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Andrea Jones 608 East Garner Road, Garner, NC 27529 • 919-827-3454 • [email protected] • www.krop.com/andreajones

Professional SummarySuccessful Creative Director efficiently manages and art directs multiple teams of creative professionals, including graphics, video, art and animation. Executive team leadership and planning, project management, art direction, event management, marketing and product testing. Expert in the creation, accumulation, refinement and distribution of information across multiple media platforms. Twenty-four years of professional experience in multiple industries including media, marketing, web and software development, museum and nonprofit. Extensive experience in promotional campaigns and programming.

Core Qualifications• Strategic planning • Management of creative professionals • Project management• Creative and Art direction

• Graphic design and layout• Branding/Marketing/Promotion• Typography, Color theory and editing• Photoshop, InDesign, Illustrator

• Photography, Editing, Writing• Email and social media marketing• Wordpress, Constant Contact, Basecamp• Microsoft Office, Altru fundraising

ExperienceSpecial Events Coordinator

Director of Media Development

Fundraising Development: Secure corporate and individual event sponsorships, develop sponsorship levels and benefits, ensure proper sponsor recognition on all promotional materials, develop and maintain donor relationships.

Event Management: Strategic planning for membership acquisition and retention, fundraising and promotional campaigns for key revenue generators. Manage all aspects of museum events from conception to implementation. Expert in budgeting, ticketing, marketing and promotions, vendor negotiation and logistics. 2014 ASTC Conference Party, Natural Selections 2014-2016

Strategic Planning: Key member on multiple committees focused on the development of marketing and promotinal campaigns and events for all revenue centers including special exhibitions, 3D theater, membership, fundraising, rentals and ticketed programming. Key decision maker in the selection of 3D films and special exhibitions.

Marketing: Write and design email and direct mail invitations, announcements and promotional materials. Develop email marketing and communication plan for the Museum, conduct surveys, track contacts and analyze reports. Art direction.

Friends of the NC Museum of Natural Sciences, Raleigh, NC • 2013 – present www.naturalsciences.org

Executive team leadership: Set and attain company wide goals, develop new organizational structures and policies, short and long term financial and staff planning, motivate staff, and recommend HR policies. One of key developers of a new company wide development process focused on efficiency and commercialization, rather than grant dependancy.

Project management: Set project requirements, scope, timeline, staffing and budget for grant and client contract projects in collaboration with other department heads. Successful experience in collaborative planning and streamlining efficient work flows in multiple project types, including game development, research-based interventions, online courses, website development, data management systems, UI/UX design, motion graphics, interactive media, brand implementation and promotional campaigns. Instituted new product testing procedures for components and integrated products. Evaluated artistic components and integrated product for errors, consistency and adherence to company and commercialization standards. Vendor and contractor coordination.

Creative team management: Management and art direction of 15 art professionals including graphics, video, art and animation. Effectively managed all personnel needs of the team including performance evaluation, professional development, scheduling, motivation, salary negotiation, recruitment and termination. Creation of a positive, inspirational environment where creativity and efficiency flourished without undue stress. Professional development focused on time management, setting priorities, creative collaboration, artistic and technical improvement and team, project and company perspective. Trained staff in content based design and how to effectively communicate with non artistic personnel and clients.

3-C Institute for Social Development, Cary, NC • 2012 – 2013 www.3cisd.com

Creative Director

Graphic Designer

Business management: Owner and operator of Visual Solutions, marketing design company. Built a thriving freelance marketing design business utilizing effective project management skills, networking abilities and vibrant visual designs. Proven success in client relations, billing, promotion, sales, project management, art direction, integrated marketing campaigns and product delivery for both print and digital. Vendor coordination.

Marketing design and promotion: Conceptualization, design and illustration of promotional materials including print and digital advertisements, training manuals, customer presentations, invitations, brochures, mass mailers, books, banners and event decorations. Ability to juggle multiple projects while maintaining strict deadlines and graphic design excellence. Client list includes: Movin’ on Movers; UNC-Chapel Hill University Bands; Coldwell Banker ADVANTAGE; and SPCA of Wake County to name a few.

Visual Solutions, Garner, NC • 2010 – present

Features Designer, Graphic DesignProduct development: Created the award-winning Sunday Arts & Living section for The News & Observer from the ground up, coordinating with all production departments. Combined three Sunday features sections (Arts & Entertainment, Travel, Sunday Journal), added Lifestyle content and made one entirely new product. Worked in collaboration with Features Editor, Advertising, Circulation and Production to conceptualize a modern magazine style approach. Combined sections of similar traditional content with Online-ready quick hits of digestible information. Developed all visual elements of the product including typography, graphic layout, color palette, artistic look and feel, photo usage guidelines and content formats. Developed full printed prototype for distribution to advertisers and focus groups. Project management, content creation, editing, web collaboration, art direction, production and quality control. Commission and coordinate contributions from photographers, illustrators and stock imagery sources. Developed complete style guide and trained editors, writers and designers on all aspects of section style and implementa-tion. In times of staffing shortage, wrote and edited elements of section content. Writing and reporting.

