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TRANSCRIPT
Cynthia Kaump Modern Communicator
PROFESSIONAL EXPERIENCE
FORSYTHIA GROUP, LLC Jan 2010 – present
Independently owned modern communications, media relations and marketing company advising political candidates, private
corporations and non-profits on public presentation, image, and assisting in media relations through election season and each
term of political career and start up process through continual company growth.
Founder, Political Consultant/Media Specialist
Responsible for managing public image of political candidates and companies conveyed through local, regional, national
and international media; Consult candidates and Tier 1 in corporate structure on public presentation; speech writing;
Media communication; social network and new media management
• Handle all media inquiries and generate all communications to the media concerning events, issues and client
appearances
• Prepare clients for media and all public appearances in terms of what to say and how to say it
• Produce/write campaign speeches, public presentations, op-eds, articles, newsletters, white papers and web
content
• Create text for client web pages
• Manage Facebook, Twitter, LinkedIn, Instagram, Hootsuite, Periscope, Constant Contact, Blog and Hub Spot
accounts for clients used daily to promote campaigns/companies/products
• Plan and attend media events for the clients in target markets
• Notify media of client availability on relevant topics
• Liaison between clients and production companies, ad agencies, graphic artists and government agencies to
produce ads; professional fundraisers; flyers, campaign flyers, any and all internal/external communications
• Inbound marketing and digital marketing
• Email marketing campaigns
• Webpage design
• Political lobbying on client-relevant issues
• General networking
• Project Management
EDGEWOOD COLLEGE July 2015 – present
Adjunct Professor Department of Communications Studies
UNITED WAY OF DANE COUNTY August-February 2016
Loaned Executive Sponsored by Unity Health Insurance
Responsible for contributing to raise $20M for the annual capital campaign. Managed a portfolio of more than 60 clients/Donors.
Networked to generate and establish more relationships between the United Way of Dane County and the business and
government communities. Exceeded assigned individual fundraising goal by 300%.
WISCONSIN OFFICE OF THE STATE TREASURER June 2012-February 2015
Director of Communications and Community Outreach
Responsible for creation and implementation of multi-platform public outreach strategy while reducing the fiscal budget but
not effectiveness or reach of programs within the Office of the State Treasurer. Implemented more than 70 public outreach
events throughout the state. Maintained personal and professional relationships with local, regional and national media
putting OST and its programs in the weekly spotlight. Launched seasonal campaigns through various mediums to increase
agency exposure while returning record amounts of money to the people and businesses of Wisconsin. Established and
maintained government and legislative relationships through education and lobbying to advance efforts and programs for the
office.
• Created and managed annual agency marketing strategy and budget focusing on and advancing use of new media,
specifically Social Media to serve Wisconsin’s nearly 6 million constituents
• Manage all social media accounts (3 Twitter, 3 Facebook accounts) as well as WordPress blog and YouTube
channel
• Ran community outreach programs for Unclaimed Property and Edvest programs and Office of the State Treasurer
• Handled all media inquiries and generated media coverage (locally, regionally, and nationally)
• Ran eBay auction of “tangible” Unclaimed Property
• Re-designed and Managed agency website
• Created instructional videos for agency applications
• Internal and External Communications
• Wrote speeches, Opinion Editorials, Monthly newsletter
• Media Buyer for radio, television, online and other mediums
• Maintained information databases, listservs and media lists
• Tracked and monitored all legislation relevant to the advancement of the office
• Legislative Liaison successful in lobbying on a number of bills to better serve Wisconsinites and advance the goals
of the office, prepared legislative briefs, position papers and talking points to administration, agencies and legislative
offices
• Speaker at various events to educate on issues relevant to the office
• Managed Staff of 12-14
FOX NEWS CHANNEL, CHICAGO BUREAU May 2011 – June 2012
Freelance Journalist
WFLD-TV, FOX CHICAGO NEWS May 2011 – June 2012
Freelance Journalist
SUGAR SUGAR SHOES May 2011 – present
Independently owned online designer and runway inspired ladies footwear company selling high end style at low price points for
the everyday woman, making fashionable footwear affordable for everyone, advising clients/customers on fashion, image, and
trending.
CEO and Owner, Sugar Sugar Shoes
Responsible for creating marketing strategy through social, mobile, and online media for new shoe company; Manage
and maintain marketing strategy in 3 phases; Monitor fashion trends and Manage buying inventory to match; Consult
clients/customers on public image, style and overall fashion look. Handled all media inquiries and generated all
communications to the media concerning events, issues and candidate appearances
• Create, implement and carry out marketing strategy and plan for company.
