results rule: how to sell anything to anyone in oil & gas - energy digital summit 2014

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Page 1: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Results Rule: How to Sell Anything to Anyone in Oil & Gas

!Brought to you by the friendly folks at:

Page 2: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Page 3: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Page 4: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Page 5: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Results Rule

• Increased Blog Traffic by Over 2,000% in One Month

• Attained Over 1,900 Email Opt-ins in less than 6 months

• Multiplied Social Following by 2-5x Across All Platforms

• 150 Leads with ONE Blog Post

Page 6: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Page 7: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Page 8: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

The Formula

Page 9: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Steal from the Best

Page 10: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Even in Late Night

Page 11: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Email, Email, Email, Email, and Email!

Page 12: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Derek Halpern

Page 13: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Do You See a Pattern?

Page 14: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

What Does Michael Want?

Page 15: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Social Media Examiner

Page 16: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

255,000 Daily Subscribers!

Page 17: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Content Marketing Institute

Page 18: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Author Bio, Call to Action

Page 19: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Pippity, Pippity, POP!

Page 20: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

One Page, One Goal

Page 21: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Intentional Conversion Paths

Page 22: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

That Escalated Quickly

Page 23: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Call to Action Much?

Page 24: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Absurd Simplicity

Page 25: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Custom Paths for Each Persona

Page 26: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Great Hockey Teams

Page 27: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Sales Copy that Converts

Page 28: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Clear and Concise Calls to Action

Page 29: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Optimized Landing Pages

Page 30: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Serving with Content

Page 31: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Selling < Helping

“Youtility is marketing so useful, people would pay for it (if you asked them). It’s marketing customers actually want, instead of marketing that companies think they need.” - Jay Baer, NYT Best-Selling Author of Youtility

Page 32: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Give People What They Want

Page 33: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Keep it Real, Costanza!

Page 34: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Search Engine Optimization (SEO)

Page 35: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

The Content Wrangler

“(Quality content) is written for human, but optimized for machines.” - Scott Abel

Page 36: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

All the Cool Kids Use WordPress

Page 37: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Google Keyword Planner

Page 38: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

WordPress SEO by Yoast

Page 39: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Detailed Page Analysis

Page 40: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Formula

Content that Serves +Tactics that Rank Prospects that Buy

Page 41: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Page 42: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Page 43: Results Rule: How to Sell Anything to Anyone in Oil & Gas - Energy Digital Summit 2014

@JamesHahnII

Thank You!