retail division 2003-2006 strategic plan luca majocchi head of retail division investor day -...
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RETAIL DIVISION
2003-2006 STRATEGIC PLAN
Luca Majocchi Head of Retail Division
Investor Day - Bologna, June 13th 2003
3
THE RETAIL DIVISION COVERS THE ITALIAN MARKET THROUGH A NUMBER OF PRODUCT & CHANNEL SPECIALISTS…
Product specialisation
Retail Division Channel
specialisation
Retail investment products through
captive and non captive
networks
Consumer credit
products through direct
channels, partners and
captive networks
Banking products for households and small business through
proprietary branch network
Mortgages and home related
products through organised
intermediaries (real estate
agents, insurers…)
per la casa
4
…LEVERAGING SKILLS AND FOCUS OF PRODUCT SPECIALISATION AND SCALE AND MARKET POWER OF THE LARGEST DISTRIBUTION NETWORK IN ITALY
Retail Division
Partners(23)
Real estate agents (2500)Third
partiesStock
exchange
Leads Leads
per la casa
Branches(2750)
6
THE ITALIAN RETAIL MARKET WILL SEE GROWING COMPETITION AS MARGIN INCREASE WILL COME FROM MARKET SHARE GAIN RATHER THAN CROSS SELLING
Market
environment
Customers
demand
Competitors
behaviour
Low volume growth due to slow economic recovery
Low interest rates and risk aversion of retail investors affecting deposits and asset management revenues
No one-off revenue stream comparable with asset management and stock trading fees of II H 90’s
Declining satisfaction in the whole industry
No significant effect on customers turnover yet, but share of “potentially mobile” customers growing fastly
Large players focused on carrying out large and complex restructuring processes, with less drive for organic growth
Mid-sized and small players looking for best model to keep local focus and build further efficiency in business processes (where room for improvement is decreasing)
7
UNICREDIT RETAIL DIVISION IS COMMITTED TO GROW AS THE PREFERRED BANK FOR ITALIAN HOUSEHOLDS AND SMALL BUSINESS CUSTOMERS
MISSION
Exploit potential of superior S3 model to become “the largest, local Italian bank”, committed to help households and small businesses “make their life projects real”
STRATEGIC GOALS
To become the preferred bank for Italian retail customers thanks to high quality service and close, personal relationship with clients
To grow revenues faster than market average by increasing market share in all core products line
To remain cost leader in the industry thanks to superior operations, logistics and network management
8
DIVISIONAL REVENUE GROWTH WILL BE DRIVEN BY SUBSTANTIAL INCREASE IN BUSINESS VOLUME, ASSUMING STABLE AVERAGE MARGINS
Revenues
+ 35%
2002 2006
TOP LINE GROWTH 2002-2006Euro bn
4,7
6,4
Total volumes (assets & liabilities)
Margin
2,45%2,45%
193
263
+ 35%
Number of customers
Volume per customer
34 th29 th6,5 mln
7,7 mln
+ 17% + 16%
2002 2006
Deposits & Asset mgmt
Lending
2002 2006
2,18% 2,02% 3,44% 3,59%
2002 2006
= x
- 7% + 4%
9
+ 8.0%
1.9%
1.7%
4.5%
VOLUMES AND REVENUE GROWTH WILL COME FROM BOTH EXISTING AND NEW CUSTOMERS ON THE TOP OF MARKET TREND
Average GDP growth 1.5% Euribor down 122 b.p. in 2003 (1.80%) slightly recovering to 3.10% by end 2006
Driven by improved service quality and sales effectiveness thanks to new segment model
Driven by improved acquisition capability and investments in networks/acquisition channel
DRIVERS OF REVENUE GROWTH 2002-2006Euro mln
2002 Revenues
Impact of external scenario
More business with existing customers
New business from new customers
2006 Revenues
= CAGR ’02-’06
4,730
400
360
950
6,440
10
BUSINESS VOLUMES WILL GROW FASTER THAN MARKET AVERAGE THANKS TO FOCUSED INITIATIVES, MOST OF WHICH ALREADY STARTED
Asset gathering (UniCredit Banca, TradingLab & Pioneer)
Share of wallet increases thanks to new service model for mass affluent
Leverage pension business to grow on existing and new customers
Leverage excellence in product development to expand non captive business in Italy and abroad
> 10%2002
2006+ 10%
> 11%
MARKET SHARE IN KEY PRODUCT AREAS
Households current accounts (UniCredit Banca)
2002
2006
~ 9%
~ 10%
+ 10%
Launch new Genius product line by I Q ‘04
Improved “banking at work” offer
Cross selling on consumer lending (Clarima) and mortgage (UniCredit banca per la casa) customers
11
BUSINESS VOLUMES WILL GROW FASTER THAN MARKET AVERAGE THANKS TO FOCUSED INITIATIVES, SOME OF WHICH ALREADY LAUNCHED
MARKET SHARE IN KEY PRODUCT AREAS (Cont.)
