restek brand identity and logo usage guidelines · and narrower peaks than were obtained on a...

Brand Identity andLogo Usage Guidelines

Restek Corporation 110 Benner Circle, Bellefonte, PA 16823 www.restek.com • 1-800-356-1688 • 1-814-353-1300

2 Restek Brand Identity and Logo Usage Guidelines

Restek CorporationBrand Identity and Logo Usage Guidelines

These guidelines were designed for Restek employees, vendors, and customers to ensureproper usage of the Restek logo to create high-quality marketing materials with a consistentlook that enhances Restek’s corporate brand. To preserve the market strength of all Restekcollateral and to protect Restek legally, please follow the guidelines in this document and donot deviate from them.

Contents

Logo Usage

Full-color options. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Single-color options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Spacing and size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Incorrect logo usage. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Other Restek logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Graphic file formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Marketing Collateral

Collateral types . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8-9

Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Patents, Trademarks, and Copyrights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Questions? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

3Restek Brand Identity and Logo Usage Guidelines

Full-Color Options

Use the appropriate version of the logo according to the type of application noted below. The four-color process (CMYK) or two-color spot versions of the logo should ONLY be used on a solid white background.

Print: ProcessFor four-color process (CMYK) print jobs, use the appropriate version of the logo with the color values below.

C=100 M=38 Y=0 K=100

C=100 M=30.5 Y=0 K=6

Print: SpotFor spot color print jobs, use the appropriate version of the logo with the color values below.

Pantone Black 6C

Pantone 3005C

OnlineFor online or screen applications, use the version of the logo with the color values (HEX) below.

000000

0080C3

EmbroideryFor clothing embroidery, we’ve found the following option to most closely match Restek blue.

Madiera thread 1176


Single-Color Options

The Restek logo may be used in the following colors for one-color printing:

Black logo - may be used on backgrounds from 0 to 40% in value

PMS 3005C logo - may be used on backgrounds from 0 to 30% in value

White logo - may be used on backgrounds between 40 - 100% in value

Single Color Options

The Restek logo may be used in the following colors for 1 color printing:

0% 40%

0% 30%

40% 100%


Spacing

An important element of the Restek logo is the surrounding space, which ensures a consistent look to the brand as well as protecting the logo from distractions within the layout. Use the height of the font defined as “X” to determine minimum clear space. There should always be an area at least the size of the “X” around all sides of the logo.

The only exception to this rule is when the logo is used with the approved Pure Chromatog-raphy Restek corporate tagline as seen below. Logo files with the tagline are available.

Logo Size

The Restek logo should always be used as large as possible with the appropriate spacing andshould never be smaller than 0.75" in width for printed materials. The preferred size for letter, A4, or tabloid paper sizes is 1.5" in width.

X

X height

X

X

X X

X height X

X

X

X

X height

X

X

X X

X height X

X

X


Incorrect Logo Usage

Below are examples of the Restek logo used improperly. The logo should never be distorted, modified, joined with other elements, patterned, overprinted, rotated, etc.


Other Restek Logos

The logos pictured below are also the property of Restek Corporation and should follow the same usage guidelines:

Graphic File Formats

The Restek logo and all other Restek files should be of the highest quality and resolution possible for the intended use (i.e., print at least 300 dpi, online at least 72 dpi).

Logo files are available at www.restek.com/mediakit

Offline (e.g., print, screenprint), ≥300 dpi

Online (screen optimized - e.g., web, PowerPoint, e-mail), 72 dpi - DO NOT use these files for print.

Full Color Restek_logo_cmyk.eps, .tif Restek_logo_spot2.eps, .tif

Restek_logo72_hex.jpg, .gif, .png

Single Color Restek_logo_black.eps, .tif, .jpg Restek_logo_spot1.eps, .tif

Restek_logo72_black.jpg, .gif, .png Restek_logo72_color1.jpg, .gif, .png


Marketing Collateral

Restek and its preapproved representatives may produce a variety of defined collateral types including brochures, sales sheets, application notes and technical articles, technical guides, eblasts, postcards, etc. All collateral must conform to existing templates. To obtain template files or ask any questions, contact Mike Shively ([email protected]).

