Megha Gaba Female, 26 years

Phone: +91- 9711753335 |Email: meghagaba1988@gmail.com

Happy Today - CEO & Founder: (grown to 8 employees in 12 months)

Bootstrapped a profitable premium papercraft startup to a turnover of Rs 2 million over an year

Business Development & Marketing

Acquired over 500 customers across 21 cities with a retention rate of 100% within 11 months of incorporation

Successfully implemented marketing campaigns around events like Joy of giving week, Valentine’s Day, Mother’s Day etc.

Organized pop up shops across Delhi/NCR & was featured on NDTV for the most innovative gift startup

Led digital marketing strategy to drive 550 company sign ups, 5000 weekly page views on Facebook through video blogs and content marketing

Operations

Created & maintained a network of around 250 vendors & supervised supplier performance based on cost,

delivery & quality

Signed MoUs with DTDC and Delhivery for both courier & door to door services to ensure timely delivery

Created SOPs for each product & monitored process adherence to minimize wastage & encourage uniformity

in the end product

Increased operational efficiency by implementing effective inventory management measures.

Implemented cost saving measures to achieve reduced man days, production cost, raw material & energy

consumption

Product Development

Developed close to 80 unique concepts ranging across a wide range of traditional & modern art & craft

techniques

Reinvented conventional ideas like bouquets, cakes etc. into durable versions like photo bouquets, theme

based faux cakes etc.

Worked with basic level Corel Draw & Adobe Photoshop extensively in the manufacturing process

Honed craft techniques like Stamping, Decoupage, Scrapbooking, canvas work, Quilling, photo crafts and

paper engineering

Fly Goldfinch - Content Head (An online travel startup catering to New Zealand/Singapore-India based travel)

Led a content team of 4 analysts to drive social media campaigns through Facebook, blogs, email marketing and targeted ads

Created content calendar, managed overall company website and online content.

Increased the lead generation by 40% by introducing new concepts like Do it yourself (DIY) itineraries for customers.

Followed On page optimization to increase web traffic.

Mercer India Pvt. Ltd – Process Champion JAN, 2010 – JUNE, 2014(A global consulting leader in retirement solutions)

Cleared 8 out of 9 CT series exams from Actuarial Society of India

Awarded with accelerated promotions for two consecutive years for successfully managing complex clients

Led a team of 8 analysts to ensure timely delivery with a minimum quality & efficiency target of 95% & 100% respectively

Handled pension admin for leading S&P 500, healthcare, logistics, banking & FMCG companies spread across US, UK & Asia

Led a team of 10 for streamlining a project, yielding a 25% reduction in time spent on non revenue generating tasks

Reduced the overall time spent on “on the job training” for new recruits by 40% by introducing “Global Process Steps”

Degree/Class Year of Passing Name of Institution University/Board Percentage B.A.(Hons) Business Economics 2009 SGGSCC Delhi University 71%

Class XII 2006 Manav Sthali School C.B.S.E 90%

Class X 2004 Manav Sthali School C.B.S.E 87%

Elected, President(‘09), Executive member (‘08)& Working member(‘07) of Student Union, Department of Business Economics

Elected, Young Reporter (1 of 2), TOI(2004-05) to write various articles in the supplementary paper under the student column

Scripted several plays for the School Dramatics Society and won various international & national level competitions.

Entitled “Manav Kavyitri” (Best Poetess) for winning 16 out of 18 inter school creative writing events

Travel, Writing Poems, Art & Craft, Meditation, Fitness, Volunteering for social causes

PROFESSIONAL EXPERIENCE

Education

Extra Curricular Activities

Interests