Cynthia Menezes

No. 547, V Main, I Stage, II Block,HBR Layout, Bangalore – 560043Karnataka, India

Email: menezescynthia@gmail.com

Telephone: +91 9902554503, +91 9845914196

I. CAREER OBJECTIVE:

To apply my academic experiences in India for educating, training and developing students to be qualified managers capable of meeting current and future challenges in all sectors of industry, by putting forth my sincere efforts and utilizing my calibre in making the business school a leading and globally competitive one.

II. PROFILE:

A record of effective teaching and training imparted in the field of Business Administration, and having rich exposure in research and Institutional Administration at University level/B-School set-ups in India.

III. EDUCATION:

PhD in Business Administration, Bangalore University, Bangalore, Karnataka, India, in September 2007.

Thesis: “Strategy-Culture fit of Multi-National Corporations – An Empirical Study”

Master in Business Administration, Mangalore University, Mangalore, Karnataka, India. April 1985. (First Class: 64.90%), Stood III in the University.

Specialization: Marketing Management

Bachelor of Business Management, SDM College, Mangalore University, Mangalore, Karnataka, India. April 1983. (First Class: 72.40%), Secured VI Rank in the University.

Specialization: Advanced Cost Accounting

Pre - University Course in Physics, Chemistry, Mathematics and Biology (First Class: 71.3%)

Secondary School Leaving Certificate (First Class: 75.8%)

IV. PROFESSIONAL EXPERIENCE:

Eighteen years Teaching and Research Experience in the University and higher level Institutions in India

a. Currently working as Reader/Associate Professor in Canara Bank School of Management Studies, the Post Graduate Department of Management, Bangalore University, Bangalore, since June, 1998, teaching MBA students.

b. Taught Bachelor of Business Management (BBM) Degree classes between 1995 to 1998, at Mallamma Marimallappa College (1995 to 1996) and Maharaja’s College (1996 to 1998), Mysore, Karnataka, India.

c. Taught Twelfth Standard Commerce and Management papers in the Carmel School and Indian School, Kuwait, between 1988 and 1990.

d. Was computer instructor at Polyglot Language Institute, Kuwait, during the same period. (1988 to 1990).

V. TEACHING INTEREST:

International Business International Marketing Principles and Practices of Management Consumer behavior Services marketing Advertising and Integrated Brand Management Statistics and Research Methodology Business Ethics and Corporate Governance

VI. RESEARCH SUPERVISION:

Ph.D.: Guiding five students, their eligibility date for thesis submission is March, 2012.

MBA:

a. 8-10 MBA students every year since 1998 for Final Year Dissertation.

b. 8-10 MBA students every year since 1998 for Mid Term Internship Organisational Study Report.

VII. RESEARCH EXPERIENCE:

Pursued research on “Strategy-Culture Fit in Selected Multi-national Corporations: An Empirical Study” in Bangalore, India for PhD.

This doctoral research comprehensively dealt with the components of culture that affect the formulation and implementation of strategies by Multi-national Corporations. Globalisation has opened India to several Multi-National Corporations and the research was important in the context of the different culture components that impact strategy formulation. The findings can be extrapolated to other countries of MNC entry especially those in Asia.

Currently conducting a Major Research Project on “Cross-Cultural Training as an

Entry Strategy to gain competitive advantage-An Empirical Study of Selected

Multi-National Corporations of Bangalore City” sponsored by the University Grants

Commission, New Delhi, India as Principal Investigator.

Conducting a Major Research Project on “ Empirical Study on Academic leadership in B Schools with special reference to Bangalore” sponsored by the University Grants Commission, New Delhi, India as Co-Investigator.

Co-researcher in a University Grants Commission(South Western Regional Office) on “ Global Meltdown and its impact on Karnataka State” at SDM College, Mangalore, Karnataka, India.

