YouTube HeaderCONVENTIONS BY RHYS NELSON

Artists’ Name:Usually in a different font and bigger size to emphasise its’ importance.

Album/Single Title:Size is a bit smaller, in comparison to the artists’ name. However its’ importance can be highlighted in many ways e.g. colour for Chris Brown’s album, which adheres to the colour scheme

Point of Sale:The icon is considerably smaller than both the artists’ name and album title, yet is still a significant convention of a YouTube header as this helps to secure an income for the artist and record company.

Avatar:Arguably the research clearly demonstrates how the bigger the artist is, the less promotion of single/album is needed. I state this as 4 out of the 5 artists have simple pictures evidently from the photo shoot from the album, this invites me to believe their budget is bigger. Furthermore, their name is not included in the avatar, which suggest they have an established brand an audience, therefore consumers should know of them. On the other hand, an upcoming artist like Trevor Jackson has to work that bit harder in establishing himself in the music industry, due to that certain elements I believe are kept the same to increase familiarity e.g. the photo, sepia effect, colour scheme and so on. Another aspect I noticed, is that the bigger artist have a Vevo account, meaning that the artist is highly recognised in their field. Moreover, all have social network links to help develop their fan base, as artists will be able to speak directly to their fans and vice versa.

BY RHYS NELSON