resume_vinukumar_resume-showcase_15-years
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Vinukumar S senior marketing manager
Chennai ,TN c: +91 98400 71048 e: [email protected]
profile
Results-focused marketing manager with a thorough understanding of demand generation, social media, content marketing, customer engagement, and community building strategies. Proven ability to drive sales gains and increase brand awareness. Results include:
o Drove a 200% increase in web traffic for the current employer by rebuilding their website and integrating digital campaigns.
o Boosted lead generation for current employer by 100%, primarily through campaigns, events and social media.
o Created several global events and conferences that helped in building brand awareness and lead generation.
“You’ve been an amazing support” … “You’ve been extremely detail oriented and a
great executioner” … “ … “Well done.” – From recent performance reviews
skills
Digital Marketing Strategy Social Media Marketing Customer Engagement Lead Generation Emerging Technologies Brand Building Web Analytics Budgeting & Planning Content Creation Video Production Partner management Process Reengineering
professional experience SERVION GLOBAL SOLUTIONS, Chennai, India [IT product / services company]May 2011 to present Senior Marketing Manager
Responsible for brand building, market positioning and demand generation of Servion’s IP product and services globally
Selected Results:
Drove a 200 % web traffic for Servion by rebuilding their website and integrating digital campaigns
Drove marketing campaigns using strategies that encouraged clients to use and showcase our capabilities that resulted in generating leads
Led org-wide initiatives that revolve around global business communication, customer experience sharing and customer specific events
Coached and mentored my team to execute seamlessly
Strategies:
Worked closely with marketing team to develop new social media strategy, replacing overt sales pitches with focus on engagement and customer care.
Integrated sales ready tools like hubspot to highlight and create awareness on the benefits of our solutions to the clients
Drove campaign management for the client acquisition program across multiple channels.
Personally shot and edited videos, saving thousands of dollars per year in production costs while still creating high-quality and engaging video content.
Revamped the Servion website and integrated it with digital campaigns that resulted in an immediate performance improvement and also generated leads
Accountable for marketing budgets across regions and driving derived approaches RAMCO SYSTEMS LTD, Chennai, TN [IT Product / ERP Company] May 2003 to 2011 Associate Manager, Marketing
Developed marketing collaterals and sales support documents. Owned the complete digital presence of Ramco systems (Website, Portals, Interactive media) Results:
Managed customer relationship through surveys Developed product demo’s / walk through videos that helped customer to
understand the features and benefits Worked on a multi-fold campaign that includes adv, print media, digital media,
and social media campaigns for a product (Ramco onDemand ERP) launch Strategies:
Worked on building awareness by creating/sharing engaging content and building a sense of community.
Replaced costly digital media agencies, saving hundreds of thousands of dollars in fees; worked closely with marketing team to create high-quality media in-house.
Worked on developing user-centered design methodology, that is overall UI design and usability strategies
SCAPE VELOCITY NET SOLUTIONS, Chennai, TN Oct 2005 to 2008 Web Developer
Provided a wide range of assistance in developing custom software solution and building e-Commerce websites that includes designing, HTML development, website maintenance and updating. Kept multiple projects on track, and dramatically reduced project delays, by taking proactive initiatives in meeting client requirements.
Worked as a team to achieve various successful milestones in the project and have received client appreciations
education
MBA Marketing, Annamalai University
Bachelor of Science in Computer Science, Madras University
Technical Summary:
Proficient with PC, Mac and Microsoft Office (Word, Excel, Outlook, PowerPoint)
Experienced in Adobe Creative Suite (Photoshop, Illustrator, AfterEffects) and Final Cut Pro
Deep knowledge of social media includes Facebook, Twitter, Pinterest, Tumblr, HubSpot.
Good knowledge of HTML and CSS.
Accomplished in digital audio/video editing
Certification – GNIIT, Certified star participant of Servion Management program
Accomplishment – Conceived and incubated the Servion Toastmasters Club