www.mtfx.com/vm

Snow Blanket the softness of

Regulars

The world of Tiffany & Co. has moved locations to Selfridges’ Wonder Room, in the form of a temporary boutique area on the ground floor

of the department store.

7 Leader

8 Diary

11-13 News

15-16 WindowshoppingInspiring window displays from around the globe.

18 TopofthePOPS

21 KarlMcKeeverLonger Sunday trading makes sense, says Karl.

www.retail-focus.co.uk

23-30 ProjectFocusTiffany & Co. : Fred Perry : Studio Xfinity

47 OpinionWhen it comes to the clicks and bricks debate, use your sixth sense says Nigel Collett, CEO of rpa:group.

48-56 ProductsProducts and services for the retail industry.

Jewelinthecrown23-24

33 LondonDesignFestival

66 Q&ASteve Collis, joint managing director and strategic director of JHP Design, chats to Retail Focus.

37Luxuryretail

43Supermarkets 59 Focuson:

Materials&finishes

Features

7

leader

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Get more from Retail Focus online! www.retail-focus.co.uk

EditorLyndsey Dennis

e. lyndsey@retailfocus.co

t. +44 (0)845 680 7405

Production & WebTerry Clark

e. terry@retailfocus.co

t. +44 (0)845 680 7405

Display SalesLee Cullumbine

e. lee@retailfocus.co

t. +44 (0)845 680 7405

f. +44 (0)871 528 8000

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Retail Focus is published 12 times a year by

Retail Focus Promotions Ltd, Yeomans, Bassetts Lane,

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No part of Retail Focus may be reproduced, stored in a retrieval

system or transmitted in any form without permission. Please

address all enquiries to the editor at the above address. The

opinions expressed in Retail Focus are the views of the writer and

do not necessarily reflect the views and opinions of the publisher.

Every effort has been made to ensure accuracy of the information

contained in these pages. We will assume permission to publish

any unsolicited material unless otherwise stated.

©Retail Focus Promotions Ltd 2013.

Recent research by Wealth-X into the luxury retail sector says customisation and personalised services are key to engaging customers. There is no doubt that this sector has become more competitive and in this issue we look at what luxury brands are doing to keep ahead. ‘These new temples of luxury include amenities that would have been unheard of a decade ago, such as world class artwork, outdoor terraces and VIP rooms with in-house chefs. By tailoring these spaces not only to the new, more knowledgeable customer, but also to the specific locale, luxury brands are creating unique and immersive experiences that appeal to local residents and global travelers alike,’ believes Sterling Plenert, Callison senior vice president, global head of luxury retail. Turn to pages 37-39 to find out more. Continuing with the theme of luxury, we look at Tiffany & Co’s new boutique in Selfridges’ Wonder Room in the Project Focus section on pages 23-24. We also find out more about Fred Perry’s latest Bangkok store on pages 26-27 and Studio Xfinity in Chicago on pages 29-30. On pages 43-44 we look at the rise of discount supermarkets and what the big brands are doing in the fight for footfall. Will shopping and leisure destinations be the future of grocery shopping? The likes of Sainsbury’s is looking at the technology route and heavily investing in its Digital Lab, exploring how technology can make grocery shopping more convenient for consumers. London will be taken over by all things design-related in the form of London Design Festival in September. Part of the celebrations will include RIBA’s Regent Street Windows Project that will see 13 architects partner with retailers to create inspirational window schemes. Get your guide to all the events taking place in the capital on pages 33-35.

Lyndsey DennisEditor

August ‘15

instagram.com/retailfocus

8

diary

World Retail CongressRome Cavalieri, Italy8-10 September 2015

World Retail Congress is a dynamic,

thought-provoking and forward-looking

platform where senior retail executives join

together to share new thinking, be inspired

by the latest innovations, and debate the

challenges and opportunities facing the

future of the industry. The theme for 2015

is ‘Retail transformation today, tomorrow

and beyond’ and is designed to capture

what many retailers have said to be their

key business focus as they look to ensure

they can stay competitive. The format of

the Congress has been consolidated;

more interaction in smaller more focused

sessions and workshops and the more

intimate setting of the Cavalieri Hotel.

WorldRetail

www.worldretailcongress.com

RIBA Regent Street Windows ProjectLondon7-27 September 2015

Now in its sixth year, the RIBA Regent

Street Windows Project pairs RIBA

architects with flagship retailers

to create engaging architectural

installations in their shop windows.

The project creates a huge public

architectural exhibition.

RIBA

www.architecture.com/WhatsOn

100% DesignOlympia London23-26 September 2015

100% Design is the largest and longest

running contemporary design event

for industry professionals in the UK. For

2015 the show will move to a new venue,

Olympia London. The show is defined

by four key industry sections: Interiors,

Workplace, Kitchens & Bathrooms and

Design & Build.

designlondon

www.100percentdesign.co.uk

London Design FestivalLondon, Citywide19-27 September 2015

First staged in 2003, the London Design

Festival is one of the world’s most

important annual design events. The

festival programme is made up of more

than 350 events and exhibitions staged

by hundreds of partner organisations

across the design spectrum and from

around the world.

@L_D_F

www.londondesignfestival.com

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New EraJD Oxford Street Store

Brand Event Day

11

Zoe Bradley Design has created two

large hanging chandeliers at London’s

Burlington Arcade for its summer art

exhibition and to coincide with the launch

of its new crafted floor, which took two

years in the making.

Together the two chandeliers consist

of 1,860 flowers made up from 9,676 petals

and 2,100 leaves. ‘I made the flowers and

leaves from a range of 120gsm - 300gsm

iridescent papers, known for its luminous

finish. The floral chandeliers will hang in

news

Zoe Bradley adorns Burlington Arcade with floral chandeliers

Selfridges is continuing its fight against

plastic with its Project Ocean campaign.

Now in its fifth year, Selfridges commits

to raising awareness of the danger

plastic poses to the world’s oceans

and commits to removing all single use

plastic water bottles from its foodhalls

and restaurants.

the Burlington Arcade until September,’

explains Bradley.

‘My aim is to transport the public into

an exotic garden on their visit to Burlington

Arcade; an oasis of luxury. The designs

of the chandeliers took their inspiration

from another familiar public space artist

Anish Kapoor, particularly his Cloud gate

piece. I’m a great admirer of his work and

how the scale plays with the environment.

The illusion was to create an enormous

bouquet of floating flowers.’

Under the banner of ‘Be Part of the

Sea Change – See through the Plastics

Problem’, Project Ocean 2015 runs until

3 September with supporting activities

and awareness initiatives with the

London store and online.

Selfridges has curated an engaging

exhibition in collaboration with Jane

Withers, Studio Swine and Arabeschi

di Latte to raise awareness and

communicate the scale of the plastic

problem as well as innovative solutions.

Visitors can discover dedicated windows

on Duke Street where recycled bottles

have been used to create ocean and

water-themed installations.

Selfridges raises more awareness with Project Ocean

12

news

12

In brief...

The 2016 Surface Design Awards have been

launched. Architects and designers from

the UK and across the world are invited to

enter their very best surface projects into

the awards. Full entry details are available

at www.surfacedesignshow.com/surface-

design-awards.

In Autumn, Jo Malone London will open the

doors to its first Global Premier Boutique

on London’s Regent Street. The store

will be a flagship site, offering exclusive

services and products as well as hosting

consumer events.

RBTE and Retail Design Expo 2016 will

be joined by a new event, Retail Digital

Screen Expo, a dedicated new show

located at Olympia between RBTE and

Retail Design Expo. Retail Digital Screen

Expo will provide a platform for all the

suppliers of digital signage and screens,

along with the other vital players in the

digital signage eco-system, to come

together under one roof.

Retail agency Visual Thinking has

appointed Kirsty Kean as senior business

development manager, whilst Lisa Lawson

and Suzanne Tanner join as VM consultant

and VM project manager respectively.

12

Liberty is celebrating 140 years in style

Nike opens first women-only store in Europe

Nike has opened its first womens-only store

in Europe at 33 King’s Road, London. The

207 sq m consumer experience store offers

the best of Nike’s performance products

and services and is designed to inspire the

women of London to reach their athletic

potential.

Nike King’s Road offers consumers

bespoke services such as pant hemming,

gait analysis and bra fitting. Consumers

can also get advice on the best products

for individual running techniques and

training programmes. The store will

create a fitness hub in the King’s Road

community with free weekly Nike+ Training

Club classes and a Nike+ Run Club. A

booking system is housed on the digital

community wall within the store that allows

visitors to reserve spots at all Nike running

and training sessions held by Nike across

the city.

This year marks Liberty’s 140th anniversary. Part of the celebrations include this

beautiful maypole in the historic scarf hall. The brand will be holding an exhibition

called Liberty in Fashion at the Fashion and Textile Museum on 9 October 2015 - 28

February 2016.

Charting Liberty’s legacy as the place to shop as well as the brand’s role in key

trends from fashion history including Orientalism and Art Deco, the exhibition will also

highlight the relationship between Liberty and brands such as Jean Muir, Cacharel,

Yves Saint Laurent and Vivienne Westwood.

‘From the earliest imports and Eastern influenced and artistic dress to present day

collaborations, Liberty has occupied a unique place in British fashion. Every garment

in the exhibition has been carefully chosen to enable the museum to represent

the incredible range of textile designs created by the firm as well as to present an

argument about why Liberty is always in fashion,’ says Dennis Nothdruft, curator of

Liberty in Fashion.

BIC and Creative Instore Solutions (CIS)

received Gold at the 2015 France POPAI

Marketing at Retail Awards in the Personal

Accessories caegory with this eyecatching

Miss BIC lighter display.

CIS was commissioned to design and

manufacture a permanent in-store display

system that would capture the DNA of

the Miss BIC brand. The resulting high

heel display unit, with its small footprint

and ready-to-use flexible configurations,

immediately engaged female shoppers,

driving tobacco and convenience impulse

lighter category sales.

Creative Instore scoops Gold award

1313

news

American heritage brand Shinola opened

its first store outside of the US in 2014

in Carnaby’s Newburgh Quarter. The

company is now upsizing to a larger store

on the corner of Foubert’s Place and

Newburgh Street.

The brand will ocupy two floors,

Following the launch of Boxpark Shoreditch in 2011, Boxpark

Croydon is set to open in summer 2016.

Bigger by far (80 containers), more ambitious and even more

radical, the Croydon site will be home only to carefully chosen

fiercely independent, fresh-thinking businesses with a strict ‘no

high street fascia’ rule. Like Boxpark Shoreditch, it’s going to be a

fertile community of brands but the difference is that this time it’s

all about food, drink and events. The thinking behind the scheme

is to create a place that’s part of the casual dining revolution,

where retail becomes entertainment and a riot of colour, sounds,

scents and the flavours of food from all over the world.

‘It’s not just about greet street food — it’s about creating a

special dining experience. Boxpark Croydon aims to become part

of the fabric of local life by colour, creativity and life of its own,’

says Roger Wade, founder of Boxpark.

Harrods has extended its gourmet

offering with the opening of the Tartufi &

Friends truffle lounge on the Lower Ground

Floor, entirely dedicated to the world of

the truffle.

Designed by Italian architect Laura

Franco, the stylish space features walls

decorated with elegant prints from the

1500s, illustrating the history of the black

and white truffle and creating a full

immersive dining experience for diners

and customers alike.

Harrods welcomes Tartufi & Friends truffle lounge

From 13 October - 1 November, the

Saatchi Gallery will host an exhibition

entitled Mademoiselle Prive, which

will spread across three floors.

Visitors will be able to explore

the world of Chanel, indulging

themselves in a plethora of couture

as well as Coco Chanel’s Bijoux de

Diamants from 1932. The exhibition

offers a journey into the origins of

Chanel’s creations, capturing the

charismatic personality and irreverent

spirit of Mademoiselle Chanel and

Karl Lagerfeld.

Boxpark Croydon revealed as food, drink and events destination

combining the ground floor and basement,

totalling a space of 125 sq m. The new

store will house an even bigger collection

of the brand’s famous handcrafted

products, including bicycles, leather

goods, watches and bags.

