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MORE VIEWERS ENJOYING VIDEO ONLINE

77% OF TOTAL US INTERNET AUDIENCE HAS VIEWED ONLINE VIDEO¹

OVER 80%OF 18-34 YEAR OLDS WATCHONLINE VIDEO, HIGHER THAN ANY OTHER AGE SEGMENT, AVERAGING 4.8 VIEWING HOURS PER MONTH²

1&2 comScore Dec. 2008

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YOUTUBE ATTRACTED 100M ONLNE VIDEO VIEWERS IN OCTOBER 2008

THE AVERAGE ONLINE VIDEO VIEWERWATCHED 274 MINUTES OF VIDEO, WITH AN AVERAGE DURATION OF 3 MINUTES PER VIEW¹

HULU ENJOYS AN AVERAGE 11.6 MINUTES PER VIEW, HIGHER THAN ANY OTHER TOP TEN VIDEO PROPERTY²

1&2 comScore Dec. 2008

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US VIEWERS WATCHED THE MOST ONLINE TV SHOWS IN 2007, DOWNLAODING AN AVERAGE OF NEARLY 26 STREAMS PER PERSON¹

THE UK RANKED SECOND WITH 7.5STREAMS PER PERSON, FOLLOWED BYGERMANY (4.9) AND FRANCE (4.8)²

IN ALL FOUR COUNTRIES STREAMEDDOWNLOADS PER HEAD HAVE GROWNRAPIDLY BETWEEN 2007 – 2008

FRANCE HAS GROWN BY 131%³

1-3 Ofcom, Nov. 2008, InternationalCommunications Report

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27M (78% OF UK INTERNET USERS)WATCHED MORE THAN 3BN VIDEOSONLINE IN JUNE 2008, ACCOUNTING FOR 161M HOURS¹

GOOGLE SITES, MAINLY YOUTUBE,ATRACTED NEARLY HALF OF ALL VIDEOSVIEWED IN THE UK²

19.7M VIEWERS WATCHED 1.4BN VIDEOSON YOUTUBE (72.4 VIDEOS PER USER)³

1-3 comScore, Sept. 2008

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BBC iPLAYER HAS DELIVERED OVER 1MUSERS PER DAY AND UP TO 1.7MSTREAM AND DOWNLOAD REQUESTSPER DAY¹

iPLAYER SHOULD REACH THE 300M PLAYREQUEST MILESTONE EARLY IN 2009. IN2008 TOTAL REQUESTS WERE 271M²

BETWEEN XMAS DAY TO NEW YEAR'SEVE 2008, THERE WERE 8M REQUESTSTO VIEW³

1 EBU Technical Review, Dec. 2008, Evolutionof the BBC iPlayer2 Advanced-Television.com. Jan 2009

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RESIDENTS OF BESEIGED ISRAELI CITYOF SDEROTAND THE GAZA STRIP CANNOW SEE EACH OTHER VIA AN INNOVATIVE ONLINE TV INITIATIVE¹

NEW DOCUMENTARY WEB SERIES 'GAZA SDEROT: LIFE IN SPITE OF EVERYTHING'SITE GETS AN AVERAGE OF 10,000 HITS PER DAY, WITH AN AVERAGE 8 MINUTE VISIT, WATCHING FOUR WEBISODES

1 PBS Mediashift, Dec. 2008

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NEARY TWO THIRDS OF US CONSUMERS SURVEYED WHO WATCH VIDEOS ON THEIR COMPUTERS, MOBILE DEVICES OR DIGITAL MEDIA PLAYERS ARE WATCHING PROFESSIONALY PRODUCED PROGRAMMING¹

THE 50+ AGE GROUP NOW ACCOUNTS FOR NEARLY 30% OF TIME SPENT ONLINE²

1 MarektTools.com, Dec. 20072 UK Internet Advertising Bureau, Oct. 2007

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KOREAN UGC SITE PANDORA TV OFFERS VIDEO ADVERTISING AND MOBILE CHAT SERVICES THAT ALLOW PEOPLE TO TALK TO EACH OTHER WHILE WATCHING VIDEOS.

