residential recycling conference - show daily - march 29, 2012

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RRC marketers relish opportunity Show gives executives a chance to meet with potential customers and existing ones face-to-face By Jim Johnson WRN senior reporter GRAPEVINE, TEXAS It’s a few minutes before 8 a.m., and the exhibit hall is already alive with activity, as 20 or so folks are doing what they need to do to help prepare the open space. In the hours ahead, they will be joined by dozens of others as booths take shape in preparation for another Residential Recy- cling Conference. Pallets holding displays and boxes sit here and there throughout the 30,000 square feet of space and more are on the way, as forklifts make their deliveries to booths. It’s still early in the day on Wednesday, but the folks at Otto Environmental Systems are already busy in their booth space. Large wooden crates holding the company’s display come rolling down the aisle. All told, the company shipped more than three tons to Dallas for the show, according to Kirsti Nelson, marketing director for Tour showcases Greenstar’s single-stream plant By Shawn Wright WRN reporter GARLAND, TEXAS In 25 years, Greg Maxwell has seen the recycling industry go from drivers sorting recyclables at the curb to the technological marvel of single- stream collection and processing. On Wednesday, 90 Residential Recycling Conference attendees boarded buses to get a first-hand look at Greenstar Recycling’s sin- gle-stream materials recovery fa- cility in Garland, Texas. Among them was Greg Maxwell, senior vice president of Chicago Ridge, Ill.-based Resource Management Cos., which handles, processes and markets recyclable materials. “I think it’s an important asset for the Dallas-Fort Worth area,” Maxwell said. “Obviously, resi- dential single-stream has been growing and growing. [Greenstar is] stepping up, taking this mate- rial and making it into a product that’s going to be useful and used over again for recycling.” The Greenstar facility, which opened in 2007, is a single-stream operation that processes about 500 tons of recyclables per day. Robert Taylor, plant manag- er, said the facility is processing Crain’s News Source for Environmental Management Thursday March 29, 2012 SHOW SHOW DAILY DAILY All rights reserved. ©Entire contents Copyright 2012 by Crain Communications Inc. wasterecyclingnews.com ‘Show Daily’ adds to RRC experience GRAPEVINE, TEXAS In addition to of- fering informative sessions, en- gaging exhibitors and excellent networking events, the Residen- tial Recycling Conference is now offering something extra special ... a morning newspaper. What you’re holding in your hands is the first-ever Waste & Recycling News show edi- tion. It was cre- ated last night, printed in Dallas and delivered this morning. You’ll get another one tomorrow. Our staff of reporters is here at the Gaylord Texan Resort, cover- ing sessions, interviewing peo- ple, previewing events and look- ing for interesting news and stories that we hope will add an- other dimension to your visit. You will see them snapping photos, taking notes and asking questions as they tap into the ex- pertise of recycling professionals. Feel free to talk to them – and me – about your recycling ideas, con- cerns and the information you think we need to know. These “hot-off-the-presses” edi- tions are a first for us, and we are excited to provide you with fresh news to make this week even more educational, enlightening and, per- haps, more profitable. Thank you for taking the time to read the RRC’s own special “morning paper.” Contact Waste & Recycling News Editor John Campanelli at [email protected] or 313-446-6767. John Campanelli Rec y c l ePer k s By DesertMicro Register Recycle Redeem 117 Photos from the tour Page 3 Greenstar Recycling executive says stewardship ‘here to stay’ Page 3 See TOUR, Page 13 Jim Johnson, Waste & Recycling News Kirsti Nelson, marketing director for Otto Environmental Systems, surveys her booth space Wednesday morning in preparation for the Residential Recycling Conference at the Gaylord Texan Resort. Getting ready for some face time A peek inside a recycling facility See EXHIBITS, Page 15 Picture This! WRN’s photo page from Day 1 Page 14

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Residential Recycling Conference Dallas, Texas March 29, 2012

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Page 1: Residential Recycling Conference - Show Daily - March 29, 2012

RRC marketersrelish opportunity

Show gives executives a chanceto meet with potential customersand existing ones face-to-face

By Jim JohnsonWRN senior reporter

GRAPEVINE, TEXAS – It’s a few minutes before 8a.m., and the exhibit hall is already alive withactivity, as 20 or so folks are doing what theyneed to do to help prepare the open space.

In the hours ahead, they will be joined bydozens of others as booths take shape inpreparation for another Residential Recy-cling Conference.

Pallets holding displays and boxes sit hereand there throughout the 30,000 square feetof space and more are on the way, as forkliftsmake their deliveries to booths.

It’s still early in the day on Wednesday, butthe folks at Otto Environmental Systems arealready busy in their booth space. Largewooden crates holding the company’s displaycome rolling down the aisle.

All told, the company shipped more thanthree tons to Dallas for the show, accordingto Kirsti Nelson, marketing director for

Tour showcases Greenstar’ssingle-stream plant

By Shawn WrightWRN reporter

GARLAND, TEXAS – In 25 years, GregMaxwell has seen the recyclingindustry go from drivers sortingrecyclables at the curb to thetechnological marvel of single-stream collection and processing.

On Wednesday, 90 ResidentialRecycling Conference attendeesboarded buses to get a first-handlook at Greenstar Recycling’s sin-gle-stream materials recovery fa-cility in Garland, Texas. Amongthem was Greg Maxwell, seniorvice president of Chicago Ridge,Ill.-based Resource ManagementCos., which handles, processesand markets recyclable materials.

“I think it’s an important assetfor the Dallas-Fort Worth area,”Maxwell said. “Obviously, resi-dential single-stream has beengrowing and growing. [Greenstaris] stepping up, taking this mate-rial and making it into a productthat’s going to be useful and usedover again for recycling.”

The Greenstar facility, whichopened in 2007, is a single-streamoperation that processes about500 tons of recyclables per day.

Robert Taylor, plant manag-er, said the facility is processing

Crain’s News Source for Environmental Management

Thursday March 29, 2012

SHOW SHOW

DAILYDAILY

All rights reserved. ©Entire contentsCopyright 2012 by Crain Communications Inc.

wasterecyclingnews.com

‘Show Daily’adds to RRCexperience

GRAPEVINE, TEXAS – In addition to of-fering informative sessions, en-gaging exhibitors and excellentnetworking events, the Residen-tial Recycling Conference is nowoffering something extra special... a morning newspaper.

What you’reholding in yourhands is thefirst-ever Waste& RecyclingNews show edi-tion. It was cre-ated last night,printed in Dallasand deliveredthis morning.You’ll get another one tomorrow.

Our staff of reporters is here atthe Gaylord Texan Resort, cover-ing sessions, interviewing peo-ple, previewing events and look-ing for interesting news andstories that we hope will add an-other dimension to your visit.

You will see them snappingphotos, taking notes and askingquestions as they tap into the ex-pertise of recycling professionals.Feel free to talk to them – and me– about your recycling ideas, con-cerns and the information youthink we need to know.

These “hot-off-the-presses” edi-tions are a first for us, and we areexcited to provide you with freshnews to make this week even moreeducational, enlightening and, per-haps, more profitable.