Shinola to double its retail space in Carnaby

Chanel announces exhibition at the Saatchi Gallery

Window

15

visual merchandising

shoppingInspiring window displays from around the globe

Fortnum & MasonColour, fun, summer... Fortnum & Mason’s latest window schemes are

certainly show stoppers, showcasing the store’s variety of products

alongside fun props such as flamingoes, a giant pineapple, tubas and

pelicans, all set against a London skyline backdrop.

SelfridgesSelfridges’ latest windows are dedicated to its

Strength campaign, promoting the latest fashion

collections that celebrate strength of design and

character. The windows have been transformed into

an evocative exploration of strength through fashion.

Pictured are Untamed mannequins from SFD.

Photo credit: PrintempsPalace@

FrancisPeyrat

As part of Printemps’ 150th anniversary

celebrations, photographer Steve

Hiett has captured the essence of four

legendary Parisian luxury hotels: Le

Bristol Paris, Le Meurice, Hôtel Plaza

Athénée and Le Royal Monceau-Raffles

Paris enhanced by the silhouettes of

nine prestigious brands.

Printemps

16

Al Rubaiyat Modern LuxuryProp Studios was commissioned by Al Rubaiyat Modern

Luxury to design and manufacture a series of large props

to complete its four windows in Saudi Arabia. The window

scheme was designed by Al Rubaiyat visual and creative

manager Amra Alabdalilsharif, and the theme was elegant

luxury with each window revolving around a large prop

centrepiece. Props included a giant grammophone with

cascading flowers, a chandelier made from perfume bottles

and crystal droplets, a carousel and a giant perfume bottle.

CoachThe Wild Beast collection windows at Coach feature giant

paws, upon which handbags hang and mannequins pose.

The design explores a tongue-in-cheek take on Wild Beast

inspired by Buster, one of Coach’s collection characters and

by ‘Where the wild things are’. The retailer has played on scale

and the unexpected with the large-scale arm, hand and claws

of the beast busting through the window space and cheekily

interacting with the mannequins and bags.

See more window installations on the blog:

www.retail-focus.co.uk/blog

Dover Street MarketTo celebrate the launch of its AW15

collections, Dover Street Market in London

has collaborated on this artist’s studio

window with designer Molly Goddard in

conjunction with her latest range.

LibertyLiberty has adorned its windows with pink shimmering party

streamers, as part of its 140th anniversary celebrations.

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THE SWANCOLLECTION

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POP

POPStopCompany:arken P-O-P

Client:Superdrug Stores

Display title:Superdrug New Cosmetics Carcass

Sector:Cosmetics

Location:Nationwide rollout (starts October 2015)

The brief: Superdrug asked arken P-O-P to reimagine

the visual presentation of its cosmetics

space in-store. The solution had to be both

modular and flexible, maintaining premium

and consistent shopping whilst allowing

for indefinite updates to ‘inner displays’

for a number of different brands and their

ranges, without the need to replace the

outer carcass.

The result:The Tile System is set to deliver a real

step-change in cosmetics merchandising in

the UK. The display’s modular construction

will support 21 different cosmetics brands

across five different sized carcasses. As well

as accommodating differing widths, the

display also enabled the top section of the

unit to be added or removed to create mid-

floor, low level units or taller wall-mounted

solutions. All materials and components,

including LED illumination, were sourced

locally and made in the UK. The display has

been nominated in the 2015 POPAI Awards

for Best Permanent Cosmetics Display and

in the Sustainability category.

www.arken-pop.com

18

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Q & A

21

Sunday trading makes sense

With the Government’s recent emergency budget announcing the

biggest change in the law to retail trading hours since 1994, retailers

will soon have the opportunity to stay open for an extra four hours

on a Sunday.

A ‘growing appetite’ for Sunday retailing was how Chancellor

George Osborne described the public’s view on extending the

weekend’s trading hours. At a time when the UK retail market is

slowly but surely clawing its way along the road to recovery, I can’t

see this being anything other than a welcome shot in the arm for

retailers. Existing laws are out of step with modern retailing. The

world has moved on and the need for existing trading laws to be

reviewed and changed was long overdue.

First introduced a quarter of a century ago, the restrictions on

Sunday trading helped smaller retailers at a time when the big

supermarkets were swallowing up market share. Today however, we

live in a time where shoppers want, and will pay for, convenience.

It’s bizarre that you can’t visit a supermarket at 6pm on a Sunday,

but you can have them deliver groceries directly to your home.

Surely lifting the restrictions will only encourage more people to

be out and about shopping on a Sunday? In the same way that

pubs and restaurants benefited from restrictions on their opening

hours being relaxed, the retail industry will now also be able to play

catch-up.

The high street didn’t have the same level of competition from

digital retailers 20 years ago. Now, with online sales growing, any

opportunity to encourage shoppers back onto the high street and

into physical stores should be jumped upon. If Amazon and eBay

operated as physical stores, they would dwarf the 280 sq m size

that limits a retailer’s Sunday opening hours. Yet, same day couriers

such as Shutl are helping online retailers to operate and deliver

goods 24 hours a day. By all accounts, to level the playing field

they should be forced to suspend the websites for browsing and

ordering on a Sunday, but could you imagine the public outcry?

The customer’s expectations of retailers are far more demanding

today, as more people want convenience and 24-hour accessibility.

With services such as home grocery delivery and click and collect,

retailers have to work harder in order to fit in around shoppers’ lives

Karl

and accommodate their expectations.

Retailers should be looking at reinventing Sunday as a day for

people to have a special shopping experience. There will naturally

be less football in comparison to a Saturday, and as such there will

be an opportunity for a retailer or sector to take ownership of the

day. There are other specific times of the week or year, late-night

shopping on a Wednesday or Boxing Day sales, when retailers

expand on the shopping experience. The opportunity will now

again be there on a Sunday.

It strikes me that in the spring months, DIY, garden centres and

other outdoor retailers would see footfall rise on Sunday evenings,

through offers and promotions they could easily take ownership of

a specific month or weekend to drive customers to the till. You may

start to see new in-store promotional activity within supermarkets,

perhaps offers on food items for office workers to make their

lunch for the week or tie-ins with sporting events that take place

on a Sunday. Premier league football matches attract millions of

television viewers every week, with the biggest games taking place

between midday and 6pm on a Sunday. A retail offering designed

to accommodate grocery shopping in the evening, after the footfall,

would give customers more freedom with their weekends.

Sunday is traditionally the day of the week when families

get together to socialise and relax before heading back to work

or school. There is no reason why this experience cannot be

integrated into a retailer’s offering. Tie-ins between restaurants,

shops and leisure operators would offer value to the customer and

entertainment for the whole family. Imagine if you were able to

head out on a Sunday and have a family lunch at Jamie’s Italian,

pick up some items from John Lewis, groceries from Tesco and

then entertain the kids with a film at a Vue cinema. Offers and links

between these businesses would start to create fully experiential

family days, with retailing at the very centre.

There have been examples in recent years when Sunday

trading restrictions have been lifted for limited periods of time.

During the 2012 London Olympic and Paralympic games, retailers

were able to open longer over the weekend in order to take

advantage of the swelling number of visitors to the UK. At the

time, the Government was keen to show Britain was not ‘closed for

business’ when foreign tourists were in the country, and this is surely

a sentiment that should continue when we are still recovering from

a recession.

The relaxing of Sunday trading restrictions seems to be a

natural step in retailers’ journey back to the pre-recession highs

of eight or nine years ago. People shop in different ways now,

convenience is king, and the antiquated laws created gaps in the

constant and seamless retail experience required to compete with

online retailers. What the retailers should now do is see this is as

an opportunity to not only sell for longer, but also create new and

exciting experiences for their shoppers.

column

McKeever

Karl McKeever is creative director of visual merchandising and brand delivery consultancy Visual Thinking.

Email Karl at karl@retailfocus.cowww.visualthinking.co.uk

Wednesday 16th SeptemberGrosvenor House Hotel, London book tickets: retaildinner.co.uk

Co-headline Sponsors:

RetailFocusFullPager.indd 1 07/08/2015 13:04:31

23

project focus

TIFFANY + CO.Selfridges, Oxford Street, London

The world of Tiffany & Co. has moved

locations to Selfridges’ Wonder Room, in the

form of a temporary boutique area on the

ground floor of the department store. This

boutique is Tiffany’s ninth in London and

10th overall in the UK.

This new immersive space replaces

the current boutique and offers residents

and tourists a truly luxury shopping

experience. Tiffany opened its first boutique

at Selfridges London in 2008 as part of the

department store’s creation of the Wonder

Room on the ground floor.

The features of the new Selfridges

boutique are based on the brand’s

contemporary design sensibility while

speaking to the origins and heritage of

the brand. The space boasts a modern

décor and a unique light sculpture created

by artist Tomás Saraceno. The sculpture

extends the exploration of light, refraction

and facets that can be found in the design

of the Tiffany store at Selfridges. The

piece echoes the beauty of Tiffany cuts in

gemstones based upon the principles of

returning the most spectacular elements of

light to the eye.

The wood flooring is inlaid with yellow,

red, blue and green stones in faceted

patterns. The idea of the refraction of light

through coloured gems is a prominent motif

reflected in the architecture and choice of

Design: In-houseSize: 219 sq mOpening date: June 2015

24

project focus

materials used in the space.

The walls are unique among Tiffany

stores. They feature zig-zagged wood

panels inlaid with a mix of brass and

stainless steel trim, velvets, stones, straw

marquetry and cast coloured glass that

evokes faceted gems.

The space also features a Private

Selling Room and a dedicated Bridal Salon

where customers can sip champagne while

browsing Tiffany jewellery designs.

Tiffany celebrated the Wonder Room

installation in June with an immersive

experience at the Old Selfridges Hotel

situated behind the store, bringing the

wonder of New York’s Fifth Avenue to

London. The brand is currently stocking

new designs from the Tiffany T Collection,

available exclusively at the new Selfridges

boutique for a limited period.

26

FRED PERRY

project focus

Design: BuckleyGrayYeomanStore size: 130 sq mOpening date: June 2015

EmQuartier, Bangkok

Architectural firm BuckleyGrayYeoman

has completed its second Fred Perry store

design in the Far East, the second one

located at the new retail development

EmQuartier in Bangkok, Thailand.

The EmQuartier store represents

a subtle development of the Fred

Perry design language developed by

BuckleyGrayYeoman, which has resulted

in a contemporary and elegant boutique

designed to fit in with the selection of

international luxury brands selected by

the mall.

‘EmQuartier is an exciting new

development for Bangkok that brings

together a truly stellar collection of

international retail brands. To match

the tone of the development, we have

successfully modified our core design

strategy, creating a smart interior that aligns

with the ethos of EmQuartier while retaining

the definitive Fred Perry DNA,’ explains Paul

White, director in charge of the project at

BuckleyGrayYeoman.

The store has an open-plan layout

and a sophisticated palette of materials,

including concrete, black steel, timber

and polished brass that contrasts with the

wooden parquet flooring. A supersized

signature Fred Perry laurel wreath logo also

features in the plan, influencing the shape

and position of the seating and custom-

made cabinets.

‘The plan of the shop is centred on

an oversized laurel logo, which runs

through the centre of the shop. This gives

a playful, sculptural quality to the space

that also ties back to Fred Perry’s brand,’

explains Amr Assaad, associate director

at BuckleyGrayYeoman. ‘In EmQuartier

we have also reinterpreted the Fred Perry

laurel by adding a layer of refinement

and a sense of luxury to the shopfront by

working with materials such as ribbed

27

project focus

black steel and brass to create a striking

installation.’

Curves play a big role in the store,

especially in the design of the elliptical

display tables that have been dotted

throughout the space. Hanging over these

are a number of suspended pendant

light bulbs.

‘Every shop we have designed for

Fred Perry has been bespoke. While each

store has the same DNA, they all have their

own unique character and aim to explore

the heritage of Fred Perry in playful new

ways,’ says Assaad. ‘By engaging with

the meaning of the brand and the local

culture, we ensure that our design also

responds to the local context and market.

