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96 Retail: A unique concept for continued growth Peter Wiggers, Managing Director Retail Segment

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Page 1: Retail: A unique concept for continued growth€¦ · 450 m2 2018 2019 2020 First ceremonial flight at midfield terminal . 117 Midfield terminal is based on 3 principles that perfectly

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Retail: A unique concept for continued growth

Peter Wiggers, Managing Director Retail Segment

Page 2: Retail: A unique concept for continued growth€¦ · 450 m2 2018 2019 2020 First ceremonial flight at midfield terminal . 117 Midfield terminal is based on 3 principles that perfectly

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Retail at a glance

Head offices located

in Hoofddorp, the

Netherlands

137 M turnover

in 2018

Multi-category

assortment 29% of

segment turnover

Over 291 FTE

Consumer

electronics 71% of

segment turnover

Specialty retail at high

traffic airport and

remote locations

Brand name for all

travel locations

Adding 4 new airport

locations and 14 new

stores to portfolio

Active in 22 countries

in Europe, the Middle

East, Asia and Africa

2019

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Adding value to suppliers, customers and airports

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Selective positioning at high traffic airports and remote locations

Electronics Multi-category

Location Stores Location Stores

• Expansions

• ** including 2019 expansion

*

*

*

**

*

*

50 airport shops, of which 7 with multi-

category assortment and 43 with consumer

electronics assortment

10 shops on board cruise vessels with

multi-category assortment

11 shops at military bases with multi-

category assortment

14 stores to be added in 2019 (so far)

Total of 71 stores** in EU, Middle-

East, Asia and South-Africa

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Longstanding partnerships and continued growth

Electronics Multi-category

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Capi: well-known brand name in travel retail

Capi TTEC Capi TP Capi TL

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Serving travel retail with unique & tailored branded concepts

Regional airportsInternational airports

Multi-category Duty Free stores:

Capi Travel Plaza

Specialty store with luxury goods:

Capi Travel Luxury

Specialty stores consumer electronics:

Capi The Travellers Electronics Company

Multi-category convenience store:

Capi Travel Plaza

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103Eindhoven Airport

Business case:

Renewed

approach for

regional airports

Eindhoven Airport

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Tailored to the buying behaviour of travellers

Most travellers at

regional airports

are leisure

travellers

Positive

mindset

Inspiring

environment

Rewarding

experience

Influencing

behaviour

Decide what

customers buy

Stimulate impulse

buying with store

set up (passenger

flows, entrance,

exits, queues)

Create in store

experiences with

tastings and

activities

Let travellers

enjoy their dwell

time in our stores

Select the right

assortment

tailored to local

preferences

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43

21The 4 pillars of our regional airport concept: Capi TP & TL

Allure

▪ Each product category

has an ambiance on its

own

▪ All categories are

connected by universal

modular structure

Accessible

▪ Value for money

▪ Appealing setting

▪ Spacious set up, easy

to navigate through

Volume

▪ Clear focus on selected

product categories

(basics / seasonal /

promotional)

Local Heritage

▪ Connecting with the

region in which the

airport is situated

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Eindhoven Airport renewed store concept

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107Eindhoven Airport

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Magic mirrorEindhoven Airport

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Beauty BarEindhoven Airport

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110Eindhoven Airport

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A modular concept

• Focus on regional airports

• Connecting various product

categories in-store by similar

look & feel

• Focused product group

‘worlds‘

• Arena construction set-up

• Easy to roll out and adaptable

to regional requirements

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Easy to roll out to new concessions and locations

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Easy to roll out to new concessions and locations

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Easy to roll out to new concessions and locations

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115Abu Dhabi Airport

Business case:

International

Airport Retail

ConceptAbu Dhabi Airport

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Concepting for stores

Assortment selection

Start of building retail

at airport

Opening airport retail

(expected)

Tender awarded for 5

stores at Midfield

Terminal Building at

Abu Dhabi Airport

Total surface of almost

450 m2

2018 20192020

First ceremonial flight at

midfield terminal

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Midfield terminal is based on 3 principles that perfectly fit our vision

Spectaculair terminal

• International brands

tailored to customers

• Matching store design

to Arabic principles

Sensational experience

• Exciting and

trendsetting shopping

experience

• Focused on the latest

electronic

developments

Exceptional partnerships

• The core of our value

adding proposition

• Evidenced by our long

standing relations

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Abu Dhabi Airport - Electronics

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Key take aways

Opportunities

for future growth

▪ Further roll out of

renewed regional

airport concept to new

locations

▪ Adding locations to our

international airport

portfolio

International

playing field

▪ International brand

portfolios & concepts

▪ International

customer profile

▪ International

presence with ample

room for growth

Unique retail

concepts

▪ Adaptable to local

requirements yet

always

recognisable as

Capi brand

▪ Modular

concepting for

easy roll out