results from the 2018 alumni attitude study fresno... · 2018-11-06 · survey completed by over...

Presented by:The slides in this handout are part of a more complete and comprehensive oral presentation. For an in-depth understanding of the information provided herein, you

should view these slides in combination with that presentation. For questions contact Rob Shoss at PEG,

Ltd.

© PEG, Ltd. 2018

Results from the 2018 Alumni Attitude Study©

Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years

Instrument was branded to reflect Fresno State

This is the 3rd overall Study completed by Fresno State

The 2018 Fresno State Study results are compared to the 2008 Fresno State Study

results, the 2012 Fresno State Study results, the 2018 CSU System aggregate results

and a national average

About the Alumni Attitude Study© Project

Slide 2

ParticipantsAll School Comparables

Slide 3

American University CSU - Monterey Bay McMurry University University of Central Arkansas

American University of Beirut CSU - Northridge Minnesota State University, Mankato University of Central Florida

Arcadia University CSU - Sacramento Morningside College University of Central Missouri

Auburn University CSU - San Marcos New Jersey Institute of Technology University of Cincinnati

Azusa Pacific University CSU - Stanislaus New York University University of Delaware

Babson College CSU-San Bernardino North Carolina A&T State University University of Florida

Benedictine College Drake University Northern Illinois University University of Houston

Bloomsburg University Duke University Northwood University University of Houston, Law Center

Boston University East Carolina University Nova Southeastern University University of Massachusetts Boston

Bryant University Emory University Oakland University University of Massachusetts Lowell

Buena Vista University Felician University Oregon State University University of New Mexico

Butler University Florida State University Pennsylvania State University University of North Carolina at Greensboro

Cal Poly Pomona Fordham University Rensselaer Polytechnic Institute University of Oregon

California Institute of Technology George Mason University Rochester Institute of Technology University of Pittsburgh at Bradford

California Polytechnic State University George Washington University Rockhurst University University of San Diego

Carnegie Mellon University Georgetown University Saint Louis University University of Southern California

Carthage College Georgia Institute of Technology Salem State University University of St. Thomas

Case Western Reserve University Gettysburg College Seattle University University of St. Thomas- Minnesota

Clemson University Gonzaga University Seton Hall University University of Tampa

College of Charleston Hamline University Southern Illinois University-Edwardsville University of Tennessee at Chattanooga

College of William & Mary Humboldt State University Springfield College Univ. of Tenn. Health Science Center

College of Wooster Jacksonville State University Temple University University of Tennessee-Knoxville

Colorado State University John Marshall Law School Texas Christian University University of Tennessee-Martin

Concordia University Wisconsin Kent State University Texas Lutheran University University of Toronto

CSU - Channel Islands Kentucky Wesleyan College Texas State University Upper Iowa University

CSU - Chico Lafayette College Towson University Valparaiso University

CSU - Dominguez Hills Lake Forest Academy Trinity University Vanderbilt University

CSU - East Bay Louisiana Tech University Tulane University Western Kentucky University

CSU - Fresno Lyndon state college UMKC, Bloch School Westminster College

CSU - Fullerton Marietta College University of Alabama in Huntsville Yale School of Management

CSU - Long Beach McDaniel College University of California, San Diego

Presentation Outline for Survey Review Sessions

Slide 4

A. Review findings in each of the 6 categories below, followed by a discussion of how these findings can inform the Alumni Association, the Alumni Association Board, and the University’s alumni engagement strategies and tactics:

1. Alumni Survey Process

2. Alumni Affinity and Giving

3. Alumni Messaging

4. Targeting Communications

5. Alumni Programming

6. Net Promoter Score

B. Review word clouds for open ended questions, discuss follow-up actions, and review next steps for taking findings from survey into action.

Alumni Survey Process

Study Results:Distribution and Response

Slide 6

2008 2012 2018

Response Rate 10.64% 1.77% 3.26%

Presumed Delivered 12,120 77,813 71,193

Number of Responses 1,290 1,380 2,321

* Source: “Americans’ Internet Access:2000-2015,” Pew Research Center, June 26, 2015.

Bias is inherent in all research studies. It must be understood and minimized where possible.

Confidence Interval

• Computation based on number of responses and variation of responses

• Assumes random distribution and ability to respond

• Response percentage is not part of the consideration for this calculation

Non-Response Bias

• A low survey response rate and corresponding high non-response rate causes concern about

differences between respondents and non-respondents

• Exists in both internet and phone surveys as well as mail

• Consistency of ranking for question groups helps alleviate concern

• Distribution across membership status, age, and gender also helps reduce concern

Selection Bias

• A survey will be more representative of the entire population if sample selection is truly random

and each member of the population has an equal opportunity to be selected

• Possibly more of an internet issue currently for some schools

• Approximately 95% of college graduates have access to the internet and email*

Slide 7

Need for

precision in

findings

based on

expected

application

or use for

results

Cost to do research/cost of errorHigh

CostLow

Cost

Low

Precision

High

Precision

Call-in opinion or self-select

online poll about what the

verdict will be for a celebrity

trial

Statistical

research to

determine the

introduction of

a new drug for

cancer

Statistical Research

Value/Cost Model

Alumni Attitude Study

When Do I Have Enough Data?It is all about application.

