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Report written: April 2011

Residents’ Panel Survey: Markets Rhian Thomas Consultation and Research Officer Royal Borough of Kensington and Chelsea consult@rbkc.gov.uk

Introduction

Markets – 2011

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Introduction

This report provides the results of the Markets section of the January 2011 survey of the Residents’ Panel. Background information The Royal Borough of Kensington and Chelsea established a Residents’ Panel as a cost effective means of handling the growing number of consultation surveys undertaken by the Council. The Panel is surveyed four times a year. The Panel has an ongoing process of recruitment. This is intended to replace Panel members who leave the Panel, for example members who no longer wish to participate or who move out of the Royal Borough. Residents’ Panel members stay on the Panel for a maximum of two years. This is because Panel members become more knowledgeable about the way in which the Council works, and therefore cease to be representative of the population as a whole. Recruiting new members to the Panel also enables more members of the public to have the opportunity to take part. The number of Panel members currently stands at 1367 but is constantly being updated. Survey methodology A questionnaire was designed to include questions on the following subject areas:

• Healthcare • Arts and Culture • Libraries • Markets

The January 2011 Residents’ Panel survey also had an ‘online’ component with a number of Panel members receiving the survey over the Internet. The questionnaire has exactly the same questions as the paper questionnaire but is presented slightly differently. A total of 436 completed questionnaires were received equating to a response rate of 32 per cent. The percentages reported are rounded to the nearest percentage point; therefore on occasion the totals may not be exactly 100 per cent. For more information For information on the results please contact Rhian Thomas, Consultation and Research Officer on consult@rbkc.gov.uk

Panel Profile

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Profile of the respondents Gender:

Male Female No response Total Residents’ Panel overall

567 42%

622 46%

178 13%

1367 100%

Residents’ Panel January 2011

173 40%

206 47%

57 13%

436 100%

Disability:

Yes No No response Total Residents’ Panel overall

117 9%

1028 75%

222 16%

1367 100%

Residents’ Panel January 2011

44 10%

324 74%

68 16%

436 100%

Age:

Ethnicity:

White BME

No response Total

Residents’ Panel overall

995 73%

170 12%

202 15%

1367 100%

Residents’ Panel January 2011

330 76%

39 9%

67 15%

436 100%

Geography:

North Central South

No response Total

Residents’ Panel overall

433 32%

524 38%

357 26%

53 4%

1367 100%

Residents’ Panel January 2011

149 34%

174 40%

109 25%

4 1%

436 100%

Under 50 50+ No response Total Residents’ Panel overall

648 47%

526 39%

193 14%

1367 100%

Residents’ Panel January 2011

150 34%

217 50%

69 16%

436 100%

Executive Summary

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The responses to the questions show that:

• Nearly three quarters of respondents (71 per cent) had visited a street, covered, and/ or flea market in the last six months

• Portobello Road market was the favourite market amongst respondents

• 38 per cent of respondents visit their favourite market once a week or more often

• 82 per cent of respondents suggested that they visited their favourite market to buy fruit,

vegetables, or other fresh produce

• 73 per cent of respondents stated that they would be interested in visiting a fresh produce or farmers market

• The internet was most popular preference for obtaining information about local events, however this was closely followed by local newspapers and leaflets and flyers

• Nearly two thirds of respondents (63 per cent) indicated that they would be interested in finding out more about Portobello and Golborne Road markets

• 56 per cent of respondents stated that they would be interested in helping to support Portobello and Golborne Road markets by shopping there when possible

Results

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Q1. Have you visited any street, covered, and/or flea markets in the last six months either in the borough or elsewhere?

The responses to this question show that 71 per cent of respondents have visited a street, covered and/ or flea markets in the last six months.

Yes No Male 71% 28% Female 72% 24% Under 50 77% 21% Over 50 67% 29% White 72% 26% BME 72% 23% Disabled 68% 27% Non disabled 73% 19% North 80% 17% Central 66% 30% South 68% 29%

Looking at the results by demographic group shows that respondents aged under 50 were more likely than those aged over 50 to have visited a street market or covered market in the last six months. Respondents from the north of the borough were more likely to have visited than residents in the centre or south of the borough.

Markets The markets team wanted to gain a sense of how residents view the markets in the borough compared to other markets they may visit elsewhere.

Results

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Q2. If yes, please list up to five of the markets you have visited, starting with your favourite:

The responses showed that the most popular market was Portobello Market 207 with respondents choosing this option in their top five and 166 of these placing it as their favourite market. The other popular markets included:

• Duke of York market with 52 respondents including that in their top five (also referred to as: Farmers market at Sloane Square, Duke of York farmers market, Duke of York market, Kings Road market, Chelsea food market, Kings Road Sloane Square farmers, Partridges food market)

• Notting Hill market with 42 respondents choosing this (also referred to as: Kensington farmers, Farmers market Kensington Place, One behind fish store near Kensington Church Street)

• Golborne Road with 40 respondents selecting this market • North End Road chosen by 34 respondents (also referred to as: North End Road Fulham/

Fulham market)

(A full list of the responses can be seen in the appendix). Q3. How frequently do you visit your favourite market?