For this reason, the Emquartier shop has

a superior look and feel, with the use of a

sophisticated palette of materials. There’s

a strong emphasis on the heritage of the

brand with a focus on the iconic Fred Perry

Laurel wreath.’

The Bangkok EmQuartier store is

the sixth project the design practice has

completed for Fred Perry. Another one is

on the cards in Cologne, Germany and

scheduled to open towards the end of the

year.

Get your free ticket today at www.autumnfair.com

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project focus

Design: ESI DesignStore size: 836 sq m Opening date: July 2015

STUDIO XFINITYW Weed Street, Chicago

Studio Xfinity’s new store in Chicago is

designed to completely reimagine customer

service and engagement for Comcast Xfinity

customers. The dynamic retail environment

brings together play, technology and

entertainment to create an engaging, fun

and fully integrated customer experience.

Comcast approached ESI Design to

conceive an immersive and interactive

experience for Studio Xfinity. The result

is a reimagined retail space where new

customer service initatives are premiered

and tested while consumers test drive Xfinity

products and services on the store’s 46

tablets and touchscreen demo surfaces,

as well as play custom-designed multi and

single-player games and engage with

special content and programming in the

media-rich entertainment space.

‘ESI Design created the Studio Xfinity

experience so that customers can engage

with everything Xfinity connectivity can bring

30

into their lives,’ explains Ed Schlossberg,

principal designer and founder of ESI

Design. ‘Studio Xfinity offers seamless

access to the newest media and the best

in digital culture through a wide range of

interactive experiences. It’s the community

centre of the 21st century — a fun, warm and

interesting place where customers will be

drawn to visit again and again.’

Joe Karadin, director of physical

design for ESI Design, says: ‘Studio Xfinity

not only invites customers to interact and

engage with the brand like never before,

but keeps the experience fresh through

ever-changing and evolving activities,

programming and content.’

The store includes a new customer

engagement model that provides

customers with dedicated service support

project focus

from the moment they enter a store via

a tablet-based, custom designed app.

ESI Design worked with the technology

design firm Control Group on the technical

development of the new Customer Timeline

App, which the company is testing at the

store. The app helps team members provide

service quickly and efficiently by giving

them access to customer information,

ranging from the services they have to

trouble-shooting histories.

There are more than 243m of LED

screens and large-scale media installations

throughout, including a 32.6m-long LED

media band wrapping the store’s upper

walls. The media screens and installations

display brand messages and live or

on-demand programming that can

coordinate with each of the studios.

23-26 September 2015

NEW LOCATION

Register FREE at www.100percentdesign.co.uk

DESIGN IN COLOUR

THE UK’S BIGGEST EVENT FOR ARCHITECTS ANDDESIGNERS

100design_A4_reitailfocus.indd 1 10/08/2015 16:23

33

Established in 2003, the London Design

Festival celebrates and promotes London

as the design capital of the world,

creating a platform for inspirational design

initiatives. More than 350 events and

installations will take place across the city,

from a stimulating programme at the V&A

Museum to a series of installations and

exhibitions in Somerset House — a new

location for this year’s festival.

Somerset House director, Jonathan

Reekie, commented on the collaboration:

‘Somerset House embraces a broad range

of cultural activity, including music, fashion,

film and photography, and design is a very

important part of this mix. As well as being

both a stimulating environment in which

many designers and makers work, we also

are an important public platform for the

best in contemporary design through our

exhibitions and events. With strong links to

the design community, we are pleased to

present a number of projects as part of the

London Design Festival, and look forward

to working with them over the upcoming

London Design

Festival :Design takes London

LDF preview

Immerse yourself in design throughout the capital this September.

year to create new opportunities to bring

design in all its manifestations to the heart

of London and to a new audience.’

The V&A is the central hub for the

London Design Festival. Since the

relationship between the V&A and the

LDF began in 2009, it has continued to

grow stronger year on year, producing a

programme of installations and events

bigger and more daring than ever before.

‘As an organisation that aims to inspire

creativity in everyone, the V&A is proud to

partner once again with the festival. During

the nine-day period, visitors will be able

to see a series of exciting and beautiful

installations interacting with our world-

renowned collections and historic spaces;

take part in innovative design workshops,

and hear from the best international

designers working today to motivate,

provoke and discover new creative ideas,’

says Dr. Martin Roth, director of the V&A.

Sir John Sorrell CBE, chairman of

the London Design Festival, says: ‘This

year’s festival programme really reflects

the diversity of design across the whole

of our capital with a vast array of events,

installations and exhibitions showcasing the

huge number of different design disciplines

practiced in London. Locations this year

range from some of London’s most historic

buildings to areas of the capital where

regeneration is transforming the landscape

in a truly exciting way.’

This year there are seven official design

districts spread across London during the

festival — Bankside Design District (which

is new for 2015), Brompton Design District,

Chelsea Design Quarter, Clerkenwell

Design Quarter, Islington Design District,

Queen’s Park Design District and

Shoreditch Design Triangle.

There will also be a number of large

partner shows taking place across the

capital, including 100% Design at Olympia,

Decorex at Syon Park, designjunction at

Central Saint Martin’s and Victoria House,

Tent London & Super Brands at Old Truman

Brewery and Focus/15 at the Design Centre

at Chelsea Harbour.

Somerset House, a new location for this year’s festival.

34

LDF preview

Landmark Project As an official Project Sponsor of the London Design Festival for

the third time, BMW Group Design again supports a creative

collaboration at the event.

After last year’s successful project featuring BMW with Barber

and Osgerby’s poetic installation at the V&A, BMW Group continues

its successful collaboration with the festival, this year in partnership

with MINI which is itself a British design icon.

Together with the renowned London-based architect and

designer David Adjaye, MINI is presenting an immersive installation

during the festival, which will be installed in the courtyard of

Somerset House.

In addition to the creative exchange with external designers,

MINI’s aim is to convey new and inspiring aspects of automotive

design detached from the conventional perspective of the car

industry.

Somerset House will also host the work of 10 internationally-

acclaimed designers in the elegant West Wing Galleries and an

exhibition of the winning ideas for the #PoweredByTweets:

The Challenge design competition.

Curiosity CloudBoutique champagne house Perrier-Jouët returns to the London

Design Festival with acclaimed Austrian design team mischer’traxler

as part of their ongoing design collaboration ‘Small Discoveries’.

The new project, Curiosity Cloud, will explore the transience of

nature and the Art Nouveau movement.

Mise-en-abymeDesigners Laetitia de Allegri and Matteo Fogale are joining forces

with Johnson Tiles to create a colourful installation on the bridge

over the Medieval and Renaissance galleries at the V&A.

Inspired by the Renaissance which saw the birth of perspective

in art, the designers have created a landscape of shapes that will

emphasise the visitor’s viewpoint at the entrance to the bridge.

The overlapping of semi-transparent colours will create a void and

feeling of depth while the arrangement of the tiles on the floor

will represent the grid and perspective lines on a drawing. The

designers reference the V&A’s glass and stained glass collections

through their use of coloured transparent materials.

Barnaby Barford: The Tower of BabelAn imposing six-metre high installation by artist Barnaby Barford,

The Tower of Babel will comprise 3,000 bone china façades, each

depicting a different London shop photographed by the artist. At

its base the shops are derelict, while at its pinnacle are London’s

exquisite boutiques and galleries. Standing as a monument to the

great British pastime of shopping, Barford’s apparently precarious

Tower playfully likens our efforts to find fulfilment through retail with

the biblical Tower of Babel’s attempt to reach heaven. Explicitly

blurring the boundaries of art and commerce, each shop in the

Tower will be for sale during the exhibition. With more prestigious

but less affordable properties higher in the Tower, Barford confronts

us with the choices we ourselves make as consumers, through

necessity or desire.

Timeless Design curated by HarrodsWorking with a select group of international design brands,

Harrods will showcase an exhibition named Timeless Design.

The exhibition will run throughout the luxury department store’s

recently redeveloped Second Floor Home and Third Floor Furniture

departments.

Brands including Alessi, B&B Italia, Fornasetti, Fritz Hansen,

Ligne Roset, The Rug Company and Knoll will lead the exhibition

with unseen archive pieces.

Robin Day Exhibition by Assemble2015 marks the centenary of the birth of Robin Day, one of the most

significant British furniture designers of the 20th century whose work

pioneered a new modern ethos for post-war Britain with simple,

functional furniture.

To celebrate Day’s life and to mark the huge contribution he

made to our everyday lives, design and architecture collective

Assemble will create an installation responding to Day’s passionate

interest in wood, which will be shown alongside original furniture

designs, archival photos and tools.

Curated by Jane Withers, the display will explain the

significance of wood in Day’s work and life, an aspect of his work

that has been previously overlooked.

RIBA Regent Street Windows ProjectThis September, 13 architectural installations will transform shop

windows along Regent Street. Now in its sixth year, the RIBA Regent

Street Windows Project is developed in partnership with the Regent

Street Association and pairs RIBA architects with flagship retailers to

create architectural installations in the windows of fashion retailers,

skincare boutiques, perfumeries, restaurants and cafes along and

around Regent Street. From spiraling fabric forests to kaleidoscopic

reflections; lenticular props to ceramic arrested mid-flight, this

year’s RIBA Regent Street Windows Project sees RIBA architects

reinvent the boundaries of display from 7-27 September.

Curiosity Cloud by mischer’traxler for Champagne Perrier-Jouët.

Image courtesy of the London Design Festival.

The Tower of Babel by Barnaby Barford.

35

LDF preview

V&A TalksFollowing on from a more curated approach, which has proved

popular in previous years, each day of talks at the V&A is themed,

helping visitors and participants to make the most of their time and

interests during the festival. This year, the themes are: Graphics

(the weekend of the 19-20), Luxury (Monday 21), Future (Tuesday

22), Making (Wednesday 23), International (Thursday 24), Industry

(Friday 25), and Digital Design (the weekend of 26-27). On Friday 25

September the museum will remain open until 10pm, with activities

including music, talks and tours. Continuing from the success of last

year and in addition to the talks programme, there will be free daily

tours within the museum of the installations and displays.

Global Design ForumThe Global Design Forum is the festival’s annual programme of

talks and discussions exploring the role of design in a sustainable

and prosperous future. Returning for a fourth year, the Forum

will focus on profiling the industry’s pivotal figures. Maverick

thinkers, agitators and originators from around the world will be

in conversation with leading journalists at the V&A every weekday

during the festival (21-25 September). This series of Masterclass

Sessions will amongst others feature David Adjaye, who will design

an installation for Somerset House as part of the wider festival

programme, and Wolfgang Buttress, the designer behind the UK

Pavilion at Milan Expo 2015. A full programme will be announced

online later in the summer.

Laetitia de Allegri & Matteo Fogale and Johnson Tiles will create a colourful

installation at the V&A.

Banana Republic by Make Architects, 2014 RIBA Regent Street

Windows Project.

100% Design100% Design will be celebrating its 21st edition in a brand new

home, Olympia London. Taking place across 23-26 September,

the event is based on the central theme of Design in Colour. The

show has collaborated closely with trend forecaster WGSN among

many others to bring to life the visual and sensual experience of

using colour across interiors and the built environment. The top

colour trends for 2016 will thread thoughout the show as a means to

demonstrate the importance of colour and to navigate the show.

Decorex International Returning to Syon Park on 20-23 September, Decorex International

2015 will explore the future through a series of interactive feature

installations and focused seminar discourse. Throughout the four

days, visitors will be the first to see new collections from more than

400 design brands and experience inspirational talks as part of the

popular seminar programme.

designjunctiondesignjunction will be held at two new locations during London

Design Festival on 24-27 September. Renowned for taking on

challenging industrial spaces across the globe, designjunction2015

will see the transformation of the former Central Saint Martin’s

college and nearby Victoria House. The former Central Saint

Martin’s College building will house designjunction’s leading trade-

focused brands and live content, whilst across the road, Victoria

House will present the show’s largest ever retail offering of premium

high-end design brands. designjunction2015 will host more than 180

cutting-edge design brands, over 50 design-led pop-up shops, the

largest ever edition of lightjunction, a stellar seminar programme,

interactive flash factories and a wealth of culinary delights.