Brochures and Sales Sheets

Brochure Sales SheetAppearance • Very high-quality

• Full-bleed, detailed design • Up to 16 pages

• Moderate quality • Straightforward design with no bleed • Usually 4 pages or less

Purpose • High-profile impact • Direct mail or handout

• General use • Handout only

Cost • Significant • Minimal

Print Method • Commercially printed only • Internally printed on demand (POD) only

www.restek.com Pure Chromatography

Restek LC

Apply Force to Your LC Methods• Long-lasting and reproducible—even with rapid cycling and elevated UHPLC pressures.

• Fully scalable between HPLC and UHPLC—easily transfer and optimize methods

• Premium quality—backed by our 100% Pure Satisfaction guarantee.

Restek LC

Apply Force to Your LC Methods

www.restek.com

• Long-lasting and reproducible—even with rapid cycling and elevated UHPLC pressures.

• Fully scalable between HPLC and UHPLC—easily transfer and optimize methods

• Premium quality—backed by our 100% Pure Satisfaction guarantee.


Marketing Collateral (continued)

What is DiatoSorb-W?Diatomaceous earth (DE) is a type of siliceous earth that is made up of the fossilized silica exoskeletons of single-celled algae called diatoms. It was discovered in Germany in the 1830s and since then these humble fossils have grown to play a critical role in many industries and are specified in numerous procedures including many ASTM and USP compendial methods. Since the 1960s, those using packed column methods have depended heavily on diatomaceous earth brands (e.g., Chromosorb) as the solid support mate-rial in their packed columns. These original materials worked well, but due to unpredictable availability and quality, today’s analysts face long delays and inconsistent product performance.

As a leader in packed column technology, Restek has engineered an improved, saltwater-based diatomaceous earth product called DiatoSorb-W, which is available in acid-washed (WAW), nonacid-washed (WNAW), and high-performance (WHP) varieties. Restek has now replaced white Chromosorb solid support with DiatoSorb-W solid support as the diatomaceous earth used in our GC packed columns and Silcoport W columns. We now pair DiatoSorb-W solid support with our stationary phases and inert tub-ing types to ensure our diatomaceous earth columns provide the inertness and stability you need for all of your challenging separa-tions. We also offer a wide variety of stationary phases on DiatoSorb-W solid support in 60/80, 80/100, and 100/120 mesh sizes for those who pack their own columns.

Why use DiatoSorb-W?Consistent Quality and Supply—Finally, a Reliable Source for Diatomaceous EarthVirtually unlimited in supply—but only available from Restek—new DiatoSorb-W offers a reliable alternative for packed column users. After years of dealing with white diatomaceous earth brands, such as Chromosorb, being in short supply, users of chromato-graphic grade material now have a reliable new source. Whether you need diatomaceous earth columns or custom packing materi-als, DiatoSorb-W products from Restek are always available and consistent in quality.

All DiatoSorb-W solid support undergoes rigorous quality testing to ensure high purity and dependable performance. QC testing includes particle size distribution, density control, and chromatographic analysis to ensure inertness and reproducibility. Every mesh size of DiatoSorb-W raw material is QC tested for particle size distribution and density to ensure it meets our stringent quality control specifications for white diatomaceous earth. Particle size distribution is important since the narrower the distribution, the more efficient a column is; for applications with closely eluting peaks, the narrow peak widths afforded by high efficiency are es-sential for accurate quantification. The particle size distribution of DiatoSorb-W is extremely narrow, resulting in higher efficiencies and narrower peaks than were obtained on a similar column packed with a non-DiatoSorb-W support (Figures 1 and 2). The basic compounds shown in this comparison clearly show much better resolution and peak shape on the DiatoSorb-W diatomaceous earth column than on the non-DiatoSorb column made with the same tubing and stationary phase.

• Officially listed USP S1A and S1NS support material• Ideal for many USP and ASTM packed column methods• Consistent quality and performance• Always available

DiatoSorb-W Diatomaceous Earth: Great Chromatography Millions of

Years in the Making

Must-Have Solutions for Your Lab

2016.3RESTEK® SSENTIALS

www.restek.com Pure Chromatography

ALSO IN THIS ISSUE:

Raptor ARC-18 LC Columns

Application-Specific GC

Columns

Routine Maintenance Parts for LCs

— PAGE 12 —

— PAGE 3 —— PAGE 2 —

The First and Only Complete CRMs Formulated Specifically for EPA Method 525.3

Septacular!New Thermolite Plus and BTO Septa

High-Performing Restek PAL SPME Fibers• Suitable for a wide range of analytes and samples.

