Results Meetingfor 3rd Quarter of FY2009

(April 1 – December 31, 2009)

February 9, 2010Nippon Television Network Corporation

Statements made in this presentation with respect to NTV' s current plans, strategies and beliefs as well as other statements that are not historical facts are forward-looking statements. Such forward-looking statements are based on management's assumptions and beliefs in light of the information currently available to it. These forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those discussed in the forward-looking statements, and therefore you should not place undue reliance on them. We do not intend to update these forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable laws.

3rd Quarter Results

Consolidated FY08 Oct.-Dec. FY09 Oct.-Dec. (%)

Net sales 80,874 79,053 △2.3Operating profit 3,819 8,517 123.0Recurring profit 4,994 9,581 91.9Net income 2,498 5,804 132.4

Consolidated FY08 Apr.-Dec. FY09 Apr.-Dec. (%)

Net sales 245,860 223,366 △9.1Operating profit 5,116 16,739 227.2Recurring profit 8,297 19,938 140.3Net income 1,277 12,274 860.7

(Unit: Millions of yen)

(Unit: Millions of yen)

Non-consolidated FY08 Oct.-Dec. FY09 Oct.-Dec. %

Net sales 68,513 67,017 △2.2Operating profit 3,147 7,736 145.8Recurring profit 3,989 8,329 108.8Net income 1,917 4,942 157.7

Non-consolidated FY08 Apr.-Dec. FY09 Apr.-Dec. %

Net sales 208,483 196,331 △5.8Operating profit 2,549 16,509 547.4Recurring profit 5,351 18,941 253.9Net income 12 10,477 83,107.3

(Unit: Millions of yen)

(Unit: Millions of yen)

FY08 Apr.-Dec.

FY09 Apr.-Dec. Decrease %

Total 171,421 152,668 △18,753 △10.9

Time 100,079 83,563 △16,515 △16.5

Spot 71,341 69,104 △2,237 △ 3.1

FY08 Oct.-Dec.

FY09 Oct.-Dec.

In/Decrease %

Total 57,583 53,678 △3,905 △ 6.8

Time 33,334 28,250 △5,084 △15.3

Spot 24,249 25,428 1,179 4.9

0

20000

4000060000

80000

100000

120000140000

160000

180000

FY08 Apr.-Dec. FY09 Apr.-Dec.

Spot

Time

0

10000

20000

30000

40000

50000

60000

70000

FY08 Oct.‐Dec. FY09 Oct.Dec.

Spot

Time

(Unit: Millions of yen)

(Unit: Millions of yen)

Business Type FY09 FY09 Apr.Apr.--Dec.Dec. %% FY09

Oct.-Dec. %

Events Events 4,9824,982 7.77.7 581 △13.1

TV BS･CS･CATV･Others 4,3144,314 8.98.9 1457 6.6

Content

Rights 1,4941,494 5.85.8 631 22.7OverseasSales 468468 △△44.944.9 119 △29.2

Media Commerce 7,9397,939 33.933.9 2,740 12.7

Publications 430430 △△35.035.0 132 △48.2

Movies 13,09113,091 55.055.0 4,019 128.2

Others 217217 △△11.011.0 99 19.2

Total 32,93532,935 26.126.1 9,777 34.9

(Unit: Millions of yen)

FY08 Oct.-Dec.

FY09 Oct.-Dec. Decrease %

Production Costs 27,116 23,281 △3,834 △14.1

FY08 Apr.-Dec.

FY09 Apr.-Dec. Decrease %

Production Costs 88,289 70,464 △17,825 △20.2

0100002000030000400005000060000700008000090000

100000

FY08 Apr.-Dec. FY09Apr.-Dec.

0

5000

10000

15000

20000

25000

30000

FY08 Oct.-Dec. FY09 Oct.-Dec.

(Unit: Millions of yen)

(Unit: Millions of yen)

Preconditions 2H FY

Time △14.7% △15.9%As of Nov. 5 △15.7% △16.4%

Spot △1.0% △4.1%As of Nov. 5 △3.9% △5.6%

Production Costs △5.2 % △14.8%

As of Nov. 5 △5.2% △14.8%

Dividends InterimPeriod

End ofPeriod Yearly

FY09(Forecast) 90 130 220

FY08 90 90 180

F i s c a l Y e a r Net Sales Operating Profit

Recurring Profit Net Income

C o n s o l i d a t e d 293,000 18,400 21,700 13,000(Previous forecast) As of Nov. 5 291,900 15,000 18,500 11,300N o n - c o n s o l i d a t e d 256,000 17,400 20,200 11,200(Previous forecast) As of Nov. 5 254,000 15,500 18,300 9,900

(Unit: Yen)