Tent London & Super Brands LondonOld Truman Brewery will play host to Tent London & Super Brands,

offering 450 exhibitors from 29 countries. Some pavilions will be

themed around a design discipline such as the Czech Republic’s

2014 Glass Mania by Umprum academy, or will be a cross-

disciplinary selection by producers such as Fulgen for 100% Norway

2015. For the first time, Tent will present a feature area called

Techable Home for tech enabled design for the home. Techable

Home will be paired with a Tech Meets Design talks programme

at Second Home — London’s newest tech community space on

Hanbury Street, E1.

The V&A will host a number of talks during each day of the festival.

Partner activity across London will include 100% Design at its new home of

Olympia London.

When and whereLondon, 19-27 September 2015For a full list of events taking place during London Design Festival 2015, visit www.londondesignfestival.com

L_D_F #LDF15*All information correct at time of going to press

an event by

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37

Luxury retailers are thriving throughout many of the top global

markets including Paris, London, New York and prime cities in Asia,

according to research by Colliers International.

High-end retail brands have seen a rise in recent years, with

the continued pressure of standing out amongst others. From the

size of displays to the choice of materials used, luxury brands are

creating one-off experiences for customers.

Following demand, Westfield London has announced plans to

expand its luxury shopping area. As part of the new refurbishments,

a number of stores will expand, new luxury names open and

existing retailers relocate to bigger premises. Versace will increase

its presence with three stores at Westfield London, including two

new stores in The Village. Autumn will see other new retailers such

as Sandro, Jigsaw, Zadig and Voltaire and Claudie Pierlot. The

Village enhancements will also see the launch of a new personal

styling service, The Fashion Lounge, located on the second floor,

offering expert stylists and beauty treatments.

According to research by Wealth-X, customisation is one of the

points highlighted in its recent research into luxury themes. The

report says customisation and personalised services are key to

engaging customers.

At the debut store of Anglo-Swedish watch brand Larsson &

Jennings in Seven Dials, customers have the change to create

their own bespoke watch on site in the LJX Custom area, as well as

sip coffee from the in-house Fika bar. Designed in collaboration

with Campaign Design, the 46 sq m store uses raw materials and

contemporary signage to create a classic yet minimalist interior.

Over at Burberry on Regent Street, a new giftwrapping area and

Thomas’s cafe have been unveiled. Gifts can be personalised in a

number of ways including embroidery and leather embossing by

skilled craftsmen in the store.

LIFE OF LUXURy

Above: At Larsson & Jennings in Seven Dials, customers have

the chance to create their own bespoke watch on site.

luxury retail

The luxury retail sector continues to grow, as the likes of Westfield

London announces plans to expand its luxury shopping area.

The Wealth-X research also notes the era of the consumer. ‘All

focus is now on the consumer — in order to succeed brands must

be guided by consumer needs and not what they want to impose

upon the consumer,’ states the report. Take Selfridges’ 2014 Beauty

Project campaign for example, which celebrated its consumers’

beauty. According to Linda Hewson, creative director at Selfridges,

the Beauty Project was designed to be a ‘thought-provoking

exploration of the definition of beauty and what it means to today’s

society.’ The Beauty Project also allowed consumers to customise

their own scent in a Fragrance Lab.

In July 2014, Chanel offered its loyal clients a private viewing

(via an email campaign) of its autumn/winter 2014 pre-collection.

Chanel’s email included links to the film, the collection, and a

store locator to allow subscribers a first glimpse at the campaign

and the locations it can be purchased. By providing a digital

private showing, the brand’s collection appears more exclusive

to consumers and makes clients feel that Chanel is putting their

needs first.

There is no doubt that the sector has become more competitive,

particularly within certain categories such as leather goods, which

have seen an increase in the number of accessible luxury brands

such as Michael Kors and Tory Burch entering the space and

challenging incumbents.

38

luxury retail

For Stuart Weitman’s Hong Kong flagship, Zaha Hadid

Architects created a playful dialogue of geometrics. The displays

have both functional and ergonomic considerations. The central

display units have been designed to showcase the Stuart Weitman

collection and also provide seating. These displays were made

from fiberglass dipped in rose gold — a technique similar to that

used in boat manufacturing.

The walls and ceiling are covered in glass-reinforced concrete

to express solidity, whilst the precision of complex curves generate

focal points and areas for display. With a palette of subtle

monochromatic shades, the design creates an interior landscape

of discovery centred on two separate zones to enhance the

relationship between the customers and the collection.

‘A true luxury retail experience should make the customer

feel special. The idea is to create a unique shopping experience

that has been crafted just for them, as ultimately, they are the

only person that matters,’ says Mariann Wenckheim, director at

retail design consultancy, 20.20. ‘Increasingly luxury retailers are

considering the emotional and sensory impact of their customer

journey. Customers are no longer just shopping with their eyes. All

the senses need to be engaged to create unique experiences.

Therefore, touch, feel and even taste and smell are becoming just

as important.’

There’s no escaping the mention of technology within store

design, as Wenckheim acknowledges: ‘Recently there has been a

lot of emphasis placed on in-store technology. For the luxury sector,

it needs to be handled with care and should be more hi-touch than

hi-tech. It’s easy to place an iPad in a store in the hope it creates

an instant sense of luxury but any technology choices must be

unobtrusive and add to the overall experience.’

20.20’s most recent luxury retail design was for Lingerie Atelier

at Steffl department store in Vienna. The store wanted to create

a space that stands out as a premier destination for lingerie

shoppers and position Steffl as the market leader in Vienna.

‘Shoppers in Vienna have embraced the city’s boutique culture and

place personal relationships at the heart of their own shopping

experience. The concept would encapsulate this trend, whilst also

embracing Steffl’s overall retail experience proposition of passion,’

explains Wenckheim.

The store is located in Wolfgang Amadeus Mozart’s former

apartment and workroom in the heart of Vienna; details such as this

couldn’t be ignored from a design point of view. Bespoke interior

features are influenced by the craftsmanship of musical instruments

and Viennese references are present throughout, with St Stephen’s

Cathedral and its roof formations featuring prominently. The space

pays homage to the city’s past, whilst also offering the customer a

modern, lifestyle shopping experience; the store presents itself as

both ‘residential’ and ‘sensual’. ‘We also wanted to recognise the

notion of Steffl department store being a vertical city of boutiques

in Vienna. We named the space Lingerie Atelier — reflecting

intimacy, craftsmanship and an artisan lifestyle with individualism

at its core. The space is created with a luxury atelier aesthetic

that gives a feeling of intimate rooms in a stylish apartment,’

continues Wenckheim.

20.20’s design scheme is a celebration of timeless materials

including handcrafted parquet flooring with modern limed finish

and fixtures framed by dark patina metalwork offset by brushed

brass. Matt lacquered and upholstered surfaces in skin nudes and

rose tones add softness to the space. The wallpapers, embellished

with natural and metallic textures, act as backdrops to product

presentations, helping to achieve the desired residential and

sensual finish, whilst plush Moroso seating, bespoke cowhide rugs

and brass pendants puntuate the customer’s journey throughout

the department.

Design firm Callison first considers the customer experience,

to develop a space that both enhances the brand’s identity and

provides the consumer with a unique and personalised shopping

experience. ‘The same attention to detail and craftsmanship that

goes into the product goes into the store. The difference between

a 3mm joint and a 6mm joint is not only important, but by adhering

to that level of detail, we can ensure a store worthy of the client

and the brand,’ says Sterling Plenert, Callison senior vice president,

global head of luxury retail. ‘Another critical part of a luxury retail

environment is enabling the staff to create a memorable customer

experience and provide a smooth and seamless sales procedure.

For this reason, we find that the back-of-house service spaces are

just as important as the customer-facing spaces. We spend an

equal amount of time developing store rooms, wrap counters and

support spaces as we do showcases, display walls and salons.

Plenert recognises a new trend in the luxury retail sector.

‘Instead of expanding into new markets, leading luxury brands are

focusing on their existing locations and transforming these stores

into luxury palaces. As customers become more sophisticated and

knowledgeable, luxury brands are responding by creating spaces

that allow the sales staff to customise the experience for every

customer.

39

Luxury retail

‘These new temples of luxury include amenities that would

have been unheard of a decade ago, such as world class artwork,

outdoor terraces and VIP rooms with in-house chefs. By tailoring

these spaces not only to the new, more knowledgeable customer,

but also to the specific locale, luxury brands are creating unique

and immersive experiences that appeal to local residents and

global travelers alike. While maintaining the overall brand identity,

a store in Hong Kong offers a very different experience to one in

New York.’

The leaders in the world of luxury have a unique and

differentiated point of view, but can also adapt and change to

meet the needs of the consumer. They identify the core values

of the brand, tell compelling stories and create strong emotional

connections with the customers that enhance the brand identity.

Customers buy on emotion. Combine that with the incorporation

of worthy technology into a luxury retail environment and the

experience is enhanced and allows retailers to engage with today’s

tech savvy customers.

Photographer: Chris Eden

Facing page: Westfield London is set to expand The Village, its

luxury area; Burberry’s new gift-wrapping area at its Regent

Street store. Above: Curves feature heavily at Stuart Weitman

in Hong Kong, designed by Zaha Hadid Architects; Burberry

has also launched Thomas’s cafe at its Regent Street store.

Left: Callison created the luxury interior for the Dhamani 1969

boutique in the Dubai Mall. Below: 20.20 created a

stand-out location for Lingerie Atelier at Steffl department

store in Vienna.

“It was, without a doubt, the best Show we have exhibited at in 20 years – in terms of the volume and, crucially, the quality of leads we picked up. We will definitely be back next year.”

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RDE_RetailFocus_August2015_216x303.indd 1 11/08/2015 11:17:02

43

Changes in shopping habits have had a huge affect on the

supermarket sector. Supermarket price wars are at a peak as

the likes of Aldi and Lidl reported substantial sales growth at

the beginning of this year, pushing the big four (Tesco, Asda,

Sainsbury’s and Morrisons) to cut prices in an attempt to entice

shoppers in.

According to consumer panel research specialist Kantar

Worldpanel, Morrisons gained market share during the 12 weeks to

21 June this year, the first time it has done so since December 2011.

Its total sales rose 0.6 per cent while its market share edged up 0.1

percentage point to 11.0 per cent. Since March, Morrisons has had a

new boss in the form of ex-Tesco executive David Potts who has cut

prices and improved customer service. Morrisons (Britain’s number

four) was one of the only big four grocers to record a sales rise, says

Kantar Worldpanel. Market leader Tesco and number three player

THE BATTLE IS ON: SUPERMARKETS

Top Left: Lidl offers spacious sales areas with wide aisles for

a more comfortable shopping experience. Above: Morrisons

launched its new Format Flex lab stores at the beginning of

the year, designed by M Worldwide.

supermarkets

As the fight for superiority within the supermarket sector continues, discount stores are breaking through and excelling. So what makes these budget brands so successful?

to shop there.

However, the likes of Aldi and Lidl aren’t for everyone, as they

stock fewer items than the big four, and only a few brands, but on

the flip side this can save time by not having to compare many

different brands of a particular food. These budget stores also lack

certain amenities such as a restaurant or cafe, toilets and bagging

areas at the tills.

Morrison’s new Match & More card scheme even claims to price

match Aldi and Lidl, as well as Tesco, Sainsbury’s and Asda. With

Match & More, shoppers collect points that can be exchanged for

vouchers to spend in-store. Morrisons is late to the points store card,

with Tesco’s Clubcard and Sainsury’s Nectar card scheme being in

place for years. Morrisons is also the last supermarket out of the big

four to offer a home delivery service, but only to certain parts of

the country.

At the beginning of the year, Morrisons launched its new Format

Flex lab stores, designed by M Worldwide. The new store concept,

introduced at Weybridge in Surrey, Birtley in Gateshead and Milton

Keynes, experiments with tailored formats that are targeted at

different local communities, with differing propositions, ranges, store

designs and environments. Weybridge features a wider fresh range,

while the Birtley store has a focus on value. The Milton Keynes site

has additional elements incorporated into the design to appeal to

the high number of young families in the area.

