retail asset products of bank of baroda
TRANSCRIPT
SUMMER INTERNSHIP PRESENTATION ON
“Analytical Study of Retail Asset Product of Marketing in Compitative Environment”At
Submitted By:-Divya Agarwal
PGDM-BMEnrollment No.-BM/JULY/15/28/3078
Faculty Guide:- Corporate Guide: - Dr. Ranjan Upadhyaya Mr. Harish Paliwal Professor FMS-IRM Asst. General Manager Jaipur Bank of Baroda Jaipur ,
Bank of Baroda Profile
Founded - 20 July 1908 Headquarters -Vadodara Key people - Ravi Venkatesan (Chairman)
P.S. Jayakumar (CEO&MD) Industry - Banking Products - Financial Services Employees - 38737 Branches - 5478 (India) - 585 (Rajasthan) Owner - Government of India Website - www.bankofbaroda.com Tagline - India’s International Bank
Introduction Assets that are retailable - The estimated amount for giving loans to fruitful projects - In every years budget preparation, a certain portion is kept for certain development and certain help for deserving that supports the nation and the bank's interests. Such amount is the retail asset.
Asset Product of Bank of Baroda
Education loan1. Baroda Vidya2. Baroda Gyan3. Baroda Scholar4. Baroda career Devleopment
Auto loan1. Two wheeler2. Car loan
Education loanLoan Eligible
amountMargin Rate of interest
Baroda vidya Max 4 lac nil Base rate+2.5%
Baroda Gyan(Study India)
Max 10 lac Up to 4 lac - NIL
12.13%Above 7.5 lac Base rate+1.75%
Baroda scholar(study abroad)
Max 20 lac Above 4 lac5% (India)15% (abroad)
Abroad 15%
Career development
Max 10 lac(India)Max 20 lac (abroad)
15% (any scholarship will not be included)
Base rate+ 2.75%= 12.40
Auto loanAuto loan eligibility margin Rate of
interest
Two wheeler 5 times of GMIEMI= max 60
10% on invoice value
Base Rate + 4%i.e. 13.65% (staff & ex staff)
Car loan 24 times of GMI(salaried)
Loans up to 15 lac for new car -15% of Road price > 15 lac – 20% on road price for Old Car. 40% of agreed sale price.
Base rate +0.25%=9.90%
Broad Objective of Study
The broad objective of the study is “To Analyze of Retail Asset Product of Marketing in Competative Environment”
Specific objectives: -
To study various retail loan products provided by Bank of Baroda.
To study the satisfaction level of customers towards the Banking services .
• Descriptive research Design was followed in the study
Research Design :
• Convenience SamplingSampling Technique:
• All the customers of bank of Baroda Nehru Place branch are the part of universe.
• Universe size:- 500
Universe:
• 103 Customers• 51- Existing Customer• 52 – New customer
Sample Size:
Tools of data
collection
Interview
Questionnaire
Graphical presentatio
n
Pie Charts
Data Analysis
Tool
SPSS Tool
Data Analysis and Interpretation
Objective 1To study various retail loan
products provided by Bank of Baroda.