Thank you for taking the timeto read the RRC’s own special“morning paper.” ��

Contact Waste & Recycling News Editor JohnCampanelli at [email protected] 313-446-6767.

John Campanelli

RecyclePerksBy DesertMicroRegister Recycle Redeem

117

�� Photos from the tour Page 3�� Greenstar Recycling executive saysstewardship ‘here to stay’ Page 3

See TOUR, Page 13

Jim Johnson, Waste & Recycling News

Kirsti Nelson, marketing director for Otto Environmental Systems, surveys her booth space Wednesdaymorning in preparation for the Residential Recycling Conference at the Gaylord Texan Resort.

Getting ready for some face time A peekinside arecyclingfacility

See EXHIBITS, Page 15

�� Picture This! WRN’s photo page from Day 1 Page 14

20120329-SUPP--1-NAT-CCI-WN_-- 3/28/2012 7:28 PM Page 1

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what we deliverwhat you order

The only surprise will be how effortless we are to work with.

The highest quality. The industry’s best service.

Managed distribution and assembly. RFID-enabled cart

management. One company gives you everything you

expect (and more). SCHAEFER.

www.ssi-schaefer.usP. 704.944.4500Come see us in Booth #15140 at

20558_ShowDailies.indd 1 3/23/12 10:55 AM

WN Dallas Show Daily.qxp 3/23/2012 3:35 PM Page 1

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Greenstar Recycling tour3March 29, 2012

Greenstar executive: Recycling ‘here to stay’By Vince Bond Jr.

WRN reporter

The luxury of a Cadillac isn’t only re-served for the highways of Texas.

Greenstar Recycling’sfacility in Dallas boaststhe Bollegraaf single-stream processing sys-tem, which General Man-ager Rick Peterscompared to General Mo-tors Co.’s line of vehicles.

The 155,000-square-foot facility opened in2007 and processes 500tons of recyclables a day, 126,000 tonsannually, Peters wrote in an e-mail inter-view with Waste & Recycling News priorto the Residential Recycling Conferencetour on Wednesday.

Q: Is there anything that sets your facilityapart from other operations?

A: Greenstar does not own landfillsand, as a result, our focus is 100% on re-cycling. We are also now accepting asep-

tic packaging in our single stream andare the first to do so in our marketplace.

Q: Describe the processing equipment. Whatare some of the main features?

A: Greenstar is using a Bollegraaf sin-gle-stream system. This is the Cadillac ofsingle-stream processing systems. One ofthe main features of this system is anOCC screen at the front end of the sys-tem, a glass crusher, a bounce adherencetable, magnets for the steel cans, an eddycurrent for the aluminum cans and aTitech optical sorter that fires on PETcontainers. The MSS Carton Sort systemwas added just about six months ago thathelps sort out the aseptic packaging.

Q: What are some of the daily challenges? A: Daily challenge at our facility is

small, plastic grocery bags that getwrapped around the shafts of our equip-ment and loose shredded material. Thesegrocery bags result in downtime to cutthem out and clear them away. Let’s keepthose small plastic bags out of the recy-cling bins! Another challenge can be loose,

shredded material. It flies everywhere!Shredding is a great way for people to en-sure their information remains confiden-tial. However, we ask that people placethis material in a large, see-through bag.That way the material is confined andeasy to handle.

Q: What would you tell someone who says re-cycling is just a fad that won’t maintain its mo-mentum?

A: Recycling is here to stay. Single-stream systems such as ours make it soeasy to recycle. With the cost going upto create new products, it only makessense to reuse what we can. We shouldalways try to recycle and recover whatwe can before sending something to thelandfill. It’s better for the planet andthe bottom line. With commodity de-mand rising and landfill costs increas-ing, businesses and municipalities willbe increasingly focused on cutting costsby increasing their recycling volumes. ��

Contact Waste & Recycling News reporter Vince Bondat [email protected] or 313-446-1653.

Rick Peters

A total of 90people fromthe ResidentialRecyclingConference wentto the GreenstarRecycling facilitytour in Garland,Texas, onWednesday.

Photos: Jeremy Carroll,Waste & Recycling News

From an authentic Texas-stylehoedown to discussions abouthow to get the most out of a re-cycling program, there will be alot to see and do at the third Res-idential Recycling Conference, in-cluding more than 60 booths andnine breakout sessions:�� Multifamily recycling: Afour-person panel will tackle oneof the toughest nuts to crack inrecycling: multifamily units. Ex-ecutives from Greenstar Recy-cling, Coca-Cola, Sims Munici-pal Recycling and the city of SanAntonio will share their success-es in the multifamily recyclingmarket. The discussion will takeplace at 8:45 a.m. today follow-ing opening remarks by KurtBlascoe of Republic Services.�� Walk the floor: Be sure tobring comfortable shoes for lapsaround the vendor booths. Withmore than 60 booths planned,there will be plenty to see,touch and talk about.�� RRC hoedown reception: Thehoedown will feature a mechani-cal bull, the band 3 Fools on 3Stools (whose website proclaimsconcertgoers will have a “root’n,toot’n, heck of a time!”), and anopen bar with appetizers. Cow-boy boots and hats are notmandatory, but tomfoolery isstrongly encouraged. The partygets going at 6 p.m. today. Theevent will give conference atten-dees the best opportunity to net-work, exchange ideas and busi-ness cards. Otto EnvironmentalSystems North America Inc. willalso be giving away a hefty cashprize to one lucky participant,drawn from those who enter. Thewinner must be present to win.�� Innovations in collectionand processing: Representa-tives from ReCommunity andRepublic Services Inc. will bediscussing the latest and great-est in collection and processingin the recycling industry. Thediscussion, at 8:30 a.m. Friday,will focus on innovations thatmake collection more efficient,environmentally friendly andcost effective.�� Green City Award announce-ment: Ninety-two communitieswere nominated for the GreenCity Awards this year, designedto recognize municipalities thatare setting an example for howcities should be handling recy-cling and waste. The awardslook for innovative communitieswho get real results in recycling.The honors for best small city(100,000 residents or fewer),medium city (100,001 to500,000 residents) and large city(more than 500,000 residents)will be handed out at 12:30 p.m.Friday. The finalists are: Allen,Texas; Whiting, Ind. (in partner-ship with the Lake County SolidWaste Management District);Rockville, Md.; Ann Arbor, Mich.;Anaheim, Calif.; Bellevue, Wash.;the regional municipality of Hal-ton, Ontario; Honolulu; and SanJose, Calif. ��– Jeremy Carroll, WRN reporter

Best of the RRC

Left: Don Doaty, day shiftlead supervisor for Greenstar Recycling in Garland, Texas,discusses the bounceadherence table during a tourof the company’s facilityon Wednesday.

Right: Tour leader RobertTaylor, from left, plant manager for GreenstarRecycling, talks with GaryGilliam, sales manager ofResource Management, andGreg Maxwell, vice presidentof Resource Management.

20120329-SUPP--3-NAT-CCI-WN_-- 3/28/2012 6:36 PM Page 1

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March 29, 20124

Photos.com

Increased recycling opportunities for multifamily units would go a long way toward increasing the national recyclingrate, experts say.

