Service Industry Restaurants

Many Restaurants

• Large number of Restaurant competing for the same customers

• For Example: Achija, Rangoli, Dosa plaza.

Different MENU

Taste

PRICE

Ambience

The Foodie Affair….

• Well known food joint but just 3 months old setup in NERUL

• Famous for its tempting PAV BHAJI..

• Pure Veg Restaurant

• Veteran in this industry … 15 year old setup

• For Vegans: Idlis, Veg Hyderabadi and Veg Malwani.

• Carnivores first floor: chicken is served in its multiple avatars: Mussallam, Malwani Tikka, Kagada, Tawa and Handi.

Achija Rangoli

Material

• Source of Raw Material: APMC market Vashi

• Includes Oil , Herbs, Spices

• Replinshment : Daily and Weekly Basis

• Total cost on raw material : 2 lakhs/ month approx

• Source of Raw Material: APMC market Vashi

• Includes Oil , Herbs, Spices

• Replinshment : Daily Basis

• Total cost on raw material : 5 lakhs/month approx

Achija Rangoli

Labour

• Total No. of Employees: 34+

• No. of Cooks : 8– (ONLY Veg)– Waiters & Cashiers:

26• Cost: Rs.2,00,000

/month

• Total No. of Employees: 50

• No. of Cooks : 15 – (Both Veg and Non Veg)– Waiters & Cashiers: 35

• Cost: Rs.5,00,000 /month

Achija Rangoli

Expenses

• Gas cylinders : 2 cylinders/ day

• Utensils & service crockery : 150+

• Number of Plates: 1500+• Electricity Chgs: 7000-

10,000 /month • Transportation charges for

procurement of Raw Material – 3000/ month

• Rent :25,000/ month

• Gas cylinders : 6 cylinders/ day

• Utensils & service crockery: 400+

• Number of Plates : 5000+• Electricity Chgs:

1,00,000/month (includes AC and NON AC)

• Transportation charges for procurement of Raw Material - 5500/month

• Rent : Nil

Achija Rangoli

Advertisement Costs

• Advertisement : As Achija is newbie in nerul there advertising cost is higher. They advertise through hand bills, local cable & in college fest where as Rangoli stick to the handbills for its advertising.

• There are also using online options available for advertising