• Reliable performance meets or exceeds other brands.

• Robust aluminum hub is more durable than plastic.

Featured Application

Essentials

Application Note / Technical Article

Eblast

www.restek.com www.restek.com

Analyze Carbamate Pesticides in a Fraction of the Time

and Boost ProductivityFeatured Application: Carbamate Pesticides on an Ultra Carbamate LC Column

Carbamate pesticides are widely used insecticides that pose human and environmental health risks due to their activity as endocrine disruptors. While many

pesticides can be analyzed successfully using GC, carbamate pesticides are thermally unstable and degrade quickly in the hot GC inlet. Therefore, LC methods

must be used to monitor levels of these semivolatile compounds in soil and water samples. C18 columns can be used for carbamate pesticides analysis, but

traditional methods—such as EPA Method 531—require analysis times of over 20 minutes.

Using an Ultra Carbamate column instead of a C18 is a much better approach as this column was developed specifically for carbamates and allows much faster

analysis times. The column has a unique selectivity and is compatible with UV, fluorescence, or LC-MS detection. As shown below, commonly monitored carba-

mate pesticides can be separated in less than 5 minutes (8 minutes total cycle time) using LC-MS/MS and a 100 mm x 2.1 mm Ultra Carbamate column. Alter-

nately, LC-UV detection at 220 nm may be used. Using an Ultra Carbamate column provides much faster analysis times than are typically achieved using a C18

column, which allows more samples to be analyzed per shift. In addition to increased sample throughput, this analysis will significantly reduce solvent usage—

and the costs of disposing of solvent waste.

• Ultra Carbamate LC columns equip you to analyze more samples per shift.

• Separate target carbamates in just 5 minutes with a total cycle time of 8 minutes by LC-MS/MS or LC-UV.

• Pair with convenient and reliable Restek® certified reference materials for accurate, precise results.

Time (min)

0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 5.5 6.0 6.5 7.0 7.5 8.0

1 23

4

5

6

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9

10

LC_EV0534

Column Ultra Carbamate (cat.# 9177312)

Dimensions: 100 mm x 2.1 mm ID

Particle Size: 3 µm

Pore Size: 100 Å

Temp.: 30 °C

Sample 531.1 Carbamate pesticide calibration mixture (cat.# 32273)

Diluent: Water

Conc.: 10 ng/mL

Inj. Vol.: 5 µL

Mobile Phase

A: 0.1% Formic acid + 5 mM ammonium formate in water

B: 0.1% Formic acid + 5 mM ammonium formate in methanol

Time (min) Flow (mL/min) %A %B

0.00 0.5 75 25

5.00 0.5

5 95

5.01 0.5 75 25

8.00 0.5 75 25

Detector MS/MS

Ion Mode: ESI+

Mode: MRM

Instrument HPLC

Peaks tR (min) Precursor Ion Product Ion Product Ion

1. Aldicarb sulfone 1.77 240.1 86.2

148.2

2. Aldicarb sulfoxide 1.92 207.1 132.1 89.1

3. Oxamyl 2.01 237.1

72.1 90.1

4. Methomyl 2.22 163.1 106.0

88.1

5. 3-Hydroxycarbofuran 2.68 238.1 163.0 181.0

6. Aldicarb 3.44 208.1 116.0

89.0

7. Propoxur 3.71 210.1 111.0

168.1

8. Carbofuran 3.80 222.1 165.1

123.0

9. Carbaryl 4.07 202.1 145.0

127.0

10. Methiocarb 4.78 226.1 169.1

121.1

www.restek.com

Column: Raptor™ C18 (cat.# 9304512); Dimensions: 100 mm x 2.1 mm ID; Particle Size: 5 µm; Pore Size: 90 Å; Temp.: 40 °C; Sample: Diluent: Methanol:water (96:4); Conc.: 5–10 ng/mL; Inj. Vol.: 5 µL; Mobile Phase: A: 5 mM ammonium acetate in water; B: Methanol; Gradient (%B): 0.00 min (10%), 8.00 min (95%), 8.01 min (10%), 10.0 min (10%); Flow: 0.4 mL/min; Detector: MS/MS; Ion Source: Electrospray; Ion Mode: ESI-; Mode: MRM

www.restek.com

Rapid Perfluorinated Alkyl Acid Analysis by LC-MS/MS Increases Sample Throughput

Featured Application: Decrease analysis time for fluorochemicals with no sacrifice in chromatographic performance.