Sorting technology keyto multifamily recycling

By Jim JohnsonWRN senior reporter

Investments in education andtechnology are needed to makemultifamily recycling a success,according to one official at Sims– New York City, which han-dles a large amount of the city’srecyclables.

New York, with the highestconcentration of multifamilydwellings in the country, relieson Sims to process residential re-cycling collected by city crewsand taken to company sites inthe Bronx, Queens and JerseyCity, N.J.

Sims is in the process ofbuilding a new processing facili-ty in partnership with the citythat will open in Brooklyn in2013. Once the new Brooklynprocessing facility opens, thecompany will handle half of thecity’s recycled paper collectedfrom residents instead of thesmall portion it handles now.

“The material tends to be a lotdirtier because you don’t havethat feeling of being in a single-family home and being responsi-ble for the material,” said MaiteQuinn, manager of business de-velopment and marketing forSims – New York City.

Quinn is part of a panel of re-cycling experts that will discuss“Multi-Family Recycling: It Canbe Done!” following the welcomeand opening remarks at 8:45a.m. today.

She will be joined by Neha Pa-tel, manager of recycling rela-tions at Coca-Cola Co., andJosephine Valencia, assistant di-rector of solid waste manage-ment for the city of San Antonio.The session is being moderatedby Steve Dunn, vice president of

municipal development atGreenstar Recycling.

Multifamily dwellings makeup 70% of the housing stock inNew York City, and the languagebarrier in a city where 170 differ-ent languages are spoken can bechallenging, Quinn said.

Residents in multifamily units,because of the communal natureof trash disposal and recycling,tend to place more contaminantsin with their recyclables.

Sims has found that contami-nation runs from 10% to 15% inmultifamily units in New YorkCity, higher than the 2% to 5%

seen in smaller communities.That means more work must

be done on the back end once therecyclables are collected. Andthat’s where investments in sort-ing technology make a difference,Quinn said.

While technology can help sep-arate trash from recyclables, shesaid investments in education aswell as equipment are both need-ed for a successful program.

Educating building superin-tendents and maintenanceworkers, who often are requiredto help separate waste and recy-clables onsite before they arecollected by city crews, is vital,Quinn said. That’s because resi-dents can get away with notpaying close attention to recy-cling, but building owners canbe fined if they do not complywith city rules. ��

Contact Waste & Recycling News seniorreporter Jim Johnson at [email protected] 937-964-1289.

Rules change fromtown to town, soeven the expertsneed education

By Shawn WrightWRN reporter

Sandra Keil was taken abackwhen she received a note fromher recycler in Arlington, Va.,notifying her of improper recy-cling and a $50 fine that couldcome along with it.

She had moved from neighbor-ing Alexandria a month earlier,just three miles away, and didn’tknow she was doing somethingfine-worthy.

“How on Earth am I recyclingwrong? I am a recycling expert,”said Keil, vice president of govern-ment relations and industry affairsfor Earth911, a company that pro-vides consumers with recycling in-formation. “I was horrified.”

Keil was putting her paperinto the recycling bin, and in Ar-lington, she was supposed to putit on the side of the bin.

“That is just an anecdote of whyit’s really confusing for con-sumers,” Keil said. “The localcommunities, I think, do an excel-lent job. But, again, you have tocontinually give that message toconsumers over and over again.You have people that just movein, you change the rules, [and]people forget. Whatever the pro-gram is and whatever the rulesare, they’re going to be differentcommunity by community.”

Keil and Heather McNamara,senior vice president of Hill andKnowlton Strategies, whichworks with the nonprofit groupCurbside Value Partnership, willbe speaking about the impor-tance of effective recycling edu-cation during their presentation“Educating the Community –Residential Responsibility” at 10a.m. today.

“What I emphasize over andover is recycling is local, local, lo-cal,” Keil said.

During her presentation, Keilalso will highlight that produc-ers and manufacturers have aresponsibility to help maketheir packaging and productseasier to recycle.

For McNamara, recycling op-erations and communities needto think more strategically in theways they educate and are edu-cated on recycling, in terms ofmessaging and targeting.

“So often, and I see thisthrough social media and just ingeneral, people are just preachingto the choir, over and over again,”McNamara said. “It’s importantto continue to motivate, keepthose that are already on boardinformed. But if that’s all you’re

doing, you’re not really going toget new recyclers, necessarily.”

During the conference, Curb-side Value Partnership plans tolaunch CVP Connect, a free,web-based training tool designedto help those who manage curb-side recycling programs.

“It’s basically going to get youto think differently about educa-tion, to be much more targeted interms of who you’re reaching andyou’re messaging,” McNamarasaid. “There’s also a whole bunchof tips and best practices, so weshare a lot of what’s worked forother communities.”

In addition, CVP Connect willhave design files and creativecampaigns that communities cantake, adapt and localize. McNa-mara stressed that it is not acookie-cutter approach filled withrandom education campaigns.

“First, to get there, there’s awhole bunch of different ques-tions and tools to get communitiesthinking about what’s going tomake the most sense for theirprogram,” McNamara said. “WithCVP Connect, it’s really designedto foster a habit of backspace deci-sion-making. So, it’s reinforcingthe importance of developing per-formance metrics to help gaugethe impact of education on actualrecycling tonnage.”

Education can only go so far toget someone to recycle, McNama-ra said. Sometimes, it’s just asmuch about motivation.

“There are some people you’regoing to reach with just flat educa-tion,” McNamara said. “And onceyou’ve gotten all those people onboard, then you need to look atthat next level, next step. That’sgoing to take a little bit deeper [ef-fort]; it’s a little harder.” ��

H. McNamara Sandra Keil

“Whatever the rulesare, they’re going to bedifferent community

by community.”Sandra Keil

Vice president of government relationsand industry affairs for Earth911

Courtesy, Sugar Land, Texas

Automation and sorting technology can be used to help increase recycling atmultifamiliy residences, experts say.

Maite Quinn Josephine Valencia

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Choose e-waste certifiedrecyclers, expert advises

By Jeremy CarrollWRN reporter

In developing an electronic wastecollection event, it is important toknow the recycler you are workingwith is certified by a third party andnot sending the material to China orother developing countries.

That emphasis will be part of an e-waste collection discussion March 29at the Residential Recycling Confer-ence at the Gaylord Texan in Dallas.Electronic waste experts will discussthe right way to conduct an e-wastecollection drive or hold regular e-wastecollections for residents.

CEO of AERC Recycling SolutionsBob Landmesser was a late scratch atthe Residential Recycling Conference.But he still spoke with Waste & Recy-cling News ahead of today’s 2:30 p.m.session, “E-waste Collection E-gads:There’s a Right Way?”

Jori Pascarella of Intercon Solutionsis scheduled to take his place.

Q: Talk about the need for proper e-wastecollection.

A: According to a Business Week arti-cle from 2010, approximately 85% of allthe electronics that is discarded in theUnited States goes [to] the landfill. Ofthe 15% that was left, 12% was goingoverseas to places like Africa, SoutheastAsia and China. Those numbers havechanged, but I’d say 20% is being recy-cled in the United States today and be-ing done under what would be consid-ered a certified recycler.