JOOST OFFERS A 'COKE BUBBLES' WIDGET TO ALLOW USERS TO SHARE AND CHAT ABOUT CLIPS IN THE JOOST ENVIRONMENT

PANDORA REWARDS ITS FEW HUNDRED CREATORS WITH UNLIMITED SPACE, SHORT CODES AND EVENT PASSES IN ORDER TO ATTRACT AND RETAIN THE BEST CREATIVE TALENT

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NINTENDO IS BUILDING ON THE BROAD APPEAL OF THE Wii BY LAUNCHING A TV CHANNEL

WiiNOMA IS A FAMILY ORIENTATED SELECTION OF CARTOONS, QUIZZES, COOKERY, EDUCAATIONAL AND OTHER LIFESTYLE SHOWS¹

OFFERED THROUGH BROADBAND ENABLED Wii GAMES CONSOLES, ALL CONTENT IS BEING PRODUCED EXCLUSIVELY FOR THE CHANNEL IN A JOINT VENTURE BETWEEN NINTENDO AND JAPAN'S LARGEST AD AGENCY, DENTSU

1 The Times, Jan. 2009, Nintendo to take on broadcasters with Wii TV

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HOME ENTERTAINMENT EXPECTED TO GROW DURING THE RECESSION

MOTOROLA HAS SOLD OVER 5M IPTV SET TOP BOXES¹

IPTV IS SET GROW SPECTACULARLY, INCREASING FORM A BASE OF 20.4M SUBSCRIBERS IN 2008 TO 89.1M IN 2012 AT A COMPUND ANNUAL GROWTH RATE (CAGR) OF 45%²

1 Multimedia Research Inc. (MRG)2 Wi-Fi Planet.com, Jan. 2009

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NEW CHANNEL ON XBOX WILL BE BASED ON GAMESHOW FORMAT FORM ENDEMOL 1 Vs 100, ON XBOX'S PRIMETIME LIVE FROM SPRING 2009

100 HAS BEEN ADAPTED AS A MULTIPLAYER GAME WITH LOCALAND REMOTE INTERACTION¹

NETFLIX'S ON-DEMAND FILM SERVICE WAS RECENTLY ADDED TO XBOX LIVE

MICROSOFT AND NETFLIX LAUNCHING AN APP ON WINDOWS MOBILE TO ALLOW NETFLIX USERS TO CONTROL THEIR FILM REQUESTS FROM THEIR PHONE

1 HollywoodReporter.com, Jan. 2009

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YAHOO PARTNERED WITH SAMSUNG, LG ELECTRONICS, SONY AND VIZIO, TO MAKE HIGH DEFINITION TVS THAT WILL SUPPORT WIDGEST – SMALL INTERNET APPLICATIONS – THAT RUN ALONGSIDE BROADCAST TV CONTENT¹

WIDGETS CAN BE USED TO WATCH ONLINE VIDEOS, USE SOCIAL MEDIA SERVICES, ACCESS NEW AND OTHER TEXT CONTENT

THE WIDGETS, WHICH CAN BE CREATED BY ANY COMPANY, WILL ALOW VIEWERS MORE INTERACTION WITH TV PROGRAMMES

1 Reuters, Jan. 2009, Yahoo Unveils Partners for Web TV push at CES

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BROADCOM AND ADOBE COOPERATING TO ENABLE FLASH BASED ENETERTAINMENTON TVS, OFFERING VIEWERS ACCESS TO WEB CONTENT ALONGSIDE EXISTING TV CONTENT¹

AS ONLINE VIDEO VIEWING SHIFTS FORM PC TO TV, NUMBER OF WORLDIWDE ONLINE VIDEO VIEWERS EXPECTED TO REACH NEARLY 1BN BY 2013²

INCREASING CHOICE OF FREE AND PREMIUM ONLINE VIDEO CONTENT AND WEB ENABLED TVS ARE STRONG CONTRINUTING FACTORS

1 PRNewswire, Jan. 2009,2 ABI Research

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DOVE LAUNCHES FRESH TAKES, A MICRO-SERIES FEATURING ALESHA KEYS, DURING THE AD BREAK OF THE HILLS SHOW ON MTV

FOLLOWS THREE 20S GIRLS AS THEY STRUGGLE WITH IDENTITY, CAREERS AND LOVE

BROADCAST IN THREEMINUTE EPISODES NATIONWIDE OVER A FIVE WEEK PERIOD AT 10PM EST

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SONY INVESTING IN CRACKLE – A WEB TV SERVICE OFFERING MADE FOR WEB SHOWS

MICHAEL EISNER INVESTS IN VUGURU, A MADE FOR WEB TV PRODUCTION COMPANY

VUZE AIRED MADE FOR WEB TV SHOW SANCTUARY ONLINE, IT WAS THEN PICKED UP BY NBC FOR MAINSTREAM TX.

IN THE MOTHERHOOD A MADE FOR WEB SOAP BACKED BY UNILEVER AND SPRINT NOW COMMISSIONED FOR TX ON ABC

RESONANCE LAUNCHTHE CASE FOR 360 STORYTELLING