Suryarao Batch (2014-16)

- Running two unique brands in India.

- Swadesiya.com, An ecommerce platform specially for selling Indian Merchandise

- Lawangi.com, A unique ecommerce website to sell fire crackers online. This segment was untapped and has been identified and successfully run by RM Alumni.

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Summary of Outcomes

Placement of RM is spread across all the industry and profiles . Students have fullliberty to choose best carrier in their dream organization.

The PGDM RM doesn’t limit the management graduates to pursuing their careers inIndia alone. RM students are placed in foreign to pursue their carrier as well.

The knowledge and skill set in Retail Management can be applied to global organizations across industry sectors, and from consulting to entrepreneurial management in Retail field.

For this academic year Batch 2016-18 -all 60 seats for this program filled within day 3 of the admission counseling.

A waitlist of more than 180 candidates on final day of counseling , more than triple of our intake capacity.

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Future Plans

• Academic partnership with Retailer’s Association ofIndia (RAI).

• Partnership with Retail Giants like ABRL, RelianceRetail, etc.

• Introducing more retail specific courses for students.

• Increasing focus on Omni-Channel Retailing.

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