Over a third of respondents (38 per cent) visit their favourite market once a week or more often and 22 per cent visit once every two weeks. 16 per cent indicated that they visit less frequently.

Results

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Once a week or more often

Once every two weeks

Once a month Less frequently

Male 27% 12% 15% 12% Female 29% 17% 14% 10% Under 50 27% 14% 19% 15% Over 50 29% 15% 12% 8% White 31% 14% 15% 11% BME 28% 18% 13% 13% Disabled 34% 5% 16% 11% Non disabled 27% 17% 14% 10% North 41% 15% 13% 7% Central 18% 15% 15% 13% South 22% 17% 13% 15%

Looking at the responses by demographic group respondents from the north of the borough indicated that they were more likely to visit their favourite market once a week or more. Q4. What are your reasons for visiting your favourite market?

The main reason given by those visiting their favourite market was to buy fruit, vegetables, or other fresh produce (82 per cent) followed by 37 per cent who visit as a day out or as a leisure activity/experience and 32 per cent visit to buy plants or flowers. Some of the other comments included:

Results

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Living local to the market: I live in the Portobello Road and do all of my shopping there! I live local to Portobello For the experience: For the unique experience and atmosphere! Enjoy the vibe of Portobello market Supporting the local businesses: Especially helping local businesses to thrive To vary the shopping experience and support small food industries and traders and stick it to the supermarkets Q5. Would you be interested in visiting any of the following?

Respondents were then asked whether they would be interested in visiting:

• One off occasional specialist markets – 62 per cent stated that they would be interested in visiting these

Results

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• Local community markets – 54 per cent stated that they would be interested in visiting local community markets

• Regular fresh produce or farmers markets – 73 per cent said they would be interested in visiting these types of markets

One off occasional specialist markets

Local community markets

Regular fresh produce or farmers market

Male 57% 49% 70% Female 68% 60% 75% Under 50 71% 56% 79% Over 50 56% 53% 68% White 64% 52% 72% BME 59% 69% 72% Disabled 41% 52% 61% Non disabled 49% 56% 73% North 60% 57% 72% Central 66% 53% 74% South 62% 54% 74%

Respondents aged under 50 were more likely to be interested in visiting a one off occasional specialist market and regular fresh produce or farmers markets. BME respondents expressed the highest level of interest in visiting local community markets. Q6. What is your preferred way of finding out about local events and information?

Results

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44 per cent of respondents indicated that they preference for accessing information about local events would be through the internet, 42 per cent suggested local newspapers and 41 per cent suggested that they would prefer leaflets of flyers. Some of the other responses included: Through email alerts: Email alerts Email lists that then keep us informed of local events Letter sent to the home address: Letter to my home address. We seldom get the local paper

When the responses were broken down by demographic group the responses showed that:

• Male respondents preferred obtaining information through the internet compared to a slight preference for local newspapers amongst female respondents

• Those under 50 preferred to obtain information though the internet • BME respondents preferred to use local newspapers and information through leaflets or

flyers • Disabled respondents liked to obtain information via local newspapers

Through the internet

Local newspapers

Through leaflets or flyers

Local adverts Word of mouth

Male 49% 36% 40% 26% 20% Female 40% 49% 46% 30% 28% Under 50 61% 30% 44% 27% 17% Over 50 34% 51% 43% 27% 29% White 47% 42% 42% 27% 7% BME 36% 51% 51% 28% 5% Disabled 36% 55% 41% 32% 41% Non disabled 45% 42% 44% 28% 22% North 43% 47% 44% 34% 28% Central 49% 40% 42% 26% 25% South 38% 39% 35% 24% 19%

Results

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Q7. Would you be interested in finding out more about Portobello and Golborne Road markets, and other markets in the Royal Borough?

Just under two thirds of respondents (63 per cent) suggested that they would be interested in finding out more about Portobello and Golborne markets and 25 per cent stated that they would not. BME respondents were more likely than other demographic groups to suggest that they would be interested in finding out more about Portobello and Golborne Road markets.

Yes No Male 61% 32% Female 65% 22% Under 50 65% 23% Over 50 60% 29% White 62% 28% BME 72% 15% Disabled 64% 20% Non disabled 64% 26% North 66% 22% Central 60% 29% South 63% 24%

Results

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Q8. If yes, how would you like to be informed?

Of the respondents who indicated that they would be interested in finding out more about Portobello and Golborne Road markets 47 per cent said they would like to be informed through posters and leaflets and 44 per cent stated that they would like to be informed via email. Some of the other comments included through the local library (three comments), through papers such as the Metro and word of mouth.