Andy Newton, director of format and space at Morrisons, says:

‘Customers want their local store to be relevant to them and their

family. The ability to dial up or dial down targeted aspects of stores

is crucial in delivering that.’

Sainsbury’s both saw sales fall 1.3 per cent, while sales at number

two Asda dropped 3.5 per cent.

Aldi’s sales rose 15.4 per cent over the 12 week period, giving it

a record high market share of 5.5 per cent. Lidl’s sales increased

9.1 per cent, giving it a share of 3.9 per cent. The discount

supermarkets aren’t known for their creative interiors, but do deliver

cheaper prices — something at the forefront of shoppers’ minds.

Lidl says it offers spacious sales areas with wide aisles for a more

comfortable shopping experience, as well as logical store layouts

with simple merchandising, ensuring customers can find the same

products in the same place in every store.

Part of the change in shopping habits is the growing popularity

of little-and-often shopping instead of one weekly shop, which has

led to consumers buying less from supermarkets and more from

discount and convenience stores.

The discount stores are also succeeding in taste tests. A

survey of 1,103 own-label products found that Aldi and Lidl beat

most of Britain’s supermarkts when it came to taste. Aldi and Lidl

each received 13 gold medals in the annual Own Label Food &

Drink Awards survey carried out by The Grocer magazine. Awards

like these help to eliminate the stigma that low prices means a

compromise on flavour and quality — another reason for consumers

44

supermarkets

At each of the Format Flex lab stores, the serve-over counter

size and type is flexed. Destination zones on the perimeter of the

store have been created for hero categories that resonate locally.

Extra space is also being given to the retailer’s Nutmeg children’s

clothing range, along with improved connectivity to baby and

health & beauty categories.

‘Our work complements pre-existing research into customer

segmentation and space allocation to create targeted propositions.

This is all about getting closer to customers and providing

value without compromise in a way that’s locally relevant but

unmistakably Morrisons,’ says Michael Heanue, co-managing

partner at M Worldwide.

Sainsbury’s is planning six stores across the UK with a new

format, designed to make the supermarkets more convenient for

customers and help large out-of-town stores challenge online, the

discounters and convenience stores.

According to The Telegraph, the exact new format and

locations remain a secret, but Mike Coupe, chief executive of J

Sainsbury says popular products like fresh food will be moved to

the store front, new self-scan technology will be introduced to allow

shoppers to pay using their phone, and new in-store services such

as foreign exchange points will be added.

Sainsbury’s is creating 480 specialist jobs in London and

Coventry, strengthening its in-house digital and technology

capabilities as customers seek more convenient and intuitive

ways to shop using new technology. These new digital experts

will run and improve Sainsbury’s existing digital platforms for

customers, such as the website and mobile shopping apps. They

will also develop, test and launch new products in a new Digital

Lab opening in the summer — giving developers, digital designers,

product owners, engineers and testers a modern space to work and

test new ways of shopping.

‘The shape of our business is changing and digital and

technology is a core part of our future growth. Ultimately these

changes are good news for customers — the Technology Hub in

Coventry will keep our systems running smoothly and experts in

our Digital Lab in London will be developing new ways of digital

shopping to give customers the best access to our products,

services and offers,’ explains Coupe.

In May, the first of 10 Argos digital stores opened in Sainbury’s

stores in North Cheam, Surrey and Nantwich, Cheshire, bringing

extra choice and convenience to customers in local communities.

The new stores are equipped for shopping in the digital age,

with tablets that mirror the online shopping experience and staff

on hand to help. Sainsbury’s retail and operations director, Roger

Burnley, says: ‘This partnership with Argos is one of a series of steps

we are taking to ensure we continue to offer our customers a wide

range of products at great value and to make their shopping more

convenient. We are looking forward to working with Argos to ensure

the best availability and shopping experience for our customers.’

Waitrose is very much aware of the role technology is and will

be playing in the way we shop, having made sure it was ready

for Apple Pay’s launch in July. As part of its Hot Ideas initiative,

Waitrose has been trialling hiku home scanners with 200 customers

in their homes, which allows them to either scan a barcode on a

product or speak into the scanner with the name of the item, which

is then added to a shopping list. Customers can then edit their

personal shopping list as they wish and either pick up their order

in-store or have it delivered at home.

‘Technology is changing the way customers shop and at

Waitrose we are working to make sure that we are at the forefront

of market-leading technology and innovation. The Waitrose Hot

Ideas programme creates a culture in which we are able to push

the boundaries, working with our partners and customers to find

convenient and time-saving shopping solutions and our exciting

partnership with hiku is one example of this,’ explains Cheryl

Millington, Waitrose IT director.

Launched in 2013, Tesco Extra Watford brings all of the

businesses and brands Tesco has been steadily adding to its

offering, including a Giraffe restaurant, Harris + Hoole coffe shop, a

Euphorium Bakery and The Bakery Project. Other features include

a community space available for yoga and baby gym. The store

is marketed as a shopping and leisure destination, offering a

discovery experience for visitors — something far more than just the

routine grocery shop.

Tesco hit the headlines last month when it revealed a £4

surcharge will be added to all Click + Collect orders under £40 that

are ordered online and picked up in store. This news came in the

same month that John Lewis announced it will charge £2 for click

and collect orders of less than £30. Amazon also revealed plans to

deliver online orders within an hour in London, of course at a price.

As the price war continues, it will be interesting to see what the

big four come up with to get consumers through their doors. Are

large shopping and leisure destinations the way forward, offering

an all-round experience, as well as tailoring stores to each local

community to meet their particular needs?

Top: Tesco Extra Watford is marketed as a shopping and

leisure destination, offering a discovery experience for

visitors. Above: Digital and technology is a core part of future

growth at Sainsbury’s. Below: Waitrose’ hiku scanner has

been trialed in around 200 homes.

Call: 0845 680 7405 to advertise

45

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Call: 0845 680 7405 to advertise

46

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Order your free copy today by calling SDEA on 01883 348911,

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Trading placesVisual Thinking deliver retail excellence and transform store performance worldwide. Take a journey of retail transformation with us. And put best practice on the map.

Watch our coast to coast review of the very best in Australian retail.

/shoptaticsFind out more and see images from our international VM travels at visualthinking.co.uk

47

opinion

Use your sixth senseWhen it comes to the clicks and bricks debate, use your sixth sense says Nigel Collett, CEO of rpa:group.

A physical store engages all five senses but there is one sense

that some retailers are having trouble getting to grips with, one

that we commonly ignore, and that is common sense. For me, it’s

our vital sixth sense, and it seems to be the missing link in a world

where omni-channel has been accepted by so many and where

the topic of ‘future store’ is discussed daily in the boardroom.

In the bricks world the winners are, and always will be, the

ones that can assemble the right cocktail of technology, services

and customer delivery, plus an increasing twist of experiential

activity that makes stores both engaging and unforgettable. All

need to work in harmony to improve the shopping experience and

engagement with customers.

Retailers must be ready and willing to think outside the

retail box, using common sense to get to know customers and

understand exactly what makes them tick. Ultimately, to engage,

delight and retain customers, will require them to look a few miles

down the motorway, rather than simply staring at the car in front,

braking when they brake and accelerating when they accelerate.

So, what is the common sense solution to understanding the

future of retail? First of all, it’s about understanding Generation Z,

today’s 11-19 years olds, and what they want from a shop. Engage

with them now and you will engage with tomorrow’s shoppers.

Gen Z is a difficult social group to understand as it’s

composed of a number of different ‘shopper tribes’, but research

can help us define a profile. JWT has recently revealed that

Gen Z enjoy shopping and are very brand literate. They are also

complex, cynical and highly attuned to marketing strategies.

At the upper reaches of the age group they are already

shopping independently and they know a good shop when they

see one, even though your idea of what makes a good shop

might not entirely tally with theirs.

They love to see things work smoothly and appreciate

technology at play in the retail environment. They like to be

treated like a human being, not just another ‘sale’, and, even

though they are not expecting every day of the week to be Black

Friday, they are very value driven in their purchasing behavior.

These kids have been targeted by marketing campaigns their

whole life, not just through linear advertising but through guerrilla

marketing, bloggers, vloggers, viral sensations and social media

phenomenon, which over the years have all become co-opted by

brands, resulting in the most marketing aware generation we have

ever known.

Very shortly we will have to be designing stores that fulfill the

desires and expectations of Gen Z. Those stores need to be retail

destinations that provide not only theatre but also a chance of

honest interaction with the brand. Thanks to their savvyness, Gen

Z enjoys ‘the retail stage’ but doesn’t go shopping to consume

huge amounts of brand ‘fiction’ or storytelling; they are after good

old fashioned straight talk from a brand.

In light of these recent insights into Gen Z, I have come up

with some common sense ideas that may give brands a head start

on this age group and to make it easier for them to evolve their

store design:

• They want a special relationship so embrace that by

creating a brand fraternity and setting up something like a ‘secret

sale zone’ — you check in with your phone once you are in-store

and as one of the cognoscenti you get special prices; every day

becomes the first day of the sales.

• They desire conversation and relationship not just with

each other but with the retail brand so create ‘dialogue points’,

which can be both digital and physical, where conversations with

the brand can be initiated and continued.

• For these kids collaboration is cool, they are doers and

would be happy to work with store designers on what tomorrow’s

store should look like, so why not go for the common sense

solution and enlist their help?

So, while most of us in the UK are still proudly fumbling with our

Facebook pages, Gen Z is out there waiting to be connected with.

My common sense advice is that they should be bringing

together designers with kids and retailer’s marketing teams, to

address what the store of the near future, the Gen Z store, should

look like.

This might require a whole new corporate remit on behalf of

brands. For example, someone appointed on the marketing team

to champion this consumer group and to make sure that their

voice is heard.

There is no doubt that Gen Z will have a profound effect upon

the retail landscape. Brands just need to make sure that they are

an active and influential part of the revolution and not merely

helpless spectators.

www.therpagroup.com

48

products

PROJECTS

TycoWith the installation of a new six-storey hanging garment racking system at Matalan’s Corby

distribution centre, the company called on the expertise of Tyco Fire and Integrated Solutions to

advise on the fire extinguisher and signage strategy. Tyco’s innovative use of photoluminescent,

floor-mounted signs ensures that a clear escape route is identified to Matalan staff. The high-

quality photoluminescent signs on the floor are AAA rated, giving a high light output of 25 lux

and are very durable. TFIS also developed a location strategy for the 120 fire extinguishers

installed in the refurbishment of the centre. Matalan deliberated where they should go, looking

at all locations, and came up with a back board system for mounting the extinguishers, with the

boards painted red to make them highly visible and numbered.

T. +44 (0)1932 743 333 www.tyco.com

JS Air CurtainsJS Air Curtains has supplied a bespoke Zen air curtain for use

at the Marconi Building in The Strand, London. The air curtain

was specified to match the same colour as the entrance of

the building, thereby meeting both aesthetic and functional

objectives. The Zen is part of JS Air Curtains’ Designer range

and has a contemporary architectural style. It can be fitted

with bespoke fascia panels of different materials and any

RAL colour, and can also carry signage, branding or even

elements such as clocks. It is available in 0.5m lengths from

1m to 2.5m, with electric or water heaters or as a non-heated,

air only model. Low noise, double inlet centrifugal fans with

external rotor motors provide up to 6,475m3/h airflow making

it suitable for use on doorways up to 3.5m. The control panel

has five speed selection and is easy to connect to the air

curtain with 20m of plug and play RJ45 lead. The Zen can

also be controlled via BMS.

T. +44 (0)1903 858 656 E. sales@jsaircurtains.com

www.jsaircurtains.com Twitter: JSAirCurtains

3M3M Envision Translucent Films Series 3730 have enabled Domino’s

to make huge savings in running costs at its U.S. franchisor outlets.

Available in standard and customised colours and in an inkjet-

printable format, the films optimise LED technology, allowing sign

and graphics producers to achieve maximum brightness whilst

using fewer light sources. The visual definition and brightness of

the signs and displays have been enhanced, and are cleaner

and crisper due to the high light transmission capabilities of the

films.