Demographic Data

Slide 9

Distance from Campus All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018

Within 16 miles 20% 28% 29% 36% 39%

17-50 miles 16% 23% 15% 15% 18%

51-160 miles 15% 12% 13% 13% 12%

161-250 miles 10% 10% 16% 13% 12%

Over 250 within the US 34% 25% 23% 20% 18%

Over 250 outside the US 4% 2% 3% 3% 1%

Ethnicity All School Fresno State 2008 Fresno State 2012 Fresno State 2018

Caucasian/White 82% 72% 65% 53%

African American/Black 6% 2% 3% 3%

Hispanic 6% 10% 16% 25%

Asian or Pacific Islander 5% 6% 8% 8%

American Indian or Alaskan 1% 1% 1% 1%

2 or more ethnic groups (multi-ethnic) 0% 2% 4% 5%

Other 0% 6% 4% 3%

Degree Obtained All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018

Undergraduate 63% 72% 62% 61% 68%

Graduate 25% 16% 17% 18% 16%

Both undergraduate and graduate 11% 11% 19% 17% 16%

Demographic Data

Slide 10

In or Out of StateAll School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018

Residence in-state 55% 80% 81% 84% 87%

Residence out-of-state 42% 18% 17% 14% 13%

Gender All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018

Male 53% 50% 54% 52% 48%

Female 47% 49% 46% 48% 52%

Era of Graduation

By Graduation Era - Definitions

Woodstock/Vietnam and Prior

(graduatedprior to 1973)

• Includes pre 1964 graduates• Tumultuous 60’s• Civil Rights Act• Tonkin resolution to Nixon

resignation• Good economy• Ages 65–72 and older

Electronic Revolution/Dot-Com (graduated

1994–2000)

• Dot-com IPOs to 9/11• Peace and fall of Berlin Wall• Big booming economy focused on

youth• Ages 37–43

Post-Watergate (graduated1974–1980)

• Nixon resignation to Reagan boom

• Younger brothers and sisters of Woodstock/Vietnam

• Bad economy and pessimistic time

• Ages 57–63

Post-9/11 (graduated 2000 through

2008)

• Economic bust after Dot-Com followed by real estate driven growth

• Focus away from youth• War in our time• More competition for every job• Ages 28 - 36

Yuppie/End of Cold War (graduated 1981–1993)

• Reagan boom to dot-com IPOs

• Good economy and optimistic time

• Ages 44–56

Post Great Recession (Graduated after 2008)

• Market crash of 2008• Explosive unemployment• Significantly increased role of

government in health care• Slowest recovery in history• Breakdown of European economy• Huge and growing US deficit• Ages 27 and younger

ResponseBy Era

Slide 12

Nu

mb

er

of

Par

tici

pan

ts

314

203

389

157

342

900

-

100

200

300

400

500

600

700

800

900

1,000

Woodstock\Vietnamand prior

Post Watergate Yuppie\End of ColdWar

ElectronicRevolution\Dot-Com

Post 9/11 Post Great Recession

Re

spo

nse

Rate

NOTE: Response rate is unadjusted for bad email addresses.

ResponseBy Era

Slide 13

5%5%

3%

2%3% 3%

0%

1%

2%

3%

4%

5%

6%

-

5

10

15

20

25

30

35

40

45

Woodstock\ Vietnam Post Watergate Yuppie\End of ColdWar

ElectronicRevolution\Dot-Com

Post 9/11 Post Great Recession

All School 2018 CSU System Fresno State 2008

Fresno State 2012 Fresno State 2018 Response rate

Pe

rce

nta

ge o

f P

arti

cip

ants

ResponseBy Gender Across Generations

Slide 14

72

28

38

61

0

10

20

30

40

50

60

70

80

Male Female

WWII Boomers Gen X Gen Y

Pe

rce

nta

ge o

f P

arti

cip

ants

ResponseBy Donor Status

Slide 15

Pe

rce

nta

ge o

f P

arti

cip

ants

0%

10%

20%

30%

40%

50%

60%

70%

Current Lapsed Never

16%ROR

5%ROR

2%ROR

ResponseBy College

Slide 16

Nu

mb

er

of

Par

tici

pan

ts

345 339

298 294

231 212 207

83 49

-

50

100

150

200

250

300

350

400

College ofHealth and

HumanServices(CHHS)

Craig Schoolof Business

(CSB)

College ofSocial Science

(COSS)

KremenSchool ofEducation(KSOED)

College of Artsand

Humanities(CAH)

JordanCollege of

AgriculturalScience andTechnology

(JCAST)

College ofScience andMath (CSM)

Lyles Collegeof Engineering

(LCOE)

Unknown andUndeclared

Q24. Which of the following is the most appropriate definition of an "alum"? (Check all that apply.)