Q: Why is it important to use a certified re-cycler for e-waste collection?

A: So you have now two standardsthat are being certified in the industry.One is called R2 Rios and the other iseStewards, which is a method in whichpeople are judged and allows third par-ties to say, “OK, you’ve been certified,”

to give you an idea that the companyyou are dealing with is using properstandards to ensure environmentalcompliance and industrial hygiene.

There’s a need to have the standardsand so when governmental agencies,state agencies, county or municipalagencies try to do proper recycling, theyshould look to people who are certified.

Q: What type of hazards are in e-waste andshould it be more tightly regulated?

A: Materials that are included inelectronics are lead, cadmium, mercu-ry, some beryllium – and these mate-rials are dangerous to the environ-ment and to people. So if we look atthe federal laws, these materials arespecifically noted as being hazardousmaterials. And for whatever reason,EPA has been very reluctant to dealwith these consumer commodities. …My opinion is they should be regulat-ed as hazardous waste facilities be-cause they are dealing with materials

that are regulated by EPA.

Q: Are collection days the best way for amunicipality to handle e-waste collection?

A: That’s probably the vast majority[of collections]. Sometimes the materi-al is initially controlled by the localmunicipality or [sometimes] a thirdparty will just conduct the collectionand [the municipality] won’t need ex-tra staff. ��

Contact Waste & Recycling News reporter JeremyCarroll at [email protected] or 313-446-6780.

March 29, 20126

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Coming events

April 3-4 – Good Jobs, Green Jobs Regional Conference, Philadelphia. Con-tact Bob Weidman 612-466-4481 or visit www.bluegreenalliance.org.April 3-5 – Sustainable Packaging Symposium, Houston. Visit www.sustainablepackaging.com/content/waste-energy-exchange.April 15-19 – Institute of Scrap Recycling Industries Convention and Ex-position, Mandalay Bay, Las Vegas. Visit www.isriconvention.org.April 17 – NERC’s Workshop - Environmentally Sound Mattress Manage-ment, Northampton, Mass. Contact Mary Ann Remolador 802-254-3636 orvisit www.nerc.org.April 17-19 – Sustainable Operations Summit, New York City. ContactMichael 212-232-8704 or visit www.sustainableoperationssummit.com.April 22-24 – INTERSECT, Annapolis, Md. Contact Lynn 410-216-9447 or visitwww.routesmart.com.April 23-25 – NAWTEC 20, Portland, Maine. Contact Kellie Bove at 240-494-2256 or visit www.swana.org.April 30-May 2 – Waste Expo, Las Vegas Convention Center. Contact Cather-ine E. Campfield at 203-358-4128 or [email protected] 6-8 – 12th Biocomposites Conference, Niagara Falls, Ontario. ContactKristiina Oksman.May 10-11 – Good Jobs, Green Jobs Regional Conference, Detroit. ContactBob Weidman 612-466-4481 or visit www.bluegreenalliance.org.May 16-17 – Anaerobic Digestion Conference and Expo, San Francisco.Visit www.renewable-waste.com/anaerobic-digestion-conference.May 20-23 – Federation of New York Solid Waste Association’s Confer-ence, Lake George, N.Y. Contact Luann Meyer 585-325-7190 or visitwww.nyfederation.org.June 4-5 – Northeast Recycling Conference & Expo, Manchester, N.H.Contact Caitlin Meaney 603-736-4401 or visit www.nrra.net.June 4-6 – Harvard School of Public Health-Advanced Hands-On CAMEOTraining, Boston. Contact Peter J. Bretton 617-384-8965 orhttps://ccpe.sph.harvard.edu/Advanced-CAMEO.June 12-14 – Waste Fleet Conference, Indianapolis. Contact Brennan Laf-ferty at [email protected] or 313-446-6768.July 2-5 – International Waste Management and Environment Technolo-gy Exhibition and Conference, Singapore. Contact James Boey +65 64032182 or visit www.singex.com.sg.Aug. 5-8 – The California Resource Recovery Association’s 36th AnnualConference, Oakland, Calif. Contact Bob Nelson or visit http://crra.com.Aug. 14-16 – Wastecon, Washington. Contact Kellie Bove at 240-494-2256 orvisit www.swana.org.Aug. 26-29 – Georgia Recycling Coalition Conference, St. Simons Island.Contact Gloria 404-634-3095 or visit www.georgiarecycles.org.Aug. 5-8 – California Resource Recovery Association Conference, Oak-land. Visit http://crra.com.Sept. 10-12 – Corporate Recycling & Waste Conference, Orlando, Fla. Con-tact Brennan Lafferty 313-446-6768 or visit www.crwcconference.com.Oct. 18-20 – ReuseConex - 2nd National Reuse Conference & Expo, Port-land, Ore. Visit www.reusealliance.org.Oct. 31-Nov. 1 – GOVgreen Expo, Washington D.C. Contact Stacey 703-706-8214 or visit www.govgreen.org.Nov. 12-14 – RE3 Conference, Atlantic City, N.J. Contact Travis Bowman704-728-5800.

To have your conference or event appear in Waste & Recycling News,email [email protected] or send mail to WRN Coming Events,1155 Gratiot, Detroit, Mich., 48207.

COMING EVENTS

Photos.com

E-waste, the fastest growing stream of the U.S. solid waste business, is expected to be a hottopic today at the Residential Recycling Conference.

Jori Pascarella Bob Landmesser

20120329-SUPP--6-NAT-CCI-WN_-- 3/21/2012 1:04 PM Page 1

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COMINGOCTOBER10.15.12

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CLASSIFIED SALES MANAGERWendi Lionetti [email protected] 330.865.6165

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WN Dallas Show Daily.qxp 3/19/2012 9:46 AM Page 1

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The largest U.S. and Canadian companies ranked by revenue from the collection, processing and sale of recyclables.

See Footnotes on Page 9 Ranking continues on Page 9

2010Recycling

2010 2009 2010 Volume No. of2010 2009 Company Name Top Recycling Recycling Recycling Recycling (thousand Materials# RecyclingRank Rank Headquarters / Ownership Executive / Title Revenue Revenue Employment tons) Recycled Facilities Web site

In millions of dollars

1 1 Sims Metal Management Ltd.5 Daniel W. Dienst $7,500.0 $8,600.0 5,600 13,300.0 1,2,3,6 240 www.simsmm.comNew York, N.Y. / Public Group CEO

2 3 OmniSource Corp.2 Mark Millet $3,692.4 $3,692.4 2,600 5,600.0 2 45 www.omnisource.comFort Wayne, Ind. / Public President & COO

3 94 Schnitzer Steel Industries Inc. Donald Hamaker $2,000.0 $1,500.0 1,491 N.A. 2 37 www.schnitzersteel.comPortland, Ore. / Public President & CEO

4 4 Aleris International Inc.2 Terrance Hogan $1,500.0 $1,500.0 2,026 1,444.0 2 24 www.aleris.comBeachwood, Ohio / Private Vice President and