T. +44 (0)800 121 4739

E. commgraphics.uk@

mmm.com

www.3M.co.uk/

graphicsolutions

Twitter: 3MGraphicsUK

PEL Music & MediaPEL Services has completed the design, supply and

installation of a package of key safety systems for a further

Debenhams store. As with numerous other Debenhams stores

around the UK, the new store in North Lincolnshire Shopping

Park, Scunthorpe has been fitted with fire detection, security

and public address (PA) and music systems by PEL Services.

The new store is protected by a comprehensive store-wide

‘open protocol’ Fire Detection system and PEL’s Refuge Call,

which allows a disabled person to alert the central station

to their predicament, enabling appropriate action to be

taken. PEL has installed Access Control, Intruder Alarm and

Video Door Entry systems as part of the overall store security

requirements. A PA system has also been fitted.

T. +44 (0)333 123 2100

E: info@pel.co.uk

www.pel.co.uk

www.pelav.co.uk

Twitter: PELservices1

JunckersJunckers solid oak flooring has been chosen for Bethlem Royal

Hospital’s Museum of the Mind, which has recently opened to the

public after undergoing extensive renovation and refurbishment

works. The understated interior scheme features Junckers Wide

Board Oak flooring and white surfaces to act as a backdrop to

the museum’s permanent collection of treatment methods and

implements of almost 800 years of psychiatric care. Hardwearing

and easy to maintain, Junckers solid wood floors are ideal for

public spaces, even in high

traffic areas. The 20.5mm

thick planks can be sanded

and re-finished several times.

T. +44 (0)1376 534 700

E: brochures@junckers.co.uk

www.junckers.co.uk

Twitter: junckersfloors

49

PolyflorA bold and dramatic flooring design from Polyflor’s Expona

Commercial range of luxury vinyl tiles has been chosen for the

refurbishment of Vida Loca Tattoo studio in Bolton, Greater

Manchester. The owners chose the Dark Recycled Wood

design from Expona Commercial PUR range to fit in with the

studio’s contemporary style. To give the look of a random

patchwork of upcycled timber, the design includes tiles in three

different widths and various complementary shades creating

the effect of a reclaimed wood floor, a look that is becoming

increasingly popular. The Expona Commercial luxury vinyl tile

collection features 55 eye-catching wood, stone and effects

design options for use in heavy commercial environments.

T. +44 (0)161 767 1111 E. info@polyflor.com

www.polyflor.com Twitter: Polyflorltd

Futura Retail SolutionsMorleys Stores, the London-based independent department store group, is

extending its Futura retail POS and Head Office solution to integrate systems

at its latest store acquisition, Camp Hopson of Newbury in Berkshire. Rolling

out the Futura retail management and EPOS solution to the latest store will

help streamline operations in line with the rest of the group bringing with

it the benefits of centralised buying and improved business intelligence

and analysis. The roll-out, which also includes Futura’s integrated gift card

solution, brings the total number of tills across the Morleys estate to 232.

T. +44 (0)1189 841 925 E. sales@futurauk.com

www.futura4retail.co.uk Twitter: Futura_retail

products

Pioneer DigitalSunglass Hut has enhanced its in-store digital signage across

three flagship stores with a 3mm pixel pitch LED display

addition. Ideal for high resolution close proximity viewing,

the 4m x 2.5m Bling Wall displays create a captivating

and engaging messaging platform ideal for accurate

representation of the high-end brands. The installations were

completed by Pioneer Digital utilising Dynamo’s LED product.

T. +44 (0)845 054 2764 E. info@pioneergroup.co.uk

www.pioneergroup.co.uk Twitter: PioneerGroup06

www.iconeme.com www.universaldisplay.co.uk LO

ND

ON

• NE W Y O R K •

Established 1951• T

rade M

ark

U N I V E R S A L D I S P L A Y

Fast Forward Mannequins that interact with your customers

Info@iconeme.com info@universaldisplay.co.uk

Retail Focus Universal Display Fast Forward.indd 1 10/07/2015 10:05

ONELANThe University of Greenwich wanted a way of presenting visual

information to staff and visitors across all three campuses, and

to give staff and students a better idea of what goes on at other

campuses — to improve the feeling of community. Digital signage

from ONELAN is gradually being rolled out across the university.

The University has the ONELAN Content Management System

(CMS) and a ONELAN 4K player driving a 3 x 2 video wall in the

main reception at Greenwich. Different zones display bus and

train travel information,

students’ work and

event-specific information.

An RSS feed at the bottom

shows BBC news.

T. +44 (0)1491 411 400

E. sales@onelan.com

www.onelan.com

Twitter: onelan_ltd

51

Unique SecureUnique Secure’s MePOS, the world’s first ‘5-in-1’ intelligent,

modular, self-diagnostic, fully brandable tablet Point of Sale

(POS) is now available worldwide. The MePOS offers retailers

of all sizes the flexibility to buy this modular system one mode

at the time. The complete system enables retailers to set up

their POS in five different positions, offering three different

modes of selling — traditional, kiosk or mobile. Switching

between modes is instant. Retailers can also adapt their POS

to suit their environment and can brand all surfaces to fit the

look and style of the store. Ideal for all retailers from micro

merchants to global brands, the MePOS combines aesthetics

with functionality, providing unprecedented customisation

opportunities. It is unlike any other tablet-based system and

offers complete integration with the tablet, PIN entry device

(PED), printer, diagnostic system and scanner.

T. +44 (0)1483 688 320 E. us@unique-secure.com

www.unique-secure.com Twitter: Us_UniqueSecure

Mitsubishi ElectricMitsubishi Electric’s range of photo gift kiosks are affordable multi-touchscreen digital photo

gift solutions, designed for retail stores, copy shops, pharmacies and forecourt shops.

In-store customers can easily upload photographs from their mobile devices to instantly

create full-colour prints and beautiful personalised photo gifts such as calendars,

greeting cards and collage style albums. The new ergonomically designed Compact kiosk

incorporates the gift product display shelving of the Plus, whilst requiring the minimal floor

space of the Flex, making it ideal for smaller areas. Each one of the eye-catching kiosks

is integrated with Mitsubishi Electric’s dye sublimation printer which produces high quality

durable prints in a choice of size and finish.

T. +44 (0)1707 278 684 E: printer.info@meuk.mee.com www.mitsubishielectric-printing.com

products

TECHNOLOGY

SharpSharp Europe’s PN-V551 full-HD 55in LCD video wall display is

now available to buy across Europe. The PN-V551 monitor is

the first to include Sharp’s unique Uniform Colour Calibration

Technology (UCCT) and to benefit from calibration at the

factory, which ensures a high level of colour and white-point

consistency from display centre to edge, and across all

displays in a video wall.

T. +44 (0)208 734 2222 E. sgs.europe@sharp.eu

www.sharp.eu/visual-solutions Twitter: Sharp_Europe

52

products

LIGHTING + electrical

Wieland ElectricCombining the advantages of busbar with the benefits of flexible cables, the

latest generation of Wieland Electric’s gesis NRG flat cable system is ideal for

installing power distribution and lighting control in retail applications. It enables

fast and easy installation, not to mention future modifications, without the need

to specify where the tap-offs should be placed until it is installed on site, while

the flat cable ensures easy routing around corners. The system facilitates fast-

track fit-outs and re-fits of retail premises, reducing material costs, shortening

programme delivery times and minimising the costs of onsite labour.

T. +44 (0)1483 531 213 E. sales.uk@wieland-electric.com

www.wieland.co.uk Twitter: WielandElectric

arken POPDesigned to be incorporated into the interior of retail

environments and create a striking feature, the arken Purelite

LED panel can be used in a wide range of applications,

particularly to provide illumination within freestanding

displays, shelving or counters. The Purelite panel’s aluminium

construction is finished in a powder coated white, fully

assembled, and is supplied to a maximum of 3m x 1.2m,

which enables it to be used to create a large wall of light, if

required. These unique features give the Purelite LED panel a

point of difference and make it a highly suitable and

cost-effective means of providing illumination for almost any

application within the retail space.

T. +44 (0)1638 565 656

E. info@arken-pop.com

www.arken-pop.com

Twitter: arkenPOP

MegamanVito from Megaman is a fully integrated, recessed, adjustable

LED downlight that offers excellent energy saving solutions

and performance in retail applications. Vito is part of the new

Megaman UK fixtures range. Vito is suitable for Tecoh RDx

modules (4100 to 5100 lumens) and provides an ideal replacement

for metal halide lamps up to 70W. Easy to install with standard

cut out sizes, Vito offers up

to 50,000 hours life and

incorporates Megaman’s new

Perfect White technology which

intensifies and brightens white

tones and enhances colours.

T. +44 (0)845 408 4625

E. sales@megamanuk.com

www.megamanuk.com

Twitter: MegamanUKLtd

MegamanMegaman has launched a new LED technology called Perfect

White that enhances textiles, bringing the whites to life and

accentuating colours. Offering superb efficacy and high

energy efficiency, Perfect White is ideal for all applications but

really shines in retail facilities. The range includes Megaman

Vito LED downlight, Carlo LED downlight, Modena LED

Tracklight and AR111

reflectors, all designed to

produce a vibrant light that

accentuates white objects,

making them appear even

whiter and brighter.

T. +44 (0)845 408 4625

E. sales@megamanuk.com

www.megamanuk.com

Twitter: MegamanUKLtd

A l e d a A d j u s t a b l e : L E D

Precise and PowerfulFeaturing a distinctive design, the Aleda Adjustable downlighter by Hacel adds an innovativedimension to accent lighting. Combining creativity with lighting class single point LEDModules, the luminaire, with a smooth and precise pan and tilt adjustment, hosts outstandingperformance characteristics and energy efficiency. The Aleda is ideally suited to a widerange of applications, providing a lighting solution of the highest quality.

Dynamic Design. Exceptional Engineering.

Our stunning new Fluent in Lighting Catalogue presents adynamic range of architecturally inspired, class leading LEDluminaires with superior perfomance.

Request your high quality catalogue at marketing@hacel.co.uk

or Download Now www.hacel.co.uk

R_Focus_RH_Aleda_Hacel.qxp_Layout 1 22/06/2015 11:10 Page 1

54

products

SELECTION

RomagSpecialist glass processing company Romag has introduced a new

toughened laminated glass range incorporating the highest levels of

transparency and durability on the market. AirGlaz combines special

anti-reflective properties with maximum strength for bespoke high value

showcase applications where absolute visual clarity and high levels of

protection are priority. It has been created using low iron float glass that

incorporates the most advanced magnetron sputter coating, which is then

strengthened and toughened using advanced thermal treatment processes.

T. +44 (0)1207 500 000 E. sales@romag.co.uk

www.romag.co.uk Twitter: Romag_UK

DormaDorma has introduced its latest space saving folding door —

the FFT Flex Green. Designed to offer the maximum opening

within tight structural widths, the quieter, more dynamic

folding door has been certified for escape routes and

achieves market leading thermal separation. At 2.4m, the FFT

Flex Green has the widest clear opening in the market and

can be specified up to 2.5m in height. It offers a particularly

suitable solution where a small structural width has to be

utilised to the full. The folding door is an option for both

external and internal doors and is ideal for barrier-free access

points where space is limited, emergency exits and escape

routes. The folding door benefits from an intelligent drive

system that detects wind loads and compensates accordingly

for superior operating smoothness.

T. +44 (0)1462 477 600 E. info@dorma-uk.co.uk

www.dorma.com Twitter: DORMAUK

AllegionSpecialist security provider Allegion has introduced its complete

range of Briton mechanical locking solutions, which meet Grade

3 of EN 12209 regulation. Building on the

success of Briton 5400 and 5500, the

Briton 5600 Series has been bolstered

with two additional Briton locks that are

suitable for both internal and external

doors in public buildings, in both new

build and retrofit commercial applications.

Briton 5600 Series features specialised

functions, such as the Briton 5650

Nightlatch with anti-thrust for protection

against vandalism.

