retail in 4 dimensions · auto replenishment think online automatic replenishment will be important...
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Retail in 4 Dimensions
Chris James Vice President, EMEAOracle Retail
Market-Inspired Innovation
Market-Inspired Innovation
Greater Than One
Innovate and Invent
Iterative vs.Linear
5,750 deployments 96 countries
R&D$5.3 Billion
Leverage the Community
Retail in 4 Dimensions:Understanding Consumer Behavior in an Age of Relativity
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More than personas, the new shopper types are mindsets most of us switch between depending on what we’re buying, how much time we have and what we want to spend
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42% are now shopping both online and in-store every week
73%want to returnonline purchasesto a retail store
55%want to be ableto reserve online forsame day pick-up
55%want to check productstock on their mobilewhile in-store
57% 52%demand in-store WiFiwant personalized offers based on data from their store loyalty account
The Nomad: moving across channels at speed
Jump Across Multiple Channels
Like to Stay Connected Win Them Over with Personalized Service
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63%think stock of well-known brands in-store is most important to their shopping experience
46%Think retailers should offer a mobile app
48%would love to be able to try on items virtually
48%would like to auto replenish frequently bought items
43%love the idea of being able to 3D print custom fashion
The Player: seeking a perfect mix of brand and experience
Into New Technologies as Much as the Brand
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84%say competitive pricing and promotions is the most important aspect of their shopping experience
87%would give up their personal email in exchange for offers
65%say personalized offers / promotions are most important to them
52% 50%want personalizeddiscounts based on their loyalty card data
want real-time offers online depending on what they’re browsing
The Dealer: savvy and price driven
Drawn in by Great Offers
6 Emerging Trends
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Personalisation… just enough
of people are attracted to personalized offers based on loyalty, purchase or real-time browsing data
50%
find offers based on their social media data creepy 29%
whereas…
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Returns made easy
want the ability to return an online purchase with free shipping
82%
want to return an online purchase to a store 73%
of consumers want returns windows exceeding 30 days
34%
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Faster, smarter payments
want mobile payment options in-store60%
want instant, one-click checkout online57%
think automatic checkout will be important in the future
47%
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Fashion sets the pace
of millennials and pre-millennials think 3D custom printing would be very engaging
50%
of consumers browse or buy fashion online at least once a week 40%
of consumers think that innovations in subscription clothing could be an important driver of their loyalty in the future
37%
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New technology horizons
think virtual reality for online shopping would be very motivating
48%
think robot assistance would be ‘creepy’ - a sentiment shared across age groups 39%
think drones are a bit unnerving but younger audiences respond quite positively [40%]
26%
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Auto replenishment
think online automatic replenishment will be important to their experience in the future
48%
think it would be awesome if supermarkets use the same technology to suggest shopping lists
40%
are not yet keen on supermarkets shipping items based on purchase, social and environmental data
33%
From Insight to Action
Know Your Customer
Better
Achieve Omnichannel
Excellence
Create Capacity for Innovation
From Insight to Action