Retail Format Of

Siddharth,Simanta,Vikas

WAL-MART STORES, INC“ SAVE MONEY. LIVE BETTER ”

INTRODUCTION• Walmart is a part of organized retail Corporation founded in

1962 which operates in Chain.

• It is a Hypermarket & departmental store.

• Act as Best price in India

• It has 11,573 outlets in 28 Countries having 2.3m Employees. headquartered in Bentonville.

HISTORY• On July 2, 1962, Walton opened the first Walmart Discount City store

at  Walnut Street in Rogers.

• incorporated as Wal-Mart Stores, Inc. on October 31, 1969. In 1970, with first distribution center in Bentonville with 38 stores operating with 1500 employees

• By 1990, it became the largest U.S. retailer by revenue.

PRODUCT LINE Walmart deals in the following products :

• Clothing.• Electronic Items.• Edible Items.• Groceries. • Sports• Health & Beauty Etc…

CHANGES IN WALMART DURING THE YEARS

• Change In Its LOGO

• Change In Its TAGLINE

• Product Market (Focus On Product) Holistic Marketing

TARGET CUSTOMERS

1. Lower and Middle Class as of Low Price Strategies.

2. The first type is geographical segmentation. Segmentation is based on the age.

3. Wal-marts target markets are simply just everyday people who want to save money.

COMPETITORS :• 7-Eleven

• Dollar General,

• Amazon

• Food Lion

PROMOTIONAL ACTIVITIES:• pricing strategies adopted like “Everyday low prices”

“value of the day”• slogans like ‘Grab it before it’s done’ which pushes

customer to take a purchase decision • Gift Cards• Black Friday Ads• Walmart Credit Card

MARKETING SUGGESTIONS• Expansion in many locations

• absent or difficult to reach. especially in the markets of developing countries. (9 States)

• Improve Employee Satisfaction Level