Project Management: Project leader and designer of “Whatever It Takes: The 2006-07 Carolina Hurricanes’ Unforgettable Stanley Cup Championship Season” book. Other projects included the award-winning Monet special section, El Greco – Velasquez special section, election coverage and the Olympic games.

Media design: Conceptualization, graphic design and illustration of attractive, content-based pages and special projects using a variety of visual elements. Successfully execution of visual content for all areas of the newspaper including Sports, Front Page, News, Local, Business, Editorial and Features. Oversee execution of creative vision from planning to production. Commission and coordinate contributions from photographers, writers, illustrators and stock imagery sources. Impeccable news judgment. Extensive experience in typography, photography, multimedia graphic design and technical production methods. Art direction of daily and special projects. Assisted in two publishing system implementations, troubleshooting system bugs and assisting other employees. Instrumental in developing communication procedures and departmental work flows. Awards include:

American Association of Sunday and Features Editors, Best Feature Section • 2009 Society for News Design, Award of Excellence • 7 awards. 2005, 2007, 2008 North Carolina Press Association, First Place Design • 2008 The News & Observer Publisher’s award • 2007 N&O Page of the Month • 15 awards, 2003 – 2008

The News & Observer, Raleigh, NC • 2003 – 2009 www.newsobserver.com

Marketing design and promotion: Conceptualization, graphic design and illustration of print and digital promotional materials, including ads, customer presentations, catalogs, comprehensive pricing catalog, brochures and sales flyers. Collaborate with photog-raphers, sales associates and CEO to ensure execution of visual concept attains commercial goals. Coordination with customer service and warehouse personnel to ensure accuracy of technical and shipping information. Art direction and vendor coordination.

OFM, Holly Springs, NC • 2012 – 2 013 www.ofminc.com

Andrea Jones 608 East Garner Road, Garner, NC 27529 • 919-827-3454 • [email protected]

Lead Sports Designer, Graphic Design

Lead Sports Designer, Graphic Design

Creative Team Management: Management and art direction of 5 design professionals. Part of a management team of 20+ art professionals including graphic design, photo and pagination. Effectively managed all personnel needs of the team including performance evaluation, professional development, motivation, recruitment, scheduling, skills training and quality control. Exceptional communication and coordination with other departments, administrative and organizational skills. Collaboration with another editor to mentor an all high school news staff in the production of a weekly entertainment magazine called It!.

Media design: Strategic planning of visual coverage of national and local sporting events. Art direction and mentoring of other sports designers. Conceptualization, graphic design and illustration of attractive, content-based pages and special projects using a variety of visual elements. Successfully execution of visual content for all areas of the newspaper including Sports, Front Page, News, Local, Business, Editorial and Features. Oversee execution of creative vision from planning to production. Commission and coordinate contributions from photographers, writers, illustrators and stock imagery sources. Impeccable news judgment. Extensive experience in typography, photography, multimedia graphic design and technical production methods. Art direction of daily and special projects. Design and redesign of standing style elements. Instrumental in developing communication procedures and departmental work flows. Special projects included Super Bowl and September 11 anniversary coverage. Awards include:

Virginia Press Association, First Place Design, Third Place Design • 2002

The Free Lance-Star, Fredericksburg, VA • 2002 – 2003 www.freelancestar.com

Design Editor, Graphic Design

Media design: Strategic planning of visual coverage of national and local sporting events. Art direction and mentoring of other sports designers. Conceptualization, graphic design and illustration of attractive, content-based pages and special projects using a variety of visual elements. Successfully execution of visual content for all areas of the newspaper including Sports, Front Page, News, Local, Business, Editorial and Features. Oversee execution of creative vision from planning to production. Commission and coordinate contributions from photographers, writers, illustrators and stock imagery sources. Impeccable news judgment. Extensive experience in typography, photography, multimedia graphic design and technical production methods. Art direction of daily and special projects. Design and redesign of standing style elements. Instrumental in developing communication procedures and departmental work flows. Special projects include Indianapolis 500 and September 11 coverage.

The Indianapolis Star, Indianapolis, IN • 2001 – 2002 www.indystar.com

Media design: Strategic planning of visual coverage of national and local sporting events. Art direction and mentoring of other sports designers. Conceptualization, graphic design and illustration of attractive, content-based pages and special projects using a variety of visual elements. Successfully execution of visual content for all areas of the newspaper including Sports, Front Page, News, Local, Business, Editorial and Features. Oversee execution of creative vision from planning to production. Commission and coordinate contributions from photographers, writers, illustrators and stock imagery sources. Impeccable news judgment. Extensive experience in typography, photography, multimedia graphic design and technical production methods. Art direction of daily and special projects. Design and redesign of standing style elements. Instrumental in developing communication procedures and departmental work flows. Special projects include NCAA Regional Basketball Tournament and Stanley Cup coverage. Writing and reporting.