Q9. Please can you indicate if you would be interested in helping to support Portobello and Golborne Road markets in any of the following ways?

Results

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56 per cent of respondents stated that they would be interested in supporting Portobello and Golborne Road markets by shopping there when possible and 25 per cent said they would tell their family and friends about the markets. BME respondents were more likely to state that they would be happy to volunteer at events. BME respondents and those living in the north of the borough indicated that they would be happy to support these markets by shopping there when possible.

Volunteering at events

By telling your family and friends

Shopping there when possible

Male 8% 35% 53% Female 8% 33% 58% Under 50 11% 5% 63% Over 50 7% 12% 50% White 7% 33% 53% BME 18% 46% 74% Disabled 9% 34% 55% Non disabled 8% 34% 15% North 12% 46% 66% Central 7% 26% 47% South 7% 25% 55%

Appendix one: Tables

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Q1. Have you visited any street, covered, and/or flea markets in the last six months either in the borough or elsewhere?

Yes No Don’t know No response Total 310 71%

112 26%

3 1%

11 3%

436 100%

Q3. How frequently do you visit your favourite market? Once a week or more often

Once every two weeks

Once a month

Less frequently

No response

Total

117 38%

68 22%

59 19%

51 16%

15 5%

310 100%

Q4. What are your reasons for visiting your favourite market?

To buy fruit, vegetables, or other fresh produce

255 82%

To buy clothes/ shoes/ jewellery 75 24%

To buy furniture, antiques or collectables 67 22%

To buy second hand goods 64 21%

To buy plants or flowers 98 32%

To buy arts and crafts 40 13%

To buy unique products I can’t find elsewhere

89 29%

To get better value than at high street shops

78 25%

To buy prepared or takeaway food 72 23%

As a day out/ leisure activity/ experience 116 37%

Other 20 6%

`

Appendix one: Tables

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Q5. Would you be interested in visiting any of the following? Yes No Don’t

know Already visit

No response

Total

Regular fresh produce or farmers market

318 73%

36 8%

22 5%

26 6%

34 8%

436

Local community markets

237 54%

50 11%

53 12%

7 2%

89 20%

436 100%

One off occasional specialist markets

272 62%

42 10%

45 10%

1 -

76 17%

436 100%

Q6. What is your preferred way of finding out about local events and information? Through the internet 190

44% Local newspapers 183

42% Through leaflets or flyers 178

41% Local adverts 123

28% Word of mouth 108

25% Other 17

4% Q7. Would you be interested in finding out more about Portobello and Golborne Road markets, and other markets in the Royal Borough?

Yes No Don’t know No response Total 274 63%

111 25%

34 8%

17 4%

436 100%

Q8. If yes, how would you like to be informed? Through local newspapers 95

35% Via the Council’s website 82

30%

Appendix one: Tables

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Through social media e.g. Facebook or Twitter

21 8%

Via emails 121 44%

Through posters and leaflets 128 47%

Other 6 2%

Q9. Please can you indicate if you would be interested in helping to support Portobello and Golborne Road markets in any of the following ways?

Volunteering at events 38 9%

By telling your family and friends 111 25%

Shopping there when possible 243 56%

Appendix two: Comments from open questions

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Q2. If yes, please list up to five of the markets you have visited, starting with your favourite: First Market Count Portobello market 166Duke of York Square market/ Farmers market at Sloane Square/ Duke of York farmers market/ Duke of York market/ Kings Road market/ Chelsea food market/ Kings Road Sloane Square farmers/ Partridges food market

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Bute Street Farmers market/ South Kensington market 19North End Road 17Notting Hill Farmers market/ Portobello Road farmer market North Hill Gate

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Farmers market 9Borough market 5Golborne Road 3Leather Lane 2Pimlico market 2Columbia Road market 2Pimlico Road farmers market 2Shepherd Bush market 2Berwick Street W1 1Columbia Road flower market 1Harlesden market 1Portobello and Golborne 1Broad market, Islington 1Chelsea Green 1Church street farmers market 1Don't have a favourite 1Other 1King's Street 1Nine Elms (New Covent Garden) 1No favourite 1Orange Square 1Pimlico Road corner Ebury Street 1Queens Park 1Southwark 1Spitalfields 1Sunbury 1Wellington Square 1Whitecross Street market 1 Second Market Count Portobello market/ Thorpe Close 29Golborne Road 24Notting Hill farmers market/ Kensington farmers/ Farmers 19

Appendix two: Comments from open questions

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market Kensington Place/ One behind fish store near Kensington Church Street Duke of York/ York Square/ Chelsea farmers market/ Sloane Square farmers market