Respondents :- Existing customers of Bank of Baroda
Availed any loan from bank of baroda
Frequency Percent Valid PercentCumulative
PercentValid YES 51 100.0 100.0 100.0
100%
Avail any loan
Yes
Kind of Loan taken by respondents
Frequency PercentValid
PercentCumulative
PercentValid Auto loan 17 33.3 33.3 33.3
Personal loan 10 19.6 19.6 52.9Education loan 10 19.6 19.6 72.5Home loan 14 27.5 27.5 100.0Total 51 100.0 100.0
33.30%
19.60%
19.60%
27.50%
Type of Loan
Auto loanpersonal loanEducation loanHome loan
Amount of sanction loan
Frequency PercentValid
PercentCumulative
PercentValid Up to 5 Lac 24 47.1 47.1 47.1
6-10Lac 16 31.4 31.4 78.410-15Lac 6 11.8 11.8 90.2More than 15Lac 5 9.8 9.8 100.0Total 51 100.0 100.0
47.10%31.40%
11.60%9.80%
Amount of sanction loan
up to 5 lac6-10 lac10-15 lacmore than 15 lac
Paper Formalities in Whole Process
Frequency Percent Valid PercentCumulative
PercentValid Justified 34 66.7 66.7 66.7
Too Much 17 33.3 33.3 100.0Total 51 100.0 100.0 11
66.70%
33.30%
paper formalities
jistifiedtoo much
Mode of Payment
Frequenc
y PercentValid
PercentCumulative
PercentValid Cash 3 5.8 5.8 5.8
Cheque 11 21.2 21.2 26.9ECS 34 65.4 65.4 92.3Wire Payment 4 7.7 7.7 100.0
Total 52 100.0 100.0
5.80%
21.20%
65.40%
7.70%Mode of Payment
CashChequeECSWire payment
Awareness regarding hidden charges of BOB
Frequency Percent Valid PercentCumulative
PercentValid YES 45 86.5 86.5 86.5
NO 7 13.5 13.5 100.0Total 52 100.0 100.0
86.50%
13.50%
Awareness regarding hidden charges
yesno
Comparison in rate of interest with peer banks ( SBI, ICICI )
Frequenc
y PercentValid
PercentCumulative
PercentValid Excellent 14 26.9 26.9 26.9
Good 21 40.4 40.4 67.3Satisfactory 14 26.9 26.9 94.2Bad 3 5.8 5.8 100.0Total 52 100.0 100.0
26.90%
40.40%
26.90%
5.80%
Comparison of Interest Rates with Peer Banks
ExellentGoodSatisfactoryBad
Objective 2
To study the satisfaction level of customers towards the Banking servicesRespondents:- New customers
Satisfaction with overall behavior of the concerned person
Frequency PercentValid
PercentCumulative
PercentValid YES 41 78.8 78.8 78.8
NO 11 21.2 21.2 100.0Total 52 100.0 100.0
78.80%
21.20%
Behavior of the concerned person
yesno
Concerned official gave Satisfactory Answers
Frequency Percent Valid PercentCumulative
PercentValid YES 40 76.9 76.9 76.9
NO 12 23.1 23.1 100.0Total 52 100.0 100.0
76.90%
23.10%
Concerned official gave You Sat-isfactory Answer
yesno
Satisfaction of customers towards loan sanctioning time
Frequenc
y Percent Valid PercentCumulative
PercentValid Highly satisfied 8 15.7 15.7 15.7 satisfied 30 58.8 58.8 74.5 dissatisfied 8 15.7 15.7 90.2 Highly
dissatisfied 5 9.8 9.8 100.0
Total 51 100.0 100.0
15.70%
58.80%
15.70%
9.80%Duration Taken By Bank
Highly satisfiedSatisfiedDissatisfiedHighly dissatisfied
Cross-tabulation between Amount of loan taken and Duration of sanctioning loan
Findings & Suggestion
Objective 1:-To study various retail loan products provided by Bank of Baroda.FINDINGS:-There are only 19.6% respondents who took
education loan from bank of baroda.There are 86.5% customers have awareness
regarding no hidden charges of Bank
SUGGESTIONS:-BOB has to reduce it’s rate of interest to
increase it’s customers.Make aware customers about the least
processing charges of BOB rather than other banks.
CONTD..FINDINGS:-There are 40.4% customers who
feel good about the rate of interest of Bank of baroda with Peer banks.
SUGGESTIONS:-
Bank Should focus on customers wants regarding rate of interest.
Objective:-2To study the satisfaction level of customers towards the Banking services
FINDINGS:- There are 33.3% customers who are not
satisfied with paper formalities of bank.There are 15.7% customers who are
dissatisfied with the loan sanction time of bank.
SUGGESTIONS:- Bank has to emphasis on online process.Bank should reduce some paper
formalities and try to approve loan in appropriate time.
Thank you…