researching content marketing ideas for seo
DESCRIPTION
In this presentation, Arnie Kuenn unveils effective and inexpensive ways to conduct market research for content marketing ideas.TRANSCRIPT
Researching Content Marketing Ideas for SEO
ARNIE KUENN, PRESIDENT, VERTICAL MEASURES - @ARNIEK
About Your Presenter…
• President of Vertical Measures in Phoenix, AZ• President of the Arizona Interactive Marketing Association (AZIMA)• Instructor for the Content Marketing Institute & Online Marketing
Institute• Author of Accelerate! Move Your Business Forward Through the
Convergence of Search, Social and Content Marketing
Twitter: @ArnieK
Available on Amazon
8 Steps in the Content Marketing
Chain!
Twitter: @ArnieK
Develop Your Strategy
• Why are you creating the content you are creating? • Who is your audience and who are you?• What will you measure? • What is different a year from now?• Where do you plan to publish your content?
When & How Will You Develop Your Content?
• 1-7-30-4-2-1 Plan– 1=Daily (Twitter, Blog)– 7=Weekly (eNewsletter)– 30=Monthly (Webinar)– 4=Quarterly (eBook, Magazine)– 2=Bi-Annually (User Event)– 1=Yearly (Large Research Project)
Twitter: @ArnieK
Via: Langley Center for New Media
Twitter: @ArnieK
Start With Keyword Research
• Keyword research should be the foundation• Brainstorm for keyword phrases your customers use
when searching (i.e. local internet marketing)• Use tools like:
– Google keyword suggest & instant search– Google Adwords keyword tool– Bing’s Commercial Intent
• Think long-tail!
Twitter: @ArnieK
Then Do Online Market Research
• Check trending topics on Twitter, Yahoo and MSN• Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook• Check sites like Digg, StumbleUpon, Reddit and Mixx. • Check Google’s Discussions in search
Twitter: @ArnieK
What Works For Your Competitors?
Twitter: @ArnieK
Determine Types of Content to Create
Twitter: @ArnieK
List The Possibilities
Create Great Content
Benefits of a Corporate Blog
• Gives you a vehicle to post new content• Allows for internal linking• Keeps the search engines coming back –
have 434% more indexed pages*• Have 2X as many backlinks*• Your site gets 55% more traffic*• You have 79% more Twitter followers*
*Hubspot
Long Tail is the Key!
Twitter: @ArnieK
Success Like This…
Twitter: @ArnieK
Results Like This…
19 out of top 25 landing pages
Twitter: @ArnieK
All 8 Steps Matter
Amazon – only $14.36 ;-)
Twitter: @ArnieK
Thank You!
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@VerticalMeasure
Contact: 888-476-1881 www.VerticalMeasures.com
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