Retail mortgages (UniCredit Banca & Unicredit Banca per la casa)
Consumer lending (Clarima & UniCredit Banca)
2002
2002
2006
2006
Further exploitation of partnership with real estate agents
Opening of specialised branches
Use of CRM to increase cross selling
Aggressive cross selling on captive customers
Scaling up of already proved direct marketing and partnership skills
Development of innovative sales model for credit at PoS
> 12%
> 15%
+ 25%
~ 7,5%
> 9%
+ 20%
Small Business lending (UniCredit Banca)
2002
2006
< 7%
> 8%
+ 20%
Launch new segment-focused Imprendo packages
Strengthening of specialised branches Leverage state of the art credit skills to
grow penetration on existing customers and expand client base
12
GROWTH IN ASSET GATHERING FROM MASS AFFLUENT CUSTOMERS WILL START FROM IMPROVEMENTS IN CURRENT SERVICE MODEL ADDRESSING SOME ISSUES OF CURRENT APPROACHES
MARKET RESEARCH ON MASS AFFLUENT CUSTOMERS
11%
Press
1. Share of wallet growth is closely linked to customer satisfaction due to multi-bank relationships
2. Banks are pushing sales to improve profitability of asset gathering business, harmed by risk aversion of investors and negative performance of stock markets
4. Large size of client portfolios and sales approach focused on cross selling constrains time invested in customer care
Friends/ Colleagues
20%
Self
35%
71%
Bank Total Retail
Mass affluent
68%
59%
Retail customers ask for advice……..
Source of advice when deciding on investments
….but satisfaction is low
Customers satisfied of professional level of advisers
3. Financial markets fall and turbulence brought customers to ask for more time from their account mgr’s
- 13%
13
DEVELOPMENT OF A NEW SERVICE MODEL FOR MASSAFFLUENT SEGMENT IS WELL UNDER WAY AND ALREADY PRODUCING POSITIVE RESULTS
KEY ITEMS OF “NEW” MASS AFFLUENT SERVICE MODEL
1. Differentiated offer and service levels for mass affluent sub-segments (by wallet size and investment behaviour/ preferences)
3. Centralised and improved support to financial advisors to help them to be more effective and save time for customers care
2. Investor care considered as important as cross selling in driving advisors activities
RESULTS TO DATE
1. Review of account portfolios almost completed (2,500 advisors involved)
2. Centralised help desk (60 investments experts) operational since feb ’03 (~ 1,800 calls managed daily)
3. First large scale “investor care campaign” on 120,000 mass affluent customers to be completed by end of June
14
IN FIRST PART OF 2003, S3 ALREADY STARTEDDELIVERING SUPERIOR RESULTS COMPARED TOTHE OLD FEDERAL MODEL
SALES OF HIGH VALUE PRODUCTSJan-May 2003 vs. 2002
Structured bonds
Jan-May 2002
Jan-May 2003
1.4 bn
2.9 bn+109%
Bancassurance single premiums
Jan-May 2002
Jan-May 2003
1.7 bn
2.5 bn+43%
Bancassurance recurring premiums
Jan-May 2002
Jan-May 2003
110 mln
293 mln+166%
share of total insurance sales
6%
10%
15
Geography Italy Italy & core Europe International
REVENUE GROWTH IN RETAIL INVESTMENT SERVICES WILL LEVERAGE TRADINGLAB PRODUCT INNOVATION SKILLS TO FURTHER BROADEN MARKET REACH IN ITALY AND INTERNATIONALLY
TRADINGLAB HISTORY AND STRATEGIC GUIDELINES
Target Self-directed investors
Advice seekers Advice seekers
'98-'00
'
01-'02 '03-'06
Stock markets Stock marketsCaptive networksThird parties
Stock marketsCaptive networksThird partiesSynergy with Pioneer
Distribution channels
Revenues mixMarket making
Origination (Captive)
Origination (Non Captive)
80%
16%
2%
55%
36%
5%
52%
31%
13%
Revenue growth (CAGR)
n.s. -7.4% (’00-’02) >10% (’02-’06)
Products Covered Warrant Covered Warrant Structured Bonds
Covered Warrant Structured Bonds
