researching the market place

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Researching the Market Place Jack Fell

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Page 1: Researching the market place

Researching the Market Place

Jack Fell

Page 2: Researching the market place

Q Magazine

Average price is £4.50 Released monthly. Size varies, typically 150 pages. Majority of audience are male. Age: 15 – 44. Regular content sticks to just music.

Page 3: Researching the market place

NME

Primarily a male audience (67%). Targets 16 – 30 year olds. Approx. 100 – 150 pages. Distributed weekly (Every Friday) Price is £2.50 The magazine references news around the music

industry, reviews, live gigs, etc.

Page 4: Researching the market place

The Fly

Primarily a male audience (73%). 18 – 35 Year olds. Released monthly. Approx. 100 Pages. The magazine is FREE. Magazine talks about what to spend money on

as well as music.

Page 5: Researching the market place

Clash

Focuses on music, fashion, film and technology.

Released monthly. Age range 21 – 30 and both genders Approx. 100 Pages Price is £3.99 Regular content is broader than just music.

Page 6: Researching the market place

The Wire

Showcases not so well known music. Released monthly Audience 20 – 35 year olds. Price is around £3.00 Approx. 100 Pages Regular content sticks to just music

related

Page 7: Researching the market place

Mojo

The Average age is 37 Magazine is aimed towards both genders Released monthly Approx. 100 Pages per issue Magazine focuses on music across all genres The price is around £3.50