Slide 17

Pe

rce

nta

ge o

f P

arti

cip

ants

91%

19%14%

3%0%

10%20%30%40%50%60%70%80%90%

100%

Graduated from the universitywith a degree (Bachelors,

Masters, or Doctorate)

Did not graduate with a degree,but completed a credential

program

Did not graduate with a degree,but completed a certificate orcontinuing education program

Attended for 3 units or more, butdid not receive any of the above

Q24. Which of the following is the most appropriate definition of an "alum"? (Check all that apply.) By Era

Slide 18

0%10%20%30%40%50%60%70%80%90%

100%




program



Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War

Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Pe

rce

nta

ge o

f P

arti

cip

ants

Q24. Which of the following is the most appropriate definition of an "alum"? (Check all that apply.) By College

Slide 19

0%10%20%30%40%50%60%70%80%90%

100%




program



CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Pe

rce

nta

ge o

f P

arti

cip

ants

Alumni Affinity and Giving

05

101520253035404550

Never/do not plan to infuture

Have/do not plan to infuture

Have never but plan toin future

Currently and plan tocontinue

Currently and plan toincrease

All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018

ResponseBy Q19 Intent to Participate Financially

Non-contributors ContributorsMight contribute

in the future

Slide 21

Pe

rce

nta

ge o

f P

arti

cip

ants

0

10

20

30

40

50

60

Never/do not plan to Have/do not plan to Have never but plan to Currently and plan to Currently and plan toincrease

Never Occasionally Regularly All the time

ResponseBy Q19 Intent to Participate Financially vs. Q02

Non-contributors ContributorsMight contribute in the future

Slide 22

Pe

rce

nta

ge o

f P

arti

cip

ants

46%34%

How often do you promote Fresno State to others?

31

8

47

11

2

05

101520253035404550






Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War


ResponseBy Q19 Intent to Participate Financially vs. Era


Slide 23

Pe

rce

nta

ge o

f P

arti

cip

ants

0

10

20

30

40

50

60







ResponseBy Q19 Intent to Participate Financially vs. College


Slide 24

Pe

rce

nta

ge o

f P

arti

cip

ants

My personal financial situation doesn't allow me to give to Fresno State

I am paying off college debt

I don't know the impact of my gift

Fresno State has not asked me to give of my time and talent beforeasking me to give financially

I don't believe that Fresno State needs my support

My degree from Fresno State is not valuable

All School Fresno State 2018

Q22. Which of the following prevents you from giving to Fresno State or from giving more than you do?

Strongly disagree

Slide 25

Somewhat disagree

Somewhat agree

Strongly agree

Q22. Which of the following prevents you from giving to Fresno State or from giving more than you do? By Era

Slide 26

My personal financial situation doesn't allow me to give to FresnoState



Fresno State has not asked me to give of my time and talentbefore asking me to give financially





Strongly disagree

Somewhat disagree

Somewhat agree

Strongly agree

Q22. Which of the following prevents you from giving to Fresno State or from giving more than you do? By College

Slide 27

My personal financial situation doesn't allow me to give to FresnoState



Fresno State has not asked me to give of my time and talentbefore asking me to give financially




Strongly disagree

Somewhat disagree

Somewhat agree

Strongly agree

Q01. How would you rate your decision to attend Fresno State?

Slide 28

0

10

20

30

40

50

60

70

Bad decision Fair decision Good decision Great decision


Pe

rce

nta

ge o

f P

arti

cip

ants

Q01. How would you rate your decision to attend Fresno State?By Era

Slide 29

0

10

20

30

40

50

60

70




Pe

rce

nta

ge o

f P

arti

cip

ants

Q01. How would you rate your decision to attend Fresno State?By College

Slide 30

0

10

20

30

40

50

60

70



Pe

rce

nta

ge o

f P

arti

cip

ants

Q03. Which of the following best describes your experience as a student?

Slide 31

0

10

20

30

40

50

60

Poor Fair Good Excellent


Pe

rce

nta

ge o

f P

arti

cip

ants

Q03. Which of the following best describes your experience as a student?By Era

Slide 32

0

10

20

30

40

50

60




Pe

rce

nta

ge o

f P

arti

cip

ants

Q03. Which of the following best describes your experience as a student?By College

Slide 33

0

10

20

30

40

50

60



Pe

rce

nta

ge o

f P

arti

cip

ants

Q02. How often do you promote Fresno State to others?

Slide 34

0

5

10

15

20

25

30

35

40

45



Pe

rce

nta

ge o

f P

arti

cip

ants

Q02. How often do you promote Fresno State to others?By Era

Slide 35

05

101520253035404550




Pe

rce

nta

ge o

f P

arti

cip

ants

Q02. How often do you promote Fresno State to others?By College

Slide 36

0

10

20

30

40

50

60



Pe

rce

nta

ge o

f P

arti

cip

ants

Q05. Which of the following describes your overall current opinion of Fresno State?

