Resource Based View

Resources and competencies: examples

CSUN (University)DIC Entertainment (Movie production and licensing)

Leader Flooring (Flooring retailer)Luxoticca (Glasses manufacturer)

Momentum (Screen repair)Newhall Escrow (Escrow)

Rusnak (Car dealer)Washington Mutual (Bank)

CSUN Overview

• Founded in 1958• One of the largest single Campus University• 34,000 Students, 4000 employees• Some of the Best Programs• Impact on the State Economy

Strengths

• Only public university in a booming location. • Large ethnical diversity • Highly sensitive to minorities• Excellent faculty • One of the largest universities in CA• Very product and quality focused• High number of alumni

• Founded in 1971 as DiC Audiovisuel in Luxembourg

• Original Acronym Stands for Diffusion Information et Communication

• Began as a Production House

• Bought in 1986 and Moved to Burbank, CA

• Opened offices in New York, Paris, and London

• Library of Owned Content

– Produced Own ‘In-House’

– Bought Licenses and Shows

• Exclusivity Deal with CBS

• KewlCartoons.com

• KidsCO on DirecTV

• KOL

Leader Flooring

• In business since 1959

• Sells carpet, hardwood, stone flooring

• 11 full-time employees, 13 subcontractors

• Family owned/operated

Resources CompetenciesResource &

CompetenciesManagement

Other

Size of Store NetworkingAdvertising in local

publicationsEconomies of

Learning

Informal Organizational

StructureReputation

Referrals from satisfied

customers;Honest business

conduct

Experience

Family Members as Employees

“Start-to-Finish” Service

Family owned;Experienced

Leader Flooring

Luxottica

• Luxottica is the world’s leading designer, manufacturer and distributor of prescription frames and sunglasses in the premium and luxury segments.

• It is a global leader in eyewear, with nearly 5,800 optical and sun retail stores in North America, Asia-Pacific, China, and Europe.

• It has a strong brand portfolio that includes Ray-Ban, the world’s best selling sun and prescription eyewear brand in the world.

• Luxottica manages leading retail brands such as LensCrafters and Pearle Vision in North America, OPSM and Laubman & Pank in Asia-Pacific and Sunglass Hut globally.

Luxottica’s Competitive Advantages

• Vertically Integrated • Luxottica always ensures the highest product quality

– Through careful design, adopting innovative technologies in the manufacturing systems, defining high mechanical and technical standards, researching the best quality in the materials and components used, and carrying out stringent quality controls.

• Luxottica gives constant attention to before and after-sales service– Adapting the services and products as required to suit the needs

of the consumers.• Luxottica constantly researches the desires of

consumers in order to meet the wishes of all consumers – The achieve this by analyzing their needs, tastes, and lifestyles.

Momentum A Service Solutions Company HISTORYHISTORY

•The co-founder Jon Defina had another company previously before he had become the president of Momentum.

•The history first begins with the company called Incline. Incline was the first company in the US to come up with repairing LCD and plasma TV’s. Incline also repaired notebook monitors.

•Incline repaired about 3,000-4,000 units per month. By 1998, Incline was sold for 13.5 million dollars.

• After the sale, Jon Defina stayed with Incline, but after a while there were many disagreements. He was then dismissed from the company and was required to sign a 1 year no contest legal contract. After he left Incline, business went down hill and a year from him leaving Incline was already bankrupt. •After a year, Jon Defina started doing research again because he was ready to start his new business. He bought up the middle management from Incline and started his new company, Momentum.  •Momentum develops repair programs and services for the Flat Panel industry. They repair LCD and Plasma TV’s, Notebook, pc monitors, Glass Tab and/or full unit assemblies and Flat Panel displays.

