Wienerberger Presents

REBs (Resource Efficient Bricks)

Call for sustainabilityOR

Resource Efficiency

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Why?Resource Efficiency…

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The Need is to...

► Ensure long term well being of our society

► To avoid disruption of supply of key raw materials needed in

every sector

► Respond to increasing scarcity of water, fossil fuel & other

materials

SUSTAINBALBE DEVELOPMENT

“Development that meets the needs of the present without compromising the ability of future generations to meet their own needs“

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High Time we take stock of repurcusions fo our construction practices

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Is it possible for a building be sustainable...Sustainability is the capacity to endure…

► Healthy wet lands and forests are examples of sustainable

biological systems

► For humans, sustainability is the potential for long term

maintenance of well being

► Considering ecological, economical, political and cultural

dimensions

Historical – OLD construction survives…

Why construction to be sustainable ??

► Construction happens for development

► Steel and Cement… two largest green house gas

producers

► Up to 65% of countries electricity consumption from

buildings, up to 50% of carbon emissions Modern – NEW construction destroyed

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How can a Product be Resource Efficient...?

► Production Efficiency: optimization of the productive use of natural resources (materials, energy and water)

► Environmental management: minimization of impacts on environment and nature through reduction of

wastes and emissions

► Human Development: minimization of risks to people and communities and support for their development

Long before 'sustainability' was a priority, builders and home owners were using clay bricks because they lasted forever and required almost no maintenance over time. Brick buildings are strong, durable and can resist extreme weather events.   

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Clay & it‘s centuries old proven sustainability...

Clay as a material have been used for Centuries ► It has proven its credibility in terms of time and performance

► It is a natural material with immense benefits

► It helps regulate the temperatures and moisture

► It provides natural and comfortable living for the occupants

► Clay as a material is very adaptive

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The Evolution of Clay based Building Materials

► Bigger

► Lighter

► Cooler

► Cheaper

► Environmental Friendly

► Precise

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What makes clay bricks sustainable…?

► Following eco-friendly and scientific Production Process : Resource Efficient Bricks or REBs

are produced using cleaner production techniques. With improved quality, they result in

reduced carbon footprints while also reducing the stress on virgin resources though use of

waste materials.

► Natural Thermal Insulation: Building with brick helps reduce internal temperature fluctuations

ensuring comfortable living and working conditions throughout the day or year. Brick's

exceptional thermal mass means that it absorbs heat and slows down heat transfer. In

summer, brick gradually absorbs heat from the sun and keeps the building cooler during the

hottest part of the day. In winter, the brick holds the building's heat longer, keeping occupants

warmer. For more information.

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Cont…► Reduced Operational energy cost : Over a 50 year period, life cycle analysis (LCA) shows that most energy

(89%) is used in the operational phase of a house, rather than in the building process. In particular, heating,

ventilation and air conditioning represent a bigger source of green house gas emissions than manufacture and

construction, so it makes sense to focus on building your house to reduce operational energy by using

materials with a high thermal mass such as brick.

► Bricks can be recycled: Bricks can be reused or recycled in three ways. Firstly because of their longevity and

durability, brick buildings can often be renovated for different purposes, removing the need to construct a

whole new building with all its associated environmental impacts. Secondly bricks can be salvaged, cleaned

and reused to build new buildings. Thirdly old bricks can be recycled into new bricks or into other building

materials such as aggregate for concrete, for landscaping or as sub-base for pavements or roads.

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How hollow bricks are most Resource Efficient

► Clay Hollow bricks, maximizes output levels and improves the quality of

the product. This brick leads to maximum possible levels of resource

efficiency.

► The increased volume of the brick (One block of clay hollow brick is

equivalent to 9 bricks) reduces the number of joints which in turn

reduces mortar consumption and saves water, sand and cement

► Brick walls fulfil multiple uses including providing structure, finish,

acoustic comfort, thermal comfort, good indoor air quality, fire

resistance, impact resistance and durability, all in one product, reducing

environmental impacts and increasing energy and resource efficiency.

