responsible creativity workshop utrento part iii (transforming minds)

summ n! © Summ( ) n, 2013

Exploring Futures

Transforming Minds

Understanding People

The new

Day I1I


The following slides had been presented during the three-day workshop in the C-Lab of the University of Trento, Trento, Italy. The general flow of the presentation and its individual components are subject of copyright by Summ( )n. The images used in this presentation are for educational purposed only, and their subsequent copyrights remain with their authors and comply with a fair use policy.


In 2011 we commemorated 100th anniversary of ….

…whom?


“You don’t know anything of Marshal McLuhan!” – Woody Allen

1911-1980 1964


“My theory of communication is ��

a transformation theory.

How are people changed ��

by the instruments they employ.”


Understanding people

Exploring futures

The new Transforming Minds

The ‘missing link’, a blind spot during innovation process -- >


Changing group composition


Information: cases,

methods, tools


You may feel a bit Inception-like


Electronic Dress


Multimedia jacket Connected jacket

Wearables go to business


Wearables try to explore new domains


Meanwhile design exploration continues…


…and expands further


Design Probes: Electronic Dresses


Imagine the dress that can sense – and manifest – your emotions


Imagine the dress that can sense and react to the emotions of others


‘Electronic Dresses’ as a platform for dialogue and debate

EINDHOVEN City of light


Exploration continues: Electronic jewelry


Exploration continues: Electronic tattoo


Electronic Dress

What are the lessons?


Some ‘take-aways’

Sometimes you need to be provocative with your ideas, ��proposing not only new technology or a new solution, ��but a new type of people who will be using it When provoking, listen carefully how your ‘future probe’ ��is perceived – sometimes negative reactions to the probe ��doesn’t really mean ‘no’ to your idea.


Shanghai 2005

Habitat: Living off the Grid


Qualities of the Habitat

House is a mini-

power supply

Living ‘off the grid’

House is a living organism with

enclosed cycles

Fusion of technology and nature

House produces more than it takes HABITAT


Future of the Habitat is smart membranes


Habitat: Discussing the dream


Habitat: Sharing the dream – and interacting with it


Habitat enacted in virtual world, too


Game initiation Tasks & Scores

Discussing possible futures Individual & Collaborative Innovation

Playful innovation in Second Life


Habitat: Living off the Grid

What are the lessons?


Some ‘take-aways’

Help people to believe that they could be different Invite them to co-create their new futures and new themselves

Read more about Design Probes: www.design.philips.com/about/design/designportfolio/design_futures


Explain ideas Advertise products Promote visions

Transform �� Minds


Prepare for unusual transformations…


Team 1

Team II Team III

Time to transform! Team IV

Team V Team VI


2015

2014

2013

Aligning future visions: Imagine (personally) what should ideally happen in 2015 with your concept… …and what should be done one year before to make it happen… … and then what should be done this year to enable that


Two ‘magical’ materials:

One to enable your collective will And another, to connect to the capabilities of others


Exploring Futures

Transforming Minds

Understanding People

Thank You!


[email protected]

Prior to Summ( )n, Slava worked for ten years with the Strategic Future Design team of Philips Design, a design house of Philips Electronics in the Netherlands. He participated in numerous future studies to explore scenarios of the possible developments for enterprises, industries and regions, supporting strategic design and innovation of products, services, systems and brands.

Slava Kozlov is a co-founder and director of Summ( )n, the Netherlands-based collective that supports companies and organizations in their strategic innovation initiatives. Summ( )n provides in-depth understanding of people’s behavior and values today and explores the societies and cultures of tomorrow, helping to change personal and collective mindsets using ‘serious games’ and other transformative techniques.

We summon the futures. For you to play with them now. www.summn.com

Slava led/participated in a range of large-scale research projects, including design and development of ‘smart environments’and intelligent interfaces’ (such Ambient Intelligence and the Internet of Things) and numerous design explorations, supporting Experience Design, Design Probes and Co-Design/Co-Creation practices. He developed a range of novel methods and tools to conduct contextual research, future studies, cross-cultural and multi-stakeholder analysis, and to enable collaborative, participatory design (from co-research to co-creation). He was one of the pioneers of using 3D virtual worlds and MMORPGs in research, and actively employs serious games and social web for research, innovation and transformation.

Slava is one of the first members of the European Council of the IoT (Internet of Things), and currently a mentor with the star-up accelerator TechPeaks (Trento, Italy) and HighTech XL startup bootcamp in Eindhoven, the Netherlands. He is an advisor for the social innovation hub iX-Kerala (Trivandrum, Kerala, India) and together with Summ( )n a member of a global design research network Reach.

responsible creativity workshop utrento part iii (transforming minds)

Technology

mindssumm n

university of trento

individual components

subject of copyright

fair use policy

subsequent copyrights

threeday workshop

woody allen