Slide 37

0

10

20

30

40

50

60



Pe

rce

nta

ge o

f P

arti

cip

ants

Q05. Which of the following describes your overall current opinion of Fresno State?By Era

Slide 38

0

10

20

30

40

50

60




Pe

rce

nta

ge o

f P

arti

cip

ants

Q05. Which of the following describes your overall current opinion of Fresno State?By College

Slide 39

0

10

20

30

40

50

60



Pe

rce

nta

ge o

f P

arti

cip

ants

Q04. Which of the following best describes your experiences as an alumnus/a?

Slide 40

0

10

20

30

40

50

60



Pe

rce

nta

ge o

f P

arti

cip

ants

Q04. Which of the following best describes your experiences as an alumnus/a?By Era

Slide 41

0

10

20

30

40

50

60




Pe

rce

nta

ge o

f P

arti

cip

ants

Q04. Which of the following best describes your experiences as an alumnus/a?By College

Slide 42

0

10

20

30

40

50

60

70



Pe

rce

nta

ge o

f P

arti

cip

ants

Affinity Index

Slide 43

The Affinity Index is calculated as the average of:

Q01 How would you rate your decision to attend Fresno State?Q02 How often do you promote Fresno State to others?Q04 Which of the following best describes your experiences as an alumnus/a?Q05 Which of the following best describes your overall current opinion of Fresno State?

Expressed as a percentage:

[Index = ((Q01 + Q02 + Q04 + Q05) / 4) / 4]

Affinity Index (Fresno State 2018) = 80%

Fresno State 2012 = 73%Fresno State 2008 = 76%2018 CSU System = 79%

All School Average = 80%

Q20. Please indicate the extent of your loyalty to each of the following:

Slide 44

Fresno State in general

My major or degree program within my college/school

My undergraduate college/school within Fresno State (i.e.Craig School of Business)

A faculty member or instructor

Fresno State athletics

A student organization or activity I was associated with (i.e.Greek life, choir, student clubs, student government)

Fresno State Alumni Association

All School 2018 CSU System Fresno State 2012 Fresno State 2018

Not loyalSomewhat

loyalLoyal Very loyal

Q20. Please indicate the extent of your loyalty to each of the following:By Era

Slide 45










Not loyalSomewhat


Q20. Please indicate the extent of your loyalty to each of the following:By College

Slide 46









Not loyalSomewhat


Q20. Please indicate the extent of your loyalty to each of the following:

Slide 47

Co

rrel

atio

n t

o A

ffin

ity

Average Loyalty

My undergraduate college/school within

Fresno State (i.e. Craig School of Business)

My major or degree program within my

college/school


A student organization or activity I was associated

with (i.e. Greek life, choir, student clubs, student

government)




15%

20%

25%

30%

35%

40%

45%

50%

55%

60%

2.00 2.20 2.40 2.60 2.80 3.00 3.20 3.40 3.60 3.80 4.00

Alumni Messaging

Slide 48

Q16. Please indicate how much each of the following impacts your overall opinion of Fresno State: Percentage of respondents who chose top two choices

Slide 49

0% 20% 40% 60% 80% 100%

Personal pride in my degree from Fresno State

Accomplishments of students

Providing scholarships

School rankings (e.g. U.S. News & World Report)

Outreach to community

Accomplishments of alumni

Accomplishments of faculty

History/tradition

Value/respect for degree by others

Campus aesthetics (e.g. buildings, grounds, etc.)

Media visibility (e.g. newspaper, magazine articles, viral videos,…

Success of athletic teams


Q16. Please indicate how much each of the following impacts your overall opinion of Fresno State:

Slide 50

5%

6%

7%

9%

8%

9%

8%

10%

13%

11%

12%

19%

13%

18%

19%

21%

23%

23%

24%

26%

25%

29%

31%

25%

42%

43%

39%

40%

43%

42%

42%

41%

38%

40%

39%

34%

40%

33%

35%

30%

27%

27%

26%

24%

24%

20%

17%

22%

0% 20% 40% 60% 80% 100%








History/tradition



Media visibility (e.g. newspaper, magazine articles, viral videos, etc.)


No impact on my opinion Some impact on my opinion Significant impact on my opinion Critically impacts my opinion

NoImpact

Significant Impact

Critical Impact

SomeImpact

Q16. Please indicate how much each of the following impacts your overall opinion of Fresno State:By Era

Slide 51








History/tradition



Media visibility (e.g. newspaper, magazine articles,…




NoImpact

Significant Impact

Critical Impact

SomeImpact

Q16. Please indicate how much each of the following impacts your overall opinion of Fresno State:By College

Slide 52








History/tradition



Media visibility (e.g. newspaper, magazine articles,…



Q16. Please indicate how much each of the following impacts your overall opinion of Fresno State:

Slide 53

Co

rrel

atio

n t

o A

ffin

ity

Average Impact



Media visibility (e.g. newspaper, magazine articles,

viral videos, etc.)