► Brick walls can contribute to improved indoor air quality by eliminating

volatile organic compounds (VOCs) and by eliminating a food source

for mould, thereby making the indoor environment free of allergens.

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The Resource Efficient Bricks from Wienerberger The World’s largest brick makers

Smart Bricks

The Resource Efficient Bricks from Wienerberger The World’s largest brick makers

Porotherm Smart Bricks are an exclusive brand of Wienerberger

Note: The only brand of bricks which has date of manufacturing and batch number engraved in each and every brick…

The brand stands for:

► Quality Assurance with high accountability

► Precision Engineering

► Green Building Rated

► High Dimensional stability

► Produced by a company with close to 2 centuries of

experience in clay building solutions across 30 countries

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Porotherm Smart Brick - Benefits

Production & Process Oriented : 60% less use of clay

Less Energy consumption – One of the most efficient manufacturing unit for Burnt Clay Bricks

Re- Tapping of energy (Heat) for drying process

Re-use of process waste

Use of clean energy and Bio Mass Fuel

Application – IN USE : Large size – when compared against conventional clay bricks

60% Light in weight – Optimized structural design – saves steel & concrete

Un- matched quality – precision in size & superior finish

Faster construction & Enhances productivity

Plumb and line for the wall is maintained – reduces plaster thickness

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Porotherm Smart Brick – Benefits for End Users

Year round Thermal comfort – with ZERO maintenance cost

Natural and Healthy living

Consistent Product form trusted and technically advanced

manufacturer

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Air quality inside class rooms…

The quality of air plays a crucial role in maintaining a healthy indoor environment.

A research (conducted in Austrian schools)* has proved that children’s learning ability and general health is affected by the quality of air within class rooms.

The solution: use of natural building materials which allow quality air circulation within closed rooms.

Porotherm advantages

► Porotherm Natural Clay Brick - permeable building material, allows better air circulation – provides for healthy indoor air quality

► Provides excellent thermal & sound insulation

► Pollutant-free, Green building material certified by international environment authorities GRIHA & IGBC

► Light weight bricks – enables faster completion of construction projects

► High compressive strength – ensures strength and longevity of buildings

*A study on the quality of air in Austrian schools, carried out in over 1,000 classrooms by the independent platform MeineRaumluft.at.

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The Inception of Porotherm - Clay Excavation

Main raw material: Tank Clay / All clays sourced locally (Tumkur district)► Minimum transport distances (4-12 km)

► De-silting of clay tanks / non-agricultural land – Rejuvenates the

► water tanks

► Naturally available organic waste used as embodied body fuel

► No toxic chemicals used made from natural material

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The Green Heritage…IGBC, GRIHA

The rating system developed based on guidelines of USGBC and promoted by CII –

Confederation Of Indian Industries POROTHERM HP Clay bricks are rated under following criteria’s

Energy Efficiency : Lower ‘U’ values assure better thermal insulation thus providing

comfortable indoor climate – reduce energy demand for air conditioning

- ‘U’ Value : 1.0 W/m²K

Material with Recycled Content - Raw Material used are industrial waste or recycled materials – thus save on natural

resources Eg. coal ash, rice husk, granite slurry etc.

Regional Material : Factory to site distance < 400km

In addition we use De- silted Clay from dead water tanks

Many Buildings constructed with Porotherm Smart Bricks have received LEED

Ratings across South India

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► GRIHA is a rating system developed considering Indian Climate Zones and inhabitants

requirements indigenously.

/ recycled content

The Green Heritage…IGBC, GRIHA cont…

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Contact Us

Now you can also be in a house made with Porotherm Smart Bricks from Wienerberger…

Call us for details…+91 80 4149 1682

Visit: www.wienerberger.in

A green technology is Smart Technology…Go green, Go Smart…with Porotherm Smart Bricks