residential floor care look book_reduced size

Residential Floor Care:

MARKETING ASSETSWOOD FLOOR • CARPET • AIR DUCT • TILE & GROUT • UPHOLSTERY

Table of Contents

Wood Floor Ad Slicks 4

Postcards 5

Leave-Behind 6

Leave-Behind Card 7

Email Templates 8

Stock Photography 9

Carpet Ad Slicks 11

Postcards 12

Leave-Behind 13

Leave-Behind Card 14

Email Templates 15

Stock Photography 16

Air Duct Ad Slicks 18

Postcards 19

Leave-Behind 20


Email Templates 22


Tile & Grout Ad Slicks 25

Postcards 26

Leave-Behind 27


Email Templates 29


Upholstery Ad Slicks 32

Postcards 33

Leave-Behind 34


Email Templates 36


Door Hangers 38 Directory 39

Table of Contents

Wood Floor

Ad Slicks—Residential

Wood Floor

Available with and

without a coupon

Available on

MarketingConnection and

BFC

Postcards—Residential

Each design offers taglines for three

mailing types: former customer, prospect

customer and seasonal.

Available on

MarketingConnection and BFC

Wood Floor

EXAMPLE:

Former: Little feet. Big damage.

We revive wood floors.

Prospect: He’s your best friend.

But not your wood floors’.

Seasonal: Springtime means Fido

can play outside. And not dig your

wood floors.

Leave-Behind—Residential

Wood Floor

Available on MarketingConnection and BFC

Leave-Behind Card—Residential

Wood Floor


Front

Back

Email Templates—Residential

Wood Floor

Available on

MarketingCon-

nection

Stock Photography—Residential

Wood Floor

Available on MarketingConnection

These photos represent stock photos

purchased by Home Office and available for

franchisee use. Based on the type of license

associated with each stock photo, only

certain photos are available in the

Marketing Asset library.

Carpet


Carpet

Available with and

without a coupon

Available on


BFC





Available on


Carpet

EXAMPLE:

Former: You’ve been busy. Good

thing carpets don’t hold grudges.

Prospect: Too bad erasers don’t

work on carpet.

Seasonal: Carpet is winter’s indoor

playground. Is yours ready?



Carpet



Carpet

Front

Back


Available on

MarketingCon-

nection

Carpet


Carpet


These photos represent stock photos purchased by Home Office and

available for franchisee use. Based on the type of license associated

with each stock photo, only certain photos are available in the Market-

ing Asset library.

Air Duct


Air Duct

Available with and

without a coupon

Available on


BFC





Available on


Air Duct

EXAMPLE:

Former: Your floors look good as

new. Maybe it’s time to look at

your air ducts.

Prospect: Home repairs starting

to add up? Air duct cleaning can

help extend the life of your HVAC.

Seasonal: Spring cleaning is in the

air. Start with your air ducts.



Air Duct



Air Duct

Front

Back


Air Duct

Available on

MarketingCon-

nection


Air Duct

This photo represents stock photos purchased by Home Office and


with each stock photo, only certain photos are available in the Market-

ing Asset library.


Tile & Grout


Tile & Grout

Available with and

without a coupon

Available on


BFC


Available on


For Residential—Tile & Grout postcards,

there are three design options available

and each design has one tagline.

Tile & Grout



Tile & Grout



Tile & Grout

Front

Back


Tile & Grout

Available on

MarketingCon-

nection


Tile & Grout


These photos represent stock photos

purchased by Home Office and avail-

able for franchisee use. Based on the

type of license associated with each

stock photo, only certain photos are

available in the Marketing Asset library.

Upholstery


Upholstery

Available with and

without a coupon

Available on


BFC


Available on


For Residential-Upholstery postcards,

there are three design options available

and each design has one tagline.

Upholstery



Upholstery



Upholstery

Front

Back


Upholstery

Available on

MarketingCon-

nection


Upholstery


These photos represent stock photos purchased by Home Office and


with each stock photo, only certain photos are available in the Mar-

keting Asset library.

Door Hangers—Residential

Door Hangers


Directory

Directory

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