Results of target research questionnaire.

Question 1

• What would you want from a vintage magazine?

• Answers: fashion, bands, freebies, vintage information, old music, free cd, popular bands from the era, stories on vintage artists, 1960s music, vintage stars, facts about musicians, vintage sport, learn new vintage facts, lots of pictures and thing in relation to vintage.

Question 2

• Do you know a lot about vintage music?

Answers:

yes= 6

No= 9

A little= 5

Question 3

• Would you prefer modern vintage or traditional?

Answers:

Modern=11

Traditional= 9

Question 4

• What colour do you feel would match a vintage theme?

Answers:

Red= 10

Brown= 2

Burgandy= 2

Cream/neutral=3

Yellow=3

Question 5

• Do you find bad language offensive?

Answers:

Yes=7

No= 11

Depends on context=2

Question 6

• Does vintage fashion interest you?

Answers:

Yes=13

No=7

Question 7

• Would you be interested in finding where to buy vintage fashion from?

Answers:

Yes=13

No=7

Question 8

• What would you want from a double page spread?

Answers: artists, pictures, music, fashion, interview, large image, information on artists, vintage clothes/bands, news from the past and sport.

Question 9

• Do you prefer natural looks you can relate to?

Answers:

Yes= 16

No= 4

Question 10

• Do busy front-cover’s appeal to you?

Answers:

Yes=13

No=7

Question 11

• Would you follow a magazine Facebook page?

Answers:

Yes=10

no=10

Question 12

• Would you prefer weekly magazines or monthly?

Answers:

Weekly=4

Monthly=16

Question 13

• Do competitions interest you?

Answers:

Yes=11

No=9

Question 14

• Would you be interested in vintage themed events?

Answers:

Yes=13

No=7

Question 15

• Do you know of any vintage artists?

Answers:

Yes=5

No=15

Question 16

• Do you like adverts in magazines?

Answers:

Yes=7

No=13

Question 17

• Would a black and white cover with coloured features interest you?

Answers:

Yes=16

No=4

Question 18

• What do you imagine a vintage music magazine being called?

Answers: Jukebox delight, Jukebox, vintage times, vintage vogue, vintage vibes, vintage o’clock, old news and vintage.

Question 19

• Do you like gossip in a magazine?

Answers:

Yes=11

No=9

Question 20

• Do you like ‘cheesy’ or stereotypical images?

Answers:

Cheesy=9

stereotypical=11

Question 21

• Do you shop online?

Answers:

Yes=16

no=4