results compiled by iliyana kuneva and daniel gross, bgs interns bgs 2011 focus group survey one:...
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Results compiled by Iliyana Kuneva and Daniel Gross, BGS Interns
BGS 2011 Focus Group Survey One:
First Impressions
Focus Group Demographics• 1,218 focus group participants (10% of all
invited juniors and seniors)
• 378 colleges and 21 countries represented
• 62% are females, 38% are males
• 73% are ages 19-22, 10% are ages 23-25, and 17% are over 25 years
• 63% attend schools of 15,000 or less
• 70% are enrolled in public universities
• 24% already graduated, 11% will graduate in Fall 2011, and 65% will graduate in Spring 2012 or later
Focus Group Demographics
Majors Represented
2%
3%
6%
7%
8%
9%
17%
19%
54%
0% 10% 20% 30% 40% 50% 60%
Human Resources
Entrepreneurship
Information Technology
International Business
Economics
Other
Marketing
Management
Accounting/Finance
Awareness of the Society
Awareness of the Society
Awareness of the Society
Awareness of the Society
Awareness of the Society
• 35% of people that said no, changed their answer to yes
• 65% of people that said no, kept their answer as no
Awareness of the Society
Note: For Seniors, the first option read “…now that I have graduated”
If you do not fully understand the value, what can be better explained about Beta
Gamma Sigma? (check all that apply)
5%
50%
69%
70%
77%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Other, please specify
Significance of Beta Gamma Sigma and what thehonor implies
The value of the Beta Gamma Sigma network
What membership in Beta Gamma Sigma offersme now as a student
What membership in Beta Gamma Sigma offersme once I graduate
Awareness of the Society
Note: No matter who answered their questions, students’ own opinion was the most important one in deciding whether or not to join BGS
Invitation Process
Invitation Process
Invitation Process
In class through a tapping ceremony
Through email
Through traditional mail
My counselor, advisor, or professor told me
Reasons students accepted membership:
• The honor and prestige (87%)
• The recognition for their hard work (87%)
• To put on their resume (85%)
• To network with other students and professionals (66%)
Reasons students refused membership:
• Do not realize the benefits of being a lifetime member (77%)
• Do not realize the honor associated with Beta Gamma Sigma (69%)
• Already part of an honor society or other business organization and do not see the value in more than one (48%)
• Lifetime membership fee is too high (38%)
Invitation Process
Invitation Process
Improvements to the invitation process:
• More formal (40%)
• More public (33%)
• Receive encouragement from faculty (33%)
Ways to better recognize students for becoming BGS members:
• Publication of name in school or hometown newspaper or on the school’s website (48%)
• More recognition from faculty (43%)
• Display of name on bulletin board (32%)
BGS Benefits: What Students Want
Note: Seniors are more likely to use CareerCentral and the alumni chapter networks
BGS Benefits: What Students Want
Extremely valuable benefits:
• Resume building (58%)
• Lifetime membership and recognition (54%)
• Scholarships (48%)
Most often desired benefits:
• More internship and job opportunities (78%)
• Specific preference from employers and graduate schools (77%)
• More (graduate school) scholarships (68%)
• Networking opportunities with BGS members in my area (60%)
BGS Benefits: What Students Want
BetaNet: The BGS Website
Communicating with New Members• The use of Facebook, LinkedIn, and Twitter are on
the rise– Use of MySpace is decreasing
• Students want to mainly use LinkedIn and Facebook to connect with other members
Questions?
Call or email the Central Office:
• Phone: 1-314-432-5650
• Web: www.betagammasigma.org
• Email: [email protected]