result care lean launchpad week 1 slides v2
TRANSCRIPT
TA K I N G T H E G U E S S W O R K O U T O F M E D I C I N E .
MY STORY
MY STORY
MY STORY
TA K I N G T H E G U E S S W O R K O U T O F M E D I C I N E .
THE PROBLEM
450k new papers
published per year
15 mins per
patient EMR
THE SOLUTION
Cost
Payer Coverage
Real-time Evidence
Guidelines
Expert Opinion
Make informed
decisions in
seconds.
THE TEAM
Mima Geere
UCSF Clinical Lab Medicine
MD, MS
Data, Ops, Partnerships
Arman Jahangiri
UCSF Neurosurgery
MD, Phd
Users, Research System
Mitchell Geere
Product Design & Technology
MBA in Design Strategy
Design, Technology
Kristen Bova
UC Berkeley
MBA, MPH
Customers, Contracts
Nima Anari
UC Berkeley
PhD
NLP Data Science
Brandi CastroUCSF Neurosurgery
MD
Users, Marketing, Data
THE EXPERTS
Dr. Tim HamillUCSF Laboratories Director
LABORATORY
Dr. Charles ChiuUCSF Molecular & Genomic
Tests Director
Dr. Kitch WilsonStanford Molecular Pathology
Fellow
Dr. Mike AngeloStanford Clinical Pathology
Dr. Lee BalanceKPMG, CME Advisor,
Pharmacy Innovations
CLINIC
Dr. Vivek GargOneMedical, Medical Director
Dr. Ami ParekhCommercial ACO Contracts
ACO
Jeff TangneyCo-Founder of Epocrates
Founder & CEO Doximity
INDUSTRY
Elaine AllenBiostatistician
Founder of Metaworks
Chris SeamanData Scientist, Atlassian
Betty KaytonFinance
Founding CFO, Dropbox
WE STARTED BROAD
Physicians
Payers
ACOs
EMRs
Hospital Labs
Hospital Contracts
Doctor Subscriptions
Licensing API
CUSTOMER SEGMENTS
REVENUE STREAMS
WHAT WE DID
Fellows
Residents
Med Students
Nurses
Attending
Physicians
Blue Shield of CA
Keenan Associates
United Health West
HealthNet
Hill Physicians Group
(ACO)
Highland Hospital
Kaiser
Meritage Medical
NetworkMcKesson
PracticeFusion
UCSF
Stanford
CardioDx
Seven Bridges
Genomics
OneMedical
Invitae
23andMe
Verinata
Doximity
Eligible API
Practice Fusion
Castlight Health
HealthCare Blogs
ZS Associates
Oncologists
OBGYN
Peds
Hospital Med
PCP
Surgery
112 TOTAL INTERVIEWS
85 PROVIDERS 9 PAYERS 9 LABS 7 PARTNERS
2 CHANNELS
Defined our customers.
LESSON 1: CUSTOMER SEGMENTS
Physician Users and Laboratories
Week 2
L L P C O U R S E 1 0 W E E K S
We thought we had a 5-sided market.
Interviewed 45 customers
Two groups care the most.
2 Sided Market
LESSON 2: CHANNELS
L L P C O U R S E 8 W E E K S
Defined our Channels.
Week 3
L L P C O U R S E 1 0 W E E K S
Discovered importance of word of
mouth with marketing to doctors.
Synthesized list of networks.
Over 400 personal physician contacts.
Product Market Fit.
LESSON 3: VALUE PROPOSITION
L L P C O U R S E 8 W E E K S
Synthesized common pain points.
Physicians needed our product.
Evidence to providers
Cost Info
Lab-specific collection info
Turnaround Time
Guidelines and Preferences
Labs needed our product.
Feature implementation.
L L P C O U R S E 8 W E E K S
Week 4
L L P C O U R S E 1 0 W E E K S
Defined a viable business opportunity. Interviewed 5 specialty labs
LESSON 4: KEY ACTIVITIES
L L P C O U R S E 1 0 W E E K S
Data Storage
Lab dashboard for updates
Orders & Billing
Evidence Package
Clinical Efficacy: User interest
Specialty labs needed our
product to gain payer coverage.
L L P C O U R S E 8 W E E K SL L P C O U R S E 8 W E E K S
Week 7
L L P C O U R S E 1 0 W E E K S
Product Strategy.
Second Pilot in process.Interviewed 3 more large hospital labs.
LESSON 5: KEY PARTNERS
L L P C O U R S E 1 0 W E E K S
Requested demo pitch to key decision
makers.
L L P C O U R S E 8 W E E K SL L P C O U R S E 8 W E E K S
Week 8
L L P C O U R S E 1 0 W E E K S
Early Revenue Strategy.
PRODUCT DEMO
Marketplace for
diagnostics.
Data to guide payer decisions.
Channel for ACOs guide
providers.
THE OPPORTUNITY
Molecular and Genetic CLIA Labs (7500 total projected)
(2.5M)
LABORATORY
$18 B
$1.3B
Target Specialty Labs
(150 labs)
Specialty CLIA Labs(525 labs)
$375M
SALES AND MARKETING SPEND
THE TIMELINE
STAGE 1M 1-6
STAGE 2M 7-12
STAGE 3M 12-18
TODAY
Risk Baring Providers
E V I D E N C E & C O S T E N G I N EU S E R A C Q U I S I T I O N
Specialty Lab ContractsBeta release
Users
$ 1.5M SEED
Orders/Billing
Molecular and Genetics Lab Tests
Investor Readiness IRL7
We will pursue ResultCare.
THE FUTURE
Progress
Raised 75K, SBIR submitted
Alpha Built
Rockhealth Finalists
2 Academic Pilot collaborations
What’s next
Beta release
User acquisition
THANK YOU
C H A N G I N G T H E D I A G N O S T I C T E S T I N G M A R K E T.
TA K I N G T H E G U E S S W O R K O U T O F M E D I C I N E .