General Manager of Aluminum Recycling

5 2 Commercial Metals Co. Brian Halloran $1,400.0 $785.0 1,496 2,500.0 2 43 www.cmc.comIrving, Texas / Public Vice President

5 5 Ferrous Processing and Howard Sherman $1,400.0 $1,100.0 532 3,300.0 2 15 www.fpt1.comTrading Co.3 CEODetroit, Mich. / Private

7 7 Waste Management Inc. Pat DeRueda $1,200.0 $741.0 N.A. 10,200.0 1,2,3,4,5,6,7,8,9, 155 www.wm.comHouston, Texas / Public President 11,12

8 — International Paper Co. Bill Gardner $982.0 $457.00 692 661.0 1,2,3 21 www.internationalpaper.comMemphis, Tenn. / Public General Manager

9 6 Smurfit-Stone Recycling Co.2,7 Michael Oswald $888.0 $888.0 712 6,646.0 1,2,3,4 30 www.smurfit.comSt. Louis, MO / Public Senior Vice President,

Recycling Division

10 — Safety-Kleen Systems Inc. Dave Sprinkle $631.7 $559.1 650 780.0 12 47 www.safety-kleen.comPlano, Texas / Private Exec. Vice President

of Oil Refining

11 8 Trademark Metals Recycling2 Tim Brose $540.0 $540.0 530 989.0 2 17 www.tmrecycling.comTampa, Fla. / Private President

12 9 Miller Compressing Co.2 John Busby $500.0 $500.0 285 650.0 2,11 10 www.millercompressing.comMilwaukee, Wis. / Private President & CEO

13 14 Metalico Inc. Carlos E. Aguero $487.9 $229.2 632 515.0 2,6 25 www.metalico.comCranford, N.J. / Public President

14 12 Cohen Brothers Inc. Ken Cohen $484.0 $261.0 325 1,100.0 1,2,3,11 28 www.cohenbrothersinc.comMiddletown, Ohio / Private President

15 — CellMark Vic Rice $395.4 $271.6 225 2,000.0 1,2,3 10 www.cellmark.comCorte Madera, Calif. / Private Senior Vice President

16 10 Allan Company Stephen A. Young $364.0 $290.0 215 1,192.0 1,2,3,4,11 13 www.allancompany.comBaldwin Park, Calif. / Private CEO

17 26 Industrial Services of America Harry Kletter $334.7 $171.8 185 N.A. 2,12 4 www.isa-inc.comLouisville, Ky. / Public CEO

18 23 Republic Services Donald W. Slager $307.1 $181.2 N.A. N.A. 1,2,3,6,7,8,9,10,11 76 www.republicservices.comPhoenix, Ariz. / Public President & CEO

19 24 Cascades Recovery8 Al Metauro $294.0 $178.0 1,104 1,561.0 1,2,3,4,11 17 www.cascades.comToronto, Ontario / Private CEO

20 11 Mervis Industries Inc. Adam Mervis $280.7 $130.8 301 748.8 1,2,3,11 19 www.mervis.comDanville, Ill. / Private President & CEO

21 18 The Newark Group Jonathan Gold $263.0 $192.0 195 1,657.0 1,2,3 12 www.newarkgroup.comCranford, N.J. / Private Senior Vice President

22 19 Liberty Tire Recycling LLC Jeffrey Kendall $244.4 $156.3 1,800 1,300.0 5 38 www.libertytire.comPittsburgh, Pa. / Private President & CEO

23 13 Wimco Metals Inc.2 Glen Gross $230.0 $230.0 30 75.5 2 1 N.A.Pittsburgh, Pa. / Private CEO

24 21 Strategic Materials Inc. Bill Waltz $229.0 $208.0 1,182 1,900.0 2,3 45 www.strategicmaterials.comHouston, Texas / Private CEO

25 15 Greenstar Recycling Matt Delnick $225.0 $200.0 600 2,000.0 1,2,3,4 14 www.greenstarrecycling.comHouston, Texas / Private CEO

26 16 KW Plastics3 Scott Saunders $223.0 $223.0 250 315.0 3 4 www.kwplastics.comTroy, Ala. / Private General Manager

27 30 Canusa Hershman Ethan Hershman $212.0 $132.3 180 140.3 1,2,3,4 4 www.chrecycling.comBranford, Conn. / Private CEO

28 22 American Paper Kenneth S. Golden $204.8 $184.2 310 884.0 1,2,3 18 www.aprcorp.comRecycling Corp. President & CEOMansfield, Mass. / Private

29 17 Caraustar4 Greg Cottrell $200.0 $200.0 180 1,823.0 1,3 9 www.caraustar.comAustell, Ga. / Private Vice President

Recycling

March 29, 20128

WRN-RecycleRank_0329_Pg8-9-revised.qxp 3/22/2012 1:24 PM Page 8

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The largest U.S. and Canadian companies ranked by revenue from the collection, processing and sale of recyclables.

2010Recycling

2010 2009 2010 Volume No. of2010 2009 Company Name Top Recycling Recycling Recycling Recycling (thousand Materials# RecyclingRank Rank Headquarters / Ownership Executive / Title Revenue Revenue Employment tons) Recycled Facilities Web site

In millions of dollars

9March 29, 2012

N.A. — Not available.1. Company supplied data in 2010.2. Company supplied data in 2009.3. Company supplied data in 2006.4. Company supplied data in 2007.5. Company supplied data in 2008.6. Appeared last year as Sims Recycling Solutions Inc., a division

of Sims Metal7. Acquired by RockTenn in May ‘118. ne: Metro Waste Paper Recovery9. Now Reserve Alloys Corp.10. Acquired Smurfit-Stone Recycling in May ‘1111. Acquired by PSC Metals Inc.

1. Paper2. Metals3. Plastics4. Glass

5. Rubber6. C&D Debris7. Textiles8. Wood

9. Yard Waste10. Food11. Electronics12. Other

# WASTE KEY FOOTNOTES

30 27 Veolia Environmental Services Richard Burke $193.0 $165.1 450 1,500.0 1,2,3,4,5,6,7,8,9,10, 105 www.veoliaes.comNorth America Corp. CEO 11,12Chicago, Ill. / Public

31 25 Schupan & Sons Inc.1 Marc Schupan $177.4 $177.4 178 215.0 2,3,4 5 www.schupan.comKalamazoo, Mich. / Private CEO

32 20 Tomra North America Harald Henriksen $157.1 $148.1 829 457.6 1,2,3,4 8 www.tomranorthamerica.comShelton, Conn. / Public President & CEO

33 29 Commercial Alloys Corp.3,9 Lawrence Musarra $149.0 $149.0 175 148.0 2 3 www.commercialalloys.comTwinsburg, Ohio / Private President

34 37 Heritage-Crystal Clean Inc. Joseph Chalhoub $112.1 $98.4 600 N.A. 12 1 www.crystal-clean.comElgin, Ill. / Public President & CEO

35 33 Avangard Innovative Rick Perez $170.0 $110.0 765 406.0 1,3,8 8 www.avaicg.comHouston, Texas / Private President & CEO