Momentum A Service Solutions Company OBJECTIVESOBJECTIVES

Build Strategic Relationships with Display OEM’s, Integrators and Distributors, World Wide

Focus on Flat Panel Displays ; Plasma & LCD

Set New Standard of Excellence for Service Quality

Develop Logistics Software for Customer Order Tracking and MRP

Build Core Team of Managers with Proven Track Record in Display Industry

Evolve Service Metrics to Facilitate Highest Level of Customer Experience

Develop Repair Equipment to Meet Next Generation of Displays

Momentum A Service Solutions Company

CORE COMPETENCESCORE COMPETENCES

• Present Team were the innovators of the first world wide LCD repair and logistics process

• 1st Management Team to gain full repair authorization from variety of OEMs world-wide

• In depth knowledge of all technical aspects of LCD repair

• Built reputation for developing precision Test and Repair Equipment for all facets of LCD

• All repair operations employees have 7 to 10 years of LCD repair experience

• Developed highest volume, 3rd Party repair process, world-wide

Momentum A Service Solutions Company

Momentum A Service Solutions Company

TECHNICAL COMPETENCE

Momentum A Service Solutions Company

TECHNICAL COMPETENCETECHNICAL COMPETENCE

End UserEnd User MomentumMomentum End UserEnd User =

Momentum Field Direct Return Program

End UserEnd User ASPASP OEM / OEM / IntegratorIntegrator

Repair VendorRepair Vendor

End UserEnd UserASPASPOEM / OEM / IntegratorIntegrator =

Typical Field Return Program

1 Day1 Day 2 Days2 Days 2 Days2 Days

2 Days

2 Days2 Days 1 Day1 Day

10 Days10 Days

20 Day TAT

Display Repair Buffer Stock

65

1 2 3

4

6 Freight Legs6 Freight Legs

2 Days2 Days 2 Days2 Days 4 Day TAT

2 Freight Legs2 Freight Legs

Same DaySame Day5 Days5 Days

1 2

Momentum A Service Solutions Company

MANAGERIAL CORE COMPETENCEMANAGERIAL CORE COMPETENCE

Tracking and Reporting for:

• Contract and Order Status

• Serialized unit failure, repair, replacement and usage

• Part number revision and ECO

• Unit repair status and location

Includes :

• Material Requisition Planning System

• Detailed Failure Analysis Reporting

Newhall Escrow Co.

• Independent escrow company~ An escrow is a deposit of funds, a deed or other instrument by one party for the delivery to another party upon completion of a particular condition or event (Realestate.com).

– Neutral third party – Specializes only on Escrow—ensures a better escrow process– Protects your funds and assets – Unbiased, fair, and balanced

Newhall Escrow Co.

Steps in escrow process1. Offer is made and accepted between buyer and seller.2. Escrow officer (middleman) follows the instructions (made by

principals), processes, and safeguards the escrow.3. Pay all bills on time and respond to written requests made by

principals.4. Closes all escrows after certain conditions have been met.

Closing statement~ Credits and charges on the account.Officer’s role~ neutral 3rd party- provides organized and timely manner

of transferring the title of home from seller to buyer.

Newhall Escrow Co.

Rusnak

• Car Sales– New and Used

• Service and Parts– Accessories and Other

• Finance– BMW, Porsche, Audi Lease and Regular

Purchases

Rusnak Core Competencies

• Management and Personnel

• Supplier/Vendor Relationships

• Customer Focus and Satisfaction

• Capital Expansion and Future Strategies

Rusnak Strengths

• (Core Competencies)• Low employee turnover• Dealer location• Highly skilled and competent workforce• Strong vendor relationship (BMW Financial Services

representative that keeps employees up to date on updates in the industry)

• Unique in house services for lower prices than elsewhere (paintless dent repair, and auto detailing)

• High Customer Satisfaction (90-100%) and various awards

• New location (October 2008) that is viewable from the freeway (will provide more space for inventory and service)

HISTORY: THE WAMU DIFFERENCE

• WAMU ranked #97 Fortune 500 Companies• WAMU is informal, friendly, and fun. They don’t take

themselves seriously.• Giving customers value and making banking simple and

enjoyable.• In 2000, they pioneered a new approach to banking by

making the customer experience important. • In 2003, WAMU was named the “Best Retail Bank in

America” in the Lafferty International Retail Banking Awards • Stared the first shared ATM network in 1970s.• The first bank to offer full-service brokerage firm and mutual

funds through their stores in 1980s.• In 2006, they introduced WAMU free checking, along with

other free services

WAMU RESOURCES

• Human Capital

• Organizational Capital

WAMU COMPETENCIES

• Employee Knowledge

• Organizational Process

WAMU CORE COMPETENCIES

• Fair

• Caring

• Human

• Dynamic

• Driven