From leadership in CW to leadership position in retail investment products in Italy
Consolidate leadership in Italy and grow selectively in high potential markets
Company start up as covered warrant specialist
Goal
16
CONSUMER CREDIT GROWTH WILL BE DRIVEN BY CLARIMATHAT, COMPLETED THE START UP PHASE, WILL EXPLOITALL POTENTIAL OF CONSUMER CREDIT FOCUS
~ 120,000 cards to date with share of revolving higher than expected
23 active partnerships generating significant inflows of new customers (> 22,000 in Jan-May ‘03)
Full speed development of direct market activity starting June ‘03
Clarima re-focused on development of whole consumer lending product line (cards, personal loans, consumer credit)
Spin off of existing personal loan business from UCB to Clarima by IIIQ ‘03
Cross selling activity on captive customers under extensive testing, preparing for large scale roll out
CLARIMA STRATEGIC GUIDELINES
17
SMALL BUSINESS LENDING WILL BENEFIT FROMEXCELLENCE IN CREDIT TECHNOLOGY THAT ALREADYPROVED TO BE A KEY DRIVER FOR GROWTH
~ 103,000 customers involved (minimum Credit line 5,000 Euro)
Good credit quality (top three – out of five – performing loan classes)
Results to date
Two out of four months of campaign
Outstanding at 31.01.03
Outstanding at 30.04.03
Target
Campaign Call centre & account rep
contact
Packaged pricing offer linked to new credit product (Credit Più)
Four months time frame starting 01.03.03
1,2 bn
1,4 bn +16%
SMALL BUSINESS “LENDING GROWTH CAMPAIGN”
18
TO BECOME QUALITY LEADER, UCB LAUNCHED ANAMBITIOUS PROJECT IN JUNE 2002 TO BUILD SUPERIORINSTITUTIONAL SKILLS IN CUSTOMER SATISFACTION MANAGEMENT
Project approach
Key findings
1. Use of standard satisfaction measure widely applied in retailing and manufacturing
2. Huge research effort to measure satisfaction at micro-market level
3. Broad change management programme to build institutional skills and empower the front line
Customer satisfaction analysis gives actionable results only when done at micro-market level and vis a vis local competitors
1.
All aspects of human relation prove to be more important than physical and operational factors
2.
3. Effective management of “moments of truth” (sale of “key” products, claims management, …) is crucial for customers satisfaction
4. Substantial improvements can be achieved only by building understanding and commitment at the front line and orchestrating company-wide initiatives sponsored by the top mgmt team
CUSTOMER SATISFACTION INITIATIVE
19
20
30
40
50
60
70
Mar
ket
A
Mar
ket
B
Mar
ket
C
Mar
ket
D
Mar
ket
E
Mar
ket
F
Mar
ket
G
Mar
ket
H
Mar
ket
I
Mar
ket
J
Mar
ket
K
Mar
ket
L
Mar
ket
M
Mar
ket
N
Mar
ket
O
Mar
ket
P
Mar
ket
Q
Competitors’ average
Unicredit Banca
Regional Average
CU
STO
MER
SA
TIS
FAC
TIO
N
IND
EX
Unicredit Banca
Local competitors
CUSTOMER SATISFACTION ANALYSIS AT LOCAL MARKET LEVEL GIVES ACTIONABLE AND SPECIFIC HINTS FOR LOCAL ACTION PLANS FOR CUSTOMER SATISFACTION AND RETENTION
EXAMPLECUSTOMER SATISFACTION DIAGNOSTIC
Local competitorBanca X
Local competitorBanca Y
20
Monthly progress meetings at top mgmt level
Extensive involvement of front line mgmt
Structured action plans at regional level already completed
Company wide projects launched, on operational excellence, claims management, product innovation and employee satisfaction
THE “CUSTOMER SATISFACTION IMPROVEMENTINITIATIVE” ALREADY HAD A DEEP AND WIDESPREADIMPACT ON BANK’S ORGANISATION AND MANAGEMENT FOCUS
CEO
COO
Marketing Sales Operations
Regions
Markets
Branches
Task force created to co-ordinate initiatives and monitor results
Top mgmt team responsible for satisfaction improvement programme