• Raptor™ C18 SPP 5 µm core-shell silica particle columns offer excellent resolution for fluorochemicals with short total cycle times. For even faster analysis, 2.7 µm core-shell particles are available.

• Meets EPA Method 537 requirements.

• Unique, robust Raptor™ C18 column design increases instrument uptime.

Perfluorinated alkyl acids are man-made fluorochemicals used as surface-active agents in the manufacture of a variety of products, such as firefighting foams, coating additives, textiles, and cleaning products. They have been detected in the environment globally and are used in very large quanti-ties around the world. These fluorochemicals are extremely persistent and resistant to typical environmental degradation processes. As a result, they are widely distributed across the higher trophic levels and are found in soil, air, groundwater, municipal refuse, and landfill leachates. The toxicity, mobility, and bioaccumulation potential of perfluorooctanesulfonic acid (PFOS) and perfluorooctanoic acid (PFOA), in particular, pose potential adverse effects for the environment and hu-man health.

Perfluorinated alkyl acid analysis can be challenging because these compounds are chemically different from most other environmental contaminants. They are difficult to quantify because some are more volatile than others, and they also tend to be more hydrophilic and somewhat reactive. In addi-tion, fluorochemicals are present in polytetrafluoroethylene (PTFE) materials, so excluding the use of any PTFE labware throughout the sampling and analytical processes (including HPLC solvent inlet tubing) is essential for accurate analysis. Typically, perfluorinated alkyl acids are analyzed by LC-MS/MS methods, such as EPA Method 537, but long analysis times can significantly limit sample throughput.

As written, the EPA 537 requires a 27-minute cycle per sample, but the method does allow flexibility in the column used as long as there is sufficient resolution for the MS dwell time for all compounds in a specific retention time window. In the first chromatogram below, all target perfluorinated alkyl acids were analyzed on a Raptor™ C18 column in under 8 minutes with a total cycle time of 10 minutes—resulting in an approximately three-fold faster analysis than the EPA method. While this analysis is significantly faster, there is no sacrifice in peak resolution or selectivity, meaning all fluorochemicals are easily identified and they elute as highly symmetrical peaks that can be accurately integrated and quantified by MS/MS. If PFOA and PFOS are the only target fluorochemicals, the analysis can be further optimized, which results in a fast, <2-minute separation with a total cycle time of just 4.5 minutes, as shown in the second chromatogram.

Whether labs conducting perfluorinated alkyl acid analysis by LC use longer target analyte lists or focus just on PFOA and PFOS, the excellent peak shapes and separations achieved here result in consistent, accurate quantification with much shorter analysis times. By switching to a Raptor™ C18 column, labs can process more samples per hour while still meeting fluorochemical method requirements.