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Borough market 10Bute Street/ Fallneus market/ South Kensington 9North End Road Fulham/ Fulham market 8Shepherds Bush 4Spitalfields market 3Camden town 3Farmers market 3Pimlico 3Church Street/ Farmers market on Church Street 3Berwick Street 2Camden Lock market 1Chiswick farmers market 1Islington 1Mare Street Hackney 1Portobello north Kensington and Gothine Road w10 1Safer day farmers market street 1Town hall exhibits 1Nine Elms 1Brixton market 1Broadway market 1Columbia Road 1Covent Garden 1Hammersmith 1New Covent Garden 1New market at Harrow & Fernhead,W9 1Orange Square Saturday 1Pimlico Road 1Queen's Park farmers market 1RBKC Town Hall international 1Sainbury 's Ladbroke Grove 1 Third Market Count Portobello market 9Golborne Road markets 8Notting Hill farmers market/ Notting Hill Gate 6Brick Lane market 5Duke of York/ Kings Road/ Chelsea market 5North End Road 4Shepherds Bush market 4Borough market 4Church Street/ Church Street market Edgware Road/ Alfies 3Columbia Road 2Bute Street 2

Appendix two: Comments from open questions

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Farmers Market Pimlico Road/ Pimlico 2Antiques Sydney Street 1Broadway market 1Portobello / Golborne Road 1Shepheribury market 1Tenterden market 1Acton High Street 1Barnes farmers market 1Brixton 1Bromley in Kent 1Bury St Edmunds 1Caledonia Road 1Camden 1Camden Town 1Farmers Market 1Hammersmith shopping arcade 1Marylebone church market 1Tachbrook street market 1Various if passing 1 Fourth Market Count Golborne Road 4Borough market 3Spitalfields 2North End (fullow market)/ North End Road 2Portobello Road 2Bute Street/ South Kensington 2Duke of York Square/ Partridges 2Berwick Street market W3 1Farmers market 1Leather Lane 1Whole foods market 1Chapel Street 1Church St / Lisson Grove 1Columbia Road 1Exmouth market 1Farmer's market Notting Hill 1Harlesden High Street 1Petticoat Lane 1Shepherds Bush 1 Fifth Market Count North End Road 3Brick Lane 2Columbia Road Market 2Golborne Road 1

Appendix two: Comments from open questions

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Shepherds Bush markets 1Spittalfields 1Tatchbrook St market sw5 1Farmers market (Westway) 1Kings Road 1Leather Lane market 1Portobello market 1Walthamstow 1

Q4. What are your reasons for visiting your favourite market? Comment Especially helping local businesses to thrive For a break at lunchtime as its close to work If the weather is good I will gladly go out Out of interest and to browse To browse To see independent people When I am in the area go At present not many visited but this will probably change when I retire shortly Can find all I need at the one market, do not need to visit another four. Visit some in Hammersmith and Westminster as easy to travel to for food/vegetables, but not relevant in this survey Coffees at Nero, Kit & Pantry, coffee plant Enjoy the vibe of Portobello market Food For shopping with sense of community For the unique experience and atmosphere! Great community events underlining the need for human interaction I live in the Portobello Road and do all of my shopping there! I live local to Portobello I live so near I can't avoid it I live there! I never visit these events. I shop all the time at the market - am distressed that the Council is letting shops like Kurt Geiger into Portobello and not doing enough to protect either the market or Kensington High Street - get your act together - protect Kensington High Street and the unique character of Portobello market -the two are not the same - do not allow multiples into the market - encourage the development of both!!! I use the local delis and coffee shops there quite a lot It's a market! You buy things at it..... Doh! Often just like to have a wander around Socialise, music purchase Street and square markets are an essential part of life in the borough and I am dismayed about the plans for Portobello which will change its nature irrevocably Tasting products The markets are one of my favourite things about this area. To look at people

Appendix two: Comments from open questions

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To show foreign friends around and just to browse To vary the shopping experience and support small food industries and traders and stick it to the supermarkets Walking past

Q6. What is your preferred way of finding out about local events and information?

Comment Count By emails 6Library 4Through information posted to my address 21) e-mail 2) nowadays I never see a local newspaper 1Evening standard 1Friends / neighbours 1Newsagent's windows small ads 1That festival last year involving music and food was just great 1At the Library 1I would like to be informed by post either by Council Newspaper or by RBKC Letter.

1

N/a 1TV news 1

Q8. If yes, how would you like to be informed?

Comment Count Local library 3But I never get the local newspapers.... 1Evening paper metro. Am find difficult to answer. 1N/a 1We don't get local paper anymore! 1Word of mouth 1Again, e mail, fb etc is the cheapest! 1By post. 1I already know. I've lived here since 1961! 1I don't think the council does enough to advertise these things 1Letter to my home. We seldom get the free local paper. 1No need, go there anyway 1To be honest, the more marketing of good stuff the better 1