retail management project, picasso art gallery
TRANSCRIPT
BY:Anurag BisenMustahid AliNivedita .S
RMS RETAILPROJECT
What is our basic concept?
To create a shopping environment that caters to the needs of the art and craft community .
To Offering knowledgeable and professional customer service
Art Gallery Retail StoreOver all
Itsa
Picasso Art Gallery
WHY DID WE CHOOSE THIS
MODEL
Forefront in an exciting and
growing market
Unique in itself in respect to retailing
Growing public and private
education systems
High profit margin
Very few stores in
Panjim
TouristsAttractiveness is high
MERCHANDISE MIX
offline trainingonline training
customization
Business Canvas Model
KEY PARTNERS CUSTOMER RELATIONSHIPSVALUE PROPOSITION• Artists• Museum• Sculptures• Tool suppliers• Trade Fair & Event Org.
• Cultural & Art Exhibition
• Distribution partners
• Selling of arts Crafts
• Sculptures• Tools• Teaching• VMI• After sale services.
• Home delivery
KEY ACTIVITY• Artists • Sales people• Technology• In gallery
experience sculptures
KEY RESORCES
• Encourage new artists
• Free basic learning• Organizing exhibitions
• Reasonable & Best Price
• Location Information to
Tourists• Free Home delivery
• Online and offline services• Rewards• Best Buy loyalty cards• Social media
CHANNELS
CUSTOMER SEGEMENTS
COST STRUCTURE REVENUE STREAMS
• Online delivery ,• Delivery through transportation• Others big giant retailers
• Tourists• Antic lovers• New home• Artists• Professionals• Teachers and students
• Sales of products• Sales of services• Online sales• In store sales
• Labour cost• Product cost• Inventory cost
• Delivery cost• Location and electricity cost
• Website cost
Retail Mix
Merchandise
Advertising & Promotions
Store Layout & Design
Customer Services & Selling's
Locations
Price
• Limited competition in Panjim area
• Available online,• Flexibility in pricing
• Competitors can offer same product quickly, • High transportation
cost,• Handling cost
• Ability to develop additional stores in other tourist area.
• Continue expansion of online sales
• Changes in regulations,• Increasing Insurance
cost
S
O
W
T
Profession/age 25-35 35-45 45-60
Professional artist
Amateur artist
Businesses
Teacher and youth
Tourister
High Medium low
Sales strategy
Targeting our
marketing efforts
Developing
product offers and merchan
dising formats
Developing
services and perks
Increasing awareness
Developing future
sales opportunit
y
Strategy
Customers will be able to search our inventory and place orders.
Customers will be able to view our on-line art gallery.
Off-Goa customers will be able to read about our tour packages, and request additional information
Customers will be able to access a calendar of educational opportunities, and sign up on line
Customers will be able to use the website as a portal for art related research: technical, historical and local.
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Break Even Analysis (Monthly)
Monthly Sales (In Rs)
Mon
thly
Exp
ecte
d Ex
pend
iture
(in
Rs)
Sales and profit graph
YEAR 1 YEAR 2 YEAR 30
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Highlights
SALES GROSS MARGIN NET PROFIT
Years
All t
erm
in R
s