New Mexico Press Association, Second Place • 2000 Albuquerque Journal Excellence winner • 1999, 2000

The Albuquerque Journal, Albuquerque, NM • 1998 – 2001 www.abqjournal.com


Fundraising Event Coordination, Volunteer Management

Community Leadership

Fur Ball Event Chairman: Coordinate with the Event Coordinator, Décor Committee chairs and Auction Committee chairs to ensure that the theme of the event is carried throughout and that a variety of unique and in demand items are included in the silent and live auctions. Select artist for inspirational piece, recruit and manage Decor and Auction Committee chairs, committee volunteer recruitment and management, monitor Auction Committee progress in procuring specific number of high quality items to ensure fund raising goals. Assist in auction inventory, sorting and packaging, coordinate set up and tear down of event, coordinate logistical needs with host location. Host Fur Ball volunteer appreciation party.

Fur Ball Decor Committee Co-Chairman: Recruited and managed a committee of volunteers to create and execute all decorative aspects of the SPCA’s annual black tie fund raiser. Solicited sponsors and negotiated discounts to stay within budget. Graphic design projects included event banner, sponsor table cards, program and floral centerpiece presentations. Served as Co-Chairman for two years, plus one year as a committee member.

SPCA of Wake County, Raleigh, NC • 2010 – 2014 www.spcawake.org

Writing, ReportingExtensive experience in investigative and computer-assisted reporting techniques. Writing, reporting and editing for all sections of the newspaper. Recently published work includes film and book reviews, food features, wire editing and promo generation. Additional published work includes elections, lifestyle and personality profile features, government, crime, sports and natural disasters. Published poet.

The News & Observer, Raleigh, NC • 2003 – 2009 www.newsobserver.comThe Free Lance-Star, Fredericksburg, VA • 2002 – 2003 www.freelancestar.comThe Indianapolis Star, Indianapolis, IN • 2001 – 2002 www.indystar.comThe Albuquerque Journal, Albuquerque, NM • 1998 – 2001 www.abqjournal.comThe Columbia Missourian, Columbia, MO • 1997 – 1998 www.columbiamissourian.comThe Paducah Sun, Paducah, KY • 1992 – 1994 www.paducahsun.com


EducationBachelor of Journalism - News Editorial DesignUniversity of Missouri-Columbia, Columbia, MO • 1998

Professional Development

Design Judge: Judged and critiqued professional entries in the 2010 Pennsylvania Press Association Newspaper of the Year competition. Selected a winner in layout and design for each circulation category.

Curriculum Development: Committee worked with Tomorrow’s Workforce to develop and implement a professional development curriculum for all members of The News & Observer newsroom. Courses included artistic and technical skills, inspiration and organizational skills. Recruitment of instructors, development of courses and curriculum, promotion and accountability guidelines. Completion of the program factored into annual employee evaluations. Completed management- training courses through the HR department as part of this program. Course work included: Giving and receiving constructive feedback, performance evaluations, conflict management, time management, dealing with insubordination, administrative and organizational skills. Served two terms from 2005-2007.

Design Instructor: Regular teaching contributor for the University of North Carolina-Chapel Hill and National Association of Black Journalists high school journalism conferences from 2004-2007. Instructed high school journalists on design fundamentals, color theory, layout, typography and creative inspiration. From 2002-2003, I collaborated with another editor to mentor an all high school news staff in the production of a weekly entertainment magazine called It!.

VolunteerAnimal shelter, foster parent: Weekly shelter volunteer as a puppy or dog matchmaker from 2010 to 2013. Helped visitors to the SPCA find the right animal for their family and answered questions about the organization. Provided customer service and care to the animals. Completed training in dog handling and basic dog training. As a foster parent, I provide animals with a safe and loving environment as they prepare for adoption. In 2012, I fostered “Charlie”, a Chihuahua seized from a puppy mill bust in Jones County, NC. It was my first cruelty case. Charlie had never been held, or felt grass under his feet or played with a toy. In the three months that he lived with me, I rehabilitated him into a loving, playful, trusting companion. He was immediately adopted and found his forever home.

Medical volunteer: Weekly volunteer at the SPCA Spay & Neuter clinic in 2012. Washed, sterilized and prepared surgical packs for dog and cat spay and neuter surgeries. Assisted with laundry, cleaning and moving animals into rehabilitation areas.

SPCA of Wake County, Raleigh, NC • 2010 – 2013 www.spcawake.org

Election OfficialServed as an early voting election official for Wake County Board of Elections during the 2012 primary election. Trained in primary and general election procedures. Voter registration, check-in procedures, ballot assignment, curbside voting for the physically disabled, voter assistance and absentee ballot procedures. Extensive experience in legal requirements for privacy and non partisan voter assistance. Commendation from local supervisor for being one of the most efficient, accurate and professional officials at the site.

Wake County Board of Elections, Raleigh, NC • 2012

References


Daniel PietrzakVice President Development and MarketingBoys and Girls [email protected]

Paul WhiteProject ManagerLogistics at Eno River [email protected] 919-349-6618

Albert ErvinHead of Member & Visitor Services NC Museum of Natural [email protected]

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