History/tradition









15%

20%

25%

30%

35%

40%

2.00 2.20 2.40 2.60 2.80 3.00 3.20 3.40 3.60 3.80 4.00

Academics/classes

Preparation for career

Relationship with the faculty

Exposure to new things

Relationship with administration and staff

Research opportunities

Community service

Student leadership opportunities

Traditions learned on campus

Opportunity to interact with alumni

Attending cultural events including films, lectures, and other arts

Attending athletic events

Opportunity to participate in fraternity/sorority or other student…

Importance Performance

Q10. How important was each of the following to your experience as a student, and how well did Fresno State do at providing them?

Not Important

Poor

SomewhatImportant

Fair

Very Important

Good

CriticallyImportant

Excellent

Slide 51

Importance exceeds Performance

Performance exceeds Importance

Q10. How important was each of the following to your experience as a student, and how well did Fresno State do at providing them? Gap Analysis

Slide 55

Academics/classes






Community service










Q10. How important was each of the following to your experience as a student, and how well did Fresno State do at providing them? Gap Analysis by Era

Slide 56

Academics/classes






Community service











Q10. How important was each of the following to your experience as a student, and how well did Fresno State do at providing them? Gap Analysis by College

Slide 57

Academics/classes






Community service








Q10. How important was each of the following to your experience as a student, and how well did Fresno State do at providing them? -Box Plot

Slide 58

Co

rrel

atio

n t

o A

ffin

ity

Importance>Performance Performance>Importance

Academics/classes



Attending cultural events including films, lectures, and

other arts

Opportunity to participate in fraternity/sorority or other

student organizations







Community serviceResearch opportunities

15%

20%

25%

30%

35%

40%

45%

(0.80) (0.60) (0.40) (0.20) - 0.20 0.40 0.60 0.80

Correlation AnalysisHighest correlation to “Affinity Index” across all questions.

Slide 59

.20 .25 .30 .35 .40 .45 .50 .55 .60 .65 .70 .75 .80

On a scale from 0 to 10, with 0 being the lowest, how connected do…


Current work status


The quality and reputation of the faculty at Fresno State is one reason…

I believe that Fresno State uses its donations wisely

Responding to new career opportunities

Preparing students for the workforce

The quality of education

Contributing to my community

The current faculty of Fresno State is excellent

Mentoring students

Commitment to continuous education

Achieving its mission of preparing significant numbers of educated,…

Serving as ambassadors promoting Fresno State to others

Graduates of Fresno State are likely to be successful in their career(s)

Fresno State has a clear vision of its future


Q06. How well did the education received from Fresno State prepare you for each of the following?

Poor preparation

Fair preparation

Good preparation

Excellent preparation

Slide 60


Deepening my understanding and commitment to personaldevelopment

Current work status

Further graduate education



Getting a job I wanted soon after I graduated


Q06. How well did the education received from Fresno State prepare you for each of the following? By Era

Slide 61



Current work status







Poor preparation

Fair preparation

Good preparation


Q06. How well did the education received from Fresno State prepare you for each of the following? By College

Slide 62



Current work status






Poor preparation

Fair preparation

Good preparation


Q06. How well did the education received from Fresno State prepare you for each of the following?

Slide 63

Co

rrel

atio

n t

o A

ffin

ity

Average Preparation

Current work status





Deepening my understanding and

commitment to personal development


25%

30%

35%

40%

45%

50%

3.00 3.05 3.10 3.15 3.20 3.25


Slide 64

.20 .25 .30 .35 .40 .45 .50 .55 .60 .65 .70 .75 .80



Current work status









Mentoring students







Q21. Please indicate your level of agreement with the following statements regarding Fresno State:

Slide 65

The current leadership of Fresno State is committed to moving FresnoState in a positive direction



Fresno State has a well-respected public reputation


Fresno State has many engaged alumni volunteers

I understand how alumni giving furthers the mission of Fresno State


Alumni of Fresno State are well informed about the impact of their giving

The quality and reputation of the faculty at Fresno State is one reason whyI donate

I know ways that I can become involved and support my alma mater


Strongly disagree

Somewhat disagree

Somewhat agree

Strongly agree

Q21. Please indicate your level of agreement with the following statements regarding Fresno State: By Era

Slide 66

The current leadership of Fresno State is committed to movingFresno State in a positive direction








Alumni of Fresno State are well informed about the impact of theirgiving

The quality and reputation of the faculty at Fresno State is onereason why I donate




Strongly disagree

Somewhat disagree

Somewhat agree

Strongly agree

Q21. Please indicate your level of agreement with the following statements regarding Fresno State: By College

