Engagement RingsIn September 2019 our urban community in Northern Ireland said “I do” to giving us their opinions on engagement ring shopping and jewellery buying habits. Here’s a snapshot of what they told us. For the full results please contact us on 028 9032 2333.

Deep Dive Results(n.407)

52% 46% 39%AFFECT POSTERS URBANITES

71%Look for an

engagement ring retailer who has

products at a range of prices to suit their

budget.

61% 30%

Research in-store

30% 30% 26%15%

6%

STILL LOOKINGFOR THE RIGHT

PERSON

NOTINTERESTED IN

MARRIAGE

NEED MORETIME TO SAVE

OTHER PREFER NOTTO SAY

63%

Research online via a local retailers website

60%

Researchby talking to friends and family

33%

Research via online review websites

30%

RELATIONSHIP STATUS

ENGAGEMENT RING BUYING HABITS

Would consider buying an engagement ring

online

26% 79% 54%

Would research engagement ring

purchases before buying

Would make an engagement ring

purchase as a couple

BARRIERS TO ENGAGEMENT

ENGAGEMENT RING BUDGETENGAGEMENTRINGRESEARCH

ENGAGEMENT RING INFLUENCES

said Brexit would not affect their jewellery spending patterns

Think outdoor posters are best at making them aware of jewellers

Would prefer to buy an engagement ring alone as a surprise

43%Think thatspendingbetween£500and£1,500 is an appropriate budget for an engagement ring.

Our Urbanites told us why they are not currently looking to get engaged…

Look for an engagement ring retailer who has a

choice of styles and designs.

Look for an engagement ring

retailer who offers an after sales services

such as cleaning and repairs.

50% 7% 16% 22% 5%

MARRIED / CIVIL PAR TNER SHIP ENGAGED SINGLE IN A RELATIONSHIP SEPAR ATED

50% ofurbanites are currently married with a further 7%engaged and 22%in a relationship. We asked them about their past and future engagement plans and purchasing.

BREXIT OUTDOOR ROMANTIC