Dave Olson 198 White Oak Court

www.linkedin.com/in/daveolson3 Union Grove, WI 53182 dolson19@wi.rr.com (847) 366-9543

SUMMARY OF QUALIFICATIONS: An accomplished Area Sales Manager with over 20+ years of experience in full range of sales and marketing strategies. Heavily experienced in all aspects of the highly competitively beer industry. Demonstrate appreciation of and understanding of the relationship between employee productivity and profits. Posses an excellent reputation with a proven track record for developing and implementing selling strategies and marketing tools to surpass company goals and increase market share. Expertise in:

Retail Sales Product Positioning Customer Relations Business Operations Goals & Objectives Motivational Skills Training & Tracking Marketing Strategies Incentive Programs Warehousing Product Distribution Domestic/Import Beers Vendors/Suppliers Budget Management Strong Leadership Skills

PROFESSIONAL EXPERIENCE: FRED W. LOSCH BEVERAGE CO., Lake Villa, IL 1995 – Present AREA SALES MANAGER February 2013 - Present Effectively developed and implemented hiring processes that resulted in sales quota increase and product market share growth. Recognized as a leader in the beverage industry, having utilized strong collaborative leadership skills that increased sales, propelled forward marketing initiatives, and the advancement of the management team to leadership roles.

Successfully managed sales team throughout the Crown of Excellence that won 1st place for Constellation’s Crown of Excellence competition among Chicagoland wholesalers 2013.

Effectively secured the first ever draft handles at Authentico Mexican Restaurant & Bar in Lake Forest in addition to securing the majority of draft handles at Rosatti's Pizza new location in Waukegan.

Represent company in annual business planning and national conferences.

Design brewery partners market strategies and performance incentives and spoke with clients on a regular basis to motivate sales goal objectives.

Develop, sell and implement shelf-set designs and manage market wide merchandising efforts.

Manage marketing budgets in excess of $300,000 and responsible for combining all supplier POS and tactical budgets into one number.

Recognized in 2015 for winning national sales competition: Modelo Masters and consistently recognized as a leading performer among competitive wholesalers. Kept sales representatives on track and the competition in the forefront of their minds. Supervised from 7-15 employees.

REGIONAL SERVICE MANAGER October 2000 – February 2013 Developed strong relationships with retail customers to enhance company sales and distribution efforts. Responsible for selling brewery partner display programs, cross merchandising ads, draft beer promotions and sampling activity.

Grew draft business volume by 20%.

Recognized for company leading distribution results.

Previous: Route Driver, July 1995- October 2000 Driver’s Helper, April 1995-July 1995

EDUCATION:

Waukegan West High School, Diploma

CERTIFICATION/ASSOCIATION: Cicerone Level One Beer Server – Certified Associated Beer Distributors of Illinois - Future Leaders Committee