Slide 67

The current leadership of Fresno State is committed to movingFresno State in a positive direction








Alumni of Fresno State are well informed about the impact of theirgiving

The quality and reputation of the faculty at Fresno State is onereason why I donate



Strongly disagree

Somewhat disagree

Somewhat agree

Strongly agree

Q21. Please indicate your level of agreement with the following statements regarding Fresno State:

Slide 68

Co

rrel

atio

n t

o A

ffin

ity

Average Level of Agreement


The current leadership of Fresno State is committed to

moving Fresno State in a positive direction


Alumni of Fresno State are well informed about the

impact of their giving

I understand how alumni giving furthers the mission of

Fresno State

Graduates of Fresno State are likely to be successful in their

career(s)

I know ways that I can become involved and support my alma

mater



The quality and reputation of the faculty at Fresno State is

one reason why I donate


15%

20%

25%

30%

35%

40%

45%

50%

2.00 2.20 2.40 2.60 2.80 3.00 3.20 3.40 3.60 3.80 4.00

Targeting Communications

Slide 69

Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate Fresno State's effectiveness in utilizing that method:

Not Important

Poor

SomewhatImportant

Fair

Very Important

Good

CriticallyImportant

Excellent

Slide 70

Invitations to Fresno State activities

FresnoState.edu

Email newsletters

Email of periodic information

Fresno State magazine

Invitations to alumni activities (i.e. Top Dog, chapters and clubs,regional events)

Social media

Communication regarding alumni benefits (i.e. insurance, loans, savingsprograms, etc.)

FresnoStateAlumni.com

FresnoStateNews.com



FresnoState.edu

Email newsletters



Invitations to alumni activities (i.e. Top Dog, chapters and clubs, regionalevents)

Social media



FresnoStateNews.com


Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate Fresno State's effectiveness in utilizing that method:



Slide 71

Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate Fresno State's effectiveness in utilizing that method: Gap Analysis By Era



Slide 72


FresnoState.edu

Email newsletters




Social media



FresnoStateNews.com



Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate Fresno State's effectiveness in utilizing that method: Gap Analysis By College



Slide 73


FresnoState.edu

Email newsletters




Social media



FresnoStateNews.com


Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate Fresno State's effectiveness in utilizing that method: -Box Plot

Slide 74

Co

rrel

atio

n t

o A

ffin

ity


Email newsletters

Communication regarding alumni benefits (i.e.

insurance, loans, savings programs, etc.)




Invitations to alumni activities (i.e. Top Dog,

chapters and clubs, regional events)

Social media

20%

22%

24%

26%

28%

30%

32%

34%

(0.30) (0.20) (0.10) - 0.10 0.20 0.30

Q14. What type of content are you interested in, and how well is Fresno State doing in providing it?

Not Important

Poor

SomewhatImportant

Fair

Very Important

Good

CriticallyImportant

Excellent

Slide 75

Fresno State stories (rankings, achievements, partnerships, economicimpact, etc.)

Invitations to events (cultural/arts, alumni events, athletics,lectures/guest speakers)

Human interest stories (profiles of alumni, students, faculty and staff,etc.)

Research stories

Discounts and giveaways

Visual storytelling (videos, photos, etc.)


Fresno State stories (rankings, achievements, partnerships, economic impact,etc.)

Invitations to events (cultural/arts, alumni events, athletics, lectures/guestspeakers)

Human interest stories (profiles of alumni, students, faculty and staff, etc.)

Research stories



Q14. What type of content are you interested in, and how well is Fresno State doing in providing it?



Slide 76

Q14. What type of content are you interested in, and how well is Fresno State doing in providing it? Gap Analysis By Era



Slide 77




Research stories





Q14. What type of content are you interested in, and how well is Fresno State doing in providing it? Gap Analysis By Era



Slide 78




Research stories




Q14. What type of content are you interested in, and how well is Fresno State doing in providing it? -Box Plot

Slide 79

Co

rrel

atio

n t

o A

ffin

ity


Human interest stories (profiles of alumni, students,

faculty and staff, etc.)

Research stories

Fresno State stories (rankings, achievements, partnerships, economic

impact, etc.)Invitations to events (cultural/arts, alumni events,

athletics, lectures/guest speakers)



15%

20%

25%

30%

35%

40%

(0.30) (0.20) (0.10) - 0.10 0.20 0.30

Read email from Fresno State

Visit campus

Read the Fresno State magazine

Attend University events

Attend Fresno State sporting events

Visit FresnoState.edu

Engage with Fresno State on social media

Attend cultural or artistic events on campus

Visit FresnoStateNews.com

Visit FresnoStateAlumni.com

Attend alumni events (i.e. chapters and clubs, Top Dog,…

Volunteer on campus


Q12. In your relationship with Fresno State, please describe how often you do or have done each of the following:

Never One time A few times Frequently

Slide 80


Q12. In your relationship with Fresno State, please describe how often you do or have done each of the following: By Era

Slide 81


Visit campus









Attend alumni events (i.e. chapters and clubs,…

Volunteer on campus




Q12. In your relationship with Fresno State, please describe how often you do or have done each of the following: By College

Slide 82


Visit campus









Attend alumni events (i.e. chapters and clubs,…

Volunteer on campus


Q12. In your relationship with Fresno State, please describe how often you do or have done each of the following:

Slide 83

Co

rrel

atio

n t

o A

ffin

ity

Average Frequency

Attend alumni events (i.e. chapters and clubs, Top Dog,

regional events, etc.)




