researching a company or organisation 2009
DESCRIPTION
A presentation on secondary research into a company or organisation, for the module Informing and Communicating in Practice at the University of the West of EnglandTRANSCRIPT
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Researching a Company or Organisation
A presentation for the moduleInforming and Communicating in Practice at the University of the West of England
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Types of Company Information
• Basic Information
• Financial Information
• Performance Information
• Market Information
• IT/IS Information
• News/Background Info.
Address, number of employees, names of directors, parents/subsidiaries
Accounts, share prices, turnover
Goals, achievements, finance
Markets, products, market shares, competitors
Computer systems, suppliers, technologies used
News, comment, company profiles, historical background
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A useful starting point
Library company information web page:
http://www.uwe.ac.uk/library/resources/bus/comp.htm
Company Information
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Sources of Information - Basic
Printed Directories
• Regional Leads Report (reference area 338.0941 REG)
• Top 3000 Charities (reference area 361.763 TOP)
Web-based Directories
• Kompass• Kelly Search• Bristol City Council Local
Organisations Database www.bristol-city.gov.uk/organisations
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Top 3000 Charities
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Sources of Information – Financial/Performance
Printed
• Annual Company Reports Collection (not updated)
Web-based
• Northcote• FAME• Company/organisation
web-sites
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Sources of Information – Market Information
Web-based
• Mintel
• Business Insights• Marketline• Nexis UK
(for Keynote Reports)
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Sources of Information – IT/IS Information
Printed
• mi IT users 2008 (reference area at 005.3 COM)
• Computer magazines
Web-based
• Business Source Premier
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mi IT users 2007
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Sources of Information – News/Magazine Articles
Printed
• Newspapers e.g. Financial Times
• Bristol Evening Post
Web-based
• Nexis• Business Source
Premier• Emerald• Science Direct
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Things to remember
• Lots of different types of company information
• Make use of any personal contacts you may have
• Directories give basic info
• These can be electronic or traditional book form
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Things to remember II
• Financial and marketing information is out there
• This can be useful background before you approach a company
• This information can come from the company’s own website or you can research it using one of the resources we’ve looked at
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Contacting us with enquiries
• Library enquiry desk
• FAQs on the library home page