results you can expect from a customer-focused …...marketing investment creating content with your...
TRANSCRIPT
Unfocused Campaign
Road Course 1
Sending bulk database blastsThinking about what your different types of buyers care about and tailoring
campaigns to their needs
Sending content about product features and functionality
rather than business challenges and needs
Enhancing the knowledge of and engagement with
the prospects
Sending bottom-of-funnel content to new and cold leads (case studies, product sheets,
technical specs, etc.)
Mapping content to stages in the buying cycle.
Being a Firefox snob in testingTesting how your campaign
will look in different email clients and browsers
Directing replies to an email address that never gets checked
Writing like you're talking to just one person and responding to
recipients when they reply.
Customer-Focused Campaign
Road Course 2
Ready,
Set,
Go!
Results you can expect from a Customer-Focused Sales Campaign
DEADEND
The Shortcut The Long Road
Higher revenue
Improved client relationships
Lower marketing costs
Better campaign efficiency for prospects with high marketing investment
Greater campaign effectiveness with low marketing investment
Creating content with your target customers in mind can elevate your campaign from the spam folder to the inbox, from missed revenue targets to surpassing your goals. Join the content race below to determine whether your content is hitting a dead end or crossing the finish line with your target audience.
Salesfusion’s mission is to help marketers attract new opportunities, convert them into customers and nurture them into lifetime relationships. With Salesfusion, some of the best marketers today are not only driving quality leads into the sales funnel, they are automating the lead to revenue process. Salesfusion is more than mar-keting automation, it is the only lead to revenue platform you will ever need.
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