New role, responsible of devising and monitoring local action plans
Key part of the organisation, deeply involved and empowered in customer satisfaction improvement plans
Customer satisfaction
specialists
Customer satisfaction
team
21
14,7%
Branches share
4,9%
Branches Share
UNICREDIT BANCA WILL STRENGTHEN ITS BRANCHNETWORK (ALREADY THE 1ST IN ITALY) FOCUSING ONATTRACTIVE MARKETS WHERE THE BANK HAS (OR CANBUILD) A COMPETITIVE ADVANTAGE
12,3%
Branches share
11,8%
Branches share
15,3%
Branches share
8,5%
Branches share
6,7%
Branches share
2,5%
Branches share
4,8%
Branches share
5 6 5
15 16 16
1015 12
Low Medium High
Low
Medium
Highn. Number of
provinces
Focus
Market attractiveness
UC
B c
ompe
titiv
enes
s
2%
6%
2%
5%
8%
4%
22%
40%
11%
%Share of UCB branches
22
BRANCH NETWORK RATIONALISATION AND EXPANSIONWILL INVOLVE ABOUT ONE FOURTH OF BRANCHES
BRANCH NETWORK IMPROVEMENT PLAN 2002 – 2006Number of branches
Saving of skilled resources to be used to strengthen existing branches/open new ones
Improvements in service quality and sales effectiveness in key customers segments/markets
2002
Closures
Specialisation/Optimisation
Openings
2006
2.753
120
250
430
3.060
~ 9%
+ 16%
+ 11%
- 5%
23
+3.5%
+ 4.5%
+2.0%
-1.0%
VOLUME AND REVENUE GROWTH WILL BE FINANCED BY EFFICIENCY IMPROVEMENT IN EXISTING BUSINESS PROCESSES AND CAREFUL INVESTMENT MANAGEMENT
OPERATING COST DYNAMICS 2002-2006Euro mln
2002 cost base
Impact of inflation
Cost savings initiatives
Cost increase due to new business
2006 cost base
Average inflation 2% Average increase of banking industry personnel cost 1.3%
Rationalisation of existing branch network
Simplification of services/processes
Efficiency in low value activities
Cost increase (+15%) lower than growth of business (+35%)
= CAGR ’02-’06
3,590
3,010
260
-140
460
24
COST OF RISK IS SUPPOSED TO GROW SLIGHTLY IN LINE WITH EXPANSION OF RISKIER (BUT HIGHER MARGIN) BUSINESS LINES
EVOLUTION OF LOANS MIX AND COST OF RISK
Consumer credit
Small business lending
Mortgages
Other
2002Loans
43 bp 49 bp100%=41 bn 100%=72 bn
Net provision/loans
Net provisions /loans
Revolving growing faster than existing personal loan business
Growth on existing and new customers
48 bp
60 bp
29 bp
36 bp
176 bp
66 bp
24 bp
2006Loans
51%
31%
52%
34%
6%8%
3%
15%105 bp
26
DIVISION’S GOAL IS TO GROW REVENUE KEEPING COSTS AND RISKS UNDER CONTROL
High importance
Low importance
Existing customers
New customers
Efficiency Risk mgmtIntra-group synergies
Retail businessPioneerUBI
Corporate businessUCBUPB
Private Banking businessUBMUBI
New EuropePioneerUBMTradingLab
Revenue growth
27
DOUBLE DIGIT OPERATING MARGIN GROWTH WILL BE ACHIEVED BY HEAVILY INVESTING IN NEW BUSINESS, SOME AT LOW MARGINAL COST/INCOME
P&L FORECAST 2002 – 2006Euro mln
Driven by volume growth
Driven by new investments, net of efficiency improvements
Driven by efficiency improvements in UniCredit Banca and low marginal cost/income in Clarima and in TradingLab
2002 2006 CAGR
Operating costs & depreciation
3,010 3,590 4.5%
Revenues 4,730 6,440 8.0%
Operating margin 1,720 2,850 13.5%
Cost / income ratio 64% 56%
Rarorac 16% 20%
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IN SUMMARY...
The Italian retail market will see growing competition for market share, key driver of future top line growth
UniCredit will leverage its superior organisational model and business focus to gain market share on existing and new clients and become the preferred bank for Italian retail customers
Double digit operating margin growth will be driven by consistent execution of a growth plan, leveraging skills acquired over the last 3-5 years at all levels of the organisation