Results For Article Contest January 2012

Greetings!!

It’s time to declare the results of the “MBASkool Business Article Writing Contest” January2012 edition!! This time around, the stakes and prizes werehigher and also, the competition was more intense!

With over 243 articles submitted for the competition from over 35 B-schools, the January2012 Contest on MBASkool was an amazing success. Like always, MBASkool took themaximum effort to select only authentic and original entries which offered quality content to beshared to the B-School fraternity. Out of the total received entries, over 150 articles were notaccepted as they were highly inspired or copied or lacked quality content, concepts & writingstyle.

MBASkool promotes students generating their own literary work and respects originality ofthoughts.

Each article was evaluated by industry experts on three parameters namely idea/topic, quality ofthe content of the article and the language & writing style.

MBASkool is happy to announce the “Winners” of the contest, “Special mention” articlesand other articles which have been selected for publication on MBASkool.

WINNERS

1st PRIZE: Birma Ram (IIM Ranchi)

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Results For Article Contest January 2012

Collaboration Strategy for Air India & Indian Railways

2nd PRIZE: Akhila Prabhakar (Great Lakes)

Product Creation and Design: To involve the customer or not

3rd PRIZE: Rajat Varna (IIM Lucknow)

Is India shining for the poor too?

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Results For Article Contest January 2012

Special Mention Articles

Unfortunately, there could only be three winners. But there were a few special entries whomissed the crown just by a narrow margin. The “Exceptional Articles/Special Mention” arethose articles which have been appreciated by our panel of experts and would be receiving softcopies of Certificates of Appreciation.

Name

Topic

College

PAWAN UPADHYAY

Indian Agriculture and Internet: A PROPOSED MODEL

IIT Roorkee

Kushaal Joshi

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Results For Article Contest January 2012

Is Rule Following an Ethical Practice

FORE School Of Management

Sanil Pai

Marketing from a Non-MBA’s perspective

Goa Institute of Management

Yash

What can we learn from Strategy Games

IIFT

Vipul Bali

Elephant Poo Paper- Company Analysis

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Results For Article Contest January 2012

IIM Rohtak

Ela Koshal

HR policies at 'The Taj'-Lessons to emulate

Welingkar Institute

Meenakshi Nilakantan

Do you have a social heart and a business mind

SIMSR

Gurkirat Singh

Advertisement-How much is too much

NITIE

Vikash Kumar, Sushree Upasana

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Results For Article Contest January 2012

IPRS- For Better or the Worse

IMI Delhi

Kuntal Chatterjee

Financial products Accessibility by rural poor - financial exclusion

JBIMS

Umesh C. S. Arya

Surrogate to survive

IIM Kozikode

Sidharth Panigrahi

The Tiger Vs The Dragon

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Results For Article Contest January 2012

TAPMI

Pranav Bajaj

CROWDSOURCING – THE POWER OF PLENTY

IMT Ghaziabad

Honeydeep Singh Sabharwal

Am I an HR or an IR manager

XLRI

Aditya Verma and Nilotpal Paul

Eurocrisis- Different Perspectives

FMS

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Results For Article Contest January 2012

Tejas Karandikar

Knowledge Management - A smart way to get the Vantage Point

MDI, Gurgaon

Kushaal Joshi

Old Monk-Marketing without spending a penny

FORE School Of Management

Arun Raghavendran R

The Water Business in India

NMIMS

Ricky Gupta

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Results For Article Contest January 2012

Tax Heavens and Black Money

NMIMS

Srinivasan C - Ishpreet Narula

Delay and the Indian Market

NMIMS

Siddharth & Shefali

Commitment and Employer Branding

DMS IIT Delhi

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Results For Article Contest January 2012

PUBLISHED ARTICLES

MBASkool values the endeavor and efforts of participants in creating their own literary work bypenning down their thoughts and knowledge into words. The articles mentioned below would bepublished on MBASkool during the next few weeks.

Name

Topic

College

Shovik Kar

Tackling Inflation- RBI’s Failure

MDI

Hetal Gutka

Social media: listening over communication

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Results For Article Contest January 2012

SIMSR

Krishna R

Is Africa the new market of the future

SIMSR

Mohit Gauba

Knowledge Management and Indian Power Sector organizations

IIT Roorkee

BISWAJEET MALLIK

Infosys : What went wrong ?

IIM Indore

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Results For Article Contest January 2012

Harishma Mittal, Vikash Kumar

Should Poland play “Euro Game” ?

IMI Delhi

Richa Banga

Employer Branding

Welingkar Institute

Harsh bhatia

Is Gold an Investor’s paradise

IIFT

Avishek Basu Mallick

The New Mover Advantage – Oreo in India

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Results For Article Contest January 2012

IIM Ranchi

Nikhil Budhiraja

Marketing: from inception to conclusion

SIIB

Biren Gandhi

CIL’s New Coal Pricing Policy - Towards Bleak Future or Bright Reform

School of Petroleum Management

Sunil Chaware

Sensory Branding

Welingkar Institute

UJJWAL GARG

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Results For Article Contest January 2012

DISRUPTIVE BRANDING

IMT Ghaziabad

Bhavi Mayur Patel

Performance appraisal

IRMA

Ritika Murarka

Sensory Branding- A Differentiator in Retail Experience

Welingkar Institute

Musheer Ahmad

ROWE- Results-Only Work Environment

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Results For Article Contest January 2012

XLRI

Pratyush Raj, Pallavi Mishra

Recession: A problem?? Dial ‘M’ for Marketing

XLRI, SCMHRD

Ankita Ojha

KOLAVERI  RAGE

BimTech

Baghelsher Singh

Life at a Bschool

IMI New Delhi

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Results For Article Contest January 2012