35 32 Potential Industries4 Tony Fan $110.0 $125.0 270 N.A. 1,2,3,4 5 www.potentialindustries.comWilmington, Calif. / Private President

37 34 B. Schoenberg & Co.3 Matthew Kness $102.7 $102.7 60 55.0 3 4 www.bschoenbergco.comYorktown, N.Y. / Private Vice President

38 35 Calbag Metals Co.3 Warren Rosenfeld $100.0 $100.0 70 60.0 2 2 www.calbag.comPortland, Ore. / Private President

38 35 RockTenn1,10 Erik J Deadwyler $100.0 $100.0 150 1,000.0 1,2,3,4 38 www.rocktenn.comNorcross, Ga. / Public Exec. Vice President

& General Manager

38 44 Shapiro Metals Bruce Shapiro $100.0 $59.0 115 120.0 2 8 www.shapirometals.comSt. Louis, Mo. / Private President

41 — Newco Metals Inc. Chris Rasmussen $91.6 $54.0 48 51.5 2 2 www.newcometals.comPendelton, Ind. / Private President

42 39 Clean Earth Inc. Chris Dods $88.5 $110.8 170 2,767.0 12 6 www.cleanearthinc.comHatboro, Pa. / Private CEO

43 41 Wooster Iron & Metal3,11 David Spector $85.0 $85.0 150 285.0 2 5 N.A.Wooster, Ohio / Private President & CEO

44 40 Universal Scrap Metals Inc. Jason Zeid $84.2 $77.9 74 58.5 2,11 3 www.universalscrap.comChicago, Ill. / Private Vice President

45 47 WTE Corp. M.Scott Mellen $77.0 $54.0 140 220.0 2,3 3 www.wte.comBedford, Mass. / Private CEO

46 55 A&L Iron and Metal Company Arnold Higley $69.9 $39.0 105 169.8 2 4 www.alironandmetal.comGaylord, Mich. / Private President

47 53 Hudson Baylor Corp. H. Scott Tenney $64.4 $43.9 531 543.2 1,2,3 12 www.husonbaylor.comNewburgh, N.Y. / Private President

48 42 Dekka Resins Inc.3 Roy Keighley $60.0 $60.0 110 65.0 3 2 www.dekkaresins.comBrantford, Ontario / Private General Manager

48 42 Envision Plastics3 Massoud Rad $60.0 $60.0 110 36.0 3 3 www.envisionplastics.comReidsville, N.C. / Private President

48 49 Merlin Plastics Tony Moucachen $60.0 $50.0 125 60.0 3 4 www.merlinplastics.comDelta, BC / Private President

51 45 American Compressed Larry Byer $57.0 $57.0 55 146.0 2 1 www.acomsteel.comSteel Corp.2 OwnerCincinnati, Ohio / Private

52 46 Custom Polymers Inc. & Phil Howerton $56.0 $56.0 90 158.0 3,7,11 5 www.custompolymers.comCustom Polymers PET LLC1 PartnerCharlotte, N.C. / Private

53 — Electronic Recyclers John Shegerian $54.8 $45.5 568 85.0 11 8 www.electronicsrecyclersInternational Inc. CEOFresno, Calif. / Private

54 48 Nexcycle Canada2 Laurie Borg $52.5 $52.5 163 163.0 3,4 4 www.npiplastic.comBrampton, Ontario / Private President

55 68 Great Lakes Recycling Sanford Rosen $51.4 $28.7 142 271.9 1,2,3, 8,12 4 www.go-glr.comRoseville, Mich. / Private CEO

56 69 Far West Fibers Inc. Keith Ristau $49.2 $27.6 200 349.0 1,2,3 10 www.farwestfibers.comPortland, Ore. / Private President & CEO

57 51 Hutcherson Metals Inc.2 Wiley Hutcherson Sr. $47.2 $47.2 84 90.0 2 2 N.A.Halls, Tenn. / Private President

WRN-RecycleRank_0329_Pg8-9-revised.qxp 3/22/2012 1:24 PM Page 9

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March 29, 201210

Visit us at Booth #200

Private haulers have a stakein product stewardship too,NSWMA leader says

By Vince Bond Jr.WRN reporter

There are some myths goingaround about product steward-ship laws and Chaz Miller planson dispelling them.

Miller, director of state pro-grams for the National SolidWastes Management Association,

will dissect a fewof those mythsduring his pres-entation “Recy-cling & ProductStewardship:Know the Laws”at 3:45 p.m. to-day at the Resi-dential Recy-cling Conference.

Q: What are some of those myths? A: Well, for a start, there is the

idea that local governments are

burdened by the costs of recy-cling programs, that taxpayersare on the hook. The reality isthat taxes are by no means thesole way of paying for recyclingprograms in this country. Manycommunities use fees, which arequite distinct and different thantaxes. In other communities, col-lectors require under terms ofthe contract to bill the customersfor the service. So the idea thatproduct stewardship will ease aburden upon local government’stax bases is not totally true.

Q: What are some of the problemswith product stewardship?

A: There are programs for ma-terials that are clearly toxic,which is primarily mercury-con-taining materials such as ther-mostats. There are product stew-ardship laws for materials thatare harder to recover, but are nottoxic: paint, carpet, things likethat. Then there’s the concept ofproduct stewardship with pack-ages and printed material, whichare pretty much the heart of anycurbside collection program. …

Miller: Work together to meet product stewarship goalThe question of which of thesematerials that product steward-ship worked for best, the jury isstill out. We simply don’t havegood data on it.

Q: Do you think there is enough fo-cus on stewardship from municipali-ties and businesses?

A: I think there is a lot of politi-cal interest in the concept of prod-uct stewardship. Thirty-two statescurrently have product steward-ship laws, easily covering the ma-jority of the country. Somethinglike two-thirds of the country havelaws concerning electronics prod-ucts. They’re all a function ofproduct stewardship laws.

Q: Are these stewardship laws new?A: I think the basic concept is

two decades old. ... There issomething of a division amongproduct stewardship advocatesas to whether or not containerdeposit laws for beverage con-tainers are considered productstewardship. I think they are.It’s fairly clear [that] those lawshave been very effective in get-ting beverage containers. ...Those laws go back to the 1970s.… The concept is manufacturersshould be responsible for theproducts they make through dis-posal, and retailers get involvedif they are designated as thetake-back location.

Q: Do you think the recycling com-munity’s role has been too small in theformation of these laws?

A: I think the recycling commu-nity, for the most part, has beenignored in the formation of theselaws. The [U.S.] EPA recently re-leased a report, “The Dialogue onSustainable Financing of Recy-cling of Packaging at the Munici-pal Level.” That report had norepresentatives of the collectionor recycling processing communi-ty or the private companies thatare actively involved in collectingand processing recyclablesthroughout the country. The ma-jority of material recovery facili-ties, both in number and evenmore so in capacity, were builtand financed by the private sec-tor. There is very expansive pri-vate sector involvement and in-vestment in recycling and yet theEPA totally ignored [that commu-nity] when it put together thegroup that wrote that report.That just doesn’t make any sense.

Q: Why do you think they are beingignored?

A: I have no idea.

Q: What type of insight could the re-cycling community provide to the EPA?

