Hong Kong Baptist University, Hong KongMaster of Social Sciences in Media ManagementOverall GPA: 3.24 Further explored media production and management, including advertising planning, PR campaign and media organization operation. Learned efficient research skills through conducting the group project of “Studies on Sohu Video in China’s Online Video Market”.Guangdong University of Petrochemical Technology, MaomingGuangdong University of Petrochemical Technology, MaomingBachelor of Arts in Business English Acquired knowledge of International trade, became skillful in English public speaking.

Rice 5 Hong Kong | Senior Account Executive January 2016 - Now Responsible for all-rounded digital projects focusing on markets in Hong Kong and Mainland China. Experienced in social strategy and content planning with up-to-date knowledge of trending topics in the social world. Strive to maximize performance while delivering brands' core marketing messages. Working as the project lead, from year-round digital strategy planning, budget controlling, to media liaison and execution of campaigns. Capable in managing multiple accounts and 3rd party vendors, acquire controlling, to media liaison and execution of campaigns. Capable in managing multiple accounts and 3rd party vendors, acquire rapid problem-solving and efficient communication skills. Key Clients: Montblanc Hong Kong, Abbott Hong Kong, LifeProofPublicis Modem Hong Kong | Account Executive September 2014 - January 2016 Responsible for project coordination and management. Involve in digital strategy planning and social content copywriting with in-depth digital marketing insight. Procient in maintaining efficient daily liaison with multiple accounts, vendors and with in-depth digital marketing insight. Procient in maintaining efficient daily liaison with multiple accounts, vendors and other 3rd parties. Key Clients: UBS, Marriott International, Galaxy Macau, Ritz-Carlton, AXA, Hong Kong Government, Garnier, Citibank, Tempo.Radio Television Hong Kong | Apprenticeship Scheme November 2013 - January 2015 Was selected as one of the four nalists from thousands of candidates after 8 rounds, being regularly trained by radio broadcasting professionals and managers from RTHK, acquired skills and knowledge of radio broadcasting, programme broadcasting professionals and managers from RTHK, acquired skills and knowledge of radio broadcasting, programme producing and radio station managing.Foshan Junya Culture and Media Co., Ltd. | Project Group Intern July 2012 - September 2012 Responsible for preliminary survey, organization, execution, on-site supervision, media channel management for projects. Assisted in organizing promotions of “2012 Alan Tam Foshan Concert” such as “Press Conference of Alan Tam Foshan Concert” and media placement of the ads of the concert.The Gubi’s | Founder December 2012 - December 2013The Gubi’s | Founder December 2012 - December 2013 Set up a brand for candy box The Gubi’s, designed the brand logo, posters and create advertising stories for each candy boxes. Delivered and managed promotional advertisements to online media.

Youth Leader Club of School of Foreign Languages (YLC) | Founder October 2011 - July 2013 Founded the rst English speech team “Youth Leader Club of School of Foreign Languages” with the instructor in the university. In charge of regular trainings for the group members to participate in provincial competitions and won awards for several times. Organized the promotion activities, including lectures, speech contests and simulation debates; expanded the scale of the club from 5 members to 28 members at that time.

Awards:Merit-based Student Scholarship Scheme of Media Management (Full Time) Secondary ScholarshipGuangdong Finals of the 16th “21st Century Cup” National English Speaking Competition The Second PrizeGuangdong Finals of 2011 “FLTRP Cup ” National English Speaking Contest The Third PrizeLanguages:English (Fluent), Cantonese (Native), Mandarin (Native)Computer:Computer:skillful in Microsoft Office, Photoshop, Audition, PremiereSpecialties:speech, hosting, singing, photography, video shooting and editing

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