Conc. Peaks tR (min) (ng/mL) Precursor Ion Product Ion 1. Perfluorobutanesulfonic acid (PFBS) 4.17 5 298.9 79.9 2. Perfluoro-n-[1,2-13C2]hexanoic acid (13C-PFHxA) 4.90 5 314.8 269.8 3. Perfluorohexanoic acid (PFHxA) 4.91 5 312.7 268.9 4. Perfluoroheptanoic acid (PFHpA) 5.59 5 362.8 318.8 5. Perfluorohexanesulfonic acid (PFHxS) 5.65 5 398.8 79.8 6. Perfluoro-[1,2-13C2]octanoic acid (13C-PFOA) 6.09 5 414.8 369.8 7. Perfluorooctanoic acid (PFOA) 6.10 5 412.7 368.8 8. Perfluoro-1-[1,2,3,4-13C4]octanesulfonic acid (13C-PFOS) 6.51 10 502.7 79.9 9. Perfluorooctanesulfonic acid (PFOS) 6.52 5 498.7 79.9 10. Perfluorononanoic acid (PFNA) 6.52 5 462.6 418.9 11. Perfluoro-n-[1,2-13C2]decanoic acid (13C-PFDA) 6.87 5 514.8 469.9 12. Perfluorodecanoic acid (PFDA) 6.88 5 512.7 468.8 13. N-deuteriomethylperfluoro-1- octanesulfonamidoacetic acid (d3-NMeFOSAA) 7.01 10 572.7 418.9 14. N-methyl perfluorooctanesulfonamidoacetic acid (NMeFOSAA) 7.02 10 569.8 418.9 15. N-deuterioethylperfluoro-1- octanesulfonamidoacetic acid (d5-NEtFOSAA) 7.16 10 588.8 418.9 16. N-ethyl perfluorooctanesulfonamidoacetic acid (NEtFOSAA) 7.17 10 583.8 418.9 17. Perfluoroundecanoic acid (PFUnA) 7.17 10 562.8 518.8 18. Perfluorododecanoic acid (PFDoA) 7.44 10 612.7 568.8 19. Perfluorotridecanoic acid (PFTrDA) 7.67 10 662.7 618.8 20. Perfluorotetradecanoic acid (PFTA) 7.87 10 712.8 668.9

0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 5.5 6.0 6.5 7.0 7.5 8.0 8.5 9.0 9.5Time (min)

1

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1214

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1819

20

LC_EV0538

www.restek.com www.restek.com

Fast, Accurate LC-MS/MS Analysis of the C3 Epimer of

25-Hydroxyvitamin D on Raptor FluoroPhenyl Columns

Featured Application: LC Analysis of Vitamin D Epimers on Raptor FluoroPhenyl Columns• 5-minute analysis time allows more samples per day.

• Complete separation of vitamin D epimers ensures accurate results.

• Long-lasting, rugged Raptor FluoroPhenyl LC columns reduce cost per sample.

Vitamin D analysis has increased dramatically in clinical practice due to its association with multiple human diseases including cancer, rheumatoid arthritis,

and diabetes. It also has an important role in calcium and phosphorous absorption in relation to bone strength, so there is growing concern about the

prevalence of vitamin D deficiency worldwide. Accurate LC analysis of vitamin D epimers is critical for quantitative determination of the bioactive forms of

vitamin D.Vitamin D exists in two forms, vitamin D2 and vitamin D3, which undergo metabolism to form 25-hydroxyvitamins D2 and D3, respectively. These

metabolites are used as biomarkers to assess vitamin D status; however, both have epimeric forms (3-epi-25-hydroxyvitamins D2 and D3) that contribute

significantly to the total 25-hydroxyvitamin D2 and D3 concentrations. Studies have shown that these vitamin D epimers have much lower bioactivity than

the primary metabolites; therefore, they must be separated in order to prevent overestimating vitamin D levels.

LC-MS/MS is a common technique for vitamin D analysis; however, because the biomarkers and their epimers are isobaric, chromatographic separation is

essential for accurate quantitation. Many published methods employ a C18 column, but its utility is limited by incomplete resolution of the biomarkers and

their epimers as well as by analysis times of 10 minutes or more. The Raptor FluoroPhenyl column is a better choice as it provides alternate selectivity to a

C18 column and completely separates the isobaric epimers and biomarkers in just 5 minutes. As shown below, Raptor FluoroPhenyl columns improve LC

analysis of vitamin D epimers, reliably providing accurate measurement of vitamin D content for disease and deficiency investigation and monitoring.

Column Raptor™ FluoroPhenyl (cat.# 9319A1E)

Dimensions: 100 mm x 3 mm IDParticle Size: 2.7 µmTemp.:

30 °CSample Diluent: Water:methanol (50:50)

Conc.: 25-50 ng/mL

Inj. Vol.: 5 µL Mobile Phase A:

0.1% Formic acid in water

B: Methanol

Time (min) Flow (mL/min) %A %B

0.00

0.6 25 75

4.00

0.6 15 85

4.10

0.6 0 100

5.00

0.6 0 100

5.01

0.6 25 75

7.00

0.6 25 75

Detector MS/MSIon Mode: ESI+ Mode: MRMInstrument HPLC

0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0

Time (min)

0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0

1

2

1

2

LC_CF0644

Conc.