A: What you provide is thereal-world perspective of what’sinvolved in collecting and pro-cessing recycling, the real-worldperspective on the extent of theinvestment and the cost. ��

Contact Waste & Recycling News reporterVince Bond at [email protected] 313-446-1653.

Chaz Miller

20120329-SUPP--10-NAT-CCI-WN_-- 3/22/2012 3:16 PM Page 1

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By Jim JohnsonWRN senior reporter

A growing move toward sin-gle-stream recycling certainlyhas made it easier to collectmore tonnage at the curb, alle-viating the headache of residen-tial sorting.

But the trend also has createda challenge on the processingend, as more and more contami-nants are making their way intorecycled paper bundles headedfor mills both near and far.

Bob Tucker, managing direc-tor of Reparco USA, a recycledpaper trader based in Pasade-na, Calif., is scheduled to speakabout the trends in recoveredpaper supply during a sessionat the Residential RecyclingConference in Dallas.

Titled “Begin with the End inMind: The Commodity Market,”the 1:30 p.m. session today alsois slated to include Peter Wang,

CEO of American Chung Nam,the largest exporter of recoveredpaper in the United States.

Declining newsprint usageduring the past two decades,along with the increasing popu-larity of single-stream recycling,has put pressure on the domes-tic supply of clean, old newspa-pers (ONP).

That’s caused buyers in Asia,who once had a clear preferencefor North American ONP, to lookaround the world for that gradeand consider their options, Tuck-er said.

“I’d like to be able to put a lit-tle bit of a global view, what’shappening for publication paper,newsprint, that kind of thing, inEurope, North America andAsia,” Tucker said about his up-coming presentation.

“Because, when you thinkabout the recovered paper buyer,the Asian buyer that’s so muchdriving this business these days,they have options to look for fibersupply, and they do it routinely,out of every continent, includingAustralia,” he said.

Single-stream recycling alsomeans there’s more of an oppor-tunity for other recyclables, suchas glass and plastic, to get mixedinto paper bales because they areplaced in the same residentialcontainer.

His goal for the presentation isto “draw a little bit of pictureabout the trends and what thosetrends might imply,” he said.

Reparco is a unit of Norske

Skog, the Norway-based paper-maker with 14 mills around theglobe.

“We’ve seen a huge decline onthe amount of newsprint that isconsumed in North America, so

that has a direct impact,” Tuck-er said. ��

Contact Waste & Recycling News senior re-porter Jim Johnson at [email protected] 937-964-1289.

11March 29, 2012

File: Jim Johnson, Waste & Recycling News

Single-stream recycling processing challenges will be discussed at the 1:30p.m. session today, “Begin with the End in Mind: The Commodity Market.”

Single-stream recyclinghurting paper quality?

Bob Tucker Peter Wang

20120329-SUPP--11-NAT-CCI-WN_-- 3/21/2012 4:33 PM Page 1

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By Shawn WrightWRN reporter

As organic waste collection be-comes more and more commonthroughout the U.S., companiesare discovering that it becomesharder and harder to sell the fin-ished product.

“We’re finding that one of thekey components to this wholeprocess and system is findingmarkets for both green wasteand food waste compost,” saidMike Huycke, northwest areapresident for Republic ServicesInc. “That’s one thing we’ve beensuccessful at is finding marketsto sell this stuff.”

Republic’s markets in theNorthwest include commercialbagging facilities, companiesthat manufacture potting soilmixes, nursery yards, berrygrowers and vineyards. Most ofthe sales, Huycke said, go towardcommercial establishments, butthere is a “fairly steady stream ofresidential customers that buyour product by the yard,” he said.

Mark Rose, president and CEOof Dallas-based Living Earth,

says his company has no prob-lems collecting and compostinggreen waste, but food waste ismuch harder.

The duo will be presenting “Or-ganics: From Curbside to Con-sumer” at 4:15 p.m. today, givingtheir opinions on the current andfuture climate of organic waste.

“The green waste can be doneeconomically [now],” Rose said.“But in [Dallas], we just can’t dothe post-consumer stuff. Thespread is not even close, whenthey can landfill them for somuch cheaper and not run addi-tional routes.”

Living Earth doesn’t pick uporganic waste itself, but workswith area municipalities to makesure their green waste collection

programs run properly, Rosesaid. The company then recyclesthe green waste at 21 sites, sell-ing compost, mulch and otherproducts. In 2007, the companyrecycled more than 500,000 tonsof green waste. It bulks as manyas 18 million bags of compost,Rose said.

Varied landfill tipping fees canimpact regional communities’ de-sire to offer curbside collection offood waste, Huycke and Rose said.In many Oregon jurisdictionswhere food waste is collected, Huy-cke said, communities pay any-where from $35 a ton to $50 a ton.

“They’re living in a tipping-feeworld, where somebody has topay them $40 or $50 a ton,” Rosesaid. “While here, with the land-fill tipping rates as low as theyare, it’s not being done in theTexas market.”

In Texas, haulers pay as low as$20 per ton. And with contamina-tion being a big problem with foodwaste, Rose said costs pile up.

“A lot of people don’t like to hearit, but in this market, tipping feesare so low that the post-consumerfood waste is not getting compost-

ed or recycled,” he said.Organic materials – yard trim-

mings, food scraps, wood waste,and paper and paperboard prod-ucts – are the largest componentof U.S. trash and make up morethan two-thirds of the solidwaste stream, according to theU.S. EPA. In 2010, the EPA said,the total municipal solid wastegeneration was 250 million tons,with yard trimmings and foodscraps accounting for 27%.

Huycke said making a program

work comes down to a motivationto divert volume, community val-ues and customer demand.

“In a lot of the western states,we already have curbside auto-mated collection of green waste,”Huycke said. “So the integrationof food waste is a pretty seam-less, cost-effective expansion ofan existing program.” ��

Contact Waste & Recycling News reporterShawn Wright at [email protected] 313-446-0346.

March 29, 201212

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Miguel Munoz, loader operator for Living Earth, stands next to another finishedpile of the company’s compost in Houston.

The challenges of organics

Mike Huycke Mark Rose

20120329-SUPP--12-NAT-CCI-WN_-- 3/21/2012 1:16 PM Page 1

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13March 29, 2012

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Tour: Greenstar has been recycling more than it anticipatedContinued from Page 1 1,200 tons a month more than

it had projected based on lastyear’s numbers. Last month,the facility expected 7,800 to8,000 tons of recyclable materi-al. Instead, it took in about9,300 tons.

“Normally, it slows down afterJanuary, after the holiday rush,and stays that way until aboutApril,” Taylor said. “This year,

tonnage has been pretty steady.”Much of this can be attributed

to more haulers, such as Repub-lic Services Inc., bringing theirmaterial to the facility.

“Republic’s [recovery facilities]are at full capacity,” Taylor said,“so they bring us stuff.”

Other haulers using Green-star’s facility include ProgressiveWaste Solutions Ltd., Waste

Management Inc. and ChampionWaste Services LLC. Two-thirdsof the plant’s recyclable materialcomes from five different dis-tricts in the city of Dallas, whichhas its own collection trucks.