T. +44 (0)1922 707 400

www.allegion.co.uk

Twitter: AllegionUK

Eurobrick SystemsThe UK’s largest stockist of brick slips, Eurobrick, has

introduced new colours to its ranges, providing more options

in the search for the ideal aesthetic for retail clients. Eurobrick

has supplied its brick slips to the retail interiors sector for

nearly 25 years. The product is a popular choice due to its

slim profile meaning that the loss of valuable retail space is

minimised. The Britannia range, an extensive collection of

kiln fired, extruded brick slips, is made in standard UK sizes,

typically 15mm thick. Pistol corner brick slips are also available.

Rustic Charcoal 697 is a dark brown, multi-shaded brick with a

rustic texture, while Smooth White R100 is a clean, crisp line

that will appeal to those

looking for a

contemporary finish.

T. +44 (0)117 971 7117

E. info@eurobrick.co.uk

www.eurobrick.co.uk

Twitter: eurobrick

Call now for your FREE catalogue

0330 44 55 023morplan.com

Visit our regional stores

QUALITY YOU DEMAND.PRICES YOU ENJOY.SERVICE YOU EXPECT.

Vintage Displaysby morplan

Retail Focus Aug 15_Layout 1 11/08/2015 10:30 Page 1

56

products

SURFACES + FINISHES

International Decorative SurfacesEbano Luxury, Richmond Plum, Cerezo Luna and Galileo Blanco

from Finsa’s Superpan décor range have been specified by

designer HEMELS in Holland for the offices of travel agency Otravo

in Amsterdam. Supplied by decorative surfaces company Baars &

Bloemhoff, the SuperPan décor colours have been used for the desks,

wall panels and doors to help create a fresh, modern and distinctively

designed office environment. The SuperPan range offers 40 décors

and is exclusively available from IDS in the UK.

T. +44 (0)8457 298 298 E. info@idsurfaces.co.uk

www.idsurfaces.co.uk Twitter: idsurfaces

International Decorative Surfaces IDS will be launching Fenix NTM at 100% Design in September

on stand E673. Fenix NTM is an innovative new supermatt

acrylic surfacing material that combines impeccable

aesthetics and uses nanotechnology to self-heal micro

scratches. Fenix NTM is one for the style hunters with its

on-trend supermatt surface, low light reflectivity, soft touch,

anti-fingerprint and anti-bacterial properties. Available in 15

colours, it has wide design flexibility for domestic, retail and

hospitality interiors including worksurfaces, doors, partitions

and furniture. Adding to the surface experience, IDS will also

showcase the updated Hanex solid surface, two new Tuscan

flooring ranges and the Showerwall brand of bathroom

wallpanelling, with both the standard range and digital print

Shower Styling products.

T. +44 (0)8457 298 298 E. info@idsurfaces.co.uk

www.idsurfaces.co.uk Twitter: idsurfaces

ArmourcoatArmourcoat’s KonCrete polished plaster wall finishes have been

used throughout the refurbishment of 10 Bloomsbury Way for

London & Regional Properties by architect BuckleyGrayYeoman.

Armourcoat KonCrete is an urban range of polished plaster

colours and finishes designed for contemporary projects.

The range offers a wealth of design options to achieve a

distinctive modern look,

including distressed effects or

recessed ‘shutter’ markings.

T. +44 (0)1732 460 668

E: sales@armourcoat.co.uk

www.armourcoat.com

Twitter: Armourcoat

Photography: ©Hufton & Crow

Johnson TilesJohnson Tiles is spearheading the on-trend lived-in look with

the launch of its new Loft and Soho ranges. The new satin

finish Soho wall tile range has six different design options

all with strong geometric patterns. Loops, 3D-effect squares

and gridlines and rounded, soft shapes adorn each 140mm

x 140mm tile, enhanced by four plain tiles in complementary

colours of white, grey, blue and beige. Soho has maximum

flexibility. You can use purely

patterned for a full on focal

surface, or mix it with the

plain tiles for a contemporary,

softer scheme.

T. +44 (0)1782 575 575

E: sales@johnson-tiles.com

www.johnson-tiles.com

Twitter: JohnsonTiles

www.armourfx.com

2015-02-10 Mix.indd 1 10/02/2015 15:48:41

Introducing Perspex® NaturalsBringing Beauty to the Surface

- Inspired by the simple beauty of nature- Textured surface with the aesthetic appeal of stone- 6 standard colours- Hard wearing & ideal for the retail environment

For more information visit www.perspex.co.uk

Perspex® is a registered trademark of Lucite International, a member of the Mitsubishi Rayon Group.

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Perspex Naturals Advert draft.pdf 10/17/2014 3:51:25 PM

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materials + finishes

focus on:

From Wilsonart’s Gemstone made from recycled crushed glass, mirror and sea shells to bbrown’s 3D Décor tiles, this month we bring you plenty of surfacing options that are both practical and attractive, giving retail environments a character of their own.

materials + finishes

Rock solidArmourcoat’s KonCrete polished plaster wall finishes have been used throughout the

refurbishment of 10 Bloomsbury Way for architect BuckleyGrayYeoman. Armourcoat

KonCrete is an urban range of polished plaster colours and finishes designed for

contemporary projects. The range offers a wealth of design options to achieve a

distinctive modern look, including distressed effects or recessed ‘shutter’ markings.

www.armourcoat.comWarm reception This elliptical reception desk at Bayern

Munich football club was manufactured

to the club’s corporate red using the

Chromatix colour matching service from

Avonite. With Chromatix, the Glass and

Petals translucent solid surface within

the Studio Collection can be custom-

matched to a specified colour using

the Pantone Matching System. The

translucent material can also be backlit

for added individuality and prestige.

Chromatix by Avonite is available from

International Decorative Surfaces.

www.avonitesolidsurface.co.uk

Character building bbrown’s wide range of 3D Décor

tiles give each wall or surface a

unique character of its own. The wall

panels are easy to install and made

from ecological pressed bamboo

pulp that feels like cardboard but is

much stronger. All of the designs are

expandable in any direction with an

automatic pattern repeat and can be

finished in any colour.

www.bbrown.co.uk

Photography: ©Hufton & Crow

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materials + finishes

Be realistic Egger has added three Feelwood decors to its Zoom range,

including one new texture that uses advanced surface technology

to align the décor print and texture to create a registered surface

finish. The new texture added to the Feelwood range is ST37 Halifax

Oak that’s available in two colourways, H1180 ST37 Natural Halifax

Oak and H1181 ST37 Tobacco Halifax Oak. The finish features deep

cracks and knots to meet the increasing demand for more rustic

materials. As well as increasing the number of decors in the Egger

Zoom range, the company is now the first to bring to the market

compact laminate with a synchronised pore finish.

www.egger.com

Wow factor Wilsonart’s Gemstone is a versatile surfacing solution made from 85

per cent recycled materials — crushed glass, mirror and sea shells,

bonded with solvent-free resin. The result is a highly decorative

surface with wow factor. It’s as hard as quartz with a unique look

and texture. Incredibly robust and stable, Gemstone is ideal for

demanding and high traffic commercial applications, can be

installed horizontally or vertically and be dry-cut to shape on site.

Its hygienic suface is resistant to water, mould and bacteria,

making it ideal for healthcare and food installations. There are 13

standard finishes to choose from, with bespoke options available

for larger projects.

www.wilsonart.co.uk

Lived-in look Johnson Tiles is on-trend with its new Loft and Soho ranges that

create a lived-in look. Loft replicates stripped and distressed wood

but with a difference. Instead of a traditional wood palette, each

tile has its own individual characteristics and colours, with the

design even replicating the appearance of planks that still bear

the remnants of surface paint. The realistic effects are enhanced by

the random mix of design and tone contained in each pack of Loft

tiles, which gives an effective modern, vintage blend of denim and

beige tones. Suitable for walls and internal light-use floors, Loft can

be laid in any pattern including herringbone.

www.johnson-tiles.com

Best foot forward Luxury vinyl flooring from Moduleo has been laid throughout

F&F Clothing at its Kensington store. A bespoke Scarlet Oak from

the company’s Transform collection was chosen. All products in

Moduleo’s Transform range feature a hard-wearing top layer,

making them ideal for any commercial environment.

www.moduleo.co.uk

A unique addition to the Expona FamilyIntroducing the latest edition to the Expona family of floorcoverings, Expona Flow is a collection of 50 commercial vinyl sheet products encompassing authentically reproduced natural materials and innovative, eye catching designs. Contact us for your free copies of the new brochure and fully sampled presentation book.

DESIGN LED CONTINUOUS VINYL FLOORING

POLYFLOR LTD. PO BOX 3 RADCLIFFE NEW RD WHITEFIELD MANCHESTER M45 7NR

TEL: 0161 767 1122 FAX: 0161 767 1128 E-MAIL: INFO@POLYFLOR.COM WWW.POLYFLOR.COM

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62

Retail Supplier Directory, find the specialist retail products and services you are looking for from leading suppliers around the world.

Visit the Retail Focus online directory

at www.retail-focus.co.uk to discover a

comprehensive list of the UK’s leading

retail suppliers. Each listing contains in-

depth company information together with

inspirational images, video footage and

informative press material. You can also

link through to company websites and

connect with suppliers through Twitter and

Facebook.

The Retail Supplier Directory is divided into

a number of categories, such as design

agencies, point-of-purchase, lighting,

props and surfaces, to make the site easy

to navigate.

To feature in the online directory, contact

Terry Clark on 0845 6807405

or email terry@retailfocus.co

DirectoryDirectory

Retail Supplier Directory

Directory

63

Aluminium Fittings

Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.

Extensive stock held of: *Slotted uprights*Aluminium slatwall*Perimeter Sections*Corner sections*Design and bespoke service.

DirectoryDirectory

T: 01273 582241 E: info@d-i-a.netW: www.d-i-a.netS. www.twitter.com/DesignsinAlumin

Aluminium Fittings

MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.

T. 01325 351 276E. sales@microslat.comW. www.microslat.comS. www.twitter.com/MicroSlat

Aluminium Fittings

T: 0 01422 310767E: sales@wbelland.comW: www.wbelland.com

Bespoke Display

Axis design, develop, manufacture and install bespoke retail display solutions. We’ve worked with the biggest names on the high street, but approach every project in the same way, with the maximum thought for your brand, products and sales environment.

T, 020 3260 3888E. info@axiseurope.comW.www.axiseurope.com/retailS. www.twitter.com/AxisEuropePlc

Bespoke Display

Bespoke Display

Bespoke Display

KSF provides retail merchandising display solutions to retailers, brands and trade customers from CONCEPT to COMPLETION via our global supply chain (China/UK/East EU) to deliver LOWER total cost of ownership. YOU’VE TRIED THE REST; NOW PUT US TO THE TEST.

T: +44 (0)8450 944 699E: ben.wang@ksf-global.comW: www.ksf-global.comS: www.twitter.com/KSFGlobal

Bespoke Display

Bespoke Display

Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.

T 01892 890608E: phil@spurcreative.co.ukW www.spurcreative.co.ukS: www.twitter.com/ spur_creative

Brochure Holders

Design Consultancies

H Squared Limited are display specialists in creating brand presence at the point of purchase. Through a holistic approach to the development of display... strategic led creative design and cost effective manufacture, supply and installation, H Squared are able to offer clients an experience to nurture an idea as well as the capability to realise and deliver these ideas.

T: 01530 814200E: studio@hsquared.co.ukW: www.hsquaredltd.co.ukS: www.twitter.com/HSquaredLtd

Design Consultancies

IGNITION is an independent creative companyOur multi-disciplined team work together to deliver exceptional retail and commercial environments, global exhibitions and brands.

T, +44 (0) 1179 725168E. victoria@ignitiondg.comW. www.ignitiondg.com

Design Consultancies

We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.

T, +44 (0) 1858 414275E. hello@twovisual.co.ukW. www. twovisual.co.ukS. www.twitter.com/TWO_Visual

Display

Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays and exhibition stands since 1934Backgrounds have been our background since backgrounds began and B Brown have more than 400 in stock.