Shweta Verma and Shilpi Ghosh

New Mantra for Product Innovation

IIFT

Shikha Sharma

REVIVING THE ART OF HAND SHADOWGRAPHY THROUGH INCREDIBLE INDIACAMPAIGN

IIT Roorkee

Arnab Moitra

Adiós Pug… Bienvenidos Zoozooperstars

IMI Delhi

Abhishek Rajpoot

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Results For Article Contest January 2012

Effects of history of an organization on its HR functions

IIM Rohtak

Bhavi Mayur Patel

Latest trend in marketing environment (viral marketing)

IRMA

Bhavi Mayur Patel

Surrogate Marketing (Perspective

IRMA

Siddharth & Shefali

HR at the Bottom of the Pyramid-Is NSDC de rigueur syrup for SSI Units

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Results For Article Contest January 2012

DMS IIT Delhi

Bhavi Mayur Patel

Lux Analysis

IRMA

Vishal Balani

Android-the new emerging place for marketing

NMIMS

Apoorv Singhal, Apoorva Jain

Marketing for small businesses

NMIMS

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Results For Article Contest January 2012

Ruchi Gupta

Is Dollar's Reign as World's Main Reserve Currency Near an End

IIT Roorkee

Sayak Gupta

Analytics and Beyond

SIMSR

Amit Kaundinya

Green Innovation As A Source Of Competitive Advantage

XIMB

Gurkirat Singh

ACHIEVING ECONOMIC SUSTAINABILITY THROUGH INNOVATION

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Results For Article Contest January 2012

NITIE

Sidharth Panigrahi

The balloon model of organization framework

TAPMI

Radhakrishna Gunde

Viral marketing in social media

IIM Lucknow

Rahul Grover

Equity Research Analysis ofPetronas Gas Bhd (Malaysia)

LBSIM

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Results For Article Contest January 2012

Mehtab Singh Ahluwalia, Vikash Kumar

Britannia : The Crunch of Biscuits in India

IMI Delhi

Aakriti Gupta

Commodity Derivative Products and Risk Management Techniques

Welingkar Institute

Ritu Samdani

Surrogate Marketing

Welingkar Institute

Nishant Maheshwari

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Results For Article Contest January 2012

Indian IT Industry: Strategy will decide its score in changing times

IMT Ghaziabad

LAKSHMI DIVYA VEGIRAJU

Emotional Intelligence and the importance of self management

BimTech

Chetanya Rajput

The Happy Birds: Success Story of Angry Birds

Amity Business School

Sujit Khanna

Launching REITs for India’s Real Estate

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Results For Article Contest January 2012

NMIMS

Pratik Panigrahi

Positioning

FORE School Of Management

Gurkirat Singh

Role of Information Technology in Supply Chain optimization

NITIE

PRATEEK JAIN

Who is Fit & who is unfit- RBI is watching

FORE School of Management

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Results For Article Contest January 2012

Veda Kisara

HRM in Football

NMIMS

Akhil Rungta

Time Value Of Money - The Basics

IIT Roorkee

Arjun Pandalai

Jugaad- The way Over

SIIB

Rubayet Chakraborty & Ahana Chakraborty

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Results For Article Contest January 2012

Ambush Marketing Striking when the Iron is Hot

NITIE

Rubayet Chakraborty & Ahana Chakraborty

INDIAN RURAL MARKET THE NEXT BIG THING

NITIE

Lalit Gupta

Brand Activation

IIFT

Rubayet Chakraborty & Ahana Chakraborty

THE IMPLICATIONS OF THE FDI REFORMS IN RETAIL

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Results For Article Contest January 2012

NITIE

Abhey Bansal

Raising Interest Rates

SIMSR

Pranav Saraswat & Shweta Gupta

Open Innovation Models suitable for India

NMIMS

Saumya Dani

Employee Engagement-Employing & fostering a productive work force

IIT Roorkee

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Results For Article Contest January 2012

Anshika Srivastava

Branding is like storytelling

IMI Delhi

Rubayet Chakraborty & Ahana Chakraborty

What keeps IndiGo Going

NITIE

Neha Jain & Sourabh Sahu

Green Marketing: Is It Worth The Buck Spent On It ?

IIM Indore

Kanika Bansal and Varun Arora

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Results For Article Contest January 2012

BP Success Story That Laid The Foundation of Collapse

LBSIM

AURGHO GHOSH

imitation vs innovation

FORE School Of Management

Sayak Gupta

Analysis of IT industry Indian Perspective

SIMSR

Mary Brinda & Archie Gangrade

Credit Risk Management

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Results For Article Contest January 2012

IIFT, Kolkata

Keyur Vinchhi

Porter's Five Forces-Power Sector

MDI

Priyanshu Mansukhani, Anuj Gupta

KINGFISHER RED WHAT WENT WRONG

MDI

Shashank malhotra

Managing the Emotional Well-being of the Employees

IIFT

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Results For Article Contest January 2012

Rubayet Chakraborty & Ahana Chakraborty

How do companies decide when to make, and when to Outsource

NITIE

Taniya Banerjee&Himanshu Chatterjee

IOCL company analysis

IMI Delhi

Sanchit Verma

Mergers and Acquisitions – Intricacies and success factors

MDI

Note: The articles mentioned above would be published in the sequence mentionedabove. As and when the articles are published on MBASkool, the author of the article

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Results For Article Contest January 2012

would be informed by the MBASkool editorial team

To all who submitted their entries, your efforts are acknowledged, and thank you for yourparticipation.

MBASkool would again like to give its heartiest congratulations and best wishes to allthose who made the “MBASkool Article Writing Contest” January 2012 edition a grandsuccess!!

MBASkool Team

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