• Produced/write daily marketing campaign pieces
• Created text for company/office web pages
• Managed Facebook and Twitter accounts for company used daily to promote Sugar Sugar Shoes
• Planned and attended media events and fashion events for Sugar Sugar Shoes to serve clients
• Liaison between manufacturers, distributors, and Director of Operations for Sugar Sugar Shoes as well as
production companies for ads; special events; trunk shows; publisher of marketing material and catalogues;
general networking
• Managed Staff of 2. Per Diem Staff of 20+
MOMENTUM ADVERTISING & DESIGN July 2008 –Jan 2010
Television production house creating internet advertisements and corporate videos in Las Vegas, Nevada.
Freelance On-Air talent/Actress
Responsible for appearing as television news personality in internet advertisements for law firms in Nevada; appeared
as businesswoman in various corporate videos for National Software Training Firm
FOX ENTERTAINMENT GROUP/FOX NEWS CORPORATION Jan 2008 –July 2008
FOX News Corporation owned organization tracking Presidential candidates’ campaigning in 72 Counties of the Midwest Region
National Political Team, News Reporter/Field Correspondent
Responsible for managing consistent communication with FOX News Managers, fellow correspondents, and Presidential
candidates’ campaign staff; leading regular conference calls with National Political Team for Midwest Region to determine
which stories get covered; tracked Presidential Candidates’ travel/appearance schedules; Responsible for generating
creative and different stories on candidates daily.
• Handled direct communication with campaign staff representing Presidential Candidates daily while tracking
their travel/appearance schedules and scheduling interviews/video opportunities
• Wrote and produced unique story ideas and stories daily for broadcast in 22 news markets and FOX News
Network.
• Created/carried out compelling live reports daily broadcast in 22 news markets and FOX News Network.
• Managed field crews daily while maintaining regular contact with three FOX News Desks, its managers, and
producers.
• Responsible for set up and execution of interviews with all presidential candidates on a regular basis
WITI-TV, FOX 6 NEWS Oct 2004-July 2008
A FOX News Corporation owned and operated television station covering 12 Counties in Southeastern Wisconsin as well as 72
counties in the State of Wisconsin 4 Emmy nominations, best live reporter,
News Reporter/Anchor/Executive Producer “Wisconsin’s Most Wanted”
Responsible for establishing confidential sources and generating exclusive, lead stories daily for nightside newscasts for
this Peabody; Executive produced and reported for twice Emmy-nominated “Wisconsin’s Most Wanted”; special projects
and investigative pieces; Go-to news veteran for breaking news; Anchored breaking news and field anchored
“Big” stories Developed, wrote, produced and reported for station’s #1 weekly franchise, “Wisconsin’s Most Wanted”
profiling wanted criminals (Market # 35 Nielson). More than 70 fugitives were apprehended the first year overseeing
the project
• Established and managed relationships with dozens of local, county, state, and federal law enforcement
• Worked very closely with photographers, editors, producers daily to deliver the most informative and interesting
story and to beat the competition
• Gathered all information on local and national news topics to properly disseminate that information via various
media; the station’s website and social media.
• Assisted in training intern, “junior” reporters, and photographers on strategies to gather the appropriate
information, as well as how to deliver that story in a persuasive fashion consistent with station’s positioning
statement.
• Reported live or anchored breaking news and severe weather coverage including the federal conviction of
Milwaukee Alderman Michael McGee, Jr. (2008); Fire at Milwaukee’s City Hall (2008); Democratic Convention
(2008)
• Wrote and assisted with producing newscasts when needed.
• Wrote, produced and edited stories for the station website
• Wrote “blog” on station’s website
• Assisted in training interns, “junior” reporters, and photographers on strategies to gather appropriate
information,as well as how to deliver that story in a persuasive fashion consistent with station’s positioning
statement.