＊Figures have been revised as of Feb. 4th

＊Figures have been revised as of Feb. 4th

(Unit: Millions of yen)

Fiscal Year

Television Broadcasting

Cultural Activities Other Elimination/

Corporate Consolidated

Net salesNew forecast 222,400 66,300 12,400 △8,100 293,000

As of November 220,300 67,300 12,400 △8,100 291,900

Operatingprofit

New forecast 25,800 2,900 1,500 △11,800 18,400

As of November 23,900 1,700 1,500 △12,100 15,000

(Unit: Millions of yen)

Programming Strategies

NTV TBS CX EX TX HUT

All Day(6-24)

② 8.4 6.9 8.6 7.9 3.3 43.0

Last year 8.3 7.4 8.5 7.7 3.6 43.3

Prime time(19-23)

② 12.6 10.1 13.4 12.1 6.8 63.5

Last year 12.4 11.2 13.3 11.9 7.6 64.5

Golden time (19-22)

② 12.4 10.0 13.5 11.4 7.2 64.8

Last year 12.4 11.3 13.3 11.2 8.0 66.0

Non-prime time(6-19, 23-24)

① 7.3 6.0 7.2 6.6 2.2 37.1

Last year 7.1 6.4 7.1 6.6 2.4 37.3

Average Yearly Ratings for 2009 (12/29/2008-1/3/2010)

NTV TBS CX EX TX HUT

All Day(6-24)

① 9.7 7.0 8.4 7.5 3.1 43.4

Prime time(19-23)

① 15.4 10.0 12.4 10.6 6.3 64.1

Goldentime (19-22)

① 14.7 10.0 12.9 9.8 6.8 65.4

Non-prime time

(6-19, 23-24)

① 8.1 6.2 7.2 6.7 2.1 37.5

45th Week of FY2009 (2/1/2010～2/7/2010）

Planning

Production

Casting

Analysis of Trends

Digital Content

Programming Division

Producer

Well-honed skills such as camera work, lighting, audio mixing and editing, etc. improves content quality.

While accurately analyzing the constant-changing Internet industry, we incorporate services based on the latest technology, speed and business sense.

By competent directors and scriptwriters

Countless connections

Adopting latest web servicesHigh-quality content

NTV’s proficient directors and scriptwriters produce high-caliber content plans as well as captivating terrestrial TV programs.

As the quintessence of a TV broadcaster is said to be its casting ability, no other company can cast as effectively as we do.

Revival of “Hitchhike” (popular segment of NTV’s legendary variety program “Denpa Shonen” ) utilizes Twitter.

All instructions by the director are made via Twitter. Clothes, meals and lodging are to be acquired/secured via Twitter.

“Denpa Shonen” Converges with Twitter

Sales Strategies

4 5 6 7 8 9 10 11 12Tokyo area-15

-10

-5

0

5

10

Apr.‐Dec. △ 3.1％

3rd Qtr YoY +4.9% No.1 among key commercial TV stations1 point share increase in 2nd Qtr

Spot Sales

Month  YoY

July △ 5.2%

August  △ 2.2%

September 3.6%

October 4.1%

November 5.7%

December 4.8%

Contents BusinessContents Business

Box Office Sales (as of February 8th ） *no longer showing in theaters

*KAIJI 2.25 billion October 10th

*I Give My First Love to You 2.15 billion October 24th

*Nakumonka 1.35 billion November 14th

A Tale of Ululu ‘s Wonderful Forest 0.55 billion December 19th

BANDAGE 0.45 billon January 16th

Reference Materials for Financial Results

FY09 Oct.-Dec. Share % FY08 Oct.-Dec. Share %

1 Cosmetics/Toiletries 10.4 10.9 Electronic equipment 12.6 7.52 Electronic equipment 10.3 △ 14.0 Cosmetics/Toiletries 9.9 14.23 Pharmaceutical 8.7 5.8 Pharmaceutical 8.6 △11.44 Alcohol 6.8 0.3 Transportation/

Telecommunications 7.1 △23.5

5 Box-office/Entertainment 6.5 60.5 Alcohol 7.1 31.9

6 Transportation/Telecommunications 6.5 △ 5.2 Automobile 6.9 9.8

7 Service 6.2 39.2 Sports/Hobby goods 5.3 △1.38 Automobile 5.6 △ 15.4 Service 4.7 1.99 Foods (Dairy product/

Seasoning) 4.4 23.4 Finance 4.4 △17.8

10 Record 4.4 96.9 Box-office/Entertainment 4.2 △32.2

Other 30.3 8.7 Other 29.2 △23.7 Total 100.0 Total 100 △10.4

FY09 Apr.-Dec. CAPEX Depreciation

Consolidated 2.6 7.0

Non-Consolidated 2.2 6.3

(Unit: Billions of yen)