T, 08705 340 340E. customerservices@bbrown.co.ukW. www.bbrown.co.ukS. www.twitter.com/luvbbrown

No.1 Advertising Balloon Service:• Printed Latex and Foil Balloons• Helium Gas delivery and collection• Flags, Bunting and Banners• Promotional Sashes and T-shirts• Multi-store distribution nationwide

T, 01494 774376 E. sales@b-loony.com W. www.b-loony.com

Balloons & Bunting

arken are a UK design and manufacturing facility creating bespoke poster display solutions. As well as our bespoke offer, we provide off the shelf products such as poster frames, light boxes, poster hanging systems, pavement signs, forecourt signs, all available in a range of colours and sizes.

T: +44 (0)1638 565656E: info@arken-pop.comW: www.arken-pop.com

Walker Bros (Elland) Ltd is an Engineering Manufacturing company specialising in sheet metalwork and plastic fabrication. We supply precision metal and plastic products, components and light fabrications to a broad range of industries and markets throughout the UK and Europe.

T: 0 01422 310767E: sales@wbelland.comW: www.wbelland.com

Walker Bros (Elland) Ltd is an Engineering Manufacturing company specialising in sheet metalwork and plastic fabrication. We supply precision metal and plastic products, components and light fabrications to a broad range of industries and markets throughout the UK and Europe.

Air Control & Development Ltd are Daikin, Mitsubishi and Toshiba accredited contractors, specialising in providing quality air conditioning, ventilation and overdoor heater installations, service & maintenance within the retail sector.

T 01922 455523E: info@aircontrol.co.ukW: www.aircontrol.co.ukS: www.twitter.com/AirControl123

Climate Control

We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From in-store graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.

T: 0161 477 8501E: info@ipos-design.co.ukW: www.ipos-design.co.ukS. www.twitter.com/iposdesign

Brochure Holders International Limited is part of the global Taymar group recognised as a leading manufacturer of premium quality injection moulded leaflet holders and display solutions. Committed to on-going product development the Taymar group offers one of the world’s largest collections of ‘clear view’ wall, floor and counter standing brochure displays.

T: +44 (0)1473 229250E: sales@brochureholders.co.ukW: www.brochureholders.com

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Display

Are you looking to increase your product sales, re-brand or launch a new product? If you’re not already talking to us, you should. Our group offer an unprecedented level of experience coupled with a comprehensive range of products and services. Our aim is to make your products sell and your service the best on the market.

T: +44(0)113 265 0093E: sales@concept-data.com W: www.concept-data.comS. www.twitter.com/GDProjects

GDP display, manufactures, delivers and installs world-class retail environments, store fixtures, displays and visual merchandising equipment. GDP is truly Global, through its activities in many parts of the world. We have supplied high-end displays and furniture to successful retail brands throughout Europe, North America, South Africa and South East Asia.

T: +44 (0)1582 433 771E: info@gdprojects.euW: www.gdprojects.euS. www.twitter.com/GDProjects

Display

Display

Impulse POP specialises in Point of Purchase display systems for the Retail sector.We offer many years of experience in all aspects of retail design, with in house manufacture - including quick turnaround prototypes, or overseas manufacture, delivery, installation and retail merchandising.

T, 01767 682756E. sales@impulsepop.co.ukW.www.impulsepop.co.ukS. www.twitter.com/impulsepop

Display

Display

Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.

T 01892 890608E: phil@spurcreative.co.ukW www.spurcreative.co.ukS: www.twitter.com/ spur_creative

Display

Display

We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.

T: 01923 800666 E: info@stylographics.co.ukW: www.stylographics.comS. www.twitter.com/hellostylo

Display

Display - Digital

Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.

T: +44 (0) 1634 292 025E: info@crystal-display.comW: www.crystal-display.comS. www.twitter.com/CrystalDisplays

We provide total end to end solutions encompassing all aspects of designing, implementing, managing and supporting multi-faceted marketing technology concepts and Digital Screen Media networks.

T, +44 (0)845 481 8020E. info@screenmediatechnology.comW.screenmediatechnology.comS. www.twitter.com/ScreenMediaTech

Offering an extensive range of EPOS hardware from world class suppliers such as Star Micronics, Honeywell and Posiflex, DED offer the complete EPOS hardware solution alongside a unique rewritable loyalty system.

T: 01797 320636E: sales@ded.co.ukW: www.ded.co.uk

S: www.twitter.com/dedltd

Display - Digital

EPOS

Finishes

Armourcoat is the world’s foremost supplier of polished plasters, sculptural effects and innovative surface finishes.

T. +44 (0)1732 460 668E. sales@armourcoat.co.ukW. www.armourcoat.comS. www.twitter.com/Armourcoat

Furniture

Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.

T 01892 890608E: phil@spurcreative.co.ukW www.spurcreative.co.ukS: www.twitter.com/ spur_creative

We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.

T: 01923 800666E: info@stylographics.co.ukW: www.stylographics.comS. www.twitter.com/hellostylo

Furniture

Graphics

Graphica Display print, produce and install retail graphics including till point graphics, window graphics, LED lightboxes, cut & printed vinyl and much more. Nationwide & Euorpean delivery and installation.

T: 0845 3730073E: info@graphicadisplay.co.ukW:www.graphicadisplay.co.ukS. www.twitter.com/graphicatweet

Graphics

We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.

T: 01923 800666 E: info@stylographics.co.uk

W: www.stylographics.comS. www.twitter.com/hellostylo

We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From in-store graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.

T: 0161 477 8501E: info@ipos-design.co.ukW: www.ipos-design.co.ukS. www.twitter.com/iposdesign

Internationally acclaimed, award winning unique magnetic wall system offers instant flexibility & creative choice to architects, interiors & store designers.Since launching the magnIQ system in 2006 the response has been quite phenomenal. To date the system has won 13 prestigious awards and is now internationally recognised justifying the many years Rare Basic spent on research and development.

T +44 (0)20 8348 9888 E: mail@rarebasic.com W: www.rarebasic.comS: www.twitter.com/rarebasic

Woodwood Group –Tx Frame UK are a specialist in tension fabric display systems and LED light boxes. We are able to deliver the highest quality service with a friendly but professional approach to ensure you receive the spectacular results you deserve.

T, 01376 295 016E. sales@txframe.co.uk W. www.txframe.co.uk

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Interactive Displays

Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.

T: +44 (0) 1634 292 025E: info@crystal-display.comW: www.crystal-display.comS. www.twitter.com/CrystalDisplays

Lighting

Literature Display Solutions

Maintenance

Permanent POS

Custom made, 20mm deep LED Edge lit ‘Diamond’ light boxes, and 8mm deep ‘Garnet’ light panels for retail display, signage and advertising.

T: 0333 123 0345E: Sales@ways2display.comW www.artillus.comWeb: www.ways2display.com

POP/POS

POP/POS

POP/POS

SlatwallPOP/POS

POP Install

Retail Consultancy

Slatwall

VM

VM - Training & Tools

From small, lightweight point-of-sale display turntables for short term use, to larger turntables designed for durability and reliability over many years, Movetech UK has a turntable to meet your needs.

T: 01204 537680E: display@movetechuk.comW:www.movetechuk.comS. www.twitter.com/movetechuk

LED Solutions are a specialist LED lighting supplier who can offer you a wide variety of bespoke lighting solutions for the sign, shop fitting and display industries.

T: 0116 262 5933E: sales@ledsolutions.co.ukW: www.ledsolutions.co.ukS. www.twitter.com/ LEDSolutionsUK

100% provides services in the UK & Europe covering:

• Display Installation• POS Updates & Maintenance• Store Audits• Transport & Warehousing• Project Management• Online Reporting

T: +44 (0)161 929 9599E: dan.williams@100percentgroup.comW: www.100percentgroup.comS. www.twitter.com/ 100percentgroup

POP/POS

MTFX Winter Effects artificial display snow range includes all you need to give your displays the crispness of a winter setting or the chill of a frosty Christmas.

T: 01452 729903E: info@mtfx.comW: www.mtfx.com

MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.

T. 01325 351 276E. sales@microslat.comW. www.microslat.comS. www.twitter.com/MicroSlat

We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.

T, +44 (0) 1858 414275E. hello@twovisual.co.ukW. www. twovisual.co.ukS. www.twitter.com/TWO_Visual

We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.

T, +44 (0) 1858 414275E. hello@twovisual.co.ukW. www. twovisual.co.ukS. www.twitter.com/TWO_Visual

We specialise in Point of Sale (POS) and Point of Purchase (POP). We design, manufacture and fit retail fixtures and store displays and we’re good at it. For over 55 years Axiom has been designing and producing exciting and innovative retail displays for well known brands and retail groups.

T: +44 (0)161 681 1371 E: info@axiom-displays.co.ukW: www.axiom-displays.co.uk

Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.

Extensive stock held of: *Slotted uprights*Aluminium slatwall*Perimeter Sections*Corner sections*Design and bespoke service.

T: 01273 582241 E: info@d-i-a.netW: www.d-i-a.netS. www.twitter.com/DesignsinAlumin

T: 01482 345067E: sales@jcrpos.co.uk W: www.jcrpos.co.ukS. @JCR_POS

> In house design and manufacture of permanent displays> Powder coated steel, stainless steel, plastics and print used in any combination> Rapid prototyping and batch manufacture> Confidentiality assured> Let us help you improve your product sales`Find out why our customers keep returning for more………

T: 01482 345067E: sales@jcrpos.co.uk W: www.jcrpos.co.ukS. @JCR_POS

> In house design and manufacture of permanent displays> Powder coated steel, stainless steel, plastics and print used in any combination> Rapid prototyping and batch manufacture> Confidentiality assured> Let us help you improve your product sales`Find out why our customers keep returning for more………

Brochure Holders International Limited is part of the global Taymar group recognised as a leading manufacturer of premium quality injection moulded leaflet holders and display solutions. Committed to on-going product development the Taymar group offers one of the world’s largest collections of ‘clear view’ wall, floor and counter standing brochure displays.

T: +44 (0)1473 229250E: sales@brochureholders.co.ukW: www.brochureholders.com

We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From in-store graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.

T: 0161 477 8501E: info@ipos-design.co.ukW: www.ipos-design.co.ukS. www.twitter.com/iposdesign

Air Control & Development Ltd are Daikin, Mitsubishi and Toshiba accredited contractors, specialising in providing quality air conditioning, ventilation and overdoor heater installations, service & maintenance within the retail sector.

T 01922 455523E: info@aircontrol.co.ukW: www.aircontrol.co.ukS: www.twitter.com/AirControl123

Q & A

66

Steve Collis, joint managing director and strategic director of retail

design agency JHP Design, talks to us about his move from design

in Government to retail, what’s currently on his drawing board and

the projects he is most proud of.

RF. What is your career background?

SC. I originally worked for central Government and was involved

in the design of everything from museums and galleries to

submarine bases. It was a great education in the politics and

personalities that can be involved in large projects and to do

everything you can to find out who really makes the decisions!

RF. What drew you to a career in design?

SC. The way in which people interact emotionally with stuff.

Consumption touches us whether we like it or not. We all have

to eat, get dressed and generally move life forward. Why not

do it better than we have ever done before?

RF. What projects are currently on your drawing board?

SC. Coffee shops in Italy

Department stores in Korea

Shopping centres in China

Airports in France

Duty Free stores in Asia

Restaurants everywhere (possibly the western world’s greatest

growth sector)

Beauty centres in Mexico

And many, many more...

RF. Do you have a particular retail project that you are most

proud of?

SC. Now that really is very difficult — but if pushed it would be

a choice between L’Absinthe restaurant in Primrose Hill, the

Paris Baguette chain of Boulangeries or the masterplanning

of Selfridges.

RF. What trends do you see accelerating in the next 12 months?

SC. The recognition that by and large people like to touch the

items they buy before they buy it and that social media is brilliant

for, well, ‘socialising’ and finally that anybody that makes a travel

based on Trip Advisor is essentially just sad!

RF. If you could collaborate with any retail brand who would it be?

SC. World Wide Sportsman in Islamorada, Florida.

RF. What advice would you give to someone just starting out in the

design industry?

SC. If you want to get rich get a job in the city. If you really want to

have fun (and change the world a bit) then have a go at design!

2015-06 Retail Focusemb.indd 1 26/06/2015 12:47:04