• Four time Emmy nominee, voted Best Live Reporter in Wisconsin
WBBM-TV, CBS 2 CHICAGO Jan 2003-Oct 2004
A CBS News Network owned and operated television station covering third largest market in the country
News Writer/Producer
Responsible for writing and producing news stories for daily newscasts; Working closely with reporters, anchors, editors
and field crews; Supervised final video production of stories for newscasts; produced breaking news cut-ins during 24
hour war coverage
WLUK-TV, INC Oct 2000-Jan 2003
A FOX News television affiliate covering Northeastern Wisconsin and 72 counties in Wisconsin
FOX Valley Bureau News Reporter/Bureau Manager
Responsible for running Valley Bureau portion of daily meeting to determine which stories to cover and air in newscasts;
Established sources throughout region for developing news stories; Wrote, reported, and edited video daily stories for
newscasts.
• Managed dayside operations of Fox Valley Bureau
• Coordinated valley crews for daily news coverage
• Developed good sources for exclusive stories in newscasts
• Produced, wrote, and edited video of stories for daily newscasts
• Made required public appearances
• Co-hosted local “Dial for a Cure” an Ataxia-Teleganictasia (A-T) Children's Telethon that raised $100,000 (2000)
• Reported compelling news stories daily for newscasts
• Reported daily breaking news for newscasts
• Voted best news story by Native American Journalists Association
HOLTON STREET YOUTH CENTER Dec 1999-Oct 2000
A YMCA affiliated neighborhood youth center serving inner-city youth and wards of the state of Wisconsin
Youth Services Coordinator
WISN-TV, INC Aug 1999-Dec 1999
An ABC television affiliate covering 12 counties in Southeastern Wisconsin
Freelance News Reporter
CLTV, CHICAGOLAND TELEVISION Jan 1999-Dec 1999
A Tribune Broadcasting Company owned television station providing local and regional news 24 hours a day in Illinois
Freelance News Reporter
WDJT-TV, INC August 1998-Jan 1999
An CBS television affiliate covering 12 counties in Southeastern Wisconsin
News Reporter
WAOW-TV, INC Aug 1996-Aug 1998
An ABC television affiliate covering Northcentral and Northern Wisconsin News
Reporter/6pm & 10pm Producer
• Responsible for crafting and producing nightly newscasts rated #1 among its competitors (DMA #132, Nielson)
• Recorded daily network news feeds used in building newscasts
• Managed staff of reporters, photographers and anchors daily to craft news content in a persuasive fashion
consistent with station’s positioning statement.
• Wrote, reported, and edited video daily for news stories
• Reported live daily and for breaking news situations
RELATED EXPERIENCE
KISS-FM Oshkosh, Wisconsin; Fill-in AM anchor: Mar 2001-Jan 2003
WPKR-FM Oshkosh, Wisconsin; Fill-in AM anchor: Aug 2000-Jan 2003
WYCO-FM Wausau, Wisconsin; Fill-in AM anchor: Sept 1997-Aug 1998
CREDENTIALS
B.A. in Communication Arts with emphasis in Radio, Television, Film; Journalism; additional emphasis in French
language/literature studies: May 1995, University of Wisconsin-Madison
FBI Citizens Academy Graduate: 2006
Spanish Language Studies: 2001-2003, Fox Valley Technical College
Native American Journalists Association: 2002-present
AWARDS/HONORS Emmy Nomination from the National Academy of Television Arts and Sciences; 2007-2008, “Wisconsin’s Most Wanted” in
category of “Outstanding Achievement within a Regularly Scheduled News Program-Hard News Feature” Best
Live Reporter from the Milwaukee Press Club Excellence in Journalism Awards; 2007
Emmy Nomination from the National Academy of Television Arts and Sciences; 2006-2007, “Wisconsin’s Most Wanted” in
category of “Outstanding Achievement within a Regularly Scheduled News Program-Hard News Feature”
Emmy Nomination from the National Academy of Television Arts and Sciences; 2006-2007, “Adam Walsh Act” in category
of “Outstanding Achievement within a Regularly Scheduled News Program-Specialty Report: Politics/Government
Emmy Nomination from the National Academy of Television Arts and Sciences; 2006-2007, “Composite” in category of
“Outstanding Achievement for individual Excellence Off Camera: Writing-news”
Best News Story from the Native American Journalists Association; 2002, “Oneida: The Dying Language”
COMPUTER EXPERTISE Microsoft Products: Word, Excel, Powerpoint, Publisher and other Microsoft Office applications
Other Applications: Wagers finance program, Wisconsin Content Management System, Social and Digital Analytics, AVID
Newsroom Software, AVID Editing Systems, I-News, Blackboard, Andar, basic HTML understanding,
Facebook, Twitter, Periscope, Instagram, Wordpress, ios, SEM, SEO, HTML