questionnaire resultsLeah wilsher

Purpose aims and methodology

The purpose of the questionnaire was to find out

what my target audience was and what they prefer

in a magazine, which will therefore help my

magazine to sell better.

I chose to use a target group of 4 boys ages 17-22

who gave me a lot of qualitative data as well as

answering my questions. I also asked random

random samples to fill n my questionnaire to get a

more wider, valid outcome.

Audience profile.

73%

7%

7%

13%

age

16-20

21-25

over 50

41-45

67%

33%

gender

male

female

The results of these questions suggest that

my target audience should be between

the ages of 16 and 21, and that the majority

are male however I feel this is because I did

not ask as many females and through

further questioning I found that the

audience felt the dance genre was unisex.

Most of the samples asked where

students, because of their age, however

they also have part time jobs o top of this.

Because they do not have further financial

worries they have money to spare on

magazines and things, there fore they are

the best age range.20%

13%

20%13%

34%

employment status

full time work

part time job

unemployed

student

part time and student

Audience profile

29%

50%0%

0%

0%

0%7%

7%7%

town of residents

harlow

bishops

stortford

epping

sheering

football

16%horse riding

5%

dancing

0%shopping

26%

music/singing

/composingr

emixing

sport

11%

tv

5%

golf

5%

none

11%

hobbies

The purpose of asking the audience where they lived was to get

an idea as to where to advertise my magazine, by means, in what

areas. Most lived in bishops stortford. Finding out about their

hobbies may also help with advertising, many likes music/singing

and composing, which is good because that is what my magazine

is all about. Many also like shopping and sport, none of these

hobbies where too serious, in that they did not live their lives

around these hobbies, meaning they will have time to read

magazines.

Media purchasing habits once a

month

7% twice a

month

8%

never

69%

once a

week

8%

twice a

week

8%everyday

0%

how often do you buy a

magazine?

62%

38%

0%

how much would you

pay for a new music

magazine?

£2.00 £2.50-£3.00 £3.50-£4.00

whsmith

23%news

agent

7%superstore

31%

trainstatio

n

8%

internet

31%

where are you more likely

to buy a magazine from?

Many of my samples rarely bought a

magazine, which is worrying because it

means that my target age range are not

really interested, after further questioning

however, they seemed more involved

with my magazine because they felt they

had a say in what it was going to be like.

Obviously, over half of the audience only

agreed to pay the least amount for the

magazine, although 38% said they would

pay £2.50-£3.00. Finally, my results show

that most would by from a supermarket or

internet, this showed me that they would

prefer to buy in the laziest way possible.

For example, visiting the supermarket is

essential for buying food etc, so they

would not be going out of their way to

buy the magazine. The internet is also a

very simple way to buy.

Personal preferences

7%0%0%0%

93%

what dance magazines do

you buy?mixmag djmag soundwall 5magazine none

19%

44%

31%

6%

which offer/gift/prize whould

attract you to buying a

magazine(select 2)

headphones festival ticket disount

promotional CD poster of artist

example

33%

benny

bannasi

13%agness

0%

deadmous

e

33%

faithless

7%

smiths

7%

foster the

people

7%

which artists do you know

more about/prefer?

These questions will help give me an idea

of to put into my magazine. For example

many chose the ‘festival ticket discount’ as

a free offer which shows clearly what

should be used. Worryingly, many did not

buy any dance magazines however a few

samples read mixmag, in which I can use

for inspiration. The final question will help

me a lot when choosing an artist to star in

my magazine. Many preferred example

and deadmouse, so I know to use artists

similar to these.

black and

white

19%

black, white,

electiric blue

44%

black, white

and grey

0%

black white

greyelectric

blue

31%

black, red, cr

ey

6%

which colour scheme would

most attract you and suite a

dance music magazine in your

opinion?

0 1 2 3 4 5 6 7

album review

awards night review

6 remix reviews

old to new music

interview

history of genre

gig review

what happened to..

youtube climb to fame

other..

what would you like to see as the main

feature for a new music magazine(select

2)

Series1

These two questions indicate what colours and content I should use. The

audience preferred features such as youtube climb to fame, interviews and

remix reviews. The colour scheme opinion was pretty much shared between

the samples and focus group, nearly all preferred a black, white and electric

blue colour scheme, whilst the second opinion was black, white, grey and

electric blue. However both answers are very similar.

14%

57%

29%

prefered magazine

computer music yen fader

1 1

0 0

1

5

1 1

0

1

3

0

why...

Series1

When asking the audience what

magazine layout they preferred and

why, the majority preferred the yen

magazine because of the colors

mainly. The older people that I asked

preferred the computer magazine

and a few like fader, because of the

model.

62%

38%

0%

how much would you pay for a

new music magazine?

£2.00 £2.50-£3.00 £3.50-£4.00

This final question will determine how much I place my magazine at. Because

the majority of my samples are part time students, who have money to spare to

buy my magazine. The majority would pay £2.

Conclusions and proposals.To conclude; my results clearly show that my target audience are young

students with part time jobs, basing in bishops Stortford, this locations

indicates where I should advertise my magazine. Many of my samples like

shopping and music, which implies that I should give a shopping based

gift with my magazine, and include adverts for shopping and sport into it.

I will price my magazine at £2, and sell it in superstores and on the

internet, I chose to do this because I found that my audience are lazy

and these are the easiest, and most tempting ways to get hold of my

magazine.

The audience taught me that the black, white and electric blue colour

scheme is the most eye catching so I propose to use that and use artists

like deadmouse and example. They preferred the layout of the yen

magazine therefore I will conduct more research on the layout of that.