Visit campus

Visit FresnoState.eduVolunteer on campus






15%

20%

25%

30%

35%

40%

1.00 1.50 2.00 2.50 3.00 3.50 4.00

Alumni Programming

Slide 84

Identifying job opportunities for graduates

Mentoring students


Providing financial support for Fresno State (e.g. donations)

Networking with other alumni

Providing leadership by serving on boards, committees, etc.

Attending general alumni and Fresno State events

Attending Fresno State athletic events

Volunteering for Fresno State

Following Fresno State on social media


Q08. How important is it for you and alumni in general to do the following and how well does Fresno State do at supporting alumni in doing them?

Not Important

Poor

SomewhatImportant

Fair

Very Important

Good

CriticallyImportant

Excellent

Slide 85



Q08. How important is it for you and alumni in general to do the following and how well does Fresno State do at supporting alumni in doing them? Gap Analysis

Slide 86


Mentoring students












Q08. How important is it for you and alumni in general to do the following and how well does Fresno State do at supporting alumni in doing them? Gap Analysis by Era

Slide 87


Mentoring students













Q08. How important is it for you and alumni in general to do the following and how well does Fresno State do at supporting alumni in doing them? Gap Analysis by College

Slide 88


Mentoring students










Q08. How important is it for you and alumni in general to do the following and how well does Fresno State do at supporting alumni in doing them?

Slide 89

Co

rrel

atio

n t

o A

ffin

ity


Mentoring students


Serving as ambassadors promoting Fresno State to

others

Providing financial support for Fresno State (e.g.

donations)

Networking with other alumni Volunteering for Fresno State





20%

25%

30%

35%

40%

45%

-1.00 -0.80 -0.60 -0.40 -0.20 0.00 0.20 0.40 0.60 0.80 1.00

Q15. What are barriers to your participation in University activities? (Choose all that apply.)

Slide 90

Pe

rce

nta

ge o

f P

arti

cip

ants

0%

10%

20%

30%

40%

50%

60%

70%

80%

Time/othercommitments

Concerned Iwill be asked

to donate

Value (is itworth the cost)

Type or subjectmatter of the

event

I don't knowanyone

I won't make adifference

I don't want to Geographicaldistance

Unsure of howto get involved


Fresno State 2012 Fresno State 2018

Q15. What are barriers to your participation in University activities? (Choose all that apply.)By Distance

Slide 91

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%


Concern aboutfuture

solicitation

Value (cost ascompared to

benefit)


event

I don't knowanyone




Within 16 miles 17 to 50 miles 51 to 160 miles

161 to 250 miles Over 250 miles (within US) Over 250 miles (outside US)

Pe

rce

nta

ge o

f P

arti

cip

ants

Q15. What are barriers to your participation in University activities? (Choose all that apply.)By Era

Slide 92

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%


Concerned Iwill be asked to

donate



event

I don't knowanyone






Pe

rce

nta

ge o

f P

arti

cip

ants

Q15. What are barriers to your participation in University activities? (Choose all that apply.)By College

Slide 93

0%

10%

20%

30%

40%

50%

60%

70%

80%


Concerned Iwill be asked to

donate



event

I don't knowanyone





Pe

rce

nta

ge o

f P

arti

cip

ants

Q09: In which of the following organizations/activities did you participate as a student? (Check all that apply.)

Slide 94

Pe

rce

nta

ge o

f P

arti

cip

ants

0%5%

10%15%20%25%30%35%40%45%50%


Q09: In which of the following organizations/activities did you participate as a student? (Check all that apply.) By Era

Slide 95

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%



Pe

rce

nta

ge o

f P

arti

cip

ants

Q09: In which of the following organizations/activities did you participate as a student? (Check all that apply.) By College

Slide 96

0%

10%

20%

30%

40%

50%

60%


Pe

rce

nta

ge o

f P

arti

cip

ants

Net Promoter Score

Slide 97

Pe

rce

nta

ge o

f P

arti

cip

ants

2 3

5

7 7

12 14

17 16

7

10

02468

101214161820

0 1 2 3 4 5 6 7 8 9 10


Q06. On a scale from 0 to 10, with 0 being the lowest, how connected do you feel to Fresno State?

Pe

rce

nta

ge o

f P

arti

cip

ants

02468

101214161820

0 1 2 3 4 5 6 7 8 9 10

Q06. On a scale from 0 to 10, with 0 being the lowest, how connected do you feel to Fresno State?