VIII. PAPERS PUBLISHED:

National Journals:

a. “Managing Culture components in International Business” in Adarsh Journal of Management Research, Volume 4, Issue 1, March, 2011 ISSN 0974-7028.

b. “Quality Circles in Industry- A Perspective” in the IASMS Journal of Business Spectrum, a Bi-annual Journal from Indian Academy School of management Studies, Volume IV, No.1, January 2011, ISSN 0974-8016.

c. “Business Ethics or Con Games?” in the Samsmriti, SAMS Journal. Volume 05, Issue 01, Jan 2011 ISSN 0976-304X.

d. “Embedding Creative Information Systems into Corporate Culture” in the Adarsh Journal of Management Research, Volume 3, Issue 2, September, 2010 ISSN 0974-7028.

e. “Strategic SCM through Information Technology to Encounter Recession- An Empirical Study based on Selected Firms in Bangalore City” in the Adarsh Journal of Management Research, Volume 2, Issue II, September 2009, ISSN 0974-7028.

f. “Managing Diversity at the workplace through Diversity Management Strategies- A Conceptual Study” in The IASMS Journal of Business Spectrum, A Bi-annual

Journal from Indian Academy School of Management Studies, Volume II, No. 2, July 2009.

g. “Sectoral Contribution to the Sensex – An Analysis”, in the Adarsh Journal of Management Research, Volume 2, Issue I, March 2009, ISSN 0974-7028.

h. “OPEC and International Oil Market Dynamics”, in Erudition, The Albertian Journal of Management, Volume 2, Issue 2: July 2008, ISSN 0973-7839.

i. “Current Trends in Language Usage in International Business in India - A Conceptual Study Based on Selected Multinational Corporations in Bangalore” , in Dharana, Bhavan’s International Journal of Business, Volume 2 (2008), ISSN 0974-0082.

j. “Supply Chain Management Challenges in Culturally Diverse Environment”, in The Management Accountant, published by The Institute of Cost and Works Accountants of India, Volume 42, No. 3, March 2007, pp 188-190, website www.icfai.org/myicfai.com

k. “Change Management in Banking Sector- Indian Scenario”, in the Professional Banker, published by The ICFAI University Press, August 2007, Volume VII, Issue 8, pp 40-42, website info@icfaipress.org.

l. “Enticing Foreign Direct Investment into India - An Analysis”, published in “Academic Studies, national Journal of Jyoti Research Academy”, Volume 1, Issue 2, dated July to December, 2007.

Papers under review:

a. “Entry Strategies of Multinationals in India- A Perspective” in the Bi-annual Journal from Indian Academy School of Management Studies.

b. “Culture and Diversity Management- A Perspective” at Erudition, the Abertonian Journal of Management.

c. “Managing Global Culture in International Business-A Perspective” at St. Josephs’ College, Bangalore.

d. “Into the Recession and After” in the Adarsh Journal of Management Research.

Articles in newspapers:

a. “India can become an automotive hub”, published in the DH Wheels, Deccan Herald dated 18th July, 2007.

b. “Echoes of partition”, Viewpoint, Panorama, Deccan Herald, dated 17th August, 2007, http://deccanherald.com/Content/Aug172007/panorama2007081619543.asp

c. “Power of the written word”, Panorama, Deccan Herald, dated 12th September, 2007, http://deccanherald.com/Content/Sep122007/panorama2007091124807.asp

d. “Good shots often hide bad ethics”, Viewpoint, Panorama, Deccan Herald, dated 23rd

October,2007, http://deccanherald.com/Content/Oct232007/panorama2007102231781.asp.e. “It’s a matter of manners”, Viewpoint, Panorama, Deccan Herald, dated 10th December,

2007, http://www.deccanherald.com/Content/Dec102007/panorama2007120940400.asp.f. “The act of learning”, edit page, Deccan Herald, dated 31st January, 2008,

http://www.deccanherald.com/Content/Jan312008/editpage2008013049464.asp

IX. CONFERENCES AND SEMINARS :

Sessions Chaired:

a. Chaired the technical session at the International Conference at Kristu Jayanthi College, Bangalore, on April 16, 2011.

b. Chaired a technical session at the National Conference on Global Competence and Sustainability at St. Claret College, on April 7th and 8th, 2011.

c. Chaired a technical session at the International Conference on Management of Change held on 2nd

and 3rd February, 2010 at Kristu Jayanthi College, Bangalore.d. Chaired the technical session at the National Level seminar at Kristu Jayanthi College, Bangalore,

in December, 2008. e. Chaired the eighth session on “Marketing and Customer Relationships Management” at the

Regional Seminar on New Trends and Developments in Management: Indian Perspective on 27 th

and 28th April 2007, Bangalore.