Peaks

MRM tR (ng/mL)

1. 25-Hydroxyvitamin D3 401.5/383.4 3.59 50

2. 3-Epi-25-hydroxyvitamin D3 401.5/383.4 3.78 25

Conc.

Peaks

MRM tR (ng/mL)

1. 25-Hydroxyvitamin D2 413.5/355.5 3.73 50

2. 3-Epi-25-hydroxyvitamin D2 413.5/355.5 3.91 25


Typography

The suggested fonts for use in Restek literature:

Myriad Pro: abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890.;,;’ “ (!?) +-*/=

Myriad Pro Bold: abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890.;,;’ “ (!?) +-*/=

Myriad Pro Semibold: abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890.;,;’ “ (!?) +-*/=

Minion Pro Regular: abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890.;,;’ “ (!?) +-*/=

Depot New Condensed: abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890.;,;’ “ (!?) +-*/=

Depot New Condensed Bold: abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890.;,;’ “ (!?) +-*/=

Preferred Alternative

Headlines Myriad Pro Bold or Semibold similar sans serif font

Subheadline Myriad Pro Bold or Semibold similar sans serif font

Article Text Minion Pro Regular or Myriad Pro Regular (typically 9.5 pt) similar serif or sans serif font

Product Table Text Depot New Condensed Regular or Bold (typically 7.5 pt) similar sans serif font


Patents, Trademarks, and Copyrights

Proper copyrighting and use of patents, registered trademarks, and unregistered trademarks is an important part of protecting Restek’s intel-lectual property and brand. Publications in any medium (print, electronic, or other) made by or for Restek, its distributors, or other representa-tives must present Restek intellectual property correctly. Proper use includes, but is not limited to, the following practices:

1. The following statement must appear on all marketing materials:

“Restek patents and trademarks are the property of Restek Corporation. (See www.restek.com/Patents-Trademarks for full list.) Other trademarks appearing in Restek literature or on its website are the property of their respective owners. The Restek registered trade-marks used here are registered in the United States and may also be registered in other countries.”

2. Restek products or processes that are patented or pending patent must be identified as such in all marketing materials. A current list of Restek patents is maintained at www.restek.com/patents-trademarks

3. Registered (®) and unregistered (™) trademark symbols should not be used, including on logos and in running text. A current list of Restek trademarks is available at www.restek.com/patents-trademarks

4. Trademarks must always be used as adjectives modifying nouns, not as nouns themselves. a. Correct: An Rxi column was used for analysis.

b. Incorrect: An Rxi was used for analysis.

5. “Restek” may be used as a brand trademark or as a corporate name. Proper use as a brand trademark differs from proper use as a cor-porate name, as is outlined below.

a. Restek as a brand trademark in reference to products and services i. Use as an adjective

b. Restek as a corporate name i. Use as a noun ii. May use alone or with “Corporation” (i.e., Restek or Restek Corporation)

6. Trademarks must always appear in English and should not be translated into other languages. However, translations or phonetic represen-tations may appear in parentheses following the trademark, if this assists in understanding or recognition outside of the United States.

a. Correct: Precision liners b. Correct: Precision (Präzision) liners c. Incorrect: Präzision liners

7. Notice of copyright must appear on all Restek literature as described below:

a. Required components i. © symbol, or the word “copyright” ii. Year of publication iii. “Restek Corporation” iv. “All rights reserved”

b. Example of proper use: © 2016 Restek Corporation. All rights reserved.

8. Country of printing must be stated on all printed materials, e.g. “Printed in U.S.A.”

Rev. date 12/2016

Questions?

Contact: Mike Shively, Director of Strategic Marketing CommunicationsPhone: 1-814-353-1300, ext. 2320E-mail: [email protected]

Questions about this or any other Restek product? Contact us or your local Restek representative (www.restek.com/contact-us).Restek patents and trademarks are the property of Restek Corporation. (See www.restek.com/Patents-Trademarks for full list.) Other trademarks in Restek literature or on its website are the property of their respective owners. Restek registered trademarks are registered in the U.S. and may also be registered in other countries.

© 2016 Restek Corporation. All rights reserved. Printed in the U.S.A.

www.restek.com Lit. Cat.# GNOT1480B-UNV

restek brand identity and logo usage guidelines · and narrower peaks than were obtained on a...

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