51%

Q06. On a scale from 0 to 10, with 0 being the lowest, how connected do you feel to Fresno State?By Era

Slide 100

6.14

6.23

5.96

6.53

6.25

6.30

Woodstock\Vietnam and prior

Post Watergate

Yuppie\End of Cold War

Electronic Revolution\Dot-Com

Post 9/11

Post Great Recession

0 1 2 3 4 5 6 7 8 9 10

Q06. On a scale from 0 to 10, with 0 being the lowest, how connected do you feel to Fresno State?By College

Slide 101

6.17

6.08

6.34

6.58

6.23

6.32

6.08

5.61

5.67

CHSS

CSB

COSS

KSOED

CAH

JCAST

CSM

LCOE

Unknown and Undeclared

0 1 2 3 4 5 6 7 8 9 10

CSU System Questions

Study Findings

Slide 102

Q23. Are you interested in supporting Fresno State through the following types of activities:

Slide 103

Pe

rce

nta

ge o

f P

arti

cip

ants

60%

37% 37%

22%

56%

47%

0%

10%

20%

30%

40%

50%

60%

70%

AttendingUniversity

activities andevents

Volunteering Advocacy relatedactivities (sharing

your story,speaking to a

group, writing aletter)

Becoming afinancial

supporter

Attending athleticevents

Attending AlumniAssociation

events (i.e. clubs,Top Dog,regional)

2018 CSU System Fresno State 2012 Fresno State 2018

Q23. Are you interested in supporting Fresno State through the following types of activities: By Era

Slide 104

0%

10%

20%

30%

40%

50%

60%

70%

80%

AttendingUniversity





Becoming afinancial

supporter

Attendingathletic events





Pe

rce

nta

ge o

f P

arti

cip

ants

Q23. Are you interested in supporting Fresno State through the following types of activities: By College

Slide 105

0%

10%

20%

30%

40%

50%

60%

70%

80%

AttendingUniversity





Becoming afinancial

supporter

Attendingathletic events




Pe

rce

nta

ge o

f P

arti

cip

ants

Q25. How do you currently rate the California State University System in terms of:

Slide 106

Providing opportunity for qualified students to attend



Achieving its mission of preparing significant numbers ofeducated, responsible people to contribute to California's

schools, economy, culture, and future

2018 CSU System Fresno State 2018

0 1 2 3 4 5 6 7 8 9 10

Q25. How do you currently rate the California State University System in terms of: By Era

Slide 107








0 1 2 3 4 5 6 7 8 9 10

Q25. How do you currently rate the California State University System in terms of: By College

Slide 108







0 1 2 3 4 5 6 7 8 9 10


Slide 109

.20 .25 .30 .35 .40 .45 .50 .55 .60 .65 .70 .75 .80



Current work status









Mentoring students







Q25. How do you currently rate the California State University System in terms of:

Slide 110

Co

rrel

atio

n t

o A

ffin

ity

Average Rating




Achieving its mission of preparing significant

numbers of educated, responsible people to

contribute to California's schools, economy, culture,

and future

25%

28%

30%

33%

35%

38%

40%

43%

45%

6.00 6.20 6.40 6.60 6.80 7.00 7.20 7.40 7.60 7.80 8.00

Q11 - Name one person, program or activity that had a special impact on your experience as a student.

Slide 111

Implications

Study Findings

Slide 112

Show you care – use a high-quality

process

Let them know that you heard what was

said

Take action in a way that demonstrates

you care about their opinion

Solidify and institutionalize by

checking back to see what changed

Foundation ConceptsAlumni Partnership Model

©

Initiate the process by asking their

opinion

Alumni feedback is not a one-time event, but rather an ongoing

process of measurement, action, and re-measurement.

Slide 113

ImplicationsHighlighted Issues and Areas of Focus

• Feedback to the alumni– Via print, email, and social media

– Repetition

– Action since last survey

• Increase alumni engagement

– Increase awareness of alumni involvement on campus

• Professional and career-related programs

• Community service

• Increase understanding of the value-added of being an Alumnus/a

• Targeted communications focusing on successful outcomes from events

Slide 114

• Focus talking points and topics on

– How well degree prepares and prepared graduates for life

– High impact on opinion of Fresno State• Personal pride in degree from Fresno State

• Accomplishment of students

• Providing scholarships

• School rank

– Where alumni want to see improvements over time:

• Preparation for career

• Relationship with faculty

• Opportunity to interact with alumni

• Exposure to new things

• Academics and classes

• Research opportunities

• Build campus coalitions around alumni by sharing and discussing data

Robert Shoss

Tel: (713) 527-0078

Fax: (713) 524-4324

[email protected]

www.pegltd.com

Contact Information

Slide 115

results from the 2018 alumni attitude study fresno... · 2018-11-06 · survey completed by over...

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