Resource person and panelist:

f. Resource person and panelist at the National Conference on Global Competence and Sustainability at St. Claret College, on April 7th and 8th, 2011.

g. Speaker at the Technical session “Women in Education and Research” at the National Conference on Women Empowerment on February 12th, 2011 in SDM College, Mangalore.

h. Was a session panelist for Management at the International Conference on Business Vision 2020 at Acharya’s Bangalore B-School at Bangalore on the 15th and 16th April, 2010.

Editorial: On the editorial Board of the Bi-annual Journal from Indian Academy School of Management Studies.

X. PAPER PRESENTATIONS:

International Conference papers:

a. “Implications of reforms on the economic growth of India” at the International Conference ”India Inc.: Challenges and opportunities” at Don Bosco Institute of Biosciences and Management Studies, Bangalore, on 3rd -5th January, 2011.

b. “Entry of international retailers and its impact on Indian retailing- A case study of Walmart” at the International Conference ”India Inc.: Challenges and opportunities” at Don Bosco Institute of Biosciences and Management Studies, Bangalore, on 3rd -5th January, 2011.

c. “Driving forces and potential impact of medical tourism” at the International Conference on Accelerating Economic revival through Innovation and Reform held at Chennai son the 5 th and 6th

February, 2010.

d. “Food retailing in India- Issues and opportunities” at the International Conference on Management of Change held on 2nd and 3rd February, 2010 at Kristu Jayanthi College, Bangalore.

e. “Strategising disaster management in India through corporate participation and expertise locator systems” at the International Conference on “Expanding horizons of Indian business and Indian Management”, held on January 15 and 16 at IBA, Bangalore.

f. “Managing diversity at the workplace through Diversity Management Strategies- An empirical study” at the International Conference on “Globalisation, Development, Public policy and Management : Emerging Issues”, held in Kannur University on the 9th and 10th of March, 2008.

g. “Green cars for an environmentally friendly future”, Paper presented at the Second International Conference of OSLE-INDIA on June 8 and 9, 2007.

h. “Traders Opinion on Value Added Tax – an Empirical Study”, a paper presented at the “International Conference on Management Principles, Policies, Process and Practices in the 21st

Century”, held at Janson’s School of Business, 20th and 21st May 2005, Coimbatore, India.i. “BWSSB – A Case Study”, presented at International Conference on “Changing Paradigms in

marketing of Services”, on July 15th to 17th July 2003, Central University of Hyderabad, Hyderabad, India.

National Conference papers:

a. “Global cooperation for sustainable development” at the National Conference on Global Competence and Sustainability at St. Claret College, on April 7th and 8th, 2011, Bangalore, India.

b. “Globalisation and its effects on SCM operational strategies” in the National Conference on “ International trade in goods and services – Issues and Paradigms” at Nitte Meenakshi Institute of Technology on 20th October, 2010, Bangalore, India.

c. “Impact of Walmart’s entry in Indian Retailing” in the National Conference on “ International trade in goods and services – Issues and Paradigms” at Nitte Meenakshi Institute of Technology on 20th October, 2010.

d. “Foreign Direct Investment and Management of Political Risk” at the National Conference held at Padmashree Institute of Management Studies, Bangalore on 27th March, 2010.

e. “Mitigating risk of failure by implementing component-based Knowledge Management Systems” at the Seventh Conference of Federation of Teachers Councils of Commerce and Management in Karnataka on “Competency building through Business Education for changing Global Business Environment”, held on the 8th and 9th of February, 2008 at Gulbarga.

f. “Best practices in Supply Chain in dynamically varying environment” at the National Seminar on “Logisitics and Supply Chain Management “, held on the 21 st and 22nd of February in Bangalore.

g. “Challenges of Change Management in Banks”, paper presented at the National Seminar on Changing Customer profile-Challenges and opportunities for Banks, on the 22nd of January, 2007.

