RESPONSIVE WEB DESIGN & MIVA MERCHANTMATT ZIMMERMANN

Do I need a responsive website?

Dedicated Mobile Website

Native Mobile App

What is responsive web design then?

The Good

• A single site• Coexists with other mobile strategies• Improved search ranking• Simpler maintenance

The Bad

• Smartphones are frustrating• Page load time can increase• Imprecise or generic looking content• Starting over

The Ugly

Okay, so why should I care?• 60% of the average global mobile Web users now use mobile as either their

primary or exclusive means of going online.

• Multi-screen behavior is common, 61% of mobile web users engage in mobile activities (e.g., social networking, text messaging) while watching TV.

• Mobile is an important companion particularly for in-between times, 83% of respondents use mobile while waiting for something, and 81% while lying in bed.

The Prediction

The Reality

How does responsive web design help me?

Where to start?

• Bootstrap by Twitter [http://getbootstrap.com/]

• Foundation by Zurb [http://foundation.zurb.com/]

• Pure by Yahoo [http://purecss.io/]

• Create Your Own

Miva Merchant Bootstrap Framework

http://www.mivamerchant.com/bootstrap-framework