On the tour, there were recy-cling coordinators from aroundthe U.S., equipment manufactur-ers and other professionals.

For Gary Gilliam, sales man-

ager for Resource Management,facilities like Greenstar’s helpmake his job easier.

“Trying to procure more of thematerial rather than sell it is be-ing able to sell single-stream, be-cause of the ability of collection,the ability to create the rout-ings,” Gilliam said. “It makes itmuch easier to sell the idea of re-cycling today.” ��

Sean Duffy, president and chief operating officer for ReCommunity Recycling Inc.: “I’m pleased to seeGreenstar’s involvement with the community ... the industrial, commercial and residential.”

Photos: Shawn Wright, Waste & Recycling News

Michael Lee, an environmental engineering associate with the Los Angeles Bureau of Sanitation: “I’vebeen to several [material recovery facilities] and this was one of themost cleanest and organized MRFs.Their sorting is done very well.”

Vijit Singh, senior environmental specialist for the Solid Waste & Recycling Division in Grand Prairie,Texas: “It’s one of the more organizedand well-developed facilities that I’veseen. I think it really provides a senseof the volume of materials that comethrough. Some of the questions wehad were sort of answered just by going through this. … It puts into perspective what we do at the frontend. It tells [us] what needs to also bedone to educate the residents aboutwhat happens at the back end.”

20120329-SUPP--13-NAT-CCI-WN_-- 3/28/2012 7:29 PM Page 1

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March 29, 201214

Maria Kirch, Waste & Recycling News

Hank, the beloved “pet” at the Gaylord Texan Resort and Convention Center, is a taxidermist’s re-creation of a real Texas Longhorn. In fact, Hank’s former owners come visit him once a year.You can’t ride this bull, but you can ride a mechanical bull at the RRC Hoedown Reception tonight.

Aaron Eckels, Special to Waste & Recycling News

From left, Cynthia Andela, president of Andela Products;Kenny King, regional manager of Sonoco Recycling; andJudy Caldwell, field representative for Sonoco Recycling.

Aaron Eckels, Special to Waste & Recycling News

From left, Angela Petyko, Lara Gonzalez, Sarah Austin, Harah Hildebranski from Green City Award finalist Whiting, Ind.

Aaron Eckels, Special to Waste & Recycling News

Representing Welcome Reception co-host Pratt Recycling are, from left,Christi Bartholomew, national accounts manager; Steve Shannon, municipalservices manager; Cheri Reynolds, recycling and sustainability outreachmanager; and Jim Custer, procurement manager.

Aaron Eckels, Special to Waste & Recycling News

Otto Environmental Services’ MarkAnderson is a key account sales andmarketing specialist.

Aaron Eckels, Special to Waste & Recycling News

Carmen Smothers, the sales andmarketing manager for Bayne Premium Lift Systems, shares alaugh at the Welcome ReceptionWednesday night at Texas Station.

Aaron Eckels, Special to Waste & Recycling News

From left, Kaley Parkinson, environmental services manager for Rehrig Pacific, the Carbon Yeti mascot ofGreen City Award finalist Bellevue, Wash.; and ScottLukach, environmental director of sales for Rehrig Pacific,pose at the Welcome Reception. The company co-hostedthe event. The Yeti is an early frontrunner for Waste &Recycling News’ 2013 Mascot Madness challenge.

20120329-SUPP--14-NAT-CCI-WN_-- 3/28/2012 10:00 PM Page 1

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15March 29, 2012

Charlotte, N.C.-based Otto, thecontainer maker.

For Nelson, getting an earlystart on the show floor is an im-portant part of making sureeverything is in order by the endof the day.

“We want to be able to get it upand make sure it’s right becausethere’s always hiccups. If wehave to run to the hardwarestore, we can do that,” she said.

Setting up is old-hat for Nel-son at this point; she’s beenwith Otto for six years. Thecompany displays at five majorshows per year, so she has beenthrough this exercise probably30 times before.

Taking the time and makingthe effort at the show is impor-tant to keep the company’s namein front of customers, she said.

“A lot of it is building thebrand. I spent probably my firstthree years at Otto building thebrand. Now that that’s estab-lished, it’s maintaining thebrand,” she said as preliminarywork was starting on the booth.

The Residential RecyclingConference, co-sponsored byWaste & Recycling News and Re-public Services Inc., has attract-ed 59 exhibitors to the GaylordTexan Hotel this year inGrapevine, Texas, near Dallas.

More than 400 people are onthe ground looking to learn moreabout what they can do to im-prove their residential recyclingefforts. Along with the educa-tional sessions, exhibitors arehere hoping to show how theycan help.

Over at the Schaefer SystemsInternational Inc. booth,Michael Knaub said his compa-ny sees value in attendingshows like the Residential Re-cycling Conference.

“Recycling is such an impor-tant part of the world today,”said the senior vice presidentand managing director of thecompany’s waste technologydivision.

Exhibiting helps Knaub andhis container-making companystay connected with clients.

“First of all, we need to see ourexisting customer base. It’s anopportunity to say ‘hello’ andthank them for the business,” hesaid. “It’s also an opportunity tomeet new people and learn aboutnew projects.”

Knaub is at 10 to 12 shows peryear and his company displays ateven more.

“I guess we take it pretty seri-ously if we’re doing 30 shows ayear nationwide,” he said. “Theexposure is important to us.”

Over in the next aisle, EricSurratt and Jeff McDonald arehard at work putting their dis-play together for DiamondbackProducts of Lexington, N.C.

Setting up shop at the show,the men said, is all about brandrecognition.

Diamondback Products,

Exhibits: Brand recognition crucialContinued from Page 1

Jim Johnson, Waste & Recycling News

Diamondback Products President Eric Surratt, left, and Regional Sales ManagerJeff McDonald team up to construct the frame of the company’s RRC display.

which makes cart tippers, doeswhat Surratt considers threemajor shows each year, WasteExpo, WasteCon and this con-ference. “Brand recognition.Just stay in front of the peo-ple,” the company presidentsaid. “It’s part of our businessexposure.”

It’s rare to actually close a dealat a show, he said, but the leadsgained on the floor will help winbusiness later.

“You can read off a brochure

all day long,” he said, but thereal trick is engaging potentialcustomers and existing onesface-to-face. “That’s what mat-ters most. That’s what theseshows are all about.”

“It’s a big deal for us to be atthis. … For us, this is our firstshow of the year. It starts it offfor us,” Surratt said. ��

Contact Waste & Recycling News seniorreporter Jim Johnson at [email protected] 937-964-1289.

20120329-SUPP--15-NAT-CCI-WN_-- 3/28/2012 7:30 PM Page 1

Page 16: Residential Recycling Conference - Show Daily - March 29, 2012

Otto Environmental Systems North America, Inc.http://otto-usa.com http://ottocontainermanagement.com

Tel.: (800) 795-OTTO (6886) [email protected]

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with

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containers, even other collection equipment,with Otto’s fi nancing options.

Stop by the Otto booth to learn moreand for the chance to

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WN Dallas Show Daily.qxp 3/21/2012 3:55 PM Page 1