h. “Issues and challenges of Foreign Direct Investment in India”, Paper presented at the National Level Seminar on Infrastructure development – Issues and challenges: A fast track growth, on the 29th and 30th of March, 2007.

i. “Embedding Change Management into Corporate Culture”, paper presented at the regional seminar on new trends and developments in Management, on 27th and 28th of April, 2007.

j. “Human Resource Development Attuned to Strategy leads to Competitive Advantage”, presented at the National Seminar on Human Resource Development: New Paradigms and Directions, on the 17th and 18th March 2006, Mangalore.

k. “Cultural Analysis and Cross-Cultural Literacy as a competitive advantage in Global Human Resources Skills”, presented at the National Seminar on Repositioning Business Education – Compulsions and Strategies on 21st and 22nd February 2006, Bangalore.

l. “People’s Perception in Infrastructure Development – A Case Study of Bangalore Development Authority”, presented at the National Conference on “Infrastructure Management: Emerging Issues”, from 16th to 18th May 2003, Manipal Institute of Management, Manipal.

m. “Orientation of Businesses (Small and Medium Scale) towards e-Business – An Empirical Study”, presented at the 26th National Conference 7th to 9th February 2002, Bellary.

n. “Indian Management Styles – An Orientation Based on Culture”, presented at the National Conference on Indian Management Styles – An Exploration held on 20th and 21st December 2002, Bangalore.

o. “Transforming an Indian Consumer to e-Consumer”, presented at the National Seminar on Contemporary Issues in Management held on 12th and 13th October 2000, Mangalore.

XI. APPOINTMENTS:

a. Resource person at the Academic Staff College, Central College, Bangalore University, Bangalore for lectures to Teaching faculty attending Orientation and Refresher programmes.

b. Member of Faculty of Commerce and Management between 2005 and 2007.c. Member of Board of Studies for Management between 2008 and 2010.

XII. OTHER ACCOMPLISHMENTS: Academic (Personal)

a. Have completed successfully Courses in d Base III Plus, BASIC and a Diploma in Cyber Law.b. Awarded ”Miss Intellectual Giant” by Giants International in 1978.c. Have the “President’s Guide” certificate, awarded for Girl Guides, 1980.

Activities:

a. Have conducted three workshops on “Recent trends in International Business” at St. Joseph’s MBA College, Mangalore, SDM MBA College, Mangalore and the MBA Department at Bellary, Karnataka, India.

b. Was coordinator and organized a workshop on “Media Management for Business Managers” on 24th march, 2007 at Senate hall, Central College, Bangalore University.

c. Have actively aided the department in setting up the new syllabus, especially in the areas of International Business, Quantitative Techniques, Systems and other papers.

d. Deliver guest lectures on recent developments in International Business, such as Strategic alliances, Modes of entry, Ethics and also predominantly on culture implications of International Business and Marketing regularly in MBA Colleges.

e. Columnist for “Living Water”, a publication of Holy Ghost Church, Richards Town, Bangalore.

XIII. PERSONAL DETAILS:

a. Name : Dr. Cynthia Menezesb. Date of birth : July 14, 1962c. Contact telephone numbers : +91 80 22961977 (off.), +91 9902554503, +91 9845914196d. Marital Status : Marriede. Nationality : Indianf. Religion : Christian – Roman Catholic

XIV. REFERENCES:

1. D. V. VenkatachalapathyChairman and Managing DirectorVikas Global Solutions Ltd.,450/1/14 IV Floor Lakshmi Complex10 Main, 27th Cross IV Block,JayanagarBangalore 56001122440420, 42506500Cell: +91 9343538473

2. Ranganathan SourirajanRegional HP Governance LeadHP Bestshore39/40 Hosur RoadBangalore 560100Cell: +91 9880049011

3. Rev Fr. Jose KuttyPrincipalChristhu Jayanthi CollegeT. Narayanapura RoadKothanur POBangalore 560077Cell: +91 9341242998

DECLARATION

I hereby declare that all the particulars furnished in this CV are true, correct and complete to the best

of my knowledge and belief. In the event of any information being found false or incorrect or

ineligibility being detected before or after the selection, action can be taken against